JD - Head of Marketing - MAP Academy

MAP
Sua House
26/1 Kasturba Cross Road
Bangalore 560 001, India
Position: Head of Marketing

Contract: 1 year (with potential to extend thereafter)
Location: Remote/Work from home
Remuneration: Depending on previous experience.
Application Deadline: Rolling. Apply here
Role Commencement: May 2023
The MAP Academy is looking for a creative and highly motivated Head of Marketing to join its team.
Since the launch of our website last year, the MAP Academy has expanded its offerings with several
new projects in the pipeline, and is now looking for a leading professional who shares our goal of
building and disseminating equitable resources for the study of South Asian art history.
About the MAP Academy
We are a team of researchers, editors, writers and creatives united by a vision to make art histories
more accessible, based on the idea that doing so can have a positive social impact through
broadening perspectives on humanity, heritage and culture. We work and collaborate remotely
across India, Southeast Asia, Europe and the United States, and together, we have built the MAP
Academy — a non-profit online platform consisting of an Encyclopedia, Courses and a Blog — which
encourages knowledge building and engagement with the visual arts of the region.
Our Encyclopedia covers explanations of techniques and materials, thematic essays on historical
trends and biographies of artists and institutions. This expanding set of articles adopts the
sensibilities of traditional encyclopedic conventions while adapting to the digital medium and its
possibilities.
Our Online Courses, most of which are in production and launching soon, are underpinned by our
Core Course Programme, which includes introductory histories to Textiles; Photography; Modern &
Contemporary Art; Craft; Narrative Painting; and Archeology, Sculpture & Architecture. These
contain knowledge-based, skill-based and case study-based content taught through audio, text and
videos in asynchronous formats suitable for self-paced learning.
Currently a majority of our content focuses on art from within the modern geographic boundaries
of India, and we are in the process of expanding to include broader histories of South Asia. While
our work is supported by the Museum of Art & Photography (MAP), Bengaluru, our editorial choices
are independent.
Role Overview
The Head of Marketing will be responsible for the planning and execution of all our marketing
activities including press, social media, digital campaigns, advertisements, creative projects and
audience engagement. A significant responsibility of the role is to strategise and implement
successful campaigns across various communication channels as well as ideate and execute new
methods to build, increase and sustain our visibility and audiences. The candidate will work closely
with Directors, and the heads of various teams including Outreach, Courses, Encyclopedia and
Special Projects.
Requirements
We invite applications from candidates who meet the following requirements:
● Have at least 3 years of experience in a role related to Marketing, Digital Marketing,

Communications, Social Media Management, in the field of arts and culture.
● Have an active interest in and knowledge of the art and culture sector.
● Have experience in writing, creating and posting content across Instagram, Facebook and
LinkedIn with the ability to strategise and run successful ad campaigns on Meta, Google and
other social media based on analytical data and KPIs.
● Have an excellent command over written (compositional) and verbal English with strong
interpersonal and communication skills.
● Are highly organised, and adept at creating structures to keep track of and interpret analytics
● Have a working knowledge of platforms such as Mailchimp, Google Analytics, Wordpress (and
its plugins), LMS and other related applications and softwares.
● Are abreast of the latest developments in art education, culture, museums and related fields
and able to employ this knowledge to ideate and execute campaigns.
● Are up-to-date with technology and trends in SEO, digital strategies and social media. The
ideal candidate would be digital-first in their approach to marketing.
● Able to motivate and guide the team to realise the MAP Academy’s vision through its marketing
initiatives.
● Are proficient in remote working technologies such as Zoom, Google Suite including Google
Meet and Microsoft Teams.
● Are proactive, detail-oriented, driven, able to adhere to deadlines and work seamlessly across
levels and teams.
Responsibilities
The Head of Marketing will be responsible for:
● Having an overarching vision for all marketing initiatives of the MAP Academy to increase its
visibility, audience and quality of engagement.
● Identifying, devising and executing measurable marketing strategies for audience growth for
our core offerings — Online Courses and the Encyclopedia of Art.
● Developing marketing briefs, press packs and decks for external communications to creatively
articulate the brand and mission of the MAP Academy.
● Strategising, monitoring and marketing SEO keywords as well as performing keyword
research.
● Developing and implementing cross-linking strategies both within the MAP Academy website
and across partner platforms.
● Overseeing planning and execution for social media promotions including paid
advertisements.
● Conceptualising and working with the team to develop creative assets including videos, reels,
brochures, posters, etc.
● Reviewing and reporting on all areas of the marketing and routinely sharing strategies,
progress, results, learnings, and relevant industry trends, with the broader team.
● Carrying out any other marketing related duties for specific projects from time to time, within
and beyond the scope of the organisation’s immediate goals.
Culture and Values
Driven by a belief in our work and its potential for positive impact, as well as our responsibility
to the public, the individuals or communities we write about and our own teams, partners and
collaborators, the MAP Academy emphasises a communicative and respectful work environment.
MAP is an equal opportunities employer. It opposes all forms of discrimination and believes that all
people, regardless of their identity or membership of any group deserve to be treated equally,
consistently and fairly. It aims for recruiting processes to be transparent and open, giving everyone
an opportunity to apply and for their application to be reviewed by the hiring team.
Application and nomination process
To apply, fill in the application form here.
If you wish to avail reasonable arrangements on account of any disability to be a part of the
process, please write to us at access@map-india.org with at least a week’s prior notice and we will
do our best to accommodate the request.
Please note that only shortlisted candidates will receive confirmation via email. Following this, they
will be presented with a task and invited for interviews. The role will then commence by May 2023.
Please write to mandara.vishwanath@map-india.org or shivani.gandhi@map-india.org with any

queries you may have.

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MAP

Position: Head of Marketing

About the MAP Academy

We invite applications from candidates who meet the following requirements:

● Have at least 3 years of experience in a role related to Marketing, Digital Marketing,

The Head of Marketing will be responsible for:

Culture and Values

Application and nomination process

To apply, fill in the application form here.

Please write to mandara.vishwanath@map-india.org or shivani.gandhi@map-india.org with any

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