Understanding Competencies and Competency Modeling
Understanding Competencies and Competency Modeling
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Abstract: In a knowledge-based economy, the success of organizations depends mostly on the quality of their
human resource. Organizations rely on their competent employees as a main resource. The performance of
organizations depends not only on the workforce competency, but also on their evaluation and development on
an ongoing basis to meet the global competition. For obvious economic and business reasons, organizations
have always been concerned about the competence of its people. In the modern world, characterized by rapid
and dramatic change, the attainment of competence has become an integral component of individual and
organizational strategies. The competency mapping process helps the organization in developing a clear
strategy for developing competencies of their workforce. It supports successful performance of the employees
within the organization. Gone are the days where gigantic plant, superior technology and marketing strategy
played central role in organizational success. The organizational strategy must be designed to identify, nourish
and utilize the competencies. This paper seeks to delve deeper into the concept of competency, tracing its history
and its role in the current scenario.
Keywords: competency, competency mapping, competency model, performance, literature review, strategies.
I. Introduction
Today organizations are all talking in terms of competence. Gone are the days when people used to talk
in terms of skill sets, which would make their organizations competitive. There has been a shift in the strategy of
the organizations. Now they believe in excelling and not just competing. It is better to build a core competency
that will see them through the crisis. And what other way than to develop the people, for human resource is the
most valuable resource any organization has. For over four decades now, competencies and competency models
have become an inseparable part of Human resources management and have been widely used as a means for
increasing personal and organizational efficiency. Competencies include the collection of success factors
necessary for achieving important results in a specific job or work role in a particular organization. Competency
refers to the intellectual, managerial, social and emotional competency. People are rewarded for their
competencies (Spencer & Spencer, 1993), which in turn are influenced by some personal antecedents (Bartram,
2005).
Competency Models are effective measurement tools that help employees agree on a common language
and comprehend what is understood by superior performance. Moreover, Competency-based HRM is a core
strategy to help align internal behavior and skills with the strategic direction of the organization as a whole.
Competency models translate organizational strategies, goals and values into specific behaviors. Today
organizations realized that if properly designed and skillfully handled, the competency model leads to individual
and organizational performance enhancements and therefore helps the integration and promotion of all HRM
practices. As the interest in measuring and predicting performance in the workplace has grown tremendously,
the term ―competency‖ appears to have become a staple part of an HR practitioner‘s vocabulary.
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Understanding Competencies and Competency Modeling ― A Literature Survey
have been cross-culturally validated by 30 years of global competency research carried out by McBer and later
by the Hay Group. Hence, the history of competency can be traced to the early 1970s, when industrial
psychologists and human resource managers were seeking ways to predict job performance.
McClelland launched the competency modeling movement in the USA by outlining an alternative to
the accepted intelligence tests as an approach to predicting ‗competence‘. While McClelland‘s work (1973,
1998) was focused on applications in the educational sector, greater interest was shown in business and industry.
McClelland‘s thinking provided a cogent argument against assuming that intelligence tests alone are sufficient
to evaluate individual performance. It was the elements of accountability and performance inherent in his
thinking that stimulated attention outside educational institutions. Since his study, the competence approach also
has been widely utilized and applied in various areas, such as primary and secondary education, higher
education, and organization studies. The use of the term competency and its meteoric rise to ‗business speak‘ is
credited to Richard Boyatzis (1982) and his book ―The Competent Manager‖. Boyatzis defines competency as
‗an underlying characteristic of a person which results in effective and/ or superior performance in a job‘. An
underlying characteristic, it is suggested, could include a motive, trait, skill, an aspect of one‘s self image or
social role, or a body of knowledge. Spencer and Spencer, who furthered Boyatzis‘ original work define
competency as an ‗underlying characteristic of an individual that is causally related to criterion referenced
effective and/or superior performance in a job or situation‘ (Spencer, 1993: 9).
After 18 years Gerald Bareeett and Robert Depinet came out with their paper ―A Reconsideration for
Testing for competence Rather than for Intelligence,‖ in which, they argued that though McClelland and his
associates believed that Intelligence testing should be replaced by competency based training since 18 years,
they haven‘t been able to produce any professionally acceptable empirical evidence for the same.
In the recent years, many meanings and new labels have evolved through common usage for the term
‗competence‘ and ‗competency‘ (Strebler et al., 1997). The term ‗competence‘ and ‗competent‘ refer to a state
or quality of being able and fit. Usually the term ‗competency/competencies‘ has been used to refer to the
meaning expressed as behaviors that an individual needs to demonstrate, while the term ‗competence‘ has been
used to refer to the meaning expressed as standards of performance (Hoffmann, 1999).
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Understanding Competencies and Competency Modeling ― A Literature Survey
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Understanding Competencies and Competency Modeling ― A Literature Survey
Motives and Traits may be termed as initiators what people will do on the job without close supervision. As
shown in figure 1, the resultant of a critical behavior is higher performance. The level of performance (low,
moderate or high) is always determined by the level of knowledge, skill and attitude.
Knowledge
Skills
Result
Self Critical
Concepts COMPETENCY Performance
Behavior
Traits
Motives
Figure 1. Concept of competency
Katz and Kahn (1986) grouped competency into three areas which later expanded into the following four:
1) Technical or Functional (knowledge, attitudes, skills, etc. associated with the technology or functional
expertise required to perform the role);
2) Managerial (knowledge, attitudes, skills, etc. required to plan, organize, mobilize and utilize various
resources);
3) Human (knowledge, attitudes and skills required to motivate, utilize and develop human resources); and
4) Conceptual (abilities to visualize the invisible, think at abstract levels and use the thinking to plan future
business).
