Google Calendar

Monetisation feature

Siddhesh Dumbre
sdumbre07@gmail.com
https://www.linkedin.com/in/siddhesh-dumbre-b7aa76195/
 Overview U
ser personas U ser journey Proposed features Prioritisation T
G M Success metrics

Problem statement

You’ve joined Google as Head of Product.

Google Calendar generates revenue through organizations who have opted for the Google suite for making their work easier. You, as a Head of Product, feel you can
monetize Google Calendar further via personal accounts, with features that can easily generate revenue and should not be limited to corporate accounts.

About Google Calendar

Why monetise Google calendar?
Google Calendar is a time-management and scheduling
calendar service developed by Google It has 500 Million+ Monthly active user
With Google Calendar, you can quickly schedule meetings and By monetising Google can add more workforce on the enhancement of the app
events and get reminders about upcoming activities, so you further improving the user experienc
always know what's next. Calendar is designed for teams, so it's Additional features can increase google calendars acquisitio
easy to share your schedule with others and create multiple It will improve Google’s revenue

calendars that you and your team can use together

Available on Web, Android as well as ios devices Things taken care of while monetising?

Current user experience of the app is not affecte

Key data points F reemium type of model will be more suitable for this, so that it won’t affect
the current user base also interested users can upgrade for more functionalit
We will not downgrade the current features instead add additional features in
500 Million+
MA U 41 Languages
the Pro versio n

Competitors Assumptions

T here are no budget constraint

Android app is used for journey mappin
T here are no workforce constraint
T he goal has to be achieved as soon as possibl
India demographic is considered for this case study
 Overview User personas User Journey Proposed feature Prioritisation GTM Success metrics

User personas

Name: Rajat
Name: Avinash

Age: 20
Age: 32

Engineering student, Tech savvy, Ambitious

Working at IT Company in Bangalore, Tech savvy,

He is currently doing an internship along with He feels that he spends useless time in doing
studies in Gurgaon. He likes to invest on himself repetitive tasks like ordering food for lunch,
booking a cab, etc

Core need Plays badminton at a sports club in the evening.

Improve productivity of his life and focus on his
goal of becoming a PM Core need
Improve productivity of his life and wants to avoid
Motivation
doing repetitive tasks daily
He wants to shift from technical domain to a
business domain (Product management) & also Motivation
wants to improve his health by going to gym He wants to complete his work in office time and
take freelancing projects to earn more money.
Painpoints
Painpoints
He wants to become a PM thus handling engineering as well as learning
Cannot track his time spent in meeting
new skills takes a lot of his tim
Not able to check his junior employee schedules for team meet
Not able to continue on his goal
Not able to track previous meet record
Forgets about scheduled meetings
Personal calendar + work calendar gets mixe
Work meetings and personal goals gets mixe
Not able to remember last meeting highlights because of multiple
Not able to add to do list for the day
meetings

Opportunities Opportunities
He can spend some amount for improving his productivit He can spend some amount for improving his productivit
Help him with his goals by reminding continuosl Help him in his recurring task
Add two different calendars for work and personal goal Differentiate different calendars according to purpos
Add to do list for tracking his complete da Help him track previous meet highlight
Give him daily reminders regarding Gym for improving his health Help him sync his junior employees calendars for free slots check
 Overview User personas User Journey Proposed features Prioritisation GTM Success metrics

User Journey

Approach User updates to a

new version
Move to freemium model
without having a serious
impact on DAU/MAU
Monthly charges

For country like india, 500 Million

where people are frugal
keeping a low price is
Receives Popup about
very essential
the freemium and 1
80%=400 million Starts a 1 month free
month free trial (without trial
Hypothesis Monthly charges: Rs 30
card details)

Out of 500 million its

Yearly: 30*12=Rs 360
20%=100 million
90% will start free plan
and only 10% of 450
million will convert to
Does not start with a 1 Completes 1 month free
paid users
month free trial trial

5%=20 million 95%=380 million

Potential revenue

Out of 500 million its 90% will start free plan and only 10% of
450 million will convert to paid users
Loves the premium plan Loves the premium plan
Avg Revenue per user: 30*Lifetime duration (assumed as 24 and shifts but don’t want to spend

months)=30*24= Rs 720
Total yearly revenue: 20 million * Rs 360 ~ 7 Billion
 Overview User personas User Journey Proposed features Prioritisation GTM Success metrics

Dates can be
changed
Premium Feature
Productivity tracker The user can add
the events which he
needs to track.

