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Cross-Industry Standard Process For Data Mining

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Cross-industry standard process for data

mining
The Cross-industry standard process for data mining, known as CRISP-DM,[1] is an open standard
process model that describes common approaches used by data mining experts. It is the most widely-used
analytics model.[2]

In 2015, IBM released a new methodology called Analytics Solutions Unified Method for Data
Mining/Predictive Analytics[3][4] (also known as ASUM-DM), which refines and extends CRISP-DM.

History
CRISP-DM was conceived in 1996 and became a European Union project under the ESPRIT funding
initiative in 1997. The project was led by five companies: Integral Solutions Ltd (ISL), Teradata, Daimler
AG, NCR Corporation, and OHRA, an insurance company.

This core consortium brought different experiences to the project. ISL, was later acquired and merged into
SPSS. The computer giant NCR Corporation produced the Teradata data warehouse and its own data
mining software. Daimler-Benz had a significant data mining team. OHRA was starting to explore the
potential use of data mining.

The first version of the methodology was presented at the 4th CRISP-DM SIG Workshop in Brussels in
March 1999,[5] and published as a step-by-step data mining guide later that year.[6]

Between 2006 and 2008, a CRISP-DM 2.0 SIG was formed, and there were discussions about updating
the CRISP-DM process model.[7] The current status of these efforts is not known. However, the original
crisp-dm.org website cited in the reviews,[8][9] and the CRISP-DM 2.0 SIG website are both no longer
active.[7]

While many non-IBM data mining practitioners use CRISP-DM,[10][11][12] IBM is the primary corporation
that currently uses the CRISP-DM process model. It makes some of the old CRISP-DM documents
available for download and it has incorporated it into its SPSS Modeler product.[6]

Based on current research, CRISP-DM is the most widely used form of data-mining model because of its
various advantages which solved the existing problems in the data mining industries. Some of the
drawbacks of this model is that it does not perform project management activities. The success of CRISP-
DM is largely attributable to the fact that it is industry, tool, and application neutral.[13]

Major phases
CRISP-DM breaks the process of data mining into six major phases:[14]

Business Understanding
Data Understanding
Data Preparation
Modeling
Evaluation
Deployment

The sequence of the phases is not strict and moving


back and forth between different phases is usually
required. The arrows in the process diagram
indicate the most important and frequent
dependencies between phases. The outer circle in
the diagram symbolizes the cyclic nature of data
mining itself. A data mining process continues after
a solution has been deployed. The lessons learned
during the process can trigger new, often more
focused business questions, and subsequent data
mining processes will benefit from the experiences
of previous ones.

Polls Process diagram showing the relationship between the


different phases of CRISP-DM

Polls conducted at the same website (KDNuggets)


in 2002, 2004, 2007, and 2014 show that it was the leading methodology used by industry data miners who
decided to respond to the survey.[10][11][12][15] The only other data mining approach named in these polls
was SEMMA. However, SAS Institute clearly states that SEMMA is not a data mining methodology, but
rather a "logical organization of the functional toolset of SAS Enterprise Miner." A review and critique of
data mining process models in 2009 called the CRISP-DM the "de facto standard for developing data
mining and knowledge discovery projects."[16] Other reviews of CRISP-DM and data mining process
models include Kurgan and Musilek's 2006 review,[8] and Azevedo and Santos' 2008 comparison of
CRISP-DM and SEMMA.[9] Efforts to update the methodology started in 2006, but have, as of June 2015,
not led to a new version, and the "Special Interest Group" (SIG) responsible along with the website has
long disappeared (see History of CRISP-DM).