Carrol and McCrackin (1988) organized competencies into three main categories.
1) Core competencies (Hamel and Prahalad, 1994): A core competency forms the basis for strategic direction;
it is something a company does well relative to other competitors. Core competencies refer to the elements
of behavior that are important for all employees to possess as, for example, a core competency in "result/
quality orientation".
2) Leadership / managerial competencies: This category involves competencies that are related to leading an
organization and people. Some examples include "visionary leadership", "strategic thinking", and
"developing people".
3) Functional competencies: These are job-specific skills required to perform a particular job role or
profession (Ozcelik and Ferman, 2006:75).
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constituent tasks or activities and identifying the competencies (technical, managerial, behavioral, conceptual
knowledge, an attitudes, skills, etc.) needed to perform the same successfully. Competency mapping determines
the extent to which the various competencies related to a job are possessed by an employee. Competency
mapping envisages development and sustainability of competency, based on the changing organizational
requirements. Therefore, competency mapping is a process a HR expert uses to identify and describe
competencies that are most crucial to success in a work situation. Competency mapping is one of the most
accurate means in identifying the job and behavioral competencies of an individual in an organization.
Companies are vastly shifting their strategy of having multi-skilled employees with knowledge of only one skill.
The competence approach focuses on linking business strategies to individual performance efforts. Development
of employees focuses on enhancing their competencies rather than preparing them for moving to jobs. In this
way they can develop capabilities useful throughout the organization as it changes and evolves.
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Understanding Competencies and Competency Modeling ― A Literature Survey
ranked advising on HR issues as the most important competency. Ranjekar (2003) portrayed the relationship
between possession of HR competencies and credibility. The list of important HR competencies for being
credible is suggested, which includes; Sound subject knowledge, Personal work habits and productivity,
Fearlessness, Care and sensitivity, Playing it low key and Comfort with dilemmas and ambiguities. There are
three components of credibility for a function or an organization, personal credibility, group credibility (how
many members in that group have high personal credibility) and most importantly the consistency of such
credibility. Richard (2003) related competencies to success in the role of HR, which includes Networking and
internal consultancy, Interpersonal sensitivity, Theoretical basis, Strategic perspective, Systems and process
orientation, Quantitative analysis and Project management.
Since the pioneering work of Stogdill (1948), Katz (1955), and Mann (1965) on competencies, a
burgeoning literature in the 1980s and 1990s has gone on to identify an array of competencies linked to
managerial success and effective performance (e.g., Boyatzis, 1982; Du Gay, Salaman,& Rees, 1996; Lawler,
1994; Mansfield, 1996; McCall & Lombardo, 1983; McLagan, 1996;Mirabile, 1997; Spencer & Spencer, 1993).
However, even if competency-driven applications have been applauded by many organizations, some authors
have complained about the unbalanced relationship between the abundance of competency models used in
organizational settings and the paucity of empirical research studies that have been conducted to support them
(Laber & O‘Connor, 2000). Within the field, systematic research on how competencies can be grouped into
higher order dimensions is considered to be crucial for the development of a meaningful structure at work, and
scholars are turning attention to theorize and empirically investigate on this issue (e.g., Borman & Brush, 1993;
Campbell, McCloy, Oppler, & Sager, 1993; Shipper & Davy, 2002; Tornow & Pinto, 1976).
The latest HR competency model by Dave Ulrich (2012) proposes that HR professionals must master
six competencies: Credible activist; Strategic positioner; Capability builder; Change champion; Human resource
innovator and integrator; and Technology proponent. These competencies are based on research from more than
20,000 respondents (HR professionals and their line and HR associates) around the world, who completed
assessments of HR competence on 140 behavioral and knowledge items.
Competency models are too often a ―medley of job KSAs—―ill-defined concepts with no clear
meaning (Sackett & Laczo, 2003). Competency modeling does not inherently lack rigor. However, most early
efforts were conducted by less methodologically rigorous consultants who were not researchers. They had many
key advantages such as a broader view of management and perhaps better rapport with management because of
this. Competency modeling becomes a popular management topic (Alldredge, & Nilan, 2000; Bartlett &
Ghoshal, 1997; Kochanski, 1997; Mirabile, 1997; Pickett, 1998; Punnitamai, 1996; Shippman et al., 2000;
Winterton, & Winterton, 1999). Thousands of organizations throughout the world have joined the quest for
competency studies (Bemthal & Wellins, 2001; Cooper, 2000; Dubois, 1998).
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Understanding Competencies and Competency Modeling ― A Literature Survey
VIII. Conclusion
From this critical literature review, it should be clear that the development and use of competencies is a
complex endeavor. The development and application of a competency model is the proven approach to investing
in human resources in order to achieve a more effective and productive workforce. The functioning of an
organization largely depends upon several remarkable components, with the talented employee occupying the
central role in the accomplishment of organizational goals. In the present economic scenario, the need for a
forward-looking and proactive approach to competency modeling is driven by the increasing pace of change in
the business environment. Competencies can be used for translating strategy into job-related and individual
skills and behaviors that people easily can understand and therefore implement. With the knowledge and use of
the information contained within a competency model and awareness of their individual competency strengths
and weaknesses, individuals may manage their future job or career success, navigate their current chosen career
pathway, or apply the information to examine new career opportunities, considering the utilization of
transferable competencies.
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Understanding Competencies and Competency Modeling ― A Literature Survey
We hope that describing the competencies and illustrating them through the applications of the models will
promote good practice around competencies. We believe this extensive literature survey can guide and
encourage more effective and efficient use of competencies and also inspire greater empirical research on
competencies.
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