International Marketing

by Curtison Scotland

Submission date: 23-Aug-2019 06:46PM (UTC+0100)

Submission ID: 110243121
File name: 88376_Curtison_Scotland_International_Marketing_1252712_1232508659.docx (5.3M)
Word count: 5753
Character count: 37204
Table of
contents
 Objectives

Introduction
Good analysis
provided

1
2

3
4
Good analytical
skills
Additional evidence
5
Coherent argument
6
 7

Target market
Good theory application
Perceptual map
8
Good linkage between the marketing mix and the brand
strategy
9
References
International Marketing
ORIGINALITY REPORT

26 %
SIMILARITY INDEX
9%
INTERNET SOURCES
2%
PUBLICATIONS
26%
STUDENT PAPERS

PRIMARY SOURCES

1
Submitted to Scotland’s Rural College
Student Paper 4%
2
Submitted to Napier University
Student Paper 3%
3
Submitted to Embry Riddle Aeronautical
University
1%
Student Paper

4
Submitted to Southern New Hampshire
University - Continuing Education
1%
Student Paper

5
Submitted to Bridgepoint Education
Student Paper 1%
6
Submitted to Curtin University of Technology
Student Paper 1%
7
Submitted to Adtalem Global Education
Student Paper 1%
8
Submitted to CSU, San Francisco State
University
1%
Student Paper
9
Submitted to American Intercontinental
University Online
<1%
Student Paper

10
Submitted to Thomas Edison State College
Student Paper <1%
11
Submitted to National American University
Student Paper <1%
12
Submitted to Gesthotel Sarl
Student Paper <1%
13
Submitted to Chapman University
Student Paper <1%
14
Submitted to Intercollege
Student Paper <1%
15
www.ibef.org
Internet Source <1%
16
Submitted to Portland State University
Student Paper <1%
17
Submitted to University of New England
Student Paper <1%
18
Submitted to National University of Singapore
Student Paper <1%
19
Submitted to Montclair State University
Student Paper <1%
indiafacts.org
 Internet Source

<1%
20

21
Submitted to William Angliss Institute of TAFE
Student Paper <1%
22
Submitted to Richard Stockton College of New
Jersey
<1%
Student Paper

23
www.theseus.fi
Internet Source <1%
24
Submitted to Nanyang Technological University
Student Paper <1%
25
Submitted to Indian Institute of Management
Student Paper <1%
26
Submitted to Kaplan University
Student Paper <1%
27
Submitted to University of Cape Town
Student Paper <1%
28
Submitted to Middle Georgia College
Student Paper <1%
29
Submitted to MFH International Institute
Student Paper <1%
30
Submitted to Massey University
Student Paper <1%
Submitted to University of Waikato
 Student Paper

<1%
31

32
Submitted to Anglia Ruskin University
Student Paper <1%
33
Submitted to Coventry University
Student Paper <1%
34
Submitted to University of Bath
Student Paper <1%
35
Submitted to Northcentral
Student Paper <1%
36
news.kuwaittimes.net
Internet Source <1%
37
targetednews.com
Internet Source <1%
38
dr.ntu.edu.sg
Internet Source <1%
39
www.citethisforme.com
Internet Source <1%
40
Submitted to Nelson Marlborough Institute of
Technology
<1%
Student Paper

41
xinhuavideo.ru
Internet Source <1%
Submitted to Southern New Hampshire
 University - Distance Education
<1%
42
Student Paper

43
Submitted to University of Salford
Student Paper <1%
44
essaygazebo.com
Internet Source <1%
45
www.papercamp.com
Internet Source <1%
46
Submitted to University of Arizona
Student Paper <1%
47
Submitted to University of California, Los
Angeles
<1%
Student Paper

48
www.docstoc.com
Internet Source <1%
49
theeconreview.com
Internet Source <1%
50
Submitted to Australian Institute of Business
Student Paper <1%
51
Submitted to Sim University
Student Paper <1%
52
Submitted to The Robert Gordon University
Student Paper <1%
Submitted to New England College of FInance
 Student Paper

