10 1108 - MD 12 2020 1581
10 1108 - MD 12 2020 1581
10 1108 - MD 12 2020 1581
https://www.emerald.com/insight/0025-1747.htm
Dublin, Ireland
Abstract
Purpose – Despite the growth and adoption of human resource (HR) analytics, it remains unknown whether
HR analytics can impact organizational performance. As such, this study aims to address this important issue
by understanding why, how and when HR analytics leads to increased organizational performance and
uncover the mechanisms through which this increased performance occurs.
Design/methodology/approach – Using data collected from 155 Irish organizations, structural equation
modeling was performed to test the chain mediation model linking HR technology, HR analytics, evidence-
based management (EBM) and organizational performance.
Findings – The study’s findings support the proposed chain model, suggesting that access to HR technology
enables HR analytics which facilitates EBM, which in turn enhances organizational performance.
Originality/value – This research contributes significantly to the HR analytics and EBM literature. First, the
study extends our understanding of why and how HR analytics leads to higher organizational performance.
Second, the authors identify that access to HR technology enables and is an antecedent of HR analytics. Finally,
empirical evidence is offered to support EBM and its impact on organizational performance.
Keywords Human resource (HR) analytics, People analytics, Evidence-based management,
Organizational performance, Human resource management, Human capital analytics
Paper type Research paper
Introduction
The concept and application of data and analytics in management have seen increasing
attention as researchers and professionals aim to understand how data can be transformed
into actionable insights leading to improved organizational performance (Chierici et al., 2019;
Ferraris et al., 2019; Santoro et al., 2019; Singh and Del Giudice, 2019). Consequently, this
interest has transcended various management disciplines, including human resources
management (HRM), which is evidenced by the growing number of HR departments
implementing HR analytics to improve decision-making (Marler and Boudreau, 2017;
Fernandez and Gallardo-Gallardo, 2020; McCartney et al., 2020). Despite its increased
popularity, HR analytics is not an entirely new concept (Huselid, 2018). Rather, HR analytics
has emerged from previous research on the impact of HR practices such as selection, training
© Steven McCartney and Na Fu. Published by Emerald Publishing Limited. This article is published
under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute,
translate and create derivative works of this article (for both commercial and non-commercial purposes),
subject to full attribution to the original publication and authors. The full terms of this licence may be
seen at http://creativecommons.org/licences/by/4.0/legalcode
The authors would like to express their appreciation to Professor Randolph-Seng and the two
anonymous reviewers for their valuable feedback and suggestions that significantly improved the Management Decision
Vol. 60 No. 13, 2022
paper. pp. 25-47
Data availability statement: The data supporting the findings of this study are available at Reserved Emerald Publishing Limited
0025-1747
DOI: 10.17632/hfk7fxt9fm.2. DOI 10.1108/MD-12-2020-1581
MD and performance management, which has a long history in social sciences, including
60,13 industrial and organizational psychology, HRM and organizational behaviour [1]. What is
new, however, is that HR analytics in contemporary organizations has shifted from “assessing
the levels associated with a particular workforce attribute (e.g. what is our cost per hire?) to
understanding the impact of the workforce on the execution of firm strategy (e.g. how might an
increase in the quality of our project managers affect our new product cycle time?)” (Huselid,
2018, p. 680). In other words, HR analytics not only centers on investigating and improving
26 elements of human capital but also applying analytical techniques coupled with people data
to inform organizational strategy and improve performance.
Furthermore, the significant growth of access to HR technology, including human resource
information systems (HRISs), cloud platforms and apps, has offered HR departments the
ability to collect, manage and analyze large volumes of employee data, compared to earlier
legacy IT systems (Bondarouk and Brewster, 2016; Marler and Boudreau, 2017; Kim et al.,
2021). Such shift has also acted as a driver of HR analytics and increased its adoption within
HR departments. For example, through the use of advanced HR technology to gather and
analyze candidate and employee data, Google’s HR analytics team has developed an evidence-
based approach to improve its recruitment and selection process by identifying several
elements of high performance that could predict a candidate’s likelihood of success (Harris
et al., 2011; Shrivastava et al., 2018). Similarly, in addition to recruitment and selection, HR
analytics offers organizations the ability to address various other HR challenges, including
employee engagement, diversity and inclusion, and turnover (Harris et al., 2011; Andersen,
2017; Buttner and Tullar, 2018; Levenson, 2018; Simon and Ferreiro, 2018).
