Mini MBA 2020 12 Month Programme

ActionCLUB (aka “Mini MBA) is a 12 month highly practical program that is designed to grow You
and Your Business incorporating all the key skills and disciplines required to run and build a
successful business. There are no tests or exams, instead the focus is exclusively on equipping you
with all the necessary practical skills to become a successful entrepreneur.
ActionCLUB is the most practical, dynamic and profitable business, sales and marketing program
you’ll ever invest in. You will learn the most powerful business strategies that you will be able to
apply in your business.
During the program you’ll learn how to:

• Achieve more by improving your prioritising and time management skills;
• Define your unique selling proposition and turn it into a powerful, competitive weapon;
• Dramatically increase your lead generation and conversion skills;
• Develop loyal, profitable customers who keep coming back;
• Interpret the key financial indicators in your business;
• Hire, develop and retain the best people;
• Create systems that allow the business to run without you;
• Grow your sales, profits and margins.
Network with other business owners

You’ll be joining like-minded business owners on this personal development journey. Chances are
you’ll even pick up a referral or two. ActionCLUB is also about building a business community and
having other business owners in the room who will help motivate, inspire and walk this journey with
you.
How serious are you about your business?

If you are tired of simply surviving in business and are ready to make more cash, win more deals,
free up more time, then ActionCLUB is for you.
Calendar:
March
Session 1 – Vision & Focus
Session 2 – Feedback on Vision & Focus
April
Session 1 – Marketing (Lead Generation)
Session 2 – Feedback on Marketing (Lead Generation)
May
Session 1 – Referral & Email Marketing
Session 2 – Feedback on Referral & Email Marketing
June
Session 1 – 90 Day Goal Setting
Session 2 – Sales
July
Session 1 – Feedback on Sales
Session 2 – Finance
August
Session 1 – Feedback on Finance
Session 2 – Time Management
September
Session 1 – Feedback on Time Management
Session 2 – Customer Service
October
Session 1 – Feedback on Customer Service

November
Session 1 – Maximizing Profit
Session 2 – Feedback on Maximizing Profit
December
Session 1 – Systems
Session 2 – Investing in Property
January
Session 1 – Feedback on Systems
Session 2 – Leadership & Management
February
Session 1 – Feedback on Leadership & Management
Content Highlights:
Vision and Focus

 The importance of the correct mindset & attitude
 The Why and how of setting your company Vision Statement
 Creating your Purpose
 How to Make Your Dreams Come True
Marketing
 Brand Marketing vs Lead Generation
 83 Lead Generation Strategies to Choose from
 How to calculate your acquisition cost
 How to turn your marketing from an expense into an investment
 How to ensure you don’t compete on Price
 How to Market with no Budget
Referral & Email Marketing
 The 7 Steps to preparing your referral strategy
 The Critical Success Factors of Email Marketing
 How to Generate Leads from Email Marketing
 How to Aggressively build your email database
 Principles of Facebook & LinkedIN Marketing
Sales
 What drives a purchase decision
 Sales Skills Training & How to Master the Art of Asking Good Questions
 The Question Funnel
 How to drastically improve your sales conversion rate
 The Qualities and Habits of a great Salesperson
Finance
 How to read an Income Statement & Balance Sheet
 Gross Profit & the Importance thereof
 How to Calculate Breakeven Sales & Profit Breakeven Sales
 The Why & How of Budgeting
 How to Create Wealth for yourself
Time Management
 Self-Mastery, Planning Mastery, Delegation Mastery – How to Achieve these
 The 2 Most Effective time management tools
 Urgent vs Important
 The Myth of Multitasking
Customer Service
 How to Turn your Customers into Raving Fans
 The Emotional Bank Account
 How to Climb the Ladder of Loyalty
 The Moments of Truth in Your Business
Business Leverage
 Learn how to Grow your Profits by 61% in 12 Months
 5 Ways Formula to Massive Profit
 Test & Measure
 Navigating your Way up the Entrepreneurial Ladder
Systems
 The importance of a Systemized Business
 The 5 Steps to Systemizing your Business
Investing in Property
 Why property is a great asset class to invest in
 How to calculate your maximum Purchase Price
 How to find the perfect property
 How to find the right tenant
 How to build massive wealth from Property Investing
Leadership & Management

