Frequencies

Notes
Output Created 18-MAY-2023 20:12:54
Comments
Input Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 103
File
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics are based on all
cases with valid data.
Syntax FREQUENCIES
VARIABLES=JK Umur PT PK
/BARCHART FREQ
/ORDER=ANALYSIS.
Resources Processor Time 00:00:02,18
Elapsed Time 00:00:01,61

Statistics
LAST
GENDER AGE EDUCATION PROFESSION
N Valid 100 100 100 100
Missing 3 3 3 3

Frequency Table

GENDER
 Cumulative
Frequency Percent Valid Percent Percent
Valid 1 60 58,3 60,0 60,0
2 40 38,8 40,0 100,0
Total 100 97,1 100,0
Missing System 3 2,9
Total 103 100,0

AGE
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 10 9,7 10,0 10,0
2 78 75,7 78,0 88,0
3 12 11,7 12,0 100,0
Total 100 97,1 100,0
Missing System 3 2,9
Total 103 100,0

LAST EDUCATION
Cumulative
Frequency Percent Valid Percent Percent
Valid 2 11 10,7 11,0 11,0
3 76 73,8 76,0 87,0
4 12 11,7 12,0 99,0
5 1 1,0 1,0 100,0
Total 100 97,1 100,0
Missing System 3 2,9
Total 103 100,0

PROFESSION
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 90 87,4 90,0 90,0
2 2 1,9 2,0 92,0
3 8 7,8 8,0 100,0
Total 100 97,1 100,0
Missing System 3 2,9
Total 103 100,0

Bar Chart
Correlations

Notes
Output Created 18-MAY-2023 20:53:11
Comments
Input Data D:\FINAL PROJECT
REPORT D4\DRAFT &
REVISED\PENGAJUAN KE
4 SOON\PERCOBAAN 5.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
 N of Rows in Working Data 103
File
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics for each pair of
variables are based on all the
cases with valid data for that
pair.
Syntax CORRELATIONS
/VARIABLES=X1 X2 X3 X4
X5 X6 INTERVAL_X
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,00
Elapsed Time 00:00:00,00

Correlations
X1 X2 X3 X4 X5
X1 Pearson Correlation 1 ,182 ,424 **
,465 **
,086
Sig. (2-tailed) ,068 ,000 ,000 ,392
N 101 101 101 101 101
X2 Pearson Correlation ,182 1 ,299 **
,301 **
,005
Sig. (2-tailed) ,068 ,002 ,002 ,958
N 101 101 101 101 101
X3 Pearson Correlation ,424** ,299** 1 ,354** ,137
Sig. (2-tailed) ,000 ,002 ,000 ,171
N 101 101 101 101 101
X4 Pearson Correlation ,465 **
,301 **
,354 **
1 ,155
Sig. (2-tailed) ,000 ,002 ,000 ,123
N 101 101 101 101 101
X5 Pearson Correlation ,086 ,005 ,137 ,155 1
Sig. (2-tailed) ,392 ,958 ,171 ,123
N 101 101 101 101 101
X6 Pearson Correlation ,097 ,079 ,171 -,054 ,038
Sig. (2-tailed) ,334 ,434 ,087 ,593 ,704
N 101 101 101 101 101
BRAND REDESIGN Pearson Correlation ,674** ,544** ,702** ,659** ,421**
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 100 100 100 100 100
 Correlations
X6 BRAND REDESIGN
X1 Pearson Correlation ,097 ,674**
Sig. (2-tailed) ,334 ,000
N 101 100
X2 Pearson Correlation ,079 ,544**
Sig. (2-tailed) ,434 ,000
N 101 100
X3 Pearson Correlation ,171 ,702**
Sig. (2-tailed) ,087 ,000
N 101 100
X4 Pearson Correlation -,054 ,659**
Sig. (2-tailed) ,593 ,000
N 101 100
X5 Pearson Correlation ,038 ,421**
Sig. (2-tailed) ,704 ,000
N 101 100
X6 Pearson Correlation 1 ,401**
Sig. (2-tailed) ,000
N 101 100
BRAND REDESIGN Pearson Correlation ,401**
1
Sig. (2-tailed) ,000
N 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

Notes
Output Created 18-MAY-2023 20:53:38
Comments
Input Data D:\FINAL PROJECT
REPORT D4\DRAFT &
REVISED\PENGAJUAN KE
4 SOON\PERCOBAAN 5.sav
Active Dataset DataSet1
Filter <none>
 Weight <none>
Split File <none>
N of Rows in Working Data 103
File
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics for each pair of
variables are based on all the
cases with valid data for that
pair.
Syntax CORRELATIONS
/VARIABLES=Y1 Y2 Y3 Y4
Y5 Y6 Y7 Y8 Y9 Y10 Y11
Y12 Y13 Y14 Y15 Y16
INTERVAL_Y
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00,05
Elapsed Time 00:00:00,06

