Quiz SITXMPR007

SITXMPR007 Develop and implement marketing strategies
E-Checkpoint
Checkpoint 1
1. Drag the ticks
To develop an effective marketing strategy you must have knowledge of the following aspects:
 The staff and their operations

 The core business activities
 The profit margins of the business
 The values and goals of the business
 The products and services offered by the business
 Previous marketing efforts
 The customer base you will be targeting
2. Drag the ticks
Which of the following are examples of sources of information on the effectiveness of current and past
marketing campaigns?
1. Business records
2. Peers
3. Official statistics and government agencies
4. Statistics from financial institutions
5. Industry bodies
6. Tax accountant
7. Marketing and business advisory services
8. Websites
3. Drag the ticks
Which of the following factors are internal issues which can impact market planning for a business in the
TH&E industry?
1. Human and financial resources

2. Staff skill levels
3. Equipment availability and reliability
4. Location
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5. Changes to the number of international tourists
6. Hours of operation
7. Capacity for communication
8. Changes to legislation
4. Drag the ticks
Which of the following are external issues which can potentially result in new business opportunities for a
TH&E business?
1. Domestic and international economic climates

2. Downturn in sales
3. Fluctuations in currency exchange rates
4. Increase or decrease in competition
5. Shifting supply and demand levels
6. Changes to the numbers and profile of international tourists
7. Changes in legislation, e.g. Industrial Relations, Taxation, Development grants
5. Multiple True or False
Indicate whether the following statements relating to legal issues impacting on marketing are true or false.
1. Trademarking and copyrighting prevents rival companies from using your logos and business name. T
2. The ACCC and Department of Fair Trading were set up to ensure that businesses trade in a fair and
legal manner. T
3. ACCC stands for Australian Challenge and Consumer Council. F
4. The ACCC and Department of Fair Trading to ensure that businesses do not sell inferior quality
products or lie about available services. T
5. Local and regional laws and rules also affect the ability of a business to market itself. T
6. Drag the ticks
Which of the following are examples of a business’ conduct covered by Australian Consumer Law?
1. Pricing
2. Staff numbers
3. Advertising
4. Complaints handling
5. Allowed level of stock
6. Product safety
7. Warranties
8. Superannuation payment issues
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9. Unfair contract terms
10. Consumer guarantees
Indicate whether the following statements relating to economic and demographic makeup are true or false:
1. Economic factors influence how much people can spend, as well as what, where, when and how they
will spend. T
2. The economic environment is influenced by fluctuations in income levels, interest rates and inflation.
T
3. Traditionally, consumers can be divided into two socioeconomic classes, upper and lower. F
4. Over the last few decades, the traditional “blue-collar” workers have seen a rapid increase in average
wages, resulting in a new market for many products. T
5. Ethnic makeup can affect buying patterns within regions. T
6. Population profiles shift over time, but this does not have any real implications for marketing. F
7. Understanding how demographics and economic influences affect your target market’s behaviour is
vital. T
8. Match Corresponding
Match each of the following components of the triple bottom line sustainability concept to their description.
1. Economic terms - refers to business profitability and the management of income and expenditure
levels.
2. Environmental terms - refers to conservation of resources and waste minimisation.
3. Social terms - refers to the ethical practices of a business in considering all the people involved –
owners and shareholders, staff, customers and suppliers
9. Drag the ticks
Which of the following are examples of websites that offer up-to-date industry analysis, articles and
information on current trends?
1. www.htrends.com
2. www.worldnews.com
3. www.eventmanagerblog.com
4. www.hospitality.com
5. www.traveldailynews.com
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The following statements relating to emerging technological trends in the TH&E industry are:
1. The ongoing introduction of technology is changing the way TH&E businesses can connect with their
markets. T
2. A business website is now an absolute necessity. T
3. Many businesses also have internet presences on social networking sites such as twitter and
facebook. T
4. Businesses can run weblogs to keep their customers up-to-date. T
5. Most people do not have easy access to internet connections so marketing strategies should only
focus on using other media. F
6. The mobile phone platform has become a hugely important marketing battleground, so marketers
need to understand and be aware of how to use the platform for their gain. T
Complete the following sentences relating to ethical advertising and marketing.
1. Complying with the requirements of Australian Consumer Law is a good starting point, as many
ethical considerations such as not using false or misleading advertising are actually legislated. T
2. Essentially you should be truthful in all that you say and portray. T
3. Truthful advertising would require that images and text used in advertising must not create a false
perception of the product, service, price, inclusions or other features. T
4. The Advertising Standards Bureau administers a range of codes and initiatives related to advertising
of products and services. T
5. The Alcohol Beverages Advertising Code (ABAC) sets out the requirements for alcohol related
advertising. T
6. The Code for Advertising and Marketing Communications to Children is administered by Australian
Competition and Consumer Commission. F
12. Drag and Match
Match the aspects which need to be included in a marketing plan to the relevant descriptions:
1. Price strategy – current market position, pricing or discounting techniques, costs for material, labour,
overheads, etc.
2. Location – the location used for selling the product or service and the benefits of this location
3. Stakeholders – key personnel within the business who are critical to the marketing strategy and what
their roles and responsibilities are
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4. The target market – such as income, age, sex, profession, etc.
5. Competitors – demand, market share, strengths and weaknesses, comparisons between your product
and theirs
6. The product or service – features, benefits and selling points
7. Marketing budget – allocated costs for advertising and promotions, lists of types of media for
advertising and costs associated with each option
Indicate whether the following statements relating to involving stakeholders and colleagues in developing
marketing strategies and plans are true or false.
1. There may be many stakeholders that must be involved in planning your marketing strategy. T
2. Staff should only be informed of marketing strategies once management has approved them. F
3. Involving staff in your marketing strategy will give you a wider perspective on potential marketing
activities. T
4. Only staff directly trained in marketing should be involved in developing marketing strategies and
plans. F
5. Involving staff may help in making your marketing plan more successful. T
6. Front line staff are in a good position to give you feedback relating to marketing which involves
dealing with customers. T
A marketing plan should include a mission statement and a business vision. The following statements are:
1. The business objectives can be described as the corporate mission. T

