Strategic Management
Strategic Management
Strategic Management
Arpit Jain
1. Introduction -
Every successful marketing plan starts with a sense of resolve and a drive to get better. It's crucial to
anchor your ideas on facts and research, even though imaginative fantasies, abstract concepts, and
letting your imagination run a little crazy are fantastic places to start. The actual marketing strategy
enters the picture at this point. In a similar vein, a marketing plan encourages you to make
important clarifications, such as who your target audience will be. By planning your strategy, you can
be sure that you won't pass up crucial chances to convert leads. A sound marketing plan will
ultimately be more advantageous to you than winging it. Create a marketing strategy if you're
serious about making money from your brilliant concept.
A successful marketing strategy in a competitive environment is the right combination of the below
factors -
1) Correct assessment of competition it is necessary to size the competition and the external
business environment correctly, in order to evolve the right strategy.
2) Competitive advantage - the company must possess a competitive advantage and must formulate
its strategy to address this advantage.
3) Right mix of price and differentiation In order to create a standalone product in a - competitive
marketplace, the company has to use both price and differentiation strategies in the right mix.
4) Delivering value - it is not sufficient to deliver the best price or differentiation strategies as it is
important for the firm to deliver the right value to its consumers.
5. Top management involvement: In each and every business decision, top management should get
involved and make the decision accordingly.
6. Focus: All the top companies focus on their customers, their needs and preferences rather than
focusing on monetary part, and that is why they are successful. An effective marketing strategy
should always be customer oriented.
Have a good idea: Having a good idea is essential for a successful business. If the idea is great and
innovative, there are many investors willing to start a filing business. In this case, you need to build a
global advertising empire so that your ideas and vision are very clear and further plans can be
implemented accordingly. Assess the market environment: It is always recommended to assess the
market environment in which you operate. Market conditions may be influenced by various factors.
Competitive Analysis: When entering a market, you need to understand your competitors and be
able to plan your marketing strategy accordingly. Current strategy should be analyzed as evident
from annual shareholder reports, analyst interviews, management statements, press releases, etc.
Knowing your competitors' goals will allow you to more accurately predict their reactions to their
various moves. Competitive goals can be financial or otherwise. Examples of this include growth
rates, market share, and technology leadership. The assumptions that competitor managers hold
about their company and its industry help define the moves they are considering. Knowing your
competitors' assumptions, goals, and current strategies can help you understand how they want to
respond to competing attacks. However, his resources and skills determine his ability to respond
effectively. Business Strategy: After analyzing all the above factors, you should move on to designing
your business strategy. These strategies must be carefully crafted so that you can outperform your
competitors and gain market share. Finn must be aware of all available resources and their potential
and plan accordingly. Organizations need strategies to achieve their goals and pursue their corporate
mission. Strategy development is about how to achieve performance goals, how to outperform
competitors, how to achieve sustainable competitive advantage, and how to shape a company's
long-term It's all about strengthening your business position and how you translate management's
strategic vision for the company into reality. Launch business activities: Once everything is detailed
and a strategy is developed, it is time to execute and launch the business activities. Many other
considerations become important once a company is established, such as setting mission, vision and
goals. It's also important to have talented people who can perform well and grow your business. In
addition, money management should be implemented so that all necessary decisions can be made
at the right time.
Conclusion
Impact of Acquisitions – In my opinion, acquisitions can help to some extent as they help the
company grow faster and outperform its competitors faster. Acquisitions can be profitable
businesses that provide rapid growth to the acquiring company. However, like any business strategy,
corporate acquisitions require careful planning and careful execution. Entering a new market can be
a difficult proposition for most companies. You are dealing with new competitors who have little or
no market presence and may target new audiences in different countries. Not to mention new laws,
culture and tax issues. For this reason, expansion into new markets is a very popular reason for
corporate acquisitions. Significantly reduce the time and money spent competing with established
companies in your target market. Acquiring the right companies can help you gain a foothold in new
target markets.
2. Introduction –
Strategic decision-making is fundamentally about external rather than business internal issues,
especially the selection of the product mix (the overall offering of the organization's offerings).
Strategic decisions differ from operational decisions related to day-to-day activities and ongoing
operations. Examples of such activities include resource allocation, control performance and
application, production planning and scheduling, inventory management and control oversight. India
is a big country with many sports such as hockey, cricket, kabaddi and soccer. Hockey is our national
sport, but Indians enjoy watching and playing cricket. Given the limited popularity of this national
sport, it's no surprise that other sports lag far behind in attracting people. This question cites one
such case, stating that football is not a popular spectator sport in India, and as a strategy consultant
there is a need to recommend strategies to league managers to improve the situation. says. If you
need to create a market for your product or service, you should have a detailed and solid marketing
plan and follow that plan.
The Indian Super League (ISL) is a professional football league representing the highest level of
sports in the Indian football system. It is organized by All India Football Federation and its
commercial partner Football Sports Development. The tournament was launched on 21st October
2013 with the aim of growing the sport of football in India and increasing its presence in India. Like
the Indian Premier League, the Indian Super League follows a similar ownership model, with teams
owned by not only Bollywood and cricket prominent owners, but also prominent businessmen.
Promotional activities for the Indian Super League are very small due to budget constraints and
viewership. IPL is watched by about 400 million people worldwide, and ISL is just as good. According
to the All India Football Federation, it was decided last year by "consensus of all concerned" that
relegation and promotion would be an integral part of the Indian Super League from the 2024-25
season.
