CORNELL'S

DIGITAL BUSINESS
LEADERSHIP
PROGRAM
OVERVIEW
Organizations have reshaped the workforce, overturned age-old business models,
and embraced digital technologies, from chatbots to blockchain, in rapid response to
digital transformation. To lead and succeed in today’s interconnected world, leaders
must think like digital natives. They must know how to leverage data, create strategic
business opportunities and execute processes to deliver business goals.

We believe that future leaders need to develop

expertise and knowledge to survive in this digital
ecosystem. Cornell's Digital Business Leadership
Digital leadership
Program (DBLP) is an impactful, multi-modular is the fundamental
learning journey that is facilitated by award- reality for
winning faculty from Cornell University, to help businesses today
you succeed in the new world.

You will learn through 18 LIVE interactive sessions. These sessions will entail pre and
post learning through assignments. You will also undergo continuous assessments
during the LIVE sessions. You will be able to apply what you learn while working on
your capstone project, which will be reviewed by peers and faculty. Additionally, you
will get year-long access to 1400+ on-demand electives on topics like Data Analytics,
Digital Business Leadership, Service Excellence, Digital Marketing, Innovation among
others
PROGRAM HIGHLIGHTS
Cornell DBLP is designed to help senior executives navigate the waves of digital
transformation and thrive in a highly disruptive global climate

100% LIVE interactive sessions

Learn from Ivy League faculty at Cornell University
Year-long access to 1400+ electives
Regular assessments and leaderboard
Peer coaching and feedback
Project reviewed by peers and faculty
Certificate of completion from Cornell University
Network with high-achieving peers and business leaders

WHO SHOULD APPLY?

Cornell DBLP is ideal for senior executives and leaders who are
responsible for driving business leveraging digital strategies or who
aspire to lead digital innovation in their organization. Through this
program, we aim to empower leaders across geographies, industries
and functions with the ability to think digital-first.
Experience in managing projects/ products and/or leading teams
A minimum of 7 years of work experience
REGULAR ASSESSMENTS
AND LEADERBOARD
Participants will be given an assessment
to test their acquired knowledge towards
the end of the LIVE session. This will help
you understand the knowledge gap and
further assist you in developing a learning
path for yourself. Post-work
assignments/tasks will be given after
each session to enhance your skills on
each topic taught during the LIVE
session. The leaderboard scores you
against your peers in the learning journey.

PEER COACHING AND

FEEDBACK
Learn from high-achieving peers from
around the globe and build your
network. The cohort will be divided into
triads. You will get a chance to interact,
share and exchange ideas with your
peers. You can discuss on-going
scenarios, solve doubts, work on
assignments and receive valuable
feedback from like-minded senior
leaders globally.
CAPSTONE PROJECT
Along with academic learning, we also
give emphasis to practical learning. With
the capstone project, you will get the
opportunity to solve complex business
issues based on the knowledge you have
gained. The project will be evaluated by
peers and faculty.

Identify Opportunities
Ideation Principles, Digitization Audit,
Digital Processes, ML/AI, Crypto-Tech

Identifying Business Models

Marketplaces (Platforms), Risk Driven
Business Models, Agile Business Models

Evaluating Digital Opportunities

Selection Principles, Pitching Ideas,
Value Creation Analysis, Novelty Maps

Derisking Ventures
Risk Reducing Sequences,
Parallelization, Managing in High
Uncertainty

Experiment Design
Pilots, Prototypes, Experimental Hygiene

Reflections for workplace

Taking the ideas to the workplace
YEAR-LONG ACCESS TO 1400+ ELECTIVES
Choose from over 1400+ electives that will enhance your knowledge and skills
across business functions. With unlimited access to Cornell's resource library,
you will have the opportunity to learn something new, every day.

Innovation
Innovation Tools, Leading for Creativity and Innovation,
Building Innovation Competencies

Data Analytics and Digital Leadership

Using Predictive Analytics, Harvesting Big Data,
Scientific Decision Making

Operations and Supply Chain

Process Analysis in Operations, Quality Control Systems,
Inventory Management Systems

Strategy and Leadership

Leading in a VUCA World, Leading Across Cultures,
Navigating Labor Relations

Marketing
Developing Product Hypothesis and User Personas,
Analyzing Segmentation and Targeting, Brand Activation

Human Resources
Essentials of HR Analytics, Fostering a Coaching Culture,
Strategic Engagement

Finance
FinTech Disruptions, Trends in FinTech,
Making Capital Investment Decisions

Service Excellence
Managing Service Demand through Pricing and
Distribution Strategies, Quality and Service Excellence,
Improving Engagement
CURRICULUM
Exponential Strategies in a Digital Age
Explore the core ideas underlying strategic planning processes to empower you for the big
disruptions. Access the threats and opportunities associated with it.
Understand what is different, and not different about strategy in digital context.
Learn about the core constructs to create value with the help of digital business models in
comparison to conventional business models.

