6

BUSINESS AND
MARKETING
LESSON A SUCCESS STORIES
Unit Goals
1. Describe and ask questions
about companies.
2. Emphasize important
points.
3. Give an opinion about
different advertisements.
4. Review a product.
1 VIDEO
 1. What are some products used
to spice up food in your country?

I think _______ are used to spice

up food in our country.

2. How are those products

advertised?

Those products are

advertised on______
Ask & answer.

1. Do you like spicy food? If so, what are

your favorite dishes? If not, why not?

I really like / do not like spicy

food because________. For
example, whenever I eat ______.
 Discuss with
a partner.
Do you know any success story
of an entrepreneur who started
from scratch?

I know about someone who…

He/She started from scratch
with…. Now, he/ she is …
2 VOCABULARY
 What was the last product you bought?
How did you find that product?

The last product

I purchased
was…
Companies advertise their products on the main avenues.
Electric cars do not consume fossil fuels.
Programmers are working on the development of
new Operating Systems.
Tailoring companies must employ creative designers.
It’s crucial that you invest your money wisely!
Management has added a supervisor to the Calling-
center department.
She owns a company which produces fancy jewelry.
Some businesses promote their stores with pictures
of happy customers.
People prefer to purchase their products on Cyber Days.
The products are shipped with caution.
 Choose the correct answer.
1. Mr. Chang works in a small 4. That’s a heavy fridge! Is it
company that ____ten people. possible to have it ____ to my house?
a. promotes a. shipped
b. employs b. managed

2. The company where my father 5. Marcos _____ too much salt. He

works____ parts for airplanes. should eat healthier.
a. produces a. consumes
b. consumes b. produces

3. I’d like to ____ a new lens for my 6. Lourdes got a promotion. Now,
camera. Do you sell those? she_____ an entire department.
a. purchase a. manages
b. advertise b. invests
3 LISTENING
 Talk for a
minute ! Share your ideas with a partner.
Then, make a list.

What are some things

people do online?

Usually, people tend

to_____, ______, and___.,
Circle the things you do a lot. Where
are you when you do these things?
 LISTEN AGAIN. IDENTIFY THE
DETAILS.
Describe Arturo’s and Lian’s online behavior with a partner.
How are they different? Take notes and tell a partner.
According to what
I've heard, Arturo’s
online behavior is…

Sounds about right. Lian,

on the other hand, …
 Discuss with
a partner.

Are you more like Arturo or Lian?

Why do you say that?

I guess I’m more like Arturo

because__________. For example,
_________, and_______. That’s why
I believe I’m more like Arturo.
 Reporting Time! Report what
your partner said.

My partner said he/she was more

like Arturo because__________.
He/She mentioned that_______.
STRESS ON NOUNS AND VERBS
WITH THE SAME SPELLING
Stressis the emphasis we put on some syllables in a
word, or on certain wordsin a phrase or sentence.
NOUN:
Listen How many PREsents did you

and get for your birthday?

repeat VERB:
He preSENTS his ideas to the
board at 2:00.
 Practice saying the
PRONUNCIATION sentences below. Then
PRATICE listen and repeat.

Identify and underline the stressed syllable to help you in your

pronunciation practice.

NOUN VERB
1. What’s your email address? 1. I need to address these packages.

2. You should check the 2. You should try recording your

record. hours.

3. There has been an increase 3. The number of users is increasing.

in numbers.
Describe your family’s or friends’ online
behavior. Use words from vocabulary to
practice your pronunciation.

My best friend usually opens his

email address to check the
advertisement of some products.

My sister, on the other hand,…

4 SPEAKING
 Ask & answer.

1. What are some companies or apps that

promote learning? Have you ever tried them?

Some companies or apps that promote

learning are________. I have (never) used
_____ because_______. For example____
Useful Expressions
Asking about companies
1. What does your company do exactly?

2. What is the main focus of your company?

3. How do you...? (How do you ship your products?)

Emphasizing important points

1. I’d like to emphasize that… 3. This is a key point,…

2. Never forget that … 4. The bottom line is…

 !
What are some popular companies you
Talk for a
minute know? What are they known for?
Share your ideas with a partner.

I know about The

Coca-Cola
Company. It’s a
famous…

Another famous company

is…
Prepare a short presentation with your
partner about your company. Present
to another pair of students.

Pleased to meet you. Our

company’s name is
“Pineapple”. We provide
phone service to multiple
regions in the country. Our
main focus is…
 Take turns presenting to a different group.
When you are listening, ask follow-up
questions like the ones in the interview.

The main focus of

our company is…

I’d like to
emphasize that…

Sounds interesting! Where

can I get my application?
 Ask & Answer. Use the information given by
your partners to explain your answer.

Would you like to

work for the company
you heard about? I think I would because…
 Speak your mind! Tell the class which
company you think was the best.

I strongly believe that the best

company was ________. That’s
because their main focus is _______,
and ___________.
5 GRAMMAR
Go online and search info
about the company
in the photo. Report what
you learned.
1. What is something you
learned about that company?

