K IN G L O N G

King Long’s Mission / Seeking safety, comfort, eco-friendliness and convenience for public transport and life
King Long’s Vision / Becoming a globally influential provider of passenger transport system solutions (products and services)
Economic development and urban construction lead to growing
transportation.

However, energy consumption, exhaust emission, traffic congestion

and road accidents caused by vehicle are bringing pressure on
the environment, the governments and the public.

Developing public transit, giving a priority to public transit and

advocating people to take public transit means have been widely
accepted by the entire society.

But public transit is not as good as we expected.

Fuel prices keep rising while private cars are increasing dramatically.

Public transit means are Jam-packed with passengers or travellers

during rush hours, while governmental regulators also raise their
concerns about safety issues.

How to make public transit become the first choice for people’s
trip?

How to make public transit safer, more comfortable, more

environmental-friendly and more convenient?

It requires unremitting joint efforts from transport equipment

manufacturers, operators and the public.

01/02
CONTENTS
05 About King Long
05 I About King Long

13 Products Overview
15 I Energy-Saving and New-Energy Vehicle

17 I Coach

19 I City Bus

21 I Special Purpose Vehicle

23 I Smart School Bus

25 I Van
 Expertise
29 I Product Planning

31 I R&D

33 I Innovative Technology

35 I Manufacturing

Social Responsibility
39 I Mission of “National Vehicle’

41 I Public Welfare Performance

43 Appendix: Milestones
“Experts treat their own work with ideals and pride, and make unceasing endeavors to achieve their goals.” — Kenichi Ohmae
 About
King Long
Founded in 1988, Xiamen King Long United Automotive Industry

Co., Ltd. (hereinafter as “King Long”) is fully committed to R&D,

production and sales of buses. Over the last two decades, King

Long has been insisting on independent innovations to be bold

and dare make breakthroughs. Now it has developed into a

leading brand in China’s bus sector and made a big name for

itself as “National Vehicle”. King Long has also taken the lead to

moving into international markets and become an influential bus

manufacturer worldwide.

05/06
 Xiamen bus and coach manufacturing base

About King Long

Founded in 1988, Xiamen King Long United Automotive industry Co., Ltd. (“King Long") is dedicated King Long sticks to the business philosophy of "Market Orientation and User Satisfaction", its
to R&D, manufacture, sales and services of coaches, buses and vans. products and services gain wide acceptance and favourable comments from the market. Since its
establishment, the Company has achieved an annual average growth rate of 30% in its sales
King Long has three Manufacturing Bases, including Xiamen Bus and Coach Manufacturing Base,
performance, producing more than 250,000 buses. In 2013, King Long (excluding it's subsidiaries)
Xiamen Van Manufacturing Base, and Shaoxing City Bus Manufacturing Base, which cover a total
sold 32,824 buses of various types, with a sales turnover exceeding RMB 9.081 billion, including an
land area o f 800,000 m2, and annually produce 25,000 buses and coaches and 30,000 vans,
overseas sales turnover of over RMB 2.1 billion.
offering lengths ranging from 4.8m to 18m, widely applied for passenger transport, tourism,
groups/organizations, public transit and special vehicle purposes. Over the past two decades, King Long has established its extensive marketing service network in

China, with 30 plus offices, over 100 dealers and more than 500 authorized maintenance stations all
King Long has its own R&D and testing institutions approved by the State, such as Corporate
over China, providing consultant marketing and steward services for its users.
Technical Centre, Postdoctoral Scientific Research Workstation, and Safety & Energy-Saving
Testing Centre, which bring together 600 technical elites in the industry. King Long ranks Top 1 in the
industry in terms of corporate R&D strength and product technology level.
Xiamen van manufacturing base Shaoxing city bus manufacturing base

07/08
King Long started implementation of its international marketing strategy in 2000. After more than ten Singapore Youth Olympic Games and other international conferences and large events. The
years of exploration in overseas markets, King Long buses have been sold to five continents Company was praised by the Organizing Committee of Beijing Olympic Games for its outstanding
including Asia, Oceania, South America, Africa and Europe, serving users in over 100 countries and performance of Fault-free Operations of 2,000 Buses for 60 Days in 2008. In foreign countries. King
regions, and it takes the lead to enter 12 EU countries, such as Germany, UK, Italy, France and Long is widely recognized by its users in five continents, is the first mover in the European market
Malta. King Long ranks the second place in terms of new bus share in Italy’s tourist bus market and and has attended the Busworld Fair on behalf of Chinese bus industry 4 times. It won the BAAV Bus
has a market share over 90% in Malta's public transit bus market. Manufacturer Award 2010 and became a global mainstream bus brand. King Long’s brand value
exceeded RMB 16.872 billion in 2014.
King Long enjoys its reputation as “National Vehicle”. King Long has been providing official bus
services for national two sessions for 13 straight years, in addition to successfully serving Beijing
Olympic Games, World Expo Shanghai, Guangzhou Asian Games, FIFA World Cup South Africa,

Investment

Xiamen King Long United Automotive Industry Co., Ltd.