Digital Technology: Opportunity and Failure Modes

Rapid advances in digital technologies present businesses with a once-in-a-generation
opportunity to reinvent themselves by rethinking processes, building new digital-first
products, identifying new business models enabled by technology, and embracing a digital-
builder culture.
In this session, you will build an understanding of the digital landscape and the competitive
and contextual reasons to embrace digital transformation.

Demystifying Digital Technology

In this session, you will gain an economic and business- minded understanding of relevant
emerging technologies for information gathering, information aggregation and analysis,
automated decision making, coordination and resource allocation, and supporting
infrastructure.
Learn how digital technologies are changing businesses, and way in which it is changing the
world

Future of Work
In this session, you will Learn how digital technologies are changing businesses, and way in
which it is changing the world. The session will throw light on how technology changes
processes, information, incentives, and automation. The session will also encourage you to
generate digital innovation opportunities. Also expect to understand –
How digital technologies can enable business model innovation.
The different levers of business model innovation— changing the What, When, Who and
Why of the business models.
Understand how new technologies break some of the trade-offs in these choices.

*Indicative content, subject to change based on university guidelines

Digital Marketing I
Properly utilizing digital marketing allows to promote the products and services while
building customer relationships through “paid media” and “owned media” initiatives. So how
do leaders put them together to create a comprehensive, effective marketing plan?
Use several frameworks to assess customer needs and develop objectives
Decide whether utilizing paid or owned media is the best approach to marketing
objectives
Determine appropriate resourcing across selected channels
Develop and implement a comprehensive marketing plan
Establish plans for updating your approach as policies, technologies and needs change

Digital Marketing II
Optimizing SEO requires a rare mix of state-of-the-art analytics and creativity. The session
will offer further depth into search advertising and discuss the strategies for start-ups and
established firms to increase their visibility.
The session will also explore the relevance of ‘Word of Mouth’ Marketing and delve into
methods of managing it from business and customer perspectives.

Data Based Decision Making

In this session, we will gain familiarity with different types of increasingly powerful and
detailed data that firms can harness in their businesses today. You will study examples of
technologies that make such data possible. We will also learn how to utilize controlled
experiments to evaluate the use cases of data and to successfully define the scope of
implementation. We will use examples of different consumer technologies that have wide
applications in retailing, services businesses, manufacturing, health care, and human
resources. The session will enable you to lead the design, data collection, and analysis of a
controlled experiment to evaluate new data and technologies.

Design Thinking
Leaders today are facing big disruptions and questions today. How can we shift from a more
market-based perspective to a more sustainable, human-centred approach appropriate to
address these post-pandemic challenges? To tackle this, leaders need a more empathic
mindset, more creativity, and better collaboration across disciplines. What makes business
leaders successful today is the ability to drive innovation that is relevant to their customers.
Many are equipping themselves with a design toolkit to assure their organization’s success.
This way, they can constantly adapt to the disruptions and opportunities businesses and
organizations face today.

*Indicative content, subject to change based on university guidelines

Technology Enabled Business Models I
Business Model does not rely on developing new products or services, but on delivering
existing products and services using innovative processes for sourcing inputs, transforming
them into products and provisioning the right products for the right customers at the right
time. A vast majority of industries that have been transformed by digital technologies have
essentially reinvented their business models enabled by technologies.
In the session we will explore how business model innovation is particularly important for
organizations that want to benefit from the rapid advances in digital technologies while
rethinking Scope, Sequence, Incentives, Relationships, Monetization, and Risks.

Technology Enabled Business Models II

As you select a business idea, you can create Business Model to assess the ideas’ viability
and gauge the value it creates. In this session, you explore expectations of your customers
and evaluate the resources needed to create your proposed product or service. The session
will also focus on steps of iteration on a Business Model Canvas (BMC) to fully explore all
elements of an idea. Identify Points of Comparison, Classify What's Old and What's New,
Iterate the Demand Side, and Iterate the Supply Side. Performing each step helps you clarify
the value that your idea brings to the world.