I learned Apple
_____ company was
founded by ______.
In addition, I learned _____ are
produced and sold. Besides,
their products are considered
_________________...
Steve Jobs designed and
developed the iPad.
The iPad was designed and
developed by Steve Jobs.
She writes a draft on her notebook.
 Active Voice
NOTE: Use the Active Voice to focus on the action the Subject performs.

Subject + Verb + Object

Steve Jobs founded Apple and Next.

The Incas built Machu Picchu.

Lots of companies develop operating systems.

The Bee Gees sing “Staying Alive”.

 Passive Voice
NOTE: Use the Passive Voice to focus on the Object (the receiver of the action)
instead of the Subject (doer of the action). The Subject becomes the new Object.

Past
Subject + be + Participle + By + Object

Apple and Next were founded by Steve Jobs.

Machu Picchu was built by the Incas.

Operating Systems are developed by lots of companies.

“Staying Alive” is sung by The Bee Gees.

 Passive Voice
BE CAREFUL! There must be an Object in order to construct a Passive sentence.

Vargas Llosa wrote “Fierce Times” in 2019.

“Fierce Times” was written by Vargas Llosa in 2019.

Our classmates work at the gym on the weekends.

Subject Verb Complement

NO OBJECT!
 Passive Voice: Simple Present & Past
Simple Present
Subject + is / are + Past Participle + by + Object.

Audio Books are made by Sound Smart.

The iPhone is developed by Apple Inc.
The Cathedral is visited by lots of tourists.
Simple Past
Subject + was / were + Past Participle + by + Object.
Play Station 5 was designed by Sony I.E.
Those products weren’t advertised by our company.
 Passive Voice
NOTE: Don’t mention “by + Object” whenever the Agent is understood, obvious,
unknown or unimportant, or when the action is done by people in general.

Subject + be + Past Participle + Complement

Lima was founded in 1535.

Asparagus are exported every year.

My sunglasses were stolen last week

Portuguese is spoken in Brazil.

 !
In which sentences did you include the
Talk for a
minute Object (by + noun)? Why did you leave
the object out of the other sentences?

In sentence
number __, I left
the object out
because the agent
was obvious /
unknown / …
I agree/disagree because
__________.
Write questions in the Passive voice for the
statements in B. Then ask a partner those questions
about his or her own neighborhood.

When was your

neighborhood settled?

What is your neighborhood

known for?
 Reporting Time! Report what
your partner said. Use Passive!

My partner said her neighborhood

was settled in _______. In addition,
her hometown is know for …
 Complete the paragraph with
the words in the boxes. Three are extra.

is located said was called was founded employs

was accused is used called said founded accused

Mark Zuckerberg __________ Facebook when he was a student at

Harvard in 2004. At first, it ___________ thefacebook.com. From the
start it was very popular. However, Zuckerberg _____________ of
theft by three other students. They ______ that he stole the idea
from them. Zuckerberg ______ that this wasn't true. Today, the site
__________ by more than a billion people. It is the most popular
social network worldwide. Now the company ___________ in
California and it _________ more than 12,000 people.
6 COMMUNICATION
 Ask & answer.

Look at the photo. Which place do you think it

is? Have you ever visited a place like this?

I think it is________. I have (never)

visited a place like this. I
remember that________.
 Reporting Time! Tell the class
some of the facts you learned about
Iceland.

Iceland is a beautiful
country located in
Northern Europe. Its
capital city is…
There are natural wonders
found in Iceland such as…
Perform your presentation for the class. If you are
listening, prepare a couple of questions in passive.
Picture References
Slide 1 Times Square: https://images.pexels.com/photos/802024/pexels-photo-802024.jpeg
Laptop: https://c.pxhere.com/photos/48/b9/4k_wallpaper_apple_devices_blur_cellphone_close_up_coffee_cup_computer_depth_of_field-
Slide 2
1562775.jpg!d
Slide 4 Spicy food: https://images.pexels.com/photos/1262012/pexels-photo-1262012.jpeg
Spicy food: https://images.pexels.com/photos/4194624/pexels-photo-4194624.jpeg
Slide 5
Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png

Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png

Slide 6
Entrepreneur: https://images.pexels.com/photos/3817641/pexels-photo-3817641.jpeg

Slide 7 Background: https://images.pexels.com/photos/763934/pexels-photo-763934.jpeg