References
1. Shearer C., The CRISP-DM model: the new blueprint for data mining, J Data Warehousing
(2000); 5:13—22.
2. What IT Needs To Know About The Data Mining Process (https://www.forbes.com/sites/meta
brown/2015/07/29/what-it-needs-to-know-about-the-data-mining-process/#2065f3a3515f)
Published by Forbes, 29 July 2015, retrieved June 24, 2018
3. Have you seen ASUM-DM? (https://developer.ibm.com/predictiveanalytics/2015/10/16/have-
you-seen-asum-dm/), By Jason Haffar, 16 October 2015, SPSS Predictive Analytics, IBM
Archived (https://web.archive.org/web/20160308065035/https://developer.ibm.com/predictiv
eanalytics/2015/10/16/have-you-seen-asum-dm/) 8 March 2016 at the Wayback Machine
4. Analytics Solutions Unified Method - Implementations with Agile principles (ftp://ftp.software.i
bm.com/software/data/sw-library/services/ASUM.pdf) Published by IBM, 1 March 2016,
retrieved October 5, 2018
5. Pete Chapman (1999); The CRISP-DM User Guide (http://lyle.smu.edu/~mhd/8331f03/crisp.
pdf).
6. Pete Chapman, Julian Clinton, Randy Kerber, Thomas Khabaza, Thomas Reinartz, Colin
Shearer, and Rüdiger Wirth (2000); The CRISP-DM User Guide (entry on semantic scholar,
including links to PDFs (https://www.semanticscholar.org/paper/CRISP-DM-1.0%3A-Step-by
-step-data-mining-guide-Chapman-Clinton/54bad20bbc7938991bf34f86dde0babfbd2d5a7
2)), (PDF version with high-resolution graphics (https://www.the-modeling-agency.com/crisp-
dm.pdf)).
7. Colin Shearer (2006); First CRISP-DM 2.0 Workshop Held (http://www.kdnuggets.com/new
s/2006/n19/4i.html)
8. Lukasz Kurgan and Petr Musilek (2006); A survey of Knowledge Discovery and Data Mining
process models (http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid
=451120). The Knowledge Engineering Review. Volume 21 Issue 1, March 2006, pp 1–24,
Cambridge University Press, New York, NY, USA doi: 10.1017/S0269888906000737.
9. Azevedo, A. and Santos, M. F. (2008); KDD, SEMMA and CRISP-DM: a parallel overview (ht
tp://recipp.ipp.pt/bitstream/10400.22/136/3/KDD-CRISP-SEMMA.pdf). In Proceedings of the
IADIS European Conference on Data Mining 2008, pp 182–185.
10. Gregory Piatetsky-Shapiro (2002); KDnuggets Methodology Poll (http://www.kdnuggets.com/
polls/2002/methodology.htm)
11. Gregory Piatetsky-Shapiro (2004); KDnuggets Methodology Poll (http://www.kdnuggets.com/
polls/2004/data_mining_methodology.htm)
12. Gregory Piatetsky-Shapiro (2007); KDnuggets Methodology Poll (http://www.kdnuggets.com/
polls/2007/data_mining_methodology.htm)
13. Mariscal,G.,Marban,O.,Fernandez,C. (2010). "A Survey of Data Mining and knowledge
discovery process Models and methodologies". The Knowledge Engineering Review. 25
(2): 137–166. doi:10.1017/S0269888910000032 (https://doi.org/10.1017%2FS02698889100
00032). S2CID 31359633 (https://api.semanticscholar.org/CorpusID:31359633).
14. Harper, Gavin; Stephen D. Pickett (August 2006). "Methods for mining HTS data" (https://cari
dokumen.com/download/methods-for-mining-hts-data-_5a462410b7d7bc7b7af27f4a_pdf).
Drug Discovery Today. 11 (15–16): 694–699. doi:10.1016/j.drudis.2006.06.006 (https://doi.or
g/10.1016%2Fj.drudis.2006.06.006). PMID 16846796 (https://pubmed.ncbi.nlm.nih.gov/1684
6796).
15. Gregory Piatetsky-Shapiro (2014); KDnuggets Methodology Poll (http://www.kdnuggets.com/
polls/2014/analytics-data-mining-data-science-methodology.html)
16. Martínez-Plumed, Fernando; Contreras-Ochando, Lidia; Ferri, Cèsar; Flach, Peter;
Hernández-Orallo, José; Kull, Meelis; Lachiche, Nicolas; Ramírez-Quintana, María José (19
September 2017). "CASP-DM: Context Aware Standard Process for Data Mining".
arXiv:1709.09003 (https://arxiv.org/abs/1709.09003) [cs.DB (https://arxiv.org/archive/cs.DB)].

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