Fintech
FinTech, or Financial Technology, encompasses a range of rapidly emerging technological
changes in the financial services sector. The session will examine the evolving FinTech
landscape from multiple perspectives and changes, relevant to you both in a professional and
personal context. Fintech’s constant innovation demand flexibility, endurance and risk
exposure for financial service companies. This session will help you understand disruptions
in the fintech industry and the key trends to address across a broad cross-section of
products and services.

Blockchain
The session introduces blockchain, a revolutionary technology that enables transfer of digital
assets without any mediators and maintain a decentralized ledger. It is predicted to be as
impactful as the Internet. You will learn about the types of blockchain with their advantages
and disadvantages. It will also give learners an overview on how to mine a blockchain.

Cryptocurrency
We first discuss the technical underpinnings of blockchain and review key concepts such as
decentralized consensus (the bitcoin example), types of blockchain and benefits of
decentralization. We then examine it as an asset and review the dynamics of the
Tokenomics, and its economic role. Finally, we examine tokens as a business solution, with a
focus on understanding business cases in which they do and do not make sense.

*Indicative content, subject to change based on university guidelines

Execution Excellence in the Digital Age
In this session, you will learn how to deploy predictive and prescriptive analytics in a business
for greater impact. You will learn examples of predictive and prescriptive analytics for
different kinds of businesses and study how to successfully combine analytics with human
decision making. After this session, you will have the knowledge to lead a data science team
to achieve operational excellence and drive strategic gains

Innovation Leadership in Disruptive Times

Digital disruption is the key issue facing businesses, and our organizations are not designed
to cope. The complexities of disruptive times require leaders to continuously assess and
adapt to the dynamic, unstable environment surrounding your organizations. Understand the
fundamental tensions between exploring and executing and addressing why is innovation
difficult in the time of crisis

Managing in High Uncertainty

Digital disruption is the key issue facing businesses, and our organizations are not designed
to cope. The complexities of disruptive times require leaders to continuously assess and
adapt to the dynamic, unstable environment surrounding your organizations. Understand the
fundamental tensions between exploring and executing and addressing why is innovation
difficult in the time of crisis

Designing Business Experiments

Digital leaders eschew the traditional planning and long- range strategy approaches and
instead build a culture and capability of rapid experimentation and learning. In the session
you will learn about the canonical types of business experiments.

Data, Innovation and Change

Understanding the relevant technologies and substance of digital will prepare us for delving
into how big companies can embrace digital transformation. The key is to build a digital
innovation or builder culture. We will close the program with learning the key principles to
organizing successful business experiments.

*Indicative content, subject to change based on university guidelines

FACULTY
Allan M. Filipowicz
Clinical Professor of Management and Operations
Allan Filipowicz teaches Managing and Leading Organizations,
Negotiations, Executive Leadership and Development, Leading
Teams and Critical and Strategic Thinking. He was also a
Former Dean for Executive Education. He has recently won a
Best Core Faculty award. He has taught executives across the
globe. His professional experience includes banking and
consulting, including running his own boutique consulting firm
and four years with the Boston Consulting Group in Paris.

Karan Girotra
Professor of Operations Technology and Innovation
Karan Girotra is the academic lead for the flagship studio-based
education programs at Cornell Tech and is applying his research
on innovation to help build a new model for graduate education.
As one of the first business faculty at Cornell Tech, he is helping
build a unique new educational institution that fuses technology
with business and creative thinking. He has collaborated with
companies building new business models in the areas of urban
living, smart transportation and e-commerce, helping them build
rigorous research-based solutions.

Gautam Ahuja
Professor of Management and Organisations
Gautam Ahuja teaches strategy and competitive analysis. In
2016, he received the BPS Wiley Outstanding Educator Award
for his lifetime teaching contributions. At Cornell, he has
received the Cornell-Tech Best Professor Award as well as the
Johnson Graduate School of Management’s Apple Award. His
research interests include competitive analysis, technology and
innovation, globalization, and the use of inter-organizational
arrangements such as mergers, acquisitions, and alliances in
these contexts.
*Indicative faculty, subject to change based on availability and university guidelines
 Tommaso Bondi
Assistant Professor
Tommaso Bondi is an Assistant Professor at Cornell Tech and
the SC Johnson School of Management at Cornell University.
Tommaso’s research mostly revolves around the economics of
digitization, quantitative marketing, and behavioral and
experimental economics. Tommaso earned a Bachelor degree
in Mathematics from the University of Milan in 2011, a Master in
Economics and Social Sciences from Bocconi University in
2013, and a Ph.D. in Economics from NYU’s Stern School of
Business in 2020, under the supervision of Luís Cabral. He is the
2013 recipient of the Marco Fanno Scholarship, awarded yearly
by the Unicredit & Universities Foundation to the two best Italian
economists under the age of 25.