<1%
53

54
Submitted to Bournemouth University
Student Paper <1%
55
Submitted to London School of Science &
Technology
<1%
Student Paper

56
Submitted to University of Nebraska at Omaha
Student Paper <1%
57
Submitted to University of the Highlands and
Islands Millennium Institute
<1%
Student Paper

58
Submitted to Ghana Technology University
College
<1%
Student Paper

59
Submitted to The Maldives National University
Student Paper <1%

Exclude quotes Off Exclude matches Off

Exclude bibliography Off
International Marketing
GRADEMARK REPORT

FINAL GRADE GENERAL COMMENTS

Instructor

80
This is a detailed and comprehensive report which
makes effective use of theoretical underpinning.
Additional market research data would have enhanced
the overall analytical quality. An excellent evaluation
although, perhaps, it could have been more

/100
comprehensive and critical in Q2. In strategic terms the
report could have focused more on strategic positioning
in relation to the competition and growth through
sustenance of competitive advantage. Nevertheless,
very good effort.

PAGE 1

PAGE 2

QM Table of contents
Organised table of contents.

PAGE 3

QM Objectives
Objectives are stated.

QM Introduction
Nice and organised introduction

PAGE 4

PAGE 5

QM Good analysis provided

The analysis provided is comprehensive and relies on a solid theoretical underpinning.

Comment 1
 No need to repeat this every page

PAGE 6

Comment 2
Full stop missing

Comment 3
Good analysis provided overall

PAGE 7

Comment 4
There is a good effort at justifying the chosen theories but moving forward it might be an idea to
compare and contrast the different ones available in the literature before choosing the most
appropriate

PAGE 8

QM Good analytical skills

Good analysis provided in terms of theory application and analytical skills.

PAGE 9

QM Additional evidence
Good analysis provided but additional use of evidence would have enhanced it. Many databases
(such as Euromonitor or ABI/INFORM) are available through the library resources – make sure to
use them for future assessments.

PAGE 10

PAGE 11

Comment 5
Very good effort even if these references should have been inside the same brackets

PAGE 12

PAGE 13

QM Coherent argument
The argument in this section is well presented and coherent.
 The argument in this section is well presented and coherent.

PAGE 14

PAGE 15

Comment 6
Very good effort in applying the 12 C's

PAGE 16

Comment 7
I understand this may be due to the word limit, but expanding these sections would have been
beneficial

QM Target market
Target market could be justified further by providing additional rationale.

PAGE 17

QM Good theory application

Good application of theory in this section. Relevant theoretical concepts are discussed and properly
used to structure the analysis.

PAGE 18

QM Perceptual map
A perceptual map could have been used to graphically show the strategic positioning of the
organisation in comparison to its competitors

PAGE 19

Comment 8
Very good effort here

PAGE 20

QM Good linkage between the marketing mix and the brand strategy
The marketing mix has been linked to the brand strategy satisfactorily. Implications of the strategic
positioning of the brand are reflected on the mix satisfactorily.

PAGE 21
PAGE 22

Comment 9
No need to leave these blank spaces

PAGE 23

PAGE 24

PAGE 25

PAGE 26

PAGE 27

PAGE 28

PAGE 29

PAGE 30

PAGE 31

QM References
Good variety of references used.

PAGE 32

GRADING FORM: MKT09401 TR3 2017

CURTISON 80
SCOTLAND

REPORT STRUCTURE - 15%

 Report structure, process and presentation

12
CRITICAL EVALUATION 1 - 30%

Critical evaluation and content of answer 1

26
CRITICAL EVALUATION 2 - 30%

Critical evaluation and content of answer 2

23
QUALITY OF REPORT - 20%

Quality of the report in terms of critical thinking, reflective learning and

relevance of the linkages between theory and context.

15
REFERENCES - 5%

References/bibliography
4