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    Bank Al-Habib

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    Ibrahim Khalil
    Bank Al Habib, operating in Pakistan since 1991, seeks to modernize its customer experience through digital transformation to better serve changing demographics and increased competition. The presentation should propose strategies in 10 slides or less to increase customer numbers nationwide, especially among women and rural populations, by improving the digital banking experience through personalization, omnichannel services, and on-demand support in line with customer expectations. Customer-centric ideas are needed to transform the bank's systems while honoring its history and roots in Pakistan.

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    Bank Al-Habib

    Uploaded by

    Ibrahim Khalil
    32 views14 pages
    Bank Al Habib, operating in Pakistan since 1991, seeks to modernize its customer experience through digital transformation to better serve changing demographics and increased competition. The presentation should propose strategies in 10 slides or less to increase customer numbers nationwide, especially among women and rural populations, by improving the digital banking experience through personalization, omnichannel services, and on-demand support in line with customer expectations. Customer-centric ideas are needed to transform the bank's systems while honoring its history and roots in Pakistan.

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    Bank Al-Habib (1)

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    Bank Al Habib, operating in Pakistan since 1991, seeks to modernize its customer experience through digital transformation to better serve changing demographics and increased competition. The presentation should propose strategies in 10 slides or less to increase customer numbers nationwide, especially among women and rural populations, by improving the digital banking experience through personalization, omnichannel services, and on-demand support in line with customer expectations. Customer-centric ideas are needed to transform the bank's systems while honoring its history and roots in Pakistan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views14 pages

    Bank Al-Habib

    Uploaded by

    Ibrahim Khalil
    Bank Al Habib, operating in Pakistan since 1991, seeks to modernize its customer experience through digital transformation to better serve changing demographics and increased competition. The presentation should propose strategies in 10 slides or less to increase customer numbers nationwide, especially among women and rural populations, by improving the digital banking experience through personalization, omnichannel services, and on-demand support in line with customer expectations. Customer-centric ideas are needed to transform the bank's systems while honoring its history and roots in Pakistan.

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    Strategic Business

    Management- Round 1
    Bank Al- Habib

    Case Scope & Instructions


    We established ourselves in 1991 when the Bank

    About Us
    Nationalisation act was amended and 23 new banks were
    licensed in the country. Our founding sponsors have
    history in banking from back in the 1920’s so it is safe to
    say that they have seen it all, the struggle, efforts, and all
    it takes to overcome the problems faced by private
    sector banks in this country. We are looking for a fresh
    innovative take on a technological expansion.

    Personal Banking Business Banking Al- Habib Women


    Bank AL Habib offers a wide Bank Al- Habib is your AL Habib Woman offers a
    range of Bank Accounts, to companion in all business host of accounts customized
    handle your Personal and banking needs. We provide to meet your daily and long-
    Business needs. Compare the working capital finance to term needs. It is a banking
    benefits of different corporates for facilitating platform tailored exclusively
    accounts and choose the one day to day operations and for women from all walks of
    that best suits your needs. liquidity needs. life to assist them in
    managing their finances and
    Includes Current Account, Includes corporate banking, comprehending banking
    Savings Account, Term SME banking, agriculture services better.
    Deposit, and Foreign banking, trade services, and
    Currency Account. cash management services Includes Consumer Loans for
    women and SME Financing
    Ways to Bank
    Whatever your preference, Bank AL Habib offers
    convenient ways to help you the way you want

    Netbanking Call Center Mobile Banking Branches ATMs


    Global Presense BEIJING,
    CHINA

    Labuan Branch,
    Malaysia
    Wholesale Branch,
    Manama, Kingdom of

    Bahrain

    Marketing Office,
    Johar Bahru –
    DUBAI, Malaysia
    UAE

    ISTANBUL, Marketing Office,


    TURKEY Kuala Lumpur –
    Malaysia

    KENYA
    CURRENT LANDSCAPE
    21st Century Challenges Faced by
    The Pakistani Banking Industry
    INTERNAL EXTERNAL

    Technical Expertise Interest Rate Variations

    Infrastructure Development Consumer Durable Demand

    Development of Liability Products Equity Stock Investment

    Opernational Aspects E- Banking

    Human Resource Development Islamic Banking


    Organizational Transformation

    Reducing Costs Improved Customer Experience


    33% 34%

    Growing Revenue
    33%
    Digitalization
    85% of banking global decision-makers
    are pursuing or have plans to pursue
    digital transformation

    Top 3 areas considered to have the


    most positive impact on client
    experience in 2021:
    Digital app experience, personalization, and financial
    education
    Customer Service
    Among financial providers, top priorities for digital transformation and improved
    customer experience are mobile apps and omnichannel and personalization tools.
    Today’s consumer wants a more flexible journey.

    76% of customers expect an 59% of customers expect on-


    omnichannel experience demand, anywhere anytime
    customer service.
    CASE QUESTION
    Given how long this bank has been operating throughout the country, its ways have been
    somewhat rooted deeply in this soil. However, Today’s consumer is smarter and more
    well informed, expecting a high degree of personalisation and convenience from their
    banking experience. Changing customer demographics play a major role in these
    heightened expectations: With each new generation of banking customers comes a more
    innate understanding of technology and, as a result, an increased expectation of
    digitised experience.

    Despite the adaptations that Bank Al Habib has made to this trend, they are still not
    quite there and now that the market is beaming with competition towards which
    younger customers are flocking, you are to come up with ideas and strategies regarding
    their implementation to bring more change to the banking system on the customer’s
    end. Keep customer demographics in mind while doing this and come up with ways to
    increase customer numbers nationwide especially for women and more rural
    populations.
    INSTRUCTIONS
    You have to solve the case and make a presentation in PowerPoint format
    Maximum number of slides is 10
    Your file should be emailed by 11.55pm on 25th December 2022
    The time allotted to your presentation is 2.5 minutes
    This will be followed by a 2 minute long Q&A session

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