Slide 8 Friends: https://image.freepik.com/foto-gratis/colegas-oficina-coffee-break_23-2148326981.jpg
Slide 9 Advertise: https://images.pexels.com/photos/34639/pexels-photo.jpg
Slide 10 Consume: https://images.pexels.com/photos/110844/pexels-photo-110844.jpeg
Slide 11 Develop: https://images.pexels.com/photos/3861958/pexels-photo-3861958.jpeg
Slide 12 Employ: https://images.pexels.com/photos/4173273/pexels-photo-4173273.jpeg
Slide 13 Invest: https://images.pexels.com/photos/4475523/pexels-photo-4475523.jpeg
Slide 14 Manage: https://images.pexels.com/photos/3285203/pexels-photo-3285203.jpeg
Slide 15 Produce: https://images.pexels.com/photos/3768588/pexels-photo-3768588.jpeg
Slide 16 Promote: https://images.pexels.com/photos/4177735/pexels-photo-4177735.jpeg
Picture References
Slide 17 Purchase: https://images.pexels.com/photos/919436/pexels-photo-919436.jpeg
Slide 18 Ship: https://images.pexels.com/photos/4391470/pexels-photo-4391470.jpeg
Slide 20 People and computers: https://images.pexels.com/photos/3183150/pexels-photo-3183150.jpeg
Women talking: https://images.pexels.com/photos/601170/pexels-photo-601170.jpeg
Slide 21
Timer sign: https://webstockreview.net/images/clipart-clock-emoji-6.png
Complete: https://cdn.pixabay.com/photo/2017/05/15/23/48/survey-2316468_960_720.png
Watch videos: https://images.pexels.com/photos/4261790/pexels-photo-4261790.jpeg
Slide 22
Text messages: https://images.pexels.com/photos/3943954/pexels-photo-3943954.jpeg
Talk on the phone: https://images.pexels.com/photos/3765032/pexels-photo-3765032.jpeg
Listen png: https://cdn.pixabay.com/photo/2017/09/29/00/39/ear-icon-2797533__340.png
Slide 23
Women talking: https://images.pexels.com/photos/1181715/pexels-photo-1181715.jpeg
Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png
Slide 24
Women talking: https://images.pexels.com/photos/3194524/pexels-photo-3194524.jpeg
Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png
Slide 25
Reporting: https://images.pexels.com/photos/3810762/pexels-photo-3810762.jpeg
Strength: https://pxhere.com/es/photo/883630
Slide 26
Listen png: https://cdn.pixabay.com/photo/2017/09/29/00/39/ear-icon-2797533__340.png
Slide 27 Listen png: https://cdn.pixabay.com/photo/2017/09/29/00/39/ear-icon-2797533__340.png
Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png
Slide 28
Students: https://images.pexels.com/photos/7096/people-woman-coffee-meeting.jpg
Slide 29 Company: https://images.pexels.com/photos/34092/pexels-photo.jpg
Picture References
Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png
Slide 30
Background: https://images.pexels.com/photos/4144294/pexels-photo-4144294.jpeg
Women talking: https://images.pexels.com/photos/601170/pexels-photo-601170.jpeg
Slide 32
Timer sign: https://webstockreview.net/images/clipart-clock-emoji-6.png
Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png
Slide 33
Women presenting: https://images.pexels.com/photos/1181615/pexels-photo-1181615.jpeg
Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png
Slide 34
Presentation: https://images.pexels.com/photos/3184317/pexels-photo-3184317.jpeg
Women talking: https://images.pexels.com/photos/1181605/pexels-photo-1181605.jpeg
Slide 35
Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png
Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png
Slide 36
Reporting: https://images.pexels.com/photos/3810762/pexels-photo-3810762.jpeg
Slide 37 Background: https://images.pexels.com/photos/3194521/pexels-photo-3194521.jpeg

Slide 38 Apple: https://images.pexels.com/photos/1237103/pexels-photo-1237103.jpeg

Slide 39 Jobs:https://upload.wikimedia.org/wikipedia/commons/c/c9/Steve_Jobs_with_the_Apple_iPad_no_logo.jpg

Slide 40 Jobs:https://upload.wikimedia.org/wikipedia/commons/c/c9/Steve_Jobs_with_the_Apple_iPad_no_logo.jpg

Slide 41 Woman writing: https://images.pexels.com/photos/851213/pexels-photo-851213.jpeg

Slide 42 Draft: https://images.pexels.com/photos/261763/pexels-photo-261763.jpeg

Picture References
Women talking: https://images.pexels.com/photos/601170/pexels-photo-601170.jpeg
Slide 48
Timer sign: https://webstockreview.net/images/clipart-clock-emoji-6.png

Slide 49 Complete: https://cdn.pixabay.com/photo/2017/05/15/23/48/survey-2316468_960_720.png

Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png

Slide 50
Reporting: https://images.pexels.com/photos/3810762/pexels-photo-3810762.jpeg

Slide 51 Complete: https://cdn.pixabay.com/photo/2017/05/15/23/48/survey-2316468_960_720.png

Slide 52 Background: https://images.pexels.com/photos/2145802/pexels-photo-2145802.jpeg

Slide 53 Iceland: https://images.pexels.com/photos/417074/pexels-photo-417074.jpeg

Report: https://images.pexels.com/photos/6385/hands-people-woman-meeting.jpg
Slide 54
Speaking sign: https://cdn.pixabay.com/photo/2017/09/28/22/14/speech-icon-2797263_960_720.png

Slide 55 Presentation: https://www.pexels.com/photo/woman-standing-on-the-center-table-with-four-people-on-the-side-1367271/