Gross Margin
Gross Margin
Gross Margin
2021 2022
Common Size
Total Market Size - #Household 52,000,000
Addressable Market - Rate 6.00%
Addressable Market - #of Households 3,120,000
Repurchase rate - Monthly 2
Repurchase rate - Annual 24
Market size - As Total #units 74,880,000
Fixed Costs
Fixed Marketing Cost as % of sales 4%
Fixed Marketing costs $ 6,439,680.00 4.00%
Fixed Manufacturing Cost $ 6,000,000.00 3.73%
Fixed General and Admin $ 3,500,000.00 2.17%
Total Fixed Costs $ 15,939,680.00 9.90%