Correlations
Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 Y9 Y10 Y11
Y1 Pearson 1 ,299** ,280** ,450** ,205* ,135 ,131 ,465** ,240* ,178 ,244*
Correlation
Sig. (2-tailed) ,002 ,005 ,000 ,040 ,179 ,193 ,000 ,016 ,075 ,014
N 101 101 101 101 101 101 101 101 101 101 101
Y2 Pearson ,299 **
1 ,071 ,038 -,056 ,022 -,132 ,159 ,142 ,083 ,098
Correlation
Sig. (2-tailed) ,002 ,479 ,704 ,575 ,823 ,187 ,112 ,157 ,411 ,328
N 101 101 101 101 101 101 101 101 101 101 101
Y3 Pearson ,280 **
,071 1 ,220 *
-,055 ,486 **
,099 ,172 ,068 ,214 *
,187
Correlation
Sig. (2-tailed) ,005 ,479 ,027 ,588 ,000 ,326 ,085 ,499 ,032 ,061
N 101 101 101 101 101 101 101 101 101 101 101
Y4 Pearson ,450 **
,038 ,220 *
1 ,116 ,115 ,211 *
,421 **
,138 ,219 *
,214*
Correlation
Sig. (2-tailed) ,000 ,704 ,027 ,249 ,254 ,034 ,000 ,169 ,028 ,032
N 101 101 101 101 101 101 101 101 101 101 101
Y5 Pearson ,205* -,056 -,055 ,116 1 ,014 ,183 -,059 -,032 ,095 ,021
Correlation
 Sig. (2-tailed) ,040 ,575 ,588 ,249 ,891 ,067 ,560 ,748 ,347 ,835
N 101 101 101 101 101 101 101 101 101 101 101
Y6 Pearson ,135 ,022 ,486**
,115 ,014 1 ,042 -,094 ,013 ,138 ,337**
Correlation
Sig. (2-tailed) ,179 ,823 ,000 ,254 ,891 ,678 ,348 ,898 ,169 ,001
N 101 101 101 101 101 101 101 101 101 101 101
Y7 Pearson ,131 -,132 ,099 ,211* ,183 ,042 1 ,238* ,082 ,097 -,170
Correlation
Sig. (2-tailed) ,193 ,187 ,326 ,034 ,067 ,678 ,016 ,414 ,337 ,089
N 101 101 101 101 101 101 101 101 101 101 101
Y8 Pearson ,465**
,159 ,172 ,421**
-,059 -,094 ,238 *
1 ,143 ,087 ,057
Correlation
Sig. (2-tailed) ,000 ,112 ,085 ,000 ,560 ,348 ,016 ,153 ,389 ,572
N 101 101 101 101 101 101 101 101 101 101 101
Y9 Pearson ,240 *
,142 ,068 ,138 -,032 ,013 ,082 ,143 1 ,298**
,097
Correlation
Sig. (2-tailed) ,016 ,157 ,499 ,169 ,748 ,898 ,414 ,153 ,002 ,335
N 101 101 101 101 101 101 101 101 101 101 101
Y10 Pearson ,178 ,083 ,214 *
,219 *
,095 ,138 ,097 ,087 ,298**
1 ,220*
Correlation
Sig. (2-tailed) ,075 ,411 ,032 ,028 ,347 ,169 ,337 ,389 ,002 ,027
N 101 101 101 101 101 101 101 101 101 101 101
Y11 Pearson ,244* ,098 ,187 ,214* ,021 ,337** -,170 ,057 ,097 ,220* 1
Correlation
Sig. (2-tailed) ,014 ,328 ,061 ,032 ,835 ,001 ,089 ,572 ,335 ,027
N 101 101 101 101 101 101 101 101 101 101 101
Y12 Pearson ,308**
,085 ,145 ,128 -,054 ,029 ,049 ,306**
,157 ,280**
,161
Correlation
Sig. (2-tailed) ,002 ,396 ,149 ,201 ,595 ,773 ,626 ,002 ,116 ,005 ,108
N 101 101 101 101 101 101 101 101 101 101 101
Y13 Pearson ,563**
,127 ,148 ,519**
,163 ,118 ,325**
,512**
,286**
,174 ,245*
Correlation
Sig. (2-tailed) ,000 ,205 ,139 ,000 ,103 ,241 ,001 ,000 ,004 ,082 ,013
N 101 101 101 101 101 101 101 101 101 101 101
Y14 Pearson ,088 ,030 ,167 ,095 ,292 **
,358 **
-,009 -,073 -,116 ,164 ,079
Correlation
Sig. (2-tailed) ,380 ,766 ,095 ,347 ,003 ,000 ,930 ,470 ,246 ,102 ,434
N 101 101 101 101 101 101 101 101 101 101 101
Y15 Pearson ,066 -,179 ,296** ,034 ,176 ,388** ,071 -,136 ,006 ,285** ,189
Correlation
Sig. (2-tailed) ,511 ,072 ,003 ,737 ,079 ,000 ,482 ,175 ,953 ,004 ,058
 N 101 101 101 101 101 101 101 101 101 101 101
Y16 Pearson ,205* -,056 -,055 ,116 1,000* ,014 ,183 -,059 -,032 ,095 ,021
Correlation *