(core enterprise of Fujian Motor Industry Group Co., Ltd.)

Investment

60% 45% 100%

King Long United Automotive Industry (Suzhou) Co., Ltd. Xiamen KLC Co., Ltd. Xiamen King Long Motor Vehicle Testing Co., Ltd.

Qualification of Certificate
Overall Market Sales Performance in Recent Years

Remark: Before 2003, the sales data included King Long Suzhou's.

Overseas Market Sales Performance in Recent Years

09/10
K IN G L O N G King Long Buses

America
Africa
Distribution Map

Asia

Australia

ALWAYS ON YOUR WA Y 11/12

“Good companies will meet needs, great companies will create markets.” — Philip Kotler
Products
Overview
King Long always adheres to the business philosophy of

“Market Orientation and User Satisfaction”. For product

planning and R&D strategy, King Long pays close attention to

the changes in user requirements and the trend of industry

development, and makes unceasing innovations, in order to

meet the requirements of users with leading technologies and

high quality. King Long’s product portfolio comprises over 300

models on sale with a length ranging from 4.8m to 18m, and is

divided into 6 major categories: energy-saving and new-energy

vehicle, coach, city bus, special purpose vehicle, smart school

bus and van.

13/14
High Efficiency / Low Energy Consumption / Low Emission

As the global environment worsens and the energy becomes increasingly insufficient, accelerating the development and application of energy-saving and new-energy products has become a common task for global
auto makers.

As early as in 2000, King Long took the lead to develop energy-saving and new-energy vehicle products. So far, it has successively introduced more than 50 energy-saving and new-energy vehicle models, including
CNG, LNG, LPG, petroleum-electric hybrid, gas-electric hybrid and pure electric vehicle, etc, which are not only sold all over China, but also exported to Southeast Asia, South America and other regions.
 Energy-Saving and New-Energy Vehicle

P u r e E le c t r ic V e h ic le CNG V ehicle

Pure Electric City Bus

CNG City Bus

Pure Electric Coach

CNG Coach
Hybrid V ehicle

LPG V ehicle

Hybrid City Bus

LNG V e h ic le LPG City Bus

LNG City Bus

LNG Coach

LNG School Bus

15/16
Safe / Energy-Saving / Comfortable

With over 20 years of experience in R&D and manufacture of coaches, King Long has developed King Long's coaches adopt mature chassis technology and are equipped with the most advanced
a full line of coaches with different lengths based on characteristics of various market segments active and passive safety technologies and devices in the industry. They use lightweight
and the requirements of users. The longest model has a length of 14m, while the shortest one has technology and power optimizing technology as well as smart mobile information system, leading
6m. These products can fully meet the requirements of different market segments, such as the industry in terms of whole vehicle safety, fuel economy and driving comfort.
expressway passenger transport, short-distance and medium-distance passenger transport,
tourist passenger transport, group passenger transport, intercity passenger transport and rural
passenger transport.
 XMQ6129Y LxWxH (mm): 12000 x 2550 x 3950 Seating: 45+1+1 XMQ6101Y LxWxH (mm): 10490 x 2480 x 3404 Seating : 41+1+1
XMQ6125AY LxWxH (mm): 12000 x 2550 x 3820 Seating: 51+1+1
XMQ6998Y LxWxH (mm): 9895 x 2480 x 3404 Seating: 39+1+1
XMQ6125CY LxWxH (mm): 12000 x 2550 x 3900 Seating: 57+1+1 XMQ6129Y2 LxWxH (mm): 11950 x 2550 x 3690 Seating: 51+1+1
XMQ6898Y LxWxH (mm): 8945 x 2480 x 3382 Seating: 37+1+1
XMQ6879Y LxWxH (mm): 8745 x 2480 x 3388 Seating: 35+1+1
XMQ6859Y LxWxH (mm): 8495 x 2480 x 3388 Seating : 33+1+1
XMQ6802Y LxWxH (mm): 8045 x 2480 x 3356 Seating: 31+1+1
XMQ6759Y LxWxH (mm): 7495 x 2480 x 3337 Seating : 29+1+1