To date, the extant HR analytics literature has focused on many areas, including the current
limitations and challenges facing the development of HR analytics (Boudreau and Cascio, 2017;
Levenson and Fink, 2017; Huselid, 2018; Minbaeva, 2018; Jeske and Calvard, 2020), best
practices in developing and utilizing HR analytics (Green, 2017; Falletta and Combs, 2020), and
the impact and importance of analytical skills (Kryscynski et al., 2018; McCartney et al., 2020).
In addition, several reviews have been published offering a holistic view of the current state of
HR analytics research (Marler and Boudreau, 2017; Tursunbayeva et al., 2018; Fernandez and
Gallardo-Gallardo, 2020; Margherita, 2020). Despite the advancement of HR analytics literature
and the number of case studies claiming that HR analytics allows organizations to improve
their performance (Marler and Boudreau, 2017; Fernandez and Gallardo-Gallardo, 2020;
Margherita, 2020), research investigating how and to what extent HR analytics impacts and
influences organizational performance remains scarce (Huselid, 2018; Minbaeva, 2018). On this
basis, this study seeks to understand how and why HR analytics influences organizational
performance by theorizing and testing its underlying mechanisms.
This study draws on evidence-based management theory (EBM, Rousseau and Barends,
2011; Baba and HakemZadeh, 2012; Bezzina et al., 2017), the resource-based view of the firm
(RBV, Barney, 1991) and dynamic capabilities (Teece et al., 1997; Winter, 2003) as the
underlying frameworks linking access to HR technology, HR analytics, EBM and
organizational performance. These theoretical frameworks are justified as EBM is
concerned with incorporating and deploying scientific and organizational facts coupled
with expert and stakeholder judgment to make managerial decisions (Rousseau and Barends,
2011; Baba and HakemZadeh, 2012). At the same time, HR analytics contributes to
organizational evidence creation through acquiring and translating high-quality workforce
data into information, resulting in critical organizational insights (Marler and Boudreau, 2017;
Minbaeva, 2018; Coron, 2021). Further, in line with previous studies exploring the performance
impact of HR (Delaney and Huselid, 1996; Guthrie, 2001; Fu et al., 2017), this study integrates
an RBV (Barney, 1991) and dynamic capability (Teece et al., 1997) perspective to propose a
chain model demonstrating that access to HR technology enables HR analytics (resource)
which facilitates EBM (capability) which in turn enhances organizational performance.
By theorizing the chain model between access to HR technology, HR analytics, EBM and HR analytics
organizational performance, this study extends our understanding of why and how HR and
analytics leads to higher organizational performance. Additionally, this study addresses the
conditional effect of HR technology as an antecedent of HR analytics. Finally, the study adds
organizational
empirical evidence linking EBM to organizational performance, which at present is rare performance
(Baba and HakemZadeh, 2012). Together, these contributions offer a solid foundation for the
strategic importance of HR analytics and EBM.
This paper’s subsequent sections are structured as follows: First, the literature review and 27
hypotheses section will summarize existing research in HR analytics, outline the five
hypotheses tested within the paper and present the theoretical model. Second, the research
methodology will describe the data collection process and offer a detailed explanation of the
survey measures. Third, the research findings are presented, providing analysis and support
for each of the hypotheses tested. Lastly, the paper’s theoretical contributions to HR analytics
and EBM are presented, implications for practice, limitations and areas for future research
are discussed.
Figure 1.
Theoretical model
Research methodology
Data collection
An online survey focusing on HR analytics and organizational performance was developed in
collaboration with a large professional recruitment agency in Ireland. The survey was pilot-
tested among several HR managers and senior managers with significant knowledge of the
organization’s performance metrics to ensure face validity. Some questions were minorly
revised to achieve face validity. The survey was then distributed online to HR managers,
business partners and senior management teams in 8,116 organizations. The organizations
surveyed covered several sectors, including accounting, legal, banking and financial services,
marketing, ICT, human resources and insurance sectors. After the initial email invitations
were distributed, 51 organizations bounced back and 117 organizations chose to opt out of the
survey, leaving 7,948 as the final population. Overall, a total of 260 responses were received,
generating an overall response rate of 3%. After removing incomplete responses and
organizations that completed less than one-third of the survey, the valid sample size was 155.