Sig. (2-tailed) ,040 ,575 ,588 ,249 ,000 ,891 ,067 ,560 ,748 ,347 ,835
N 101 101 101 101 101 101 101 101 101 101 101
BRAND Pearson ,687 **
,233*
,469 **
,561
**
,423 **
,415 **
,360**
,457 **
,346 **
,497
**
,418**
IMAGE Correlation
Sig. (2-tailed) ,000 ,020 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000
N 100 100 100 100 100 100 100 100 100 100 100

Correlations
BRAND
Y12 Y13 Y14 Y15 Y16 IMAGE
Y1 Pearson Correlation ,308 **
,563 **
,088 ,066 ,205 *
,687**
Sig. (2-tailed) ,002 ,000 ,380 ,511 ,040 ,000
N 101 101 101 101 101 100
Y2 Pearson Correlation ,085 ,127 ,030 -,179 -,056 ,233*
Sig. (2-tailed) ,396 ,205 ,766 ,072 ,575 ,020
N 101 101 101 101 101 100
Y3 Pearson Correlation ,145 ,148 ,167 ,296 **
-,055 ,469**
Sig. (2-tailed) ,149 ,139 ,095 ,003 ,588 ,000
N 101 101 101 101 101 100
Y4 Pearson Correlation ,128 ,519 **
,095 ,034 ,116 ,561**
Sig. (2-tailed) ,201 ,000 ,347 ,737 ,249 ,000
N 101 101 101 101 101 100
Y5 Pearson Correlation -,054 ,163 ,292 **
,176 1,000 **
,423**
Sig. (2-tailed) ,595 ,103 ,003 ,079 ,000 ,000
N 101 101 101 101 101 100
Y6 Pearson Correlation ,029 ,118 ,358** ,388** ,014 ,415**
Sig. (2-tailed) ,773 ,241 ,000 ,000 ,891 ,000
N 101 101 101 101 101 100
Y7 Pearson Correlation ,049 ,325 **
-,009 ,071 ,183 ,360**
Sig. (2-tailed) ,626 ,001 ,930 ,482 ,067 ,000
N 101 101 101 101 101 100
Y8 Pearson Correlation ,306 **
,512 **
-,073 -,136 -,059 ,457**
Sig. (2-tailed) ,002 ,000 ,470 ,175 ,560 ,000
N 101 101 101 101 101 100
Y9 Pearson Correlation ,157 ,286 **
-,116 ,006 -,032 ,346**
Sig. (2-tailed) ,116 ,004 ,246 ,953 ,748 ,000
N 101 101 101 101 101 100
Y10 Pearson Correlation ,280** ,174 ,164 ,285** ,095 ,497**
 Sig. (2-tailed) ,005 ,082 ,102 ,004 ,347 ,000
N 101 101 101 101 101 100
Y11 Pearson Correlation ,161 ,245 *
,079 ,189 ,021 ,418**
Sig. (2-tailed) ,108 ,013 ,434 ,058 ,835 ,000
N 101 101 101 101 101 100
Y12 Pearson Correlation 1 ,275** ,050 ,079 -,054 ,415**
Sig. (2-tailed) ,005 ,619 ,434 ,595 ,000
N 101 101 101 101 101 100
Y13 Pearson Correlation ,275 **
1 ,074 ,018 ,163 ,660**
Sig. (2-tailed) ,005 ,460 ,857 ,103 ,000
N 101 101 101 101 101 100
Y14 Pearson Correlation ,050 ,074 1 ,284
**
,292 **
,384**
Sig. (2-tailed) ,619 ,460 ,004 ,003 ,000
N 101 101 101 101 101 100
Y15 Pearson Correlation ,079 ,018 ,284 **
1 ,176 ,375**
Sig. (2-tailed) ,434 ,857 ,004 ,079 ,000
N 101 101 101 101 101 100
Y16 Pearson Correlation -,054 ,163 ,292** ,176 1 ,423**
Sig. (2-tailed) ,595 ,103 ,003 ,079 ,000
N 101 101 101 101 101 100
BRAND Pearson Correlation ,415 **
,660 **
,384 **
,375
**
,423 **
1
IMAGE Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000
N 100 100 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Reliability