XMQ6125BY LxWxH (m m ): 12000 x 2550 x 3670 Seating: 51+1+1 XMQ6129Y5 LxWxH (mm): 12000 x 2550 x 3940 Seating : 51+1+1
XMQ6115AY LxWxH (mm): 11500 x 2550 x 3670 Seating: 49+1+1

XMQ6996Y LxWxH (mm): 9895 x 2480 x 3435 Seating: 39+1+1

XMQ6900Y LxWxH (mm): 8995 x 2480 x 3435 Seating: 37+1+1
XMQ6858Y LxWxH (mm): 8495 x 2480 x 3420 Seating: 33+1+1

LxWxH (mm): 13700 x 2550 x 3940 Seating: 63+1+1 XMQ6128Y LxWxH (mm): 12000 x 2550 x 3850 Seating : 51+1+1 XMQ6800Y LxWxH (mm): 7995 x 2480 x 3390 Seating: 31+1
XMQ6140Y8
XMQ6129Y8 LxWxH (mm): 12000 x 2550 x 3940 Seating: 55+1+1 XMQS771Y LxWxH (mm): 7710 x 2315 x 3050 Seating: 29+1

XM Q 6111Y Series XM Q6117Y Series

XMQ6728 LxWxH (mm): 7235 x 2270 x 2750 Seating : 26+1 XMQ6111Y LxWxH (mm): 11480x2540x3690 Seating : 49+1+1 XMQ6117Y LxWxH (mm): 10600 x 2480 x 3520 Seating : 43+1 +1
XMQ6660 LxWxH (mm): 6630 x 2270 x 2750 Seating : 22+1
XMQ6608 LxWxH (mm): 5995 x 2270 x 2750 Seating : 17+1 XM Q6113Y Series

XMQ6706 LxWxH (mm): 7000 x 2050 x 2640 Seating: 21+1

XMQ6606 LxWxH (mm): 5990 x 2050 x 2680 Seating: 15+1 XMQ6113Y LxWxH (mm): 10950 x 2500 x 3580 Seating : 47+1+1

17/18
Low Carbon / Environmental-friendly / Efficient

Urbanization and the “Priority of Public Transit" policy boost urban public transit. City buses are King Long’s city buses are not only widely used in China’s tier 1 and 2 cities, but exported to 50 plus
developing towards large-sized, high-end and humanity designed. countries and regions. In 2011, 176 King Long large-sized and medium-sized city buses, which meet
the Euro V emission standards, were delivered to Malta, with an export delivery value of RMB 150
King Long’s city buses have a length ranging from 6m to 18m. Diversified models can meet the million, which marks the largest order of China-made vehicles exported to EU. 300 King Long 18m
requirements of public transit routes in cities of different sizes, can serve urban and rural public transit BRT buses were delivered to Iran in 2012, with the export delivery value reaching RMB 446 million.
systems. It’s the largest order for BRT buses amongst Chinese bus manufacturers.
City Bus

Articulated Bus

XMQ6120C LxWxH (mm): 11950 x 2550 x 3300 Max.Capacity: 87

XMQ6180G LxWxH (mm): 17900 x 2550 x 3150 Max.Capacity: 160 Max.Capacity: 62
XMQ6110C LxWxH (mm): 10600 x 2550 x 3300

Three-door Low-floor City Bus Double-Decker City Bus

XMQ6120AGD5 LxWxH (mm): 12000 x 2550 x 3220 Max.Capacity: 79 XMQ6110GS LXWXH (mm): 10880 x 2480 x 4200 Max.Capacity : 92

Large-Size City Bus Medium-Size City Bus

XMQ6141G LxWxH (mm): 13690 x 2550 x 3190 Max.Capacity: 132 XMQ6931G LxWxH Max.Capacity 64
(mm): 9300x2450x3100
XMQ6127G LxWxH (mm): 11980x2550x3190 Max.Capacity: 95 XMQ6900G LxWxH (mm): 8990x2450x3100 Max.Capacity 66
XMQ6119G LxWxH (mm): 11490 x 2550 x 3160 Max.Capacity: 86 XMQ6850G LxWxH Max.Capacity 61
(mm): 8490 x 2450 x 3080
XMQ6106G LxWxH (mm): 10480 x 2500 x 3190 Max.Capacity: 81 XMQ6801G LxWxH Max.Capacity 60
(mm): 7990 x 2450 x 3080
XMQ6770G LxWxH Max.Capacity 48
(mm): 7700 x 2350 x 3000