2. The mission describes what the business wishes to deliver and the image it wishes to portray to the
general public. T
3. A mission statement must be broad as it is unknown at this stage what the marketing will achieve. F
4. Marketing planning must incorporate the business vision. T
5. The business vision describes how the business wishes to progress and grow in the future. T
The following statements regarding the approval processes for a marketing plan are:
1. Once your marketing plan is complete it must be approved by management before being
implemented. T
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2. Once a marketing plan is completed it should be implemented and tested before gaining approval –
this will prevent wasting time by making unnecessary changes. F
3. Having a marketing plan approved acts as both a quality control procedure and a review against
budget requirements. T
4. Company policies for approval processes may vary and it is therefore essential to check the specific
requirements as required. T
Indicate whether the following sentences relating to evaluating and reviewing marketing effectiveness are
true or false.
1. All marketing activities need to be reviewed for their performance and effectiveness. T
2. As marketing can be a large investment for any business in terms of both time and money, it is
important to be able to measure the impacts and success of the marketing activities. T
3. It is common practice to evaluate a marketing strategy after a 12 month period following the end of
the upcoming end of financial year to allow you access to true sales figures. F
4. Marketing can involve unexpected opportunities and hindrances, so it is important to continually
control and evaluate marketing activities. T
5. Continuous monitoring and evaluation of marketing strategies will allow you to adjust to or take
advantage of unexpected or changing situations. T
17. Drag the ticks
Which of the following is part of the 4 steps in marketing control?
1. Set marketing goals

2. Allocate front office staff
3. Measure performance
4. Measure wastage
5. Evaluate performance according to criteria
6. Correct any flaws
18. Drag the ticks
Which of the following are examples of analysis reports you may use to analyse the success of marketing
campaigns?
1. Sales figures analysis

2. Taxation analysis
3. Bank statement analysis
4. Market share analysis
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5. Expense analysis
19. Match corresponding
Match the following examples of comparative market information with their definition.
 Overall market share – the percentage of the market purchasing the product or service.
 Segment market share – the market share in specific segments of the overall market, e.g. single
mothers, suburban areas.
 Relative market share – useful for comparing against other competitors. A competitor may be chosen
as a benchmark and a goal set to improve market share to more than the competitor.
 Change in market share – how the market share is increasing or decreasing over time. Goals may be set
to improve market share by 10% over 3 years.
Indicate whether the following statements relating to reporting on marketing activities are true or false:
1. You will often be required to report on the promotional activities. T

