Entrep 4TH Quarter

GRADE 12
4TH QUARTER – ENTREPRENEURSHIP
THE CONTENTS OF THE BUSINESS PLAN
I. Introduction
a. The Business Concept and the Business Model
b. The Business Goals: Vision, Mission, Objectives, and Performance Targets
c. The Business Offering and Justification
II. Executive Summary
III. The Business Proponents : Organizers with their Capabilities and Contributions
IV. The Target Customers and the Main Value Proposition to the Customer
V. The Market, Market Justification based on the Industry Dynamics and the Macro
Environmental Factors Affecting the Opportunities and Threats in the Market, the Size,
Potential and Realistic Share of the Market
VI. The Product and Service Offerings
VII. The Enterprise Strategy and Enterprise Delivery System: Business Competitiveness
VIII. The Financial Forecasts and Expected Returns, Risks, and Contingencies
IX. Environmental and Regulatory Compliance
X. The Capital Structure and Financial Offering: Returns and Benefits to Investors, Financiers,
and Business Partners
The Business Concept and Model

The product concept must then be translated into business model. A business model is a
formula on how the enterprise exactly plans to make money out of the business. There are four areas in
moneymaking which the business model must address:
1. How will the business raise revenues? What critical factors will cause the revenues to
materialize?
2. What will be the costs of the enterprise products and other costs of doing business? How will
these costs be managed to ensure comfortable profits? What critical factors will drive the
costs? How can these factors be controlled?
3. What will be the major investments of the enterprise? Why will these investments give the
enterprise a competitive edge?
4. How will the enterprise finance the investments? How will the enterprise fund its growth?
ACTIVITY 1
Based on the four areas in moneymaking, you are going to make your introduction of your
business that you are planning. Your introduction contains at least one hundred words.
(Encoded)
The Business Goals: Vision, Mission, Objectives, and Performance Targets
The business goals show the future and long term prospects of the enterprise. It is
composed of the vision, mission, objectives, key results areas, and performance indicators of
the enterprise.
To illustrate, let us examine the vision of Double Happiness. Double Happiness is an

eatery in a bus terminal. It has three outlets located at bus terminals in Central Luzon.
Case Example 1: Double Happiness
The vision of Double Happiness is “to establish a commanding presence and

market leadership as a food chain servicing major bus terminals in Central Luzon
within the next five years.”
The Business Goals are communicated by articulating the basic purpose of
setting up the enterprise in a mission statement. Needless to say, all business
enterprises are established for the purpose of making money for its investors.
For Double Happiness, its mission statement is “to provide quality food and
passenger convenience services that would generate sufficient profits for the
stockholders and improve the lives of its employees.”
Objectives must be more specific that the vision and mission statements. They
should be measurable, achievable, and time bounded.
For Double Happiness, their stated objectives are:
1. To establish a strong market presence in Central Luzon;
2. To earn good financial returns for its owners;
3. To delight customers with high quality food and services; and
4. To make Double Happiness a happy and rewarding place to work in.
ACTIVITY 2
State your own vision, mission and objectives of the business you are planning. (2 nd page)
The Executive Summary
The executive summary contains everything that is relevant and important to the
business audience. It is a synthesis of the entire plan. It must contain the major
argumentations of the business proponent on why the business will work and succeed. It
should provide the business plan audience all the arguments on why they should participate in
the business ventures.
The executive summary should then introduce and highlight the good qualities of:
1. The business proponents and their partners;

2. The enterprise organization and its capabilities;
3. The technology providers and their expertise and experience; and
4. The suppliers and all the major service providers.
ACTIVITY 3
Make an executive summary of the business that you are planning, through the use of the
good qualities being highlighted.
The Business Proponents
The third section of the business plan contains information about the business
proponents or stakeholders. There are four types of stakeholders:
1. Resource mobilizers and financial backers

2. Technology providers and applicators
3. Governance and top management
4. Operating and support team
ACTIVITY 4
Based on the four types of stakeholders, just choose what type of stakeholders you have
in your business, and explain. (in 150 words)
The Target Customers and the Main Value Proposition
The business proponent must be very precise about the target audience or target
customers. Target Customers must be sufficient in size, sufficient paying capacity, and have
sufficient interest to purchase the products being offered by the enterprise. The Main Value
Proposition is the unique selling proposition of the enterprise.
Knowing where the target customers are exactly concentrated, the business plan should
the pinpoint what the customers buy, how they buy, when they buy, where they buy, and what
convinces them to buy. The information should then be used to justify the exact locations and
marketing channels to be employed by the enterprise.
Value Proposition – states why a customer should buy a certain product or service.
Unique Selling Proposition – refers to how you will sell the product or service to your
customers.
Examples of Value Proposition:
“BDO we find ways”, “Tindahang maasahan, bukas kahit anong oras!”
ACTIVITY 5
Make a Main Value Proposition and explain who your target customers are.
Market Demand and Supply, Industry Dynamics, and Macro Environmental Factors
The business plan should estimate the total market supply and demand for the product
offerings of the enterprise. The business plan should then determine the major critical factors
that influence this market demand and supply.
The business plan should discuss the relevant industry dynamics:
• Who are the competing enterprise in the industry and what are their comparative
advantages and disadvantages? What business models and strategies are they
employing?
• Who are the suppliers in the industry and what are their capabilities and bargaining
power?
• What are the channels of distribution being used by the industry? How effective are
these channels?
Both the industry players and the market are affected by the macro environment, which
includes the social, political, economic, ecological, and technological (SPEET) forces.
ACTIVITY 6
You are going to write the significant impacts on the relevant industry and the behaviour
of consumers.
Product/Service Offering: Description, Evolution, and Justification
The products/services must be described by highlighting the features and attributes
that would most appeal to the target customers. The business plan should also prove that the
products/services would be accepted and carried by the distribution channels.
ACTIVITY 7
Make a description of your business, their evolution and justification of a
products/services being offered.
Enterprise Strategy and Enterprise Delivery System

The Enterprise Delivery System starts from the Input (resources mobilized), and
proceeds to the Throughput (the transformation process where input are converted to output),
and produces the Output (the products/services). These business outcomes should reasonably
include:
• High customer satisfaction levels;

• High sales volume, market share, and market reach;
• High financial returns; and
• High people performance, productivity, and moral levels.
ACTIVITY 8
State enterprise strategies and the delivery system to customers.
NOTES TO REMEMBER:
• In every activity, just put the title of each topic.
• Each topic (or activity) equivalent to one page.
• Deadline of submission on or before May 17, 2022.
You cannot escape the responsibility of MARY LAIKA RHEA N. MAGUSARA

tomorrow by evading it today.
ENTREPRENEURSHIP – SUBJECT TEACHER
-Abraham Lincoln-

Entrep 4TH Quarter

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GRADE 12

4TH QUARTER – ENTREPRENEURSHIP

THE CONTENTS OF THE BUSINESS PLAN

The Business Concept and Model

To illustrate, let us examine the vision of Double Happiness. Double Happiness is an

Case Example 1: Double Happiness

The vision of Double Happiness is “to establish a commanding presence and

1. The business proponents and their partners;

The Business Proponents

1. Resource mobilizers and financial backers

Examples of Value Proposition:

“BDO we find ways”, “Tindahang maasahan, bukas kahit anong oras!”

The business plan should discuss the relevant industry dynamics:

Enterprise Strategy and Enterprise Delivery System

• High customer satisfaction levels;

You cannot escape the responsibility of MARY LAIKA RHEA N. MAGUSARA

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