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The document discusses the form, financing, management, pricing, and marketing strategy of a startup wearables business in India. The business will initially be a limited liability company and may transition to a share company as it grows. Financing will come from the owner, family, and friends. The business aims to develop technology to gain loans. Good reputation and connections will help attract investors. Management systems will track employee records and performance. A software will be developed later to aid management. Pricing strategies include premium products, psychological pricing to target customers, and reputation pricing. The marketing strategy focuses on branding, atmosphere, personalized service, and information sharing. Advertising will include social media, magazines, in

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Aniruddh Rajput

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Document Add Projects

Uploaded by

Aniruddh Rajput

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Download as DOCX, PDF, TXT or read online on Scribd

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THE FORM AND FINANCING

Form
The restaurant will be limited liability. When it is
developed into a certain large scale, it will be switched to share
company which can help the wearables trading business to
develop.
Financing
A. Main source: The owner's money, relatives and friends. The
individual person will be regarded as the investor, they may not
directly take part in the operation and management of the
company, but they will enjoy the stock dividends.
B. Apply patent of the product and develop technology: The
producer to consumer business is a start-up that deals in sector
of wearables products in india so it’s not a technology or some
kind of product that can be patented it’s our business style that
can make us ahead from all our competitors and we can apply
for loans for further development and then it could apply loans
from the bank.
C. Keeping good reputation, caring about the preferential
policies released by the government: Good credit and social
reputation are valuable for a business. With a good reputation,
the restaurant could attract many social investors.
Management
Archive
This is the most basic thing. It contains personal
profile, quitting time, the reason for leaving, where did they go
and what they are doing now. It is very important to record
their contact methods and let the managers to communicate
with them periodically so that they could be used in the future
when the wearables business is developing. This can help to
decrease HR cost and they could be taken as the HR reserve.
Performance
For the employees who is in charge of sales man ,
marketing etc. I will reward Them based on their sales
performance and they can get commission on different
products they sell.
Management Software
At the mature stage, our start-up will develop a software
which is used to manage employees and on-going day to day
activities of the business.
PRICING POLICY
Premium
To conduct consumers with top-grade products and
excellent services.
Psychological Pricing
Psychological Pricing is to set up prices based targeting
on different consumers to Meet their different needs.
Reputation Pricing
All the customers have the thoughts to pursue
reputation of something. Based on This strategy, business could
set up prices which are higher than the similar Function
products. It will remove the customers’ psychological barriers
and make Customers to feel trust and safe, customers can also
get satisfaction.
Marketing Strategy
For the catering industry, marketing is the foundation
of development. The wearables for Rover’s trading start-up will
use Brand Marketing, Public relations of publicity, advertising
promotion.
Brand Marketing
It is going to bring customers different feelings when
making different brands. Managing a business with modern
theories, acquiring the customers' needs, establishing a good
reputation through excellent services
Focusing on the atmosphere
It should focus on the badge design of the Shop , the
theme of the Shop should be in a style that should be based on
Rover’s who love to travel a lot . For the decoration, it should
focus on building atmosphere, trying to establish unique
atmosphere For many customers could be easily affected by
the perceptual atmosphere, they don't focus on the product
and service but on the atmosphere which could make them feel
comfortable.
Individual, Unique, and Visualized services
With the development of the people's daily life,
consumption demand intends to be Individual, this makes
business to stress people's need, providing customers
individual services according to the consumption place, time,
target and making image of the business. Base on our business
position and managing direction, it should try to establish a
restaurant with function of business, romance, leisure and
enjoyment. For a large amount of customers not only focus on
consuming the products, but also on consuming the reputation
of the products and reflecting their image from enjoying
services
View people's needs such as emotional life and social
activities
One of the unique characteristics of the traveling themed
wearable shop is caring about the people's emotional life and
stick out the consumption level for different types of emotional
life. One of the most important things is that the business
should try best to fulfill consumer needs to its fullest.
The society is becoming highly information-based,
people begin to care more about The information. Information
is becoming more and more important The society is becoming
highly information-based, people begin to care more about the
information for people who what to run a good business. The
Rover’s shop could provide the unique information to attract
more people and promote the marketing for people Who what
to run a good business. The restaurant could provide the
unique Information to attract more people and promote the
marketing.
Advisement and Promotion
Advertisement
The characteristics are fast spreading and cover a
large scale. Making social non-profit and enterprise cultural
advertisements. For the products advertisement, the strategy
will be kind of low budget because as we are still a startup we
will lag fund’s for heavy advertisement but when we will
develop ourself we would try to advertise our products in local
tv channels and in social media paid promotion.
Newspaper and magazine
On the newspapers and famous magazines which
people read regularly to advertise the shop, publicizing the
image of the start-up, marketing idea and enterprise culture.
Publicizing internally
Publicizing at the restaurant to the customers through
different types of menu, such as menu special for today, for
children, for lovers, for weekend and so on. It is important to
make a beautiful and attractive menu to impress them.
Mail Advertisement
It will make some publicize brochure, business
correspondence, post cards and so on to deliver the customers.
It suitable for some special occasion such as developing new
products, activities on festivals to attract customers.
Activity promotion
1. Gift and samples
Give the old customers some of samples of our New
products or devices etc . So that they will bring you more and
more customers .
2. Display of product
The shop’s will not only make the customers to buy it’s
product but also the services, especially to get to know more
about the trekking and traveling devices that can be used
frequently and will be useful for them . We could give them a
test and conduct them use our devices based on their different
situation, so that they can make the best use of our products.
3.Discount and allowance
If a customer buys full package of our wearable devices
then we can allow them discounts which will make them feel
good and help us enhance our goodwill.
FINANCIAL PLANNING
The first round of funding will be used to rent the place of
the showroom and put themed decore and all type of start-up
expenses . The start-up funding 500,000 from family.