Vishal Gaur
Emerson Professor of Manufacturing Management
Vishal Gaur serves as the program director for Johnson's MS in
Business Analytics program. He is a former MBA Dean. He
teaches graduate courses in operations management, digital
business and retail operations, and data analysis in SQL and
Tableau. He has received numerous awards for his research and
teaching. His research interests lie in data-driven modeling,
econometric analysis, and optimization of operations
management problems with applications in supply chains,
retailing, and e-Commerce.

Drew David Pascarella

Senior Lecturer of Finance
Drew Pascarella is the Associate Dean for MBA programs, and
he is responsible for curriculum, admissions, placement, student
services, leadership programs, and diversity and inclusive
initiatives for Johnson’s residential MBA programs. In addition
to his duties as associate dean, he also leads the Investment
Banking Immersion at Johnson. Prior to his arrival at Johnson in
2012, he spent 15 years working at bulge bracket investment
banks.

*Indicative faculty, subject to change based on availability and university guidelines

 Rafael Pass
Professor of Computer Science
Rafael Pass graduated from MIT in 2006 and has since been a
faculty member in the Computer Science Department at Cornell
University. In 2013, he joined the newly founded Cornell Tech
campus in New York city. His research interests are in
Cryptography and its connections to Complexity Theory and
Game Theory. He is the recipient of the NSF Career Award in
2008, the AFOSR Young Investigator Award in 2010, the Google
Faculty award in 2015 and was named a Microsoft Faculty
Fellow in 2009, a Sloan Research Fellow in 2011, and a JP
Morgan Faculty fellow in 2020.

Will Cong
Rudd Family Professor, Management & Associate
Professor, Finance; Faculty Director, FinTech Initiative at
Cornell
Lin William Cong is the Rudd Family Professor of Management
and Associate Professor of Finance at the Johnson Graduate
School of Management at Cornell University. He is also the
founding faculty director for the FinTech Initiative at Cornell.
Cong also holds dual degrees from Harvard University where he
graduated summa cum laude and top in the Physics
department, with an A.M. in Physics, an A.B. in Math & Physics,
a minor in Economics, and a language citation in French. His
recent work has focused on the intersection of technology, data
science, and finance.

Stefanie Kubanek
Senior Faculty of Management and Organisations
Stefanie Kubanek is a senior lecturer at Cornell University. She is
a New York and Munich-based designer and design educator
whose work is inspired by her native-German roots and
cosmopolitan perspective. She completed an apprenticeship in
goldsmithing, earned a MA in Industrial Design at London’s
Royal College of Art, and completed the PLD program for
leadership development at Harvard Business School. As a
design educator, she teaches the core qualities of the design
process: collaboration and communication, a capacity for
empathy, the importance of research, and the integration of
different disciplines, cultures, and genders.
*Indicative faculty, subject to change based on availability and university guidelines
CERTIFICATE
Upon successful completion of the program, participants will be awarded a
digital verified certificate by Cornell University

DURATION FEE FORMAT

21 Jan 2023 - 29 Jul 2023 USD 5,400 100% LIVE, interactive, part-time

Note: Certificate image is for illustrative purposes only and may be subject to change at the
discretion of Cornell University
PAST PARTICIPANTS' PROFILE
CORNELL DIGITAL BUSINESS LEADERSHIP PROGRAM
https://cornell.dblp.xedinstitute.org/

CONTACT
(Global): +1 6312 573 288
(India): +91 77027 78916
cornell.dblp@xedinstitute.org

Singapore
80 Robinson
Road #15-02,
Singapore 068898

New York
146 W 29th ST
New York, NY 10001

UAE
The Iridium Building,
Ground Floor,
Umm Suqeim Road,
Dubai P.O. Box 391186

India
7th Floor, Capital Building,
G-Block, Bandra Kurla
Complex, Bandra East,
Mumbai 400051

Cornell University is collaborating with XED to offer a portfolio of high-impact programs for
senior leaders