2. Reporting can be either informal or formal. T
3. An informal report might be as simple as an employee telling a manager what they did and how well
the material was received. T
4. Promotional activity reports are an example of formal marketing reporting. T
5. A promotional activity report should contain the date, location, a list of important contacts and the
outcomes of the promotional activity. T
6. For a promotional activity to be successful you must collect the nametags of important contacts. F
Indicate whether the following statements relating to reviewing and updating marketing strategies are true
or false:
1. All promotional activities should be reviewed for their success or failure and the results used to
update the marketing strategy. T
2. Any updates to the marketing strategy must then be communicated to key stakeholders which may
include management, sales, front line staff or other employees. T
3. To save time and money marketing should only be reviewed annually. F
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When developing a marketing strategy and plan, you must be aware of any relevant issues and capabilities
that will affect the ability of your business to follow through. Match each of these issues below to the
questions you need to consider.
Communication capabilities Is your business able to easily communicate with potential and existing
customers?
E-business capacity What is your business’ presence like online?
Equipment capacity What equipment does your business have access to?
Financial resources What money does the business have to develop and implement marketing strategies?
Hours of operation What are the business’ hours of operation?
Human resources Is there enough man power? Do some activities need to be outsourced?
Location and position How can your location and position impact your marketing strategy?
Staff skill levels What level of skill is required to pursue your marketing strategy?
Match the correct descriptions to the following types of comparative market information:
Benchmarking – involves comparing the business' performance against available sets of criteria that can
reflect industry standards, best practice or other data to measure against.
Best Practice Information – refers to marketing procedures or methods that are considered within the
industry to be most effective.
Competitor Information - knowing about your competitors will help you to better cater your marketing.
24. Drag Ticks
What responsibilities do businesses have to a person in relation to marketing under the Privacy Act?
A person can know why their personal information is being collected

A person can know how it will be used and which organisations will be given access to it
A person can request not to receive direct marketing material
A person can correct inaccurate information that is held about them
A person can ask for access to their stored personal information
A person can dictate whether or not you send marketing material to their friends.
25. Drop-down
Complete the following sentences relating to cyber security:
Cyber security is {decreasingly/increasingly} an issue in today’s society. In mid 2015, cyber-crime incidents
had impacted {10%/30%} of {small/large} businesses.
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Price strategy – current market position, pricing or discounting techniques, costs for material, labour,
overheads, etc.
Location – the location used for selling the product or service and the benefits of this location
Stakeholders – key personnel within the business who are critical to the marketing strategy and what their
roles and responsibilities are
The target market – such as income, age, sex, profession, etc.
Competitors – demand, market share, strengths and weaknesses, comparisons between your product and
theirs
The product or service – features, benefits and selling points
Marketing budget – allocated costs for advertising and promotions, lists of types of media for advertising and
costs associated with each option
Match each of the following criteria for evaluation of marketing strategies to the corresponding
considerations:
Consistency with marketing direction – Was the marketing strategy consistent with the overall direction of
the organisation?
Exposure achieved – Was the desired level of exposure achieved? Did your marketing strategy reach the
intended target market?
Penetration of target market – Did the marketing strategy successfully increase sales within the target
market?
Cost-effectiveness of resources – How cost-effective was your spending? What was the ROI?
Timeframe – Was the strategy completed within the established timeframe? Why/why not?
28. True or False
Indicate whether the following statement is true or false:
Once you have evaluated marketing strategies, recommendations should be made indicating a clear path
forward. True
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SITXMPR007 Develop and implement marketing strategies

1. Drag the ticks

 The staff and their operations

2. Drag the ticks

3. Drag the ticks

1. Human and financial resources

4. Drag the ticks

1. Domestic and international economic climates

5. Multiple True or False

6. Drag the ticks

7. Multiple True or False

9. Drag the ticks

11. Multiple True or False

Complete the following sentences relating to ethical advertising and marketing.

12. Drag and Match

13. Multiple True or False

14. Multiple True or False

1. The business objectives can be described as the corporate mission. T

15. Multiple True or False

16. Multiple True or False

17. Drag the ticks

Which of the following is part of the 4 steps in marketing control?

1. Set marketing goals

18. Drag the ticks

1. Sales figures analysis

19. Match corresponding

20. Multiple True or False

1. You will often be required to report on the promotional activities. T

21. Multiple True or False

22. Match Corresponding

23. Match Corresponding

24. Drag Ticks

A person can know why their personal information is being collected

Complete the following sentences relating to cyber security:

The target market – such as income, age, sex, profession, etc.

The product or service – features, benefits and selling points

27. Match Corresponding

28. True or False

Indicate whether the following statement is true or false:

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