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    Chap 3 Marketing

    Uploaded by

    Carlin

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Chap 3 Marketing

    Uploaded by

    Carlin
    8 views4 pages

    Original Title

    Chap 3 marketing

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views4 pages

    Chap 3 Marketing

    Uploaded by

    Carlin

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    CHAP 3 MARKETING 


    During history the economy of the world faced major changes 



    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    The World Bank has developed a four-category classi cation system that uses per capita gross
    national income (GNI) as a base.

    

    Gross domestic product (GDP): a measure of a nation’s economic activity, as function of
    Consumer spending (C), Investment spending (I), Government purchases (G), and Net Exports
    (NX): C + I + G + NX = GDP


    • Gross national income (GNI), comprises GDP plus income generated from nonresident sources.


    • Gross national product (GNP) adds the value of output produced by citizens working and capital
    abroad, minus transfers of net earnings by global companies operating in the country.


    • As a practical matter, GNP, GDP, and GNI gures for many countries will be roughly the same.

    

    

    

    

    

    

    

    

    

    

    

    

    

    

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    Approaches to evaluating global opportunities 



    

    CLASSIC APPROACH

    • Considers variables that point to the potential sales of a new market: • Gross domestic product

    • • Consumer wealth levels (ex. GDP per capita)

    • • Population size

    • • Propensity to consume

    

    

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    Cage model distance between countries increase with Distance approach 


    Cage model distance that most a ects industries or products



    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

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    Cage model can be impacted by di erent indicators and distance impact

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