 The 16 Cylinders of High Performance
 The Keys to a Winning Team
 How to recruit the best people onto your team
 How to hold people accountable
 The 10 Worst Behaviours of Managers
 How to Inspire your Staff to great Results
Frequently Asked Questions
Q – Who is the course aimed at?
A – The course is aimed at business owners, entrepreneurs & managers as well as anyone who
wants to start, buy, build or grow a business.
Q – When does the course start?
A – The course has a bulk intake in March of each year, but you can join anytime throughout the
year as the modules cycle in the same order year after year so if you had to join in June, you would
participate until May of the following year.
Q – How is the course delivered and how often do you meet?
A – The course is delivered via Zoom and we meet 2 Fridays per month from 9:30am – 12:30pm.
Q – I see there is a feedback session every 2nd session, what is that?
A – The course is structured such that the 1st session of each module is where the learning takes
place via a presentation. Everybody then gets homework to implement certain items and the
feedback session is where everybody shares the success of their implementation. The Coach will
also give you feedback on your homework, as well as answer any questions or assist with any
challenges. The feedback session also serves as an accountability session.
Q – What happens if I miss a session?
A – The Sessions are recorded so if you can’t make a particular session, you will be sent the
recording to catch up.
Q – What sort of results can I expect from this programme?
A – That is entirely dependent on you. Like with anything in life, what you put in, is what you get
out. ActionCOACH has been around for 27 years, having helped tens of thousands of business
Grow and Thrive. ActionCOACH Ignite is an awarding winning franchise having won the SA Firm of
the Year for 2016 – 2019 and owner Darryn Le Grange is currently ranked the Number 1
ActionCOACH in South Africa. Prior to ActionCOACH, Darryn ran a number of businesses and adds
his personal experiences, learnings and mistakes into the curriculum.
Q – What is the cost of the Course
A – The course costs R 2,950 plus vat per month x 12 months. You are committed for the full 12
months. A 9% discount is offered for full payment upfront.
About the Presenter
Who is Darryn Le Grange?
Darryn is a registered Chartered Accountant and internationally certified Business Coach.

From humble beginnings, Darryn is most proud of the fact that he worked and studied part time
Qualified to fund his studies and qualified as a CA through sheer hard work and determination.
ActionCOACH is recognized as the Number 1 Business Coaching Franchise in the World with a
proven system to grow businesses. There are over 1,000 ActionCOACH franchises globally.
Prior to acquiring an ActionCOACH franchise, Darryn ran a number of businesses. The most
recent of which was the highly successful Blue Security where he held the position of Managing
Experienced
Director. Under his watch, Blue Security won the Best Security Company in KZN for several
consecutive years.
Since becoming an ActionCOACH, Darryn has won numerous awards, including:
 SA Rookie Coach of the Year 2014

Celebrated
 Global Rookie Coach of the Year 2015
 National Sales Award for the Highest sales conversion rate in 2015
 Brand Personality of the Year 2017
 ActionMAN Award for all round Excellence 2019
 ActionCOACH Firm of the Year 2016, 2017, 2018 & 2019
Grounded Above all, Darryn is a dedicated husband, father and family man.
Cell: 083 703 5235

ActionCOACH Ignite
Units 1 & 2 Gardenia Block
Fairway Green
3 Abrey Road
Kloof
Office: 081 231 2270
Web: www.actioncoachignite.co.za
Email: darrynlegrange@actioncoach.com

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ActionCLUB (aka “Mini MBA) is a 12 month highly practical program that is designed to grow You

During the program you’ll learn how to:

Network with other business owners

How serious are you about your business?

Session 1 – Vision & Focus

Session 2 – Feedback on Vision & Focus

Session 1 – Marketing (Lead Generation)

Session 2 – Feedback on Marketing (Lead Generation)

Session 1 – Referral & Email Marketing

Session 2 – Feedback on Referral & Email Marketing

Session 1 – 90 Day Goal Setting

Session 1 – Feedback on Sales

Session 1 – Feedback on Finance

Session 2 – Time Management

Session 1 – Feedback on Time Management

Session 2 – Customer Service

Session 1 – Feedback on Customer Service

Session 2 – 90 Day Goal Setting

Session 1 – Maximizing Profit

Session 2 – Feedback on Maximizing Profit

Session 2 – Investing in Property

Session 1 – Feedback on Systems

Session 2 – Leadership & Management

Session 1 – Feedback on Leadership & Management

Session 2 – 90 Day Goal Setting

Vision and Focus

Leadership & Management

Frequently Asked Questions

Q – Who is the course aimed at?

Q – When does the course start?

Q – How is the course delivered and how often do you meet?

Q – I see there is a feedback session every 2nd session, what is that?

Q – What sort of results can I expect from this programme?

Q – What is the cost of the Course

Darryn is a registered Chartered Accountant and internationally certified Business Coach.

Since becoming an ActionCOACH, Darryn has won numerous awards, including:

 SA Rookie Coach of the Year 2014

Cell: 083 703 5235

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