19/20
Excellent Chassis / Smart Interior Space / Professional Configuration

Complying with the special requirements for vehicles from some industries, King Long has developed some special models, such as premium touring car, airport apron bus, blood collection vehicle, mobile vehicle for medical
examination, ambulance and emergency command vehicle, which are widely used in hotel, aviation, health care, public security and other industries, and bring the concept of “Serving Public Transit" to each segment, in addition
to focusing on the mainstream market.
Special Purpose Vehicle

Airport Apron Bus Em ergency Com mand V ehicle

XMQ6140ABD4

Blood C ollection V e h ic le Engineering V e h ic le

M edical Exam V e h ic le Lim ousine V e h ic le

21/22
Reliable Safety / Smart Solution

King Long’s smart school bus program was specially developed for different school ages, comprising King Long’s smart school buses are equipped with first smart operation management system, which
infant, pupil and middle school student ranges, and ranging from 6m to 10m in bus length, so as to safely monitors the safety of drivers, buses and children in a real time manner, and provides a
fully meet the requirements of children transportation market. The full line of school bus products not real-time monitoring platform for schools, operators and regulators. They standardize the operations
only incorporate 3H high-strength body to comply with latest national standards regarding vehicle of school buses, minimize the hidden safety trouble and safeguard the children transport.
safety performance, but also are equipped with almost 10 active and passive safety technologies with
independent intellectual property rights. They have reached the level of premium passenger cars in
both applications of safety technologies and safety equipment.
Smart School Bus

School Bus Series

XMQ6100ASD L*W XH (m m ): 10390x2430*3080/3160 Seating : 24-55

XMQ6100ASN L*W *H (m m ): 10000*2430*3080/3160 Seating : 24-56

XMQ6900BSD L*W *H (m m): 9000 x 2430 x 3100 Seating: 24-45

XMQ6900BSN L*W *H (m m ): 9000 x 2430 x 3100 Seating: 24-45

XMQ6730ASD L*W *H (m m ): 7345 x 2405 x 2950 Seating : 24-37

XMQ6660ASD L*W *H (m m ): 6645 x 2405 X 2950 Seating : 24-32

23/24
Lightweight / Reliable / Flexible

To extend its product line and comprehensively serve the transportation industry, King Long invested in building the van production line in 2007. Since then, King Long has successively launched two series of products,
including light passenger vehicle and special light vehicle. The light passenger vehicles include business reception vehicle, group commuter vehicle and rural passenger vehicle, while the special light vehicles include
cargo van, ambulance for offering emergency aids, post van, fire engines, police van, etc.
Van

K IN G TE Series K IN G W IN Series

Luxury Business Van L«WxH (m m ): 5945 * 2040* 2360 Police Van LxW*H (m m ): 5340 x 1700 x 2180

KINGO Series

Post Van LxW*H (m m ): 5040 * 1700 * 2180

Luxury Business Van LxW*H (m m ): 5470 x 1885 x 2285

K IN G W IN Series

Ambulance L*WxH (m m ): 5040 * 1700 * 2180

Business Van L*\A/xH (m m ): 5340 * 1700 x 2050

Cargo Van L*WxH (m m ): 5040 * 1700 x 1960

Dual-Fuel Van L*W *H (m m ): 5340 x 1700 x 2050

25/26
“God is in the details.” — Ludwig Mies van der Rohe
Expertise
King Long believes that details make expertise. This means if a

company wishes to be a specialist in the industry and maintain

its profitability, it has to value details highly, focus on each and

every specific requirement from the users, use their requirements

to drive the innovations in design, technology and services;

verify and reflect from a user perspective proactively, carefully

treat each and every detail in the processes of design, development,

manufacturing and marketing services.

