Dear Seller Performance Team,

Submitting a detailed plan of action to reactivate my seller account. First of all, I acknowledge my mistake
in failing to comply with Amazon’s quality standards of selling items. However, I am now determined to
redress these issues in order to avoid any disturbance in my selling privileges.
ROOT CAUSES OF DROP SHIPPING POLICY VIOLATION:
Our seller account has been deactivated according to a violation of Amazon’s Seller Policies and Seller
Code of Conduct, and violation of the Amazon Drop Shipping policy Amazon found that we have failed to
be the seller of records of our items due to which customers faced inconvenience to contact us for
questions or problems regarding the products they received.
Greater details on the root causes of this issue are discussed below:
1- Customers Faced Inconvenience to Recognize Us as the Sellers of Those Items: We were doing
dropshipping from amazon to amazon as well as FBM. Our supplier works as seller as well, and we
agreed to change the packing of our orders, but he failed to deliver the order after changing the packing.
When the customers realized that packaging and invoices did not contain contact information to
recognize us as sellers, they were confused about how their orders were being fulfilled and whom they
should contact with any problems or questions. It led to complaints from the customers, and Amazon
deactivated our seller account.

2- High Demand and out of stock: We'd like to inform you that our item was out of stock owing to a huge
number of orders, which is why we weren't able to deliver orders to many of our clients. At the same time,
we received notification from one of our clients that he had not received the entire package. We didn't
want to annoy any Amazon customers. We were unable to provide the client with a replacement from our
stock due to a shortage of stock. Therefore, we ordered those things from a third-party merchant.

Owing to these causes, the seller account was deactivated. I acknowledge the mistake of not conforming
to Amazon’s selling policies. However, these mistakes occurred due to a lack of knowledge about
Amazon’s guidelines and quality standards. Now we are determined to redress our wrongdoings as
discussed as under.

ACTIONS WE HAVE TAKEN TO RESOLVE THE ISSUES of DROP SHIPPING VIOLATION:

I have implemented the following measures to address the suspension I received and avoid any such
issue again.
• FIRST OF ALL, I ACKNOWLEDGE MY MISTAKE FOR SHIPPING ITEMS without proper packaging
and labeling. I understand that I have come in contravention of Amazon’s drop shipping policy. I seek an
apology and am now determined to take all possible preventive measures to avoid such issues.

• We are also willing to do FBA for some time.

• TO AVOID DROP SHIPPING POLICY VIOLATION:

My team and I have gone thoroughly through all the guidelines of Amazon to sell items without violating
selling standards. We have learnt by going through the following link:
https://sellercentral.amazon.com/gp/help/G201808410
We are trying to be compliant with Amazon selling policies considering the following points:
i. We are the seller of record of our products.
ii. We have reviewed our packing and shipping policies to ensure we always identify our business as the
seller of record on our Products, on all packing slips, invoices, external packaging, and other information
included or provided in connection with them.
iii. We are responsible for accepting and processing customer returns of our products.
iv. We comply with all other terms of our seller agreement and applicable Amazon policies.
v. We continue to ensure proper sourcing that is documented by detailed invoices.
vi. We ensure our products originate and can be traced directed back to the manufacturer.
vii. We inspect all of our products and their packaging labels against manufacturer information to ensure
authenticity.
viii. We retain all invoices for up to 365 days.
ix. We ensure our entire products match exactly to their product detail pages when sourced and before
shipping to Amazon customers.
x. We comply with all other terms of the seller agreement and applicable Amazon policies.
xi. We also have liability insurance in place if any product is damaged or causes any damage.
• We will abide by all selling policies and seller code of conduct. My team and I have gone through the
following link :
https://sellercentral.amazon.com/help/hub/reference/G1801
We will ensure:
o Provide accurate information to Amazon and our customers at all times
o Act fairly and not misuse Amazon’s features or services
o Not attempt to damage or abuse another Seller, their listings, or ratings
o Not attempt to circumvent the Amazon sales process

• WE REFUNDED CUSTOMERS THAT FACED PROBLEM: I had issued refunded the customers who
felt bad when they failed to contact us. I also apologized and assured them they would not face any
trouble in future orders.
• WE HAVE ADDED TWO MEMBERS TO OUR STAFF that will take care of our seller fulfilled shipments.
They will be responsible for packaging, labeling, uploading tracking IDs, dealing with returns and
customer complaints within 24 hours. Moreover, I have arranged a 30 days training session for my
employees and made sure no inexperienced staff will handle these technical tasks.
• DROP SHIPPING FROM ONLY VERIFIED RESELLERS: I will purchase going forward from only our
approved suppliers who have a track record of excellence to avoid any such issue in the future and to
ensure all orders will go in unbranded packaging with our business name and address as the seller of
those items.
• STRICT COMPLIANCE WITH DISCLOSING DETAILS OF SUPPLIERS: I will mention all the supplier's
details on the invoices so that amazon can easily contact and verify my supply chain. Moreover, if I have
to mention any brand name or trademark in my listing, I must get the “Letter of Authorization” from the
real rights owner.
• CUSTOMER-CENTRIC WORKING: If any customer has a complaint or reservation, we will respond
quickly and try to resolve his issue. Similarly, if any client wants to replace or demands a refund, we will
accept this without any resistance.
MEASURES TO AVOID REOCCURRENCE OF SUCH ISSUES:
1. I am the CEO, and I will personally ensure that our staff complies with all the rules and regulations of
Amazon in true spirit.
2. I will try my best to comply with the selling policies of Amazon and ensure the following points to
improve our account's performance:

- Provide confirmation emails: We will provide buyers with shipping confirmation emails.
- Clean up inventory: We will review our inventory and remove any items that are not available for
delivery.
- Ship as advertised: We will use the shipping methods we advertise to ship orders.
- Issue refunds promptly: Promptly issue refunds in the rare event that an item is not available for delivery.
3. AS A DROP SHIPPER, I will confirm that I Have an agreement with my supplier that they will identify
me (and no one else) As a seller of my products on all packing slips, invoices, external packaging, and
other information included or provided in connection with the products. I will verify the authenticity of my
supplier before signing any contract with them.
4. WE WILL BE THE SELLER OF RECORDS OF OUR PRODUCTS: We will ensure complete
documents for all the items that will be sold on our Amazon account. Moreover, all orders will be shipped
with our own information on the item packages. We have hired a private firm with extensive experience
with ISO 9001 quality systems. They reviewed the company's existing procedures and policies and
rewritten these to eliminate current problems and ensure the product leaves our warehouse in pristine
condition.
5. ENSURING STRICT QUALITY CHECK: I will personally keep a quality check on all the tasks of my
Amazon selling the team to avoid listing items without required documents: When we list products for
sale, we will make sure that we offer the product is accurately described and matches the data currently
visible under that ASIN, including the EAN or UPC Barcode, product title, brand, manufacturer, and part
number.
6. We have designed WEEKLY TRAINING PROGRAMS in which the managers who have completed his
training program on amazon Seller University will conduct a thorough analysis and train our employees
regarding the following procedures:
- The products will be checked twice for damages before sending.
- The packages will need Manager's approval before shipping.
- The inspection team will be taught how to check that the products are authentic and adequately packed.
- Our Manager will double-check the products for the right packaging.
We will try our best to fully train our staff about Amazon’s policies to maintain selling account in good
health. I hope that Amazon will acknowledge my efforts to address the issue of these violations and
accept our apology for the mistake. I ensure that this issue will not occur again. Kindly restore the selling
privileges of our account.
Regards,