The low response rate in this study was not surprising given that the response rate at the
organizational level is much lower than that at the individual level and has been declining
over time in management research (Baruch and Holtom, 2008).
To examine the representativeness and detect the difference between the valid sample and
the deleted responses, a one-way analysis of variance (ANOVA) was carried out. Similarly, a
comparative analysis of early responses and late responses was conducted to determine the
sample’s representativeness (Wilcox et al., 1994). This is consistent with existing studies that
have checked non-response bias by comparing demographic and contextual variables
between early and late respondents (Armstrong and Overton, 1977; Guthrie et al., 2009; Fu et
al., 2017).
The ANOVA findings showed no significant difference in organizational size,
organizational age, and sectors between the complete and incomplete respondents and no
significant difference among early and late respondents. Therefore, we concluded our sample
to be valid and continued our analysis with the 155 respondents representing 155
organizations.
Sample profile HR analytics
Among the respondents, 53% were male, with 76% of respondents holding positions of HR and
managers/directors or senior managers. The average work tenure of respondents was nine
years (SD 5 8). Most organizations surveyed represented private organizations, with 88% of
organizational
the respondents identifying as private. Concerning the industries represented, 30% of performance
organizations belonged to the ICT industry, 25% were financial service firms and 13% were
professional services, including accounting, architecture, and consulting and law firms. The
remaining organizations represented industries, including construction, transport and 33
communications.
Measurements
Organizational performance. To measure organizational performance, seven items were
adopted from Delaney and Huselid (1996). Respondents were asked to rate their
organization’s performance relative to their competitors using a five-point Likert-type
scale (1 5 much weaker to 5 5 much stronger). Example measures include “Ability to attract
essential employees,” “Ability to retain essential employees,” “Quality of services” and
“Customer service.” The reliability was assessed, showing a Cronbach’s alpha of 0.87.
While concerns about the use of subjective performance data can be raised, several
previously published studies examining HR and firm performance research have used self-
reported performance measures (Delaney and Huselid, 1996; Youndt et al., 1996; Sun et al.,
2007; Takeuchi et al., 2007; Chuang and Liao, 2010; Fu et al., 2018). As the previous studies
have shown, the rationale for using subjective performance data is partly due to the difficulty
and inability to access the objective performance measures (Gupta and Govindarajan, 1984,
1986; Gupta, 1987). Similarly, the comparative method allows for more participants’
responses rather than requiring respondents to provide exact figures (Tomaskovic-Devey
et al., 1994). Finally, as evidenced by Wall et al. (2004), subjective and objective measures of
company performance are positively linked at 0.52.
Along with difficulty collecting objective performance, the organizations involved in this
study represent several different service industries; therefore, financial performance, i.e. fee
income, might not be the best indicator for firm performance. To validate the organizational
performance measure, the authors conducted a second round of data collection six months
later. Among the 155 organizations, only 36 responses were received. Respondents answered
the same questions on organizational performance. The correlation between organizational
performance at two-time points was significant (r 5 0.36, p < 0.05). Although the correlation
was significant, the coefficient was not large. Upon reflection, we believe there might be a few
factors influencing the low correlation coefficient. First, this study involves multiple
industries, and industry-wide economic changes might be one factor [2]. Due to the limited
sample, we would not be able to test this. Second, the relatively long-time lag (6 months) may
also explain the changes as, within the last six months, organizations may have undergone
several changes that have influenced their performance.
Organizational EBM. To measure organizational EBM, six items were developed based on
EBM’s definition in Rousseau (2006) and Barends et al. (2014). Respondents were asked to
indicate to what degree they agree or disagree with the following statements: “We translate
an issue or problem into an answerable question” (asking), “We systematically search for and
retrieve the best available evidence” (acquiring), “We critically judge the trustworthiness and
relevance of the evidence we collect” (appraising), “We weigh and pull together the evidence”
(aggregating), “We incorporate the evidence into the decision-making process” (applying)
and “We evaluate the outcome of the decision” (assessing). Each item was evaluated on a five-
point Likert scale (1 5 strongly disagree, and 5 5 strongly agree). The Cronbach’s alpha
was 0.93.