27/28
Product Planning
Product R&D Begins with the Deep Insights into the Users

All product operations begin with researching and exploring market. King Long considers Having Deep Insights into and Understanding the Customer Needs as the first step during its business operations. King Long
establishes a special market research and product planning team to comprehensively understand the customer needs. They record a wide range of information on local driving conditions as well as vehicle usage
conditions, listen to users' feedback on how to make improvements and put forward suggestions on development of new products based on different segments by visiting passenger transport terminal, maintenance
stations and parking lots, and by means of customer interview, questionnaire, on-site experience, etc. Meanwhile, the product planning team also attends the Busworld Europe and IAA Commercial Vehicle Show
each year to understand the latest industry developments and form the middle-term and long-term product roadmap by combining with the requirements from target markets. The scientific and precise product planning
guarantees that every model is created to meet the customer needs and leads the world in technology.
In recent years, King Long has developed BRT model for Iranian public transit market; school bus with stainless steel body for Australia; bus with aluminum body for Singapore;
low-floor bus with Euro V emission standards for Malta; suburban buses for domestic and international suburban passenger transport routes; and smart school bus for domestic school
bus market. These models are widely recognized by users.

D Special school bus XMQ6126K, exported to Australia by King Long, uses stainless steel body.

B King Long cooperates with European top transportation company ARRIVA by offering 176 buses serving Malta.
It’s also the largest order that Chinese auto manufacturers exporting vehicles to Europe.

S 300 King Long 18m BRT buses exported to Iran, the largest order that Chinese bus manufacturers have ever exported BRT buses.

□ King Long customizes XMQ6120C suburban bus for middle-haul and short-haul suburban routes.

29/30
R&D
The Leading Scientific Strength Creates Excellent Products
King Long has strong R&D strength and owns some first-class R&D and testing organizations, such as corporate technical centre, postdoctoral scientific and research workstation, and energy-saving and safety
testing centre. 600 technical elites in the industry devote themselves to R&D of basic technologies as well as model design and development.

Product planning Styling proposal Clay model

 R&D Center Postdoctoral Scientific and Research Workstation Vehicle Test Center

[ As :he society pays much attention to the safety performance, energy-saving technologies and information system of buses, King Long has built upon its postdoctoral scientific and research workstation to set up a
Nev i echnology Research and Development Department to focus on the study of active and passive safety technologies, energy-saving and emission reduction technologies and on-board information technologies,
significantly improve the safety, fuel economy and intelligence of its products and lead the development trends in the industry.

The mode! design team is responsible for design and development of complete vehicles. They need to develop new products and ensure the performance of the vehicles to meet the customer needs by adopting the
approach of positive development, adhering to product positioning, functionality requirements, cost objectives, dynamics and handling requirements specified by the product planning team as well as the metrics
inc i ng driving comfort, easy maintainability and economy, taking into account each and every detail and conforming to the development process of “concept design - engineering design - prototype testing”.

Engineering design I Prototype trial production Type approval tests

31/32
Innovative Technology
Technical King Long, Infinite Possibility

How can you thoroughly solve the problems of bus owners in terms of operational management, safety and fuel saving?

With joint efforts of King Long’s postdoctoral scientific and research workstation and new technology R&D team, King Long introduced an epoch-making King Wings Telematics Platform based on telematics, cloud
computing, intelligent sensing and automotive electronics, and mainly using its smart operation management system and on-board computer. This platform can create three key benefits, i.e. smart operation
management, safety applications and energy-saving applications to solve the problems of bus owners in terms of operational management, safety and fuel saving.

In addition to GPS positioning, driving behavior management, maintenance and servicing alerts, fuel consumption management and other basic functions of telematics, King Wings smart operation management
system can also customize systematic solutions to deeply satisfy the individual needs of different segments and make efficient and easy bus operation management.
 T e c h n ic a l K in g L o n g
In fin ite P o s s ib ility

King Wings safety applications include road speed limiter, lane departure warning system (LDWS), forward collision warning system (FCWS), around view system and other advanced safe
technologies in the industry, offering all-round active safety to the buses and keep them away from traffic accidents.

King Wings energy-saving applications consist of two patented fuel-saving technologies - Smart Go and ECO-driving. They can automatically adjust the engine output power in real time
based on road conditions, significantly improving fuel efficiency, and remind the driver of correct operations, keeping the bus running under optimal operating conditions and reducing fuel
consumption of buses by 10%.

King Wings Telematics Platform inherently features smart operations and infinite scalability. It will continue to explore the potential value of buses and enable buses to enter a safer, more
energy-saving and more efficient new era!

Technical King Long, Infinite Possibility.