Notes
Output Created 18-MAY-2023 21:02:07
Comments
Input Data D:\FINAL PROJECT
REPORT D4\DRAFT &
REVISED\PENGAJUAN KE
4 SOON\PERCOBAAN 5.sav
Active Dataset DataSet1
 Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 103
File
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics are based on all
cases with valid data for all
variables in the procedure.
Syntax RELIABILITY
/VARIABLES=X1 X2 X3 X4
X5 X6
/SCALE('ALL VARIABLES')
ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00,02
Elapsed Time 00:00:00,02

Scale: ALL VARIABLES

Case Processing Summary

N %
Cases Valid 101 98,1
Excludeda 2 1,9
Total 103 100,0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics
Cronbach's
Alpha N of Items
,572 6
Reliability

Notes
Output Created 18-MAY-2023 21:03:28
Comments
Input Data D:\FINAL PROJECT
REPORT D4\DRAFT &
REVISED\PENGAJUAN KE
4 SOON\PERCOBAAN 5.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 103
File
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics are based on all
cases with valid data for all
variables in the procedure.
Syntax RELIABILITY
/VARIABLES=Y1 Y2 Y3 Y4
Y5 Y6 Y7 Y8 Y9 Y10 Y11
Y12 Y13 Y14 Y15 Y16
/SCALE('ALL VARIABLES')
ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00,00
Elapsed Time 00:00:00,02

Case Processing Summary

N %
Cases Valid 101 98,1
Excludeda 2 1,9
Total 103 100,0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics
Cronbach's
Alpha N of Items
,731 16

Regression

Notes
Output Created 18-MAY-2023 21:07:42
Comments
Input Data D:\FINAL PROJECT
REPORT D4\DRAFT &
REVISED\PENGAJUAN KE
4 SOON\PERCOBAAN 5.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 103
File
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics are based on cases
with no missing values for
any variable used.
Syntax REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF
OUTS R ANOVA CHANGE
/CRITERIA=PIN(.05)
POUT(.10)
/NOORIGIN
/DEPENDENT
INTERVAL_Y
/METHOD=ENTER
INTERVAL_X
/SCATTERPLOT=(*SRESID
,*ZPRED)
/SAVE RESID.
Resources Processor Time 00:00:00,39
Elapsed Time 00:00:00,23
Memory Required 4448 bytes
Additional Memory Required 8 bytes
for Residual Plots
Variables Created or RES_1 Unstandardized Residual
Modified

Model Summaryb
Change Statistics
Adjusted R Std. Error of the R Square
Model R R Square Square Estimate Change F Change
1 ,666 a
,443 ,438 4,54905035100 ,443 78,034
0000

Model Summaryb
Change Statistics
Model df1 df2 Sig. F Change
1 1 98 ,000

a. Predictors: (Constant), BRAND REDESIGN

b. Dependent Variable: BRAND IMAGE

Coefficientsa
Model Unstandardized Coefficients Standardized t Sig.
Coefficients
 B Std. Error Beta
1 (Constant) 26,225 3,727 7,036 ,000
BRAND REDESIGN 1,366 ,155 ,666 8,834 ,000

a. Dependent Variable: BRAND IMAGE

NPar Tests

Notes
Output Created 18-MAY-2023 21:08:34
Comments
Input Data D:\FINAL PROJECT
REPORT D4\DRAFT &
REVISED\PENGAJUAN KE
4 SOON\PERCOBAAN 5.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 103
File
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics for each test are
based on all cases with valid
data for the variable(s) used
in that test.
Syntax NPAR TESTS
/K-S(NORMAL)=RES_1
/MISSING ANALYSIS.
Resources Processor Time 00:00:00,00
Elapsed Time 00:00:00,02
Number of Cases Allowed a
786432

a. Based on availability of workspace memory.

One-Sample Kolmogorov-Smirnov Test

Unstandardized
Residual
N 100
Normal Parameters a,b
Mean ,0000000
Std. Deviation 4,52601704
Most Extreme Differences Absolute ,048
Positive ,048
Negative -,048
Test Statistic ,048
Asymp. Sig. (2-tailed) ,200c,d

a. Test distribution is Normal.

b. Calculated from data.
c. Lilliefors Significance Correction.
d. This is a lower bound of the true significance.