Reports 1 Aug - 8 Aug

Reports 1 Aug - 8 Aug

Events tracked: 8 Events tracked: 8

Many users cannot track where are they
spending most of their tim
Meetings Meetings

It could be time spent in meetings, on Day wise time

12 hrs 12 hrs
Get detailed analysis tracking charts
their goals, travelling time , et

Gym
There is no such feature in google
calendar where we can track the
5 hrs Get detailed analysis

complete day’s activity, so that we can

get to know where to improvise and thus
Goal: Running
improve our productivit
1 Aug 2 Aug 3 Aug 4 Aug 5 Aug 6 Aug 7 Aug

2 hrs Get detailed analysis

Here users can add their complete day

routine and then it will give a detailed Speaking Time: 1.5 Hours Listening time: 10.5 Hours
Meditation
analysis of where did you spend most of Time spent on Suggestions for
Suggestions for improvement
mobile apps can improvements
your tim also be tracked 1.5 hrs Assign a meeting leader.
Get detailed analysis
Set an agenda.
Set time limits.

Google’s Ai will also suggest ways to Only invite the right people for the
meeting.
Instagram
improve productivity in meetings, smart Structure your meeting.

Will redirect to
ways to perform your specific goals, etc 4 hrs a blog page on
Get detailed analysis Read more
google
 Overview User personas User Journey Proposed features Prioritisation GTM Success metrics

Premium Features

2. Google meets scheduler

Currently scheduling a meet is tough on Reports 1 Aug - 8 Aug

Reports 1 Aug - 8 Aug

google calendar. Multiple meets can Events tracked: 8 Events tracked: 8

concid
Meetings Meetings
This feature will help in scheduling meets
according to the time available as per the 12 hrs 12 hrs
use
It will show the availability of the user
based on date and time slot
People having their scheduler meet link
can schedule a meeting with the 1 Aug 2 Aug 3 Aug 4 Aug 5 Aug 6 Aug 7 Aug 1 Aug 2 Aug 3 Aug 4 Aug 5 Aug 6 Aug 7 Aug

The user will get a email + popup

notification of the meeting detail Speaking Time: 1.5 Hours Listening time: 10.5 Hours Speaking Time: 1.5 Hours Listening time: 10.5 Hours

Suggestions for improvement Suggestions for improvement

User can Sync multiple Calendars and can Assign a meeting leader.
Set an agenda.
Assign a meeting leader.
Set an agenda.
get free slot available for everyone at the Set time limits.
BookOnly
a 30 mins
invite themeeting with
for the
right people
Set time limits.
Only invite the right people for the
same tim meeting. meeting.
Siddhesh Dumbre
Structure your meeting. Structure your meeting.

User can create polls for checking the Read more Read more

available time for most of the attendees

 Overview User personas User Journey Proposed features Prioritisation GTM Success metrics

Premium Features

3. Google Calendar assistant

Google calendar assistant can give

suggestions based on the goals of the
user
For Eg: If the user sets a goal of
performing Yoga daily, then assistant will
help the user in purchasing products
related to that goal, also help in finding
peers arround you having same goal, also
suggest the best yoga classes around Buy a yoga mat
yo
This will indirectly motivate the users to Suggest the best yoga classes
near me
acheive their goal, thus improving the
user experience and stickiness of the ap
Find peers with same goals Suggest the best yoga
In the results section it will show both classes near me
organic products + paid ad
Find peers with same goals
Google calendar will generate revenue
from the ads which can shown in the
products section
 Overview User personas User Journey Proposed features Prioritisation GTM Success metrics