The Indian Premier League (IPL) is all about cricket and entertainment. Founded in 2008, it has
players from all over the world. A perfect blend of cricket and entertainment. It provides a stage for
many young people to perform and benefits advertisers and broadcasters alike. It's more like an
event, so cricket and entertainment are the main products. With that much budget, IPL promotion is
fine. Sponsors and ads are set per team. Shah Rukh Khan's Kolkata Knight Riders and Dhoni's
Chennai Super Kings were the most active teams in terms of media visibility and popularity. Mumbai
Indians and Royal Challengers Bangalore are not far behind. Apart from traditional media, all teams
are active on various social media channels, showcasing highlights from past years and favorite
innings of each team's players. Marketing strategy of IPL
Social Media: With more and more people joining social sites such as Facebook and Twitter, social
media on the Internet has become very important in the marketing arena. In recent years,
the popularity of social networking sites has shot up in a phenomenal way, attracting millions of
visitors who stay logged in for hours, in many cases, all day. This has made these sites important for
e-marketing, especially given the fact that a large number of tech savvy customers obtain updates
about products and services from social networking sites such as Facebook, Twitter and Instagram.
Indian super league should be promoted on social media with the help of some offers and contests,
these contests could be related to the questions about the sport, teams, rules of the game, venue of
the matches, team sponsors etc. Answering these questions may develop the interest of the people
in the game and winners can be provided free tickets to the matches.
Contests: Indian super league may also come up with some contests and keep attractive prizes, it
would definitely encourage and excite the people to take part in these contests and it would also be
helpful to spread awareness about ISL matches. Celebrity endorsements: Celebrity endorsements
can be very helpful in promoting a sporting event to let people know about the event. There are
various celebrities who may be hired to promote the event and they are on various platforms.
People are influenced by powerful and successful people, listen when they advertise something, and
often try out the event being advertised.
Making football more popular in India: Football as a product has great potential in India and should
be treated accordingly. Great Indian footballers such as Bhai Chung Bhutia, Sunil Chhetri and
Ghapreet Singh Sandhu also believe in the game and make it their career choice. Football sport
should be positioned as a branded sport, or premium sport, and the Indian Football Federation
should roll out its marketing campaigns so that people can increase their interest in this game. The
association should plan to leverage digital campaigns to promote football and offer football on
various websites. You can even create TV commercials featuring famous stars cheering for sports.
Football associations need to ensure that most places in India are covered to promote football. We
need a sufficient number of coaching academies and space for official games.
3.
(a) Introduction –
Strategy is about matching a company's resources and capabilities to opportunities that arise in the
external environment. So far, the focus of this book has been on identifying revenue opportunities in
the company's external environment. This chapter shifts focus from the intersection of strategy and
the external environment to the intersection of strategy and the internal environment of the
organization, and more specifically, the intersection of organizational resources and capabilities.
Current status of single cinemas in India
It is clear that multiplex cinemas are giving single-screen cinema owners sleepless nights, and the
situation is very bad. Independent cinemas in Tier 2 cities sell their properties at a 20-25% discount
or convert them into movie theaters. Even in cities like Hyderabad, there are cases of single-screen
cinemas being used as basements and warehouses for major e-commerce companies. Five movie
theaters in the city closed permanently in November. Four of these movie theaters are now used as
warehouses by e-commerce companies. strategy to follow
financial support. We must propose strategies that individual cinemas should take to survive in the
market. In this situation, all multiplexes face very stiff competition. In order to remain competitive
and relevant, single screen owners need proper promotion. they are watching you The user needs to
visit her one screen if the ad is different and effective
Go to the theater and have fun. Sales and Offers: With single-screen cinemas still struggling, a great
way to keep people interested is to offer special promotions and offers. These offers can also be
announced and promoted on social media platforms and promotional emails. The company may
offer discounts on movie tickets or run other sales. If money wasn't a big issue, these ideas would
win both customers and advertising. Show movies in different languages: One strategy is to show
non-movie events, programs and shows to attract people to the cinema. The more events, films and
shows in different languages that are shown in cinemas, the more people will know about them and
come to see them. You need to promote your movies, venues and theater performances on social
media and other digital media to get people to know and visit.
(b) Introduction -
We all love movies and go to cinemas to watch movies, but with the changing times, most of us
prefer visiting multiplex cinemas to individual cinemas. Things have changed, and single-screen
cinema owners are struggling to survive. Overall, when analyzed, Road Ahead is highly effective and
beneficial for the Indian film industry as a whole. The entertainment industry is doing well, especially
after Corona. People were helpless during the lockdown, but made the most of it when theaters
reopened. In other words, the industry is growing well and should continue to grow. Active
involvement not only from guests and viewers, but also from other partners involved in the
operational process has become a new paradigm in the Indian entertainment industry. Whether it's
hosting producers for movie premieres, audio broadcast events, or hosting film festivals, multiplex
chains can help enrich the cinema experience, especially for families looking forward to quality time
together.
Conclusion
However, the current trend is gradually changing and people are very interested in OTT platforms
where they can watch various content from the comfort of their home. Undoubtedly, OTT platforms
offer new and fresh content that most of us enjoy. In predicting future trends in the film and
entertainment sector, OTT platforms are in the best, if not the best, position to set the conditions
and advance the industry as a popular and popular medium with the masses. . The strengths of
content diversity, available languages, genre diversity, and viewing convenience at competitive costs
could give OTT platforms a distinct advantage over cinemas in the future. . The film industry is doing
well, but it still needs to be well planned to attract the OTT audience.