Road Speed Limiter System Lane Departure Warning Forward Collision Warning Around View System Powertrain Adaptive Control ECO-driving
System System System

33/34
 Monocoque body

Manufacturing
Leading Manufacturing Processes and Quality Standards Around the World

Through 2 decades of innovations and accumulation, King Long has created a unique King Long Production Method in the industry and enjoyed a high reputation for having leading technologies, finest
craftsmanship and highest quality around the world.

King Long has three manufacturing bases, owns the longest bus production line in China as well as the leading specialized production equipment worldwide and applies some advanced manufacturing processes,
such as cathodic electrophoretic technology of complete vehicles, monocoque production, hulling production and body stamping. Well-organized production and workflow design fully practise the management
technology of industrial engineering, ensuring that its productivity ranks top among the industry and effectively guaranteeing the quality of production processes.
 Electrocoat workshop

Bus and coach assembly workshop

Bus and coach chassis workshop

Van assembly workshop

Van stamping workshop

The Company has some advanced facilities such as special test track, vehicle testing line and physical and chemical laboratory, and continues to carry out total quality

management and deepens the implementation of management thoughts of Focusing on Quality Management, Based on Engagement of All Employees and Achieving Customer

Satisfaction. It took the lead to pass the certification of ISO/TS16949: 2009 Quality System and obtain the qualification of Being Exempted from Export Commodity Inspection.

Moreover, dozens of its products have been certified by some developed countries.

Special test track Vehicle testing line Complete vehicle test Vehicle rain test

35/36
“The most profitable companies are not ones that focus primarily on profit maximization but ones that operate their businesses
with more extensive sense of mission.” — John Kay
Social
Responsibility
Over the past two decades, guided by the mission of
“Seeking safety, comfort, eco-friendliness and
convenience for public transport and life”, King Long has
been expanding its businesses by meeting the customer
needs and serving global passenger transportation
business. Now it is deemed as “National Vehicle” and
becomes an influential bus manufacturer around the
world. King Long is obliged to promote national brands
and give back to society while obtaining achievements and
honours.

37/38
Mission of “National Vehicle”
Carrying the glory of “National Vehicle” and embracing the mission to demonstrate the strength of independent brand, King Long not only has been designated as the official
bus supplier of China NPC & CPPCC for 13 consecutive years, but also serves some international conferences or large events several times, such as World University Games,
Asia-Pacific Economic Cooperation (APEC), World Chinese Entrepreneurs Convention (WCEC) and China International Investment and Trade Fair. 2,000 King Long buses
served Beijing Olympic Games with fault-free operations services in 2008; King Long showed up again in World Expo Shanghai in 2010; In 2012, Over 100 King Long buses
Serving Beijing Olympic Games
successfully served London Olympic Games...Every event offers the stage for this Chinese bus specialist to demonstrate its strength and confidence.
 Serving Singapore Youth Olympic Games Serving China NPC & CPPCC for 13 consecutive
years

Serving World Expo Shanghai Serving Guangzhou Asian Games Serving London Olympic Games
39/40
Donations for students in need Action of Earthquake Relief and Love Relay fhe operators are donating money to the earthquake-stricken areas
 Public Welfare Performance
King Long continues to seek social benefits of commodity and maximize

corporate social value while pursuing sustainable business operations.

King Long incorporates social responsibility with its business operations to

continue to provide the society with safe, reliable, low-emission and

ecological buses. Meanwhile, King Long also devotes itself to all kinds of

charities and makes contributions to the society through active donations

for schools, sponsor of cultural and sports events, caring for children,

earthquake relief and other public welfare performance.

Children’s painting campaign titled “I Love King Long Bus" Sponsoring Xiamen International Marathon for 10 consecutive years Blood donation campaign for love

41/42
Milestones
198 8 2001
- Xiamen King Long United Automotive Industry Co., Ltd. was founded. Successfully developed a monocoque and aluminium body coach.
Large-size buses were exported to Iraq in batches and took the lead to enter
Middle East market.
199 0 The 20,000th King Long bus was born and the annual sales exceeded RMB
3 billion for the year.
- Introduced first-generation medium-size luxurious coach in China.

1994
- Introduced its independent intellectual property right luxurious coach XMQ6120.
2002
- Evaluated as one of famous brands in Fujian Province.
- Passed ISO9001: 2000 Quality System Certification.

199 5 - The annual sales exceeded RMB 4 billion for the year.

- Introduced China's first-generation high-end city bus.

