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    Ibo 02

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    ryka
    1. The document is a past paper for the Post Graduate Diploma in International Business Operations/Master of Commerce (PGDIBO/M.Com.) term-end examination from June 2021. It contains two parts - Part A and Part B. 2. Part A contains short note questions on topics like guidelines for international marketing research reports and the impact of IT developments on international marketing. Part B contains long answer questions requiring explanation and discussion of concepts like international market selection process, pricing methods in international marketing, and distribution channels. 3. The document provides a sample paper to help students prepare for the examination and assess their understanding of key concepts and topics in international marketing management.

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    Ibo 02

    Uploaded by

    ryka
    17 views4 pages
    1. The document is a past paper for the Post Graduate Diploma in International Business Operations/Master of Commerce (PGDIBO/M.Com.) term-end examination from June 2021. It contains two parts - Part A and Part B. 2. Part A contains short note questions on topics like guidelines for international marketing research reports and the impact of IT developments on international marketing. Part B contains long answer questions requiring explanation and discussion of concepts like international market selection process, pricing methods in international marketing, and distribution channels. 3. The document provides a sample paper to help students prepare for the examination and assess their understanding of key concepts and topics in international marketing management.

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    IBO-02

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    1. The document is a past paper for the Post Graduate Diploma in International Business Operations/Master of Commerce (PGDIBO/M.Com.) term-end examination from June 2021. It contains two parts - Part A and Part B. 2. Part A contains short note questions on topics like guidelines for international marketing research reports and the impact of IT developments on international marketing. Part B contains long answer questions requiring explanation and discussion of concepts like international market selection process, pricing methods in international marketing, and distribution channels. 3. The document provides a sample paper to help students prepare for the examination and assess their understanding of key concepts and topics in international marketing management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views4 pages

    Ibo 02

    Uploaded by

    ryka
    1. The document is a past paper for the Post Graduate Diploma in International Business Operations/Master of Commerce (PGDIBO/M.Com.) term-end examination from June 2021. It contains two parts - Part A and Part B. 2. Part A contains short note questions on topics like guidelines for international marketing research reports and the impact of IT developments on international marketing. Part B contains long answer questions requiring explanation and discussion of concepts like international market selection process, pricing methods in international marketing, and distribution channels. 3. The document provides a sample paper to help students prepare for the examination and assess their understanding of key concepts and topics in international marketing management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    [2] IBO-02

    (c) International promotion mix


    No. of Printed Pages : 8 IBO-02
    (d) Counter trade

    POST GRADUATE DIPLOMA IN


    2. Differentiate between any two of the following :
    INTERNATIONAL BUSINESS
    10+10
    OPERATIONS/MASTER OF
    (a) International marketing and multinational
    COMMERCE (PGDIBO/M. COM.)
    marketing
    Term-End Examination
    (b) Differentiated and undifferentiated market
    June, 2021 targeting
    IBO-02 : INTERNATIONAL MARKETING
    (c) Product standardization and product
    MANAGEMENT
    adaptation
    Time : 3 Hours Maximum Marks : 100
    (d) Probability sampling and non-probability
    Note : Attempt both Part A and Part B. Attempt any
    sampling
    one question from Part A.
    Part—B
    Part—A

    1. Write short notes on any two of the following : Note : Attempt any four of the following questions.

    10+10 3. You are the marketing manager in a car


    (a) Guidelines for a good international manufacturing company. Write a note to the
    marketing research report CEO of your company explaining the need for

    (b) Impact of developments in information the company to enter international markets at

    technology on international marketing present. 20

    P. T. O.
    [3] IBO-02 [4] IBO-02

    4. Explain the various steps involved in the 9. Discuss various sales promotion tools in
    international market selection. 20 international marketing to enthuse consumers,
    middlemen and the company’s own salesforce to
    5. Explain the important methods of pricing in
    international marketing with suitable buy/promote the product. 20

    examples. 20

    6. Distinguish between direct and indirect


    channels of distribution in international
    marketing. Would you suggest direct channels
    or indirect channels for international
    marketing of (a) medicines and (b) cars ? Give
    reasons for your suggestion. 6+7+7

    7. “Compared with products, international


    marketing of services possess distinctive
    challenges.” Comment. 20

    8. An Indian computer hardware company decided


    to enter international markets with full-
    pledged investment in production and
    marketing.

    (a) Discuss various modes of market entry


    available for the company in this regard. 10
    (b) Critically evaluate in which situation each
    of them is suitable. 10

    P. T. O.
    [5] IBO-02 [6] IBO-02

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    vkbZ-ch-vks--02 % varjkZ"Vªh; foi.ku izca/u
    fu/kZj.k
    le; % 3 ?k.Vs vf/dre vad % 100 (x) mRikn ekud fu/kZj.k vkSj mRikn vuqdwyu
    uksV % [k.M ^v* rFkk [k.M ^c* nksuksa dhft,A (?k) izkf;drk izfrp;u fof/ vkSj vizkf;drk
    [k.M ^v* eas ls fdlh ,d iz'u dk mÙkj
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    fn'kkfunsZ'k vki viuh dEiuh ds eq[; dk;Zdkjh vf/dkjh dks
    P. T. O.
    [7] IBO-02 [8] IBO-02

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    vko';drk gSA 20 mRiknu vkSj foi.ku dk fu'p; fd;kA

    4- vUrjkZ"Vªh; cktkj p;u ds fy, vko';d inksa dks


    (d) bl dEiuh ds fy, cktkj esa izos'k djus ds
    Li"V dhft,A 20
    fofHkUu rjhdksa dh O;k[;k dhft,A 10
    5- varjkZ"Vªh; foi.ku esa ewY; fu/kZj.k dh izeq[k fof/;ksa
    ([k) bu ifjfLFkfr;ksa esa buesa ls izR;sd fof/ dh
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    mi;qDrrk dk ewY;kadu dhft,A 10
    6- vUrjkZ"Vªh; foi.ku esa izR;{k rFkk vizR;{k iz.kkfy;ksa
    ds eè; vUrj Li"V dhft,A (d) vkS"kf/;ksa vkSj 9- vUrjkZ"Vªh; foi.ku esa miHkksDrkvksa] eè;LFkksa vkSj

    ([k) dkj ds vUrjkZ"Vªh; foi.ku ds fy, vki izR;{k dEiuh dh viuh foi.kd&Vhe dks izksRlkfgr djus ds

    iz.kkyh dks vf/d mi;qDr ekurs gSa ;k vizR;{k fy, fcØh ds fofHkUu izksRlkgu midj.kksa dh O;k[;k

    iz.kkyh dks] vius mÙkj dks dkj.k lfgr Li"V dhft,A dhft,A 20

    6+7+7

    7- ¶mRiknksa dh vis{kk lsokvksa ds vUrjkZ"Vªh; foi.ku esa


    vf/d pqukSfr;k¡ gSaA¸ izdk'k Mkfy,A 20 IBO–02 7,520

    P. T. O.

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