Premium Features

4. Multiple calendars
Work Personal + User can add
multiple calendars
from here

Google calendar becomes very cluttered

when displaying multiple calendar
Many users need multiple calendars to Both work +
manage their personal + work lif personal view is
shown
differentiated by
This feature will allow a user to add color
multiple calendars in a single accoun
Business people can check employee
availability and schedule meetings Sync a calendar
accordingly

The user can add

multiple calendars
 Overview User personas User Journey Proposed features Prioritisation GTM Success metrics

Premium Features
Premium Features

5. Meeting notes 6. Tagging

Handling meeting notes

from all types of Currently differentiating
meetings is difficul events on google
calendars is hecti
This feature will allow
users to add meeting This problem can be
highlight points in the solved using tags for
calendar itself, so that each even
users can refer to them
for the next mee This will help users to Goal Goal
segragate the event
Managers can assign Person..

particular work to Add meeting notes Productivity timer can

particular attendee and Lorem Ipsum is simply dummy text of the
track time based on
add it on the calendar printing and typesetting industry. Lorem tags as well
Ipsum has been the industry's standard
itself for future dummy text ever since the 1500s, when
referenc an unknown printer took a galley of type
and scrambled it to
Tags can be added for Marketing Research
every meeting notes for
further discovering Schedule next meet
note
Users can schedule next
meet from here itself
Overview User personas User Journey Proposed features Prioritisation GTM Success metrics

Feature Reach Impact Confidence Effort Total Score

Out of 10 Out of 5

Productivity tracker 9 3.5 80% 4 6.3

Google meet
8 3.5 90% 3 8.4
scheduler

Calendar assistant 7 4 80% 5 4.48

Multiple calendar 6 3 60% 3 3.6

Meeting notes 6 3 70% 3 2.52

Tagging 8 3 60% 2 2.52

Overview User personas User Journey Proposed features Prioritisation GTM Success metrics

GTM Strategy

Market
Feature
research & Beta Launch Feedback Final Release
development
analysis

Focusing on the market Design and Feature will be rolled Based on the feedback Once the feature is
segment, Development of out for selected 1% set collected beta version developed and tested,
Understanding user different features as of users and their will be improved and it can be launched in
painpoints, Preferences per the RICE Matrix. engagement will be final version of the the market
and Behaviour. tracked based on our features will be Each feature can be
PRD, Product Backlog, success metric developed for the final rolled out before
Conducting user Acceptance Criteria, release developing new
research and surveys and Testing Scenarios We will collect initial Tracking the set of features
and personal to be laid out for all performance data and decided metrics and Improvements will be
interviews along with user stories. user feedback ensuring user interviews to advertised and
competitor analysi remarkable user understand the JTBD communicated to users
experience as well as pain points through notifications
Understand if any and app update
external partnerships information
are required
Overview User personas User Journey Proposed features Prioritisation GTM Success metrics

Success metrics

Productivity tracker Google meet scheduler Google calendar assistant

Acquisition: No of meet calendars

activated, No of new users acquired Acquisition: No of premium users

Acquisition: No of activated trackers

Activation: No of events tracked per through link sharing

Activation: No of products bought, No
Activation: No of meets scheduled, No of courses joined

week, No of reports generated

Engagement/retention: No of detailed of scheduled meet attended, No of Engagement/retention: WAU/MA U

analysis viewed, WAU/MAU, Time users scheduling atleast 5 meets

spent on the analysis

Engagement/retention: No of meet

invites accepted/rejected, No of users

adding files for scheduled meets

Multiple calendars Meeting notes Tagging

Activation:No of people adding

Activation: No of users having multiple meeting notes, Ratio of notes created
Activation:No of tags created, No of
users using tags

calendars, No of calendars added

to no of meetings

Engagement/retention: WAU/MAU, No

of events added in multiple calendars, Engagement/retention: No of tags Engagement/retention: WAU/MAU

No of goals/ reminders added

added, No of time spent on notes, No
No of events with tags added
of next meetings scheduled