- Annual sales exceeded RMB 100 million.

2003
1997 Took the lead to pass CCC Certification.
Got BAAV Busbuilder of the Year.
- Introduced its full line of products comprising coach, city bus ranging from 6m
Long media report by the front page of Economic Daily: King Long manufactures
to 12m.
“National Vehicle”.
- Its first branch was established in Wuhan.
Buses were exported to Malta in batches and King Long rook the lead to enter the
Western European market.
The 50,000th King Long bus was born.
1998
- Formally launched its new trademark at its 10th anniversary.
- King Long United Automotive Industry (Suzhou) Co., Ltd., its first subsidiary,
was registered and founded.
2004
- Won the title of Best Tourist Bus of the Year granted by BAAV.
199 9 - One of the first companies winning the titles of China Top Brand.

- Shaoxing Branch, its second division, was established.

- Annual sales exceeded RMB 1 billion.

2005
2000 Passed UK VCA certification and took the lead to be permitted to enter
European market.
- The 10,000th King Long bus was born. Exported 600 buses and coaches to Middle East region at a time, the first order
- Evaluated as one of Model Companies of National 863 Program and CIMS that Chinese auto manufacturers have ever made.
Application by Ministry of Science and Technology. Participated in Busworld Kortrijk for the first time.
2006 2010
New manufacturing facility located in Jimei-Guannan Industrial Zone was - Buses and coaches has exported to 12 countries of EU, and become the most
formally built and put into production. It has largest production capacity of buses in flu e n tia l Chinese bus and coach brand in the m arkets o f developed
and coaches in the industry. countries.
The 100,000th King Long bus was born and its market possession ranked the - King Long ranked the sixth place in terms of van production and sales
first place in China. volume among Chinese bus manufacturers and exported over 5,000 buses,
One of the first companies who passed the examination of being exempted ranking the second place for exportation in the industry.
from export commodity inspection sponsored by General Administration of - Successfully served World Expo Shanghai, Guangzhou Asian Games, FIFA
Quality Supervision, Inspection and Quarantine. World Cup South Africa, Singapore Youth Olympic Games, demonstrating
The first bus manufacturer winning the title of China Famous Trademark in King Long’s status as “National Vehicle".
the industry.

2011
2007
176 King Long buses exported to Malta, the largest order of China-made
- Introduced its passenger transport master piece XMQ6129Y, which won the vehicles exported to EU.
award of Bus of the Year by BAAV. Evaluated as one of the first AAA Credit Rating Companies among Chinese
Auto Export Companies.
Participated in Busworld Kortrijk for the 4th consecutive time, and won the 24th
special medal since the foundation of BAAV.
2008 ------------------------------ r
Approved to establish its Postdoctoral Scientific Research Workstation.
Over 2,000 King Long buses served Beijing Olympic Games, achieving 2012
excellent performance of fault-free operations for 60 days.
King Long van was listed in the Announcement of National Development and - China’s most advanced energy-saving and safety testing center was put
Reform Commission on Vehicle Producing Enterprises and Products, unveiling into use.
King Long’s marketing campaign in China's domestic market. - Patented fuel-saving technology Smart Go was launched.
King Long’s export sales volume exceeded 3,000 units, achieving a sales turnover - More than 100 King Long buses successfully served London Olympic Games.
of RMB 1.4 billion, with a year-on-year growth of 85%; wherein, the contribution - 300 King Long 18m BRT buses exported to Iran, the largest order that
from export sales exceeded 25% for the first time. Chinese bus manufacturers have ever exported BRT buses.

2009 2013
Successfully passed the certification of ISO14001:2004 Environmental - 329 King Long Coaches & Vans exported to South America.
Management Systems. - King Long gathered international attentions by making its 5th presence at Busworld
Passed the certification of ISO/TS16949:2009 Quality Management System. Kortrijk.
Participated in Busworld Kortrijk for the third time, and won the BAAV Award of - King Long officially launching the "King Wings" platform in Beijing.
Busbuilder of the Year 2010. - The 2013 “King Long King Wings Cup” Driver Contest successfully held.

43/44
 www.king-long.com

Xiamen King Long United Automotive Industry Co., Ltd.

Add: No.9 King Long Road, Jimei District, Xiamen, 361023, Fujian, P.R.China
Tel: 0086 592 6370892 Fax: 0086 592 6370995
E-mail: export@mail.king-long.com.cn Web: www.king-long.com Version 2014