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    User Interest Evaluation V4

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    Wintage Style
    The document provides instructions for quality raters to evaluate whether a business would want to advertise to a particular user based on the user's interests. The ultimate goal is to train an algorithm to determine ad relevance. Raters are told to review the business page and user's current page to assess if they are rateable based on available information. They then must evaluate the likelihood the business would want to advertise to the user based on whether the user's interests match the business's products, services, and target customers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    User Interest Evaluation V4

    Uploaded by

    Wintage Style
    281 views1 page
    The document provides instructions for quality raters to evaluate whether a business would want to advertise to a particular user based on the user's interests. The ultimate goal is to train an algorithm to determine ad relevance. Raters are told to review the business page and user's current page to assess if they are rateable based on available information. They then must evaluate the likelihood the business would want to advertise to the user based on whether the user's interests match the business's products, services, and target customers.

    Original Title

    User_Interest_Evaluation_V4

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    The document provides instructions for quality raters to evaluate whether a business would want to advertise to a particular user based on the user's interests. The ultimate goal is to train an algorithm to determine ad relevance. Raters are told to review the business page and user's current page to assess if they are rateable based on available information. They then must evaluate the likelihood the business would want to advertise to the user based on whether the user's interests match the business's products, services, and target customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    281 views1 page

    User Interest Evaluation V4

    Uploaded by

    Wintage Style
    The document provides instructions for quality raters to evaluate whether a business would want to advertise to a particular user based on the user's interests. The ultimate goal is to train an algorithm to determine ad relevance. Raters are told to review the business page and user's current page to assess if they are rateable based on available information. They then must evaluate the likelihood the business would want to advertise to the user based on whether the user's interests match the business's products, services, and target customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    ADS QUALITY RATER LEARNING PROGRAM

    User Interest What is this task about?

    Determining whether the


    What is the ultimate goal?
    Training the algorithm to detect
    OK, how do I perform it well?

    Familiarize yourself with the rating


    Evaluation business would want to
    the relevance of the business'
    products and services in relation options based on the user’s current
    advertise to a particular user. to the user’s current interests. interests and business products,
    services and target customers.
    Use this infographic as a mental
    Reminder Hmm, but why?
    model while determining whether
    To be able to improve the the business would want to
    In the entrance exam, you will relevancy of displayed ads and advertise to the user.
    be asked to solve example satisfy user’s current interests.
    tasks of this type!

    Terms NEW TASK

    Business Page
    The webpage of the advertiser’s
    business
    You may also check the business
    Top Search Queries Visit the business page category or ad creative if this data
    Typical search queries by which users is available.
    have chosen to navigate to the
    business page.

    User’s Current Page You may also check the top search
    Assess the products, services
    The webpage a user is currently queries for the business if this data
    and customer base of the business
    visiting. is available.

    User’s Current Interests


    The types of products, services, ideas
    and activities a user who is visiting this
    page is seeking or might be interested in.
    Check if any of the below applies:
    The business page is NOT rateable if:

    there is no information available to make a


    judgement about the business. For
    example, if the landing page does not load
    but the business ad creative is available,
    continue to rate the task
    the business page is in a foreign language

    Tick checkbox:
    Is the business page No Business Unrateable
    rateable?
    Wrong Language

    Yes

    Visit the user’s current page Lorem ipsum

    Evaluate the user’s current interests

    Check if any of the below applies:


    The user’s current page is NOT rateable
    if any of the below applies:
    The user’s current page is:

    in a foreign language
    shows error
    does not load

    Tick checkbox:
    Is the user’sLorem ipsum page
    current No Unrateable User Page
    rateable?
    Wrong Language

    Yes

    Given the user’s


    current interests, how likely
    is it that the business would want
    to advertise to this user?

    There is no reason to believe that the It is plausible that the user might There are good reasons to believe
    user might be interested in the become interested in the products or the user is researching the type of
    business more than any random services offered by the business, products or services offered by the
    internet user. It is unlikely that the user perhaps impulsively, even though the business.
    is the type of customer targeted by the connection with the business is weak.
    business, or that the user is in the The user appears to match the type of
    correct state of mind to consider the customers targeted by
    products or services of the business as the business.
    an impulse buy.

    Unlikely Possible Likely

    SUBMIT TASK

    Send feedback about this decision map


    talentrequests@welocalize.com

    Confidentiality Notice: 2021 C


    This file is intended solely for the individual to whom they are delivered within Ads Quality Rater Training Program and contains confidential or legally
    privileged information. If you are not the intended recipient, or an employee or agent responsible for delivering the file to the intended recipient, you are Version 3.0
    hereby notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. 2021-09-28

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