MD HR analytics. Given that no valid scale has been developed to measure HR analytics, this
60,13 study applies the theoretical framework proposed by Minbaeva (2018) and adopts questions
from established scales to reflect the theoretical definition. For the first dimension, high-
quality data, we adopted five questions from Pipino et al. (2002), which include: “The HR data
we have is correct and reliable” (accuracy), “The HR data we have is sufficiently up to date”
(timeliness), “The HR data we have is presented in the same format” (consistency), “The HR
data we have is complete and no necessary data is missing” (completeness) and “The HR data
34 we have is collected on a regular basis” (data process). The Cronbach’s alpha for data quality
was 0.91.
For the second dimension, analytical competency, we adopted five items from Kryscynski
et al. (2018). Example items include “Our HR Department translates data into useful insights”,
“Our HR department identifies problems that can be solved with data” and “Our HR
Department effectively uses HR analytics to create value for my organization.” The
Cronbach’s alpha for analytical capability was 0.95. Finally, the strategic ability to act was
operationalized through three questions adopted from Minbaeva (2018), including “Our HR
Department has success stories to justify HR analytics projects”, “Our HR Department
inspires relevant organizational stakeholders (e.g. senior management teams and line
managers) to take action on the basis of their findings” and “The data-driven insights that we
provide are used by our organization’s stakeholders.” The Cronbach’s alpha for analytical
capability was 0.86.
Each of the three dimensions of the HR analytics’ measure was evaluated based on a five-
point Likert scale (1 5 strongly disagree and 5 5 strongly agree). We conducted a second-
order confirmatory factor analysis (CFA) for the HR analytics measure to examine the new
scale’s validity. The model fit indexes indicated an acceptable model fit for the second-order
CFA with three first-order dimensions (χ 2/df 5 171.65/72 5 2.38, p < 0.001; comparative fit
index [CFI] 5 0.95; Tucker–Lewis Index [TLI] 5 0.93; root-mean-square error of
approximation [RMSEA] 5 0.09; and the standardized root mean square residual
[SRMR] 5 0.05). Considering HR analytics as a theorized higher-order concept in this
study and the CFA’s support for the higher-order factor structure, we treated HR analytics as
one overall concept with three dimensions in the model test.
Access to HR technology. Three items were adapted from measures previously used by
Aral et al. (2012). The three items developed were “My organization has the necessary tools to
conduct HR analytics,” “My organization invests in the tools needed to conduct HR analytics”
and “My organization has the appropriate tools for performing HR analytics.” Respondents
evaluated these statements based on a five-point Likert scale (1 5 strongly disagree and
5 5 strongly agree). The Cronbach’s alpha was 0.93.
Control variables. In the analysis, we controlled several contextual variables with the
potential to influence the use of HR analytics, EBM, HR technology and organizational
performance such as organization size, organization age, organization type (multinational or
domestic), sector and industries. Organization size was measured using three categories:
1 5 small organizations (less than 50 employees), 2 5 medium organizations (between 50 and
250 employees) and 3 5 large organizations (more than 250 employees). Organization age
was operationalized as the natural log of the actual organization age. Organization type
(multinational or domestic) was measured using a dummy variable (1 5 multinational
companies; 0 5 domestic companies). Sector was measured using a dummy variable
(1 5 private, 0 5 public or semi-state). The industry was measured by four categories
(1 5 professional services including accounting, advertising, architecture, consulting and law
firms; 2 5 Information, communications and technology (ICT); 3 5 financial services
including banking, insurance, compliance and risk firms; and 4 5 other services including
education, healthcare, pharmaceutical etc.). Three dummy variables were created for the
industry variable using ICT as the baseline category.
Common method bias HR analytics
It was necessary to check whether common method bias was present in the study since all and
variables were collected from a single source. To address this concern, this study follows
several recommendations made by Podsakoff et al. (2003) and Podsakoff et al. (2012). For
organizational
instance, before launching the survey, it was piloted with a group of HR managers and was performance
revised and retested several times. Changes made as a result included the wording and order
of the questions. Likewise, during the data analysis stage, we assessed the common method
variance by carrying out a series of CFA to establish the validity of the studied variables. 35
Likewise, we added one unrelated common factor to the CFA with enforced equal factor
loadings to all items in evaluating the common method variance (Podsakoff et al., 2012). The
squared regression estimates indicated a common variance of 3%, indicating no significant
concern for common method bias.
Results
Table 1 presents the descriptive statistics of the core variables in this study, including the
mean, standard deviation and correlations.
Measurement models
Analysis was conducted using Mplus 8.0. A full measurement model was tested using three
pre-calculated variables (data quality, analytical capability and strategic ability to act) loaded
on one general factor representing HR analytics. EBM, HR technology and organizational
performance items loaded on to their respective factors. The four-factor model showed a good
model fit (χ 2/df 5 236.93/143 5 1.66, p < 0.001; CFI 5 0.95; CLI 5 0.94; RMSEA 5 0.07;
SRMR 5 0.07) with factor loadings higher than 0.55 (p < 0.001). We then carried out χ 2
difference tests that compared this full measurement model to seven alternative nested
models, as shown in Table 2. The comparison results reveal that the model fit of the full
measurement model was significantly better than the alternative models (all at p < 0.001),
suggesting that the study’s variables are distinct.
Structural models
We carried out the structural equation modeling in Mplus 8.0. Figure 2 presents the results.
Hypothesis 1 proposed that HR analytics would be positively linked to organizational
EBM. Results in Figure 2 show that the standardized coefficient of organizational EBM on HR
analytics was positive and significant (β 5 0.30, p < 0.05). Therefore, Hypothesis 1 was
supported. Hypothesis 2 proposed that organizational EBM would be positively linked to
organizational performance. Figure 2 shows that the standardized coefficient of
organizational performance on EBM was 0.41 (p < 0.001). Thus, Hypothesis 2 was supported.
Hypothesis 3 proposed the mediating role of organizational EBM in the relationship
between HR analytics and organizational performance. According to Baron and Kenny (1986)
and Hayes (2013), three conditions need to be tested for the mediation model. The first two
conditions include the significant relationships between the independent variable and the
mediator and between the mediator and the dependent variable. The third condition requires
the reduced relationship between the independent variable and dependent variable after
including the mediator. Support for Hypotheses 1 and 2 met the first two conditions. The
direct impact of organizational performance on HR analytics was 0.31 (p < 0.05). After
including the mediator–organizational EBM–the coefficient of organizational performance
on HR analytics became non-significant (β 5 0.20, n.s.), meeting the third condition. To
further test EBM’s mediating effect in the relationship between HR analytics and
organizational performance, this study adopted a bootstrapping test recommended by
36
MD
60,13
Table 1.
study variables
and correlations of
Descriptive statistics
Variables Mean SD 1 2 3 4 5 6 7 8
Figure 2.
SEM results
Hayes and Preacher (2014). The bootstrapping test results reveal that the indirect effect of HR
analytics and organizational performance through EBM was 0.16 (p < 0.05), with a 95%
confidence interval between 0.007 and 0.321. As such, Hypothesis 3 was supported,
suggesting that EBM mediates the relationship between HR analytics and organizational
performance.
Hypothesis 4 proposed that HR technology is positively associated with HR analytics. It is
supported by the positive and significant coefficient for HR technology on HR analytics
MD (β 5 0.71, p < 0.001). Hypothesis 5 proposed a chain model linking HR technology to
60,13 organizational performance via the mediators of HR analytics and organizational EBM. The
support for Hypotheses 1 to 4 confirms the significant impact of HR technology on HR
analytics (β 5 0.71, p < 0.001), which in turn facilitates organizational EBM (β 5 0.30,
p < 0.05), ultimately leading to organizational performance (β 5 0.41, p < 0.001). In addition,
the indirect impact of organizational performance on HR technology via HR analytics and
organizational EBM was calculated as 0.06 (p < 0.05) with a 95% confidence interval between
38 0.0013 and 0.117. Therefore, Hypothesis 5 on the chain model of HR technology–HR
analytics–organizational EBM–organizational performance was supported.
Discussion
Despite the claimed importance of HR analytics, research investigating the performance
impact of HR analytics on organizational performance remains underdeveloped (Rasmussen
and Ulrich, 2015; Baesens et al., 2017; Levenson and Fink, 2017; Marler and Boudreau, 2017;
Huselid, 2018; Greasley and Thomas, 2020). As such, this study sets out the first attempt to (1)
theorize and establish the relationship between HR analytics and organizational
performance; and (2) understand the process for how HR analytics can influence
organizational performance. Drawing upon EBM (Rousseau, 2006; Rousseau and Barends,
2011; Barends et al., 2014), dynamic capabilities (Teece et al., 1997) and the RBV of the firm
(Barney, 1991), this study proposed a chain model where access to HR technology enables HR
analytics which facilitates EBM, ultimately enhancing or improving organizational
performance. Using a sample of 155 organizations based in Ireland, the structural equation
modeling results provided full support for the theoretical chain model. Therefore, the study
finds that HR technology enables HR analytics and acts as an antecedent to HR analytics,
with HR analytics facilitating organization EBM, leading to higher organizational
performance.
Theoretical contributions
The findings of this study make several contributions to the fields of HR analytics and EBM.
First, this study offers a very timely investigation of whether HR analytics impacts
organizational performance. Due to the growing interest in HR analytics, organizations have
begun to buy into HR analytics, assembling HR analytics teams dedicated to using workforce
data to make strategic workforce decisions (Rasmussen and Ulrich, 2015; Andersen, 2017;
McIver et al., 2018). However, very little empirical evidence supports the impact HR analytics
has on organizational performance (Rasmussen and Ulrich, 2015; Marler and Boudreau, 2017;
van der Togt and Rasmussen, 2017; McIver et al., 2018). According to McIver et al. (2018),
despite the great enthusiasm for adopting HR analytics in practice, there remains a
misunderstanding of how organizations can leverage and use HR analytics to increase
organizational performance. Furthermore, King (2016) argues that although the practice of
conducting HR analytics has risen in popularity, organizations should only begin to invest in
HR analytics programs if they can demonstrate value and increase organizational
performance. This research has responded to the above calls by seeking support for the
positive effect of HR analytics on organizational performance and offers evidence of the
performance impact of HR analytics.
Second, this study promotes current HR analytics research by providing evidence
suggesting a relationship between HR technology and HR analytics. In recent years, scholars
have theorized that HR technology is critical in enabling the HR analytics process. For
example, Marler and Boudreau (2017) and McIver et al. (2018) have suggested that HR
analytics are enabled by HR technology as it allows for the collection, manipulation, and
reporting of structured and unstructured workforce data. Furthermore, several scholars have HR analytics
also begun to suggest that HR analytics are enabled by HR technology as they allow HR and
professionals to perform complex statistical analysis, leading to the development of
predictive analytics and sophisticated people models (Levenson, 2005; Ulrich and Dulebohn,
organizational
2015; Sharma and Sharma, 2017; van der Togt and Rasmussen, 2017). Despite these claims, performance
evidence supporting the enabling role of HR technology in HR analytics has yet to be
discussed in the extant HR analytics literature. Therefore, this paper supports these claims,
indicating a link between HR technology and HR analytics, where HR technology is a critical 39
component and antecedent to HR analytics.
Third, this study contributes to HR analytics research by exploring the process (i.e. the
mediating role of EBM) through which HR analytics influences organizational performance.
As reviewed earlier, the research examining the performance impact of HR analytics is scarce
within the extant literature. Likewise, evidence illustrating the process of how HR analytics
can influence organizational performance is non-existent, making the analysis of intervening
variables essential both theoretically and empirically. We acknowledge that this is only the
first step in identifying the underlying linkage between HR analytics and organizational
performance; however, this study undoubtedly contributes to this endeavor.
Lastly, this study contributes toward EBM research significantly by identifying an
antecedent of EBM (i.e. HR analytics), as well as offering evidence supporting the
performance impact of EBM. To date, EBM research has seen increasing attention in both
research and practice. However, there has been limited attention paid to directly address
EBM’s performance impact within the field of management, which is “of the utmost
importance” (Reay et al., 2009, p. 13). Moreover, the organizational level factors which drive
EBM remain unknown. Thus, this paper contributes to EBM research by offering a critical
organizational factor (HR analytics) that facilitates EBM within organizations.
Notes
1. The authors would like to thank one of the reviewers for this point.
2. Thanks are given to one of the reviewers who raised this point.
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Corresponding author
Steven McCartney can be contacted at: steven.mccartney@mu.ie
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