INTERNSHIP REPORT

Descon Engineering Limited

Specialization: Finance

Submitted By: Mohammad Aamir Khan

Roll No: BBA-12-004
Registration No: 12-US-B-BUS-48
Session: 2012-16

University of Sargodha, Sub-campus Bhakkar

Department of Business Administration
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 INTERNSHIP REPORT

By

Muhammad Farman Ahmad

Roll Number: BBA-14-016

An internship report submitted to the Department of Business Administration,

University of Sargodha, Sub-campus Bhakkar in partial fulfillment of the
requirements for the degree of

BACHELORS OF BUSINESS ADMINISTRTAION

(FINANCE)

University of Sargodha, Sub-campus Bhakkar

Department of Business Administration
JANUARY 2018
ii
 ?????

By
Muhammad Farman Ahmad
Roll Number: MBA-14-016

______________________
Mr. Shariq Zia
(Incharge Internship & Placement)

______________________
Mr. Ahmad Saeed
(Incharge, Department of Business Administration)

DEPARTMENT OF BUSINESS ADMINISTRATION

UNIVERSITY OF SARGODHA, SUB-CAMPUS BHAKKAR

JANUARY 2020
iii
Copyright © 2018 by Muhammad Farman Ahmad
All rights are reserved. No part of the material protected by this copy right notice may be
reproduced or utilized in any form or any means, electronic or mechanical, including
photocopying, recording or by any information storage and retrieval system, without the
permission from the author.

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 DEDICATION

TO MY LATE FATHER
Your efforts and your personality has always been a source of inspiration and guidance for me
Always feel you in every moment of my life

TO MY LOVING MOTHER
“Your prayers are what I need more than anything else in my life-Love You Ammi”

TO MY SUPPORTIVE FRIENDS, TEACHERS & COLLEAGUES

“Always strengthen and a great source of motivation and determination for me”

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 ACKNOWLEDGEMENTS

By the grace and blessings of ALMIGHTY ALLAH I have been able to complete my research
work.
The Gracious and All Compassionate. I can never dare to deny of HIS gifts that HE has granted
me, best of which is that HE has provided me with the torch of eternal guidance in the form of
HIS Holy Prophet (PBUH), who is the knowledge for humanity as a whole.
I sincerely and honestly thank my supervisor Dr. Mubashar Hassan Zia, for his unmatchable
and dedicated supervision for the completion of this study. He has really been extremely patient,
helpful and cooperative.
I am lucky to have best teachers including Mr. Aqeel Shahzad, Dr. Amir GuIzar, Mr.
Hamayoun Awan and Prof. Dr. Sajid Basheer who are always a source of learning and
inspiration for me. I am also greatly thanks to Dean and Head of Department of Faculty of
Management Sciences of Riphah International University, for their cooperation and support.
I would love to express my sincere thanks to my colleagues and friends who have always been a
real source of motivation for me.

I am very thankful to my family. The prayers and support of my family has helped me
throughout my work.

Muhammad Farman Ahmad

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 TABLE OF CONTENTS
1 Introduction …………………………………………………………………. 12

1.1 Background …………………………………………………………………. 12

1.2 Problem Definition/Research Gap ………………………………………….. 14

1.3 Research Questions …………………………………………………………. 15

1.4 Significance of the Study …………………………………………………… 15

1.5 Objectives of the Study ……………………………………………………... 16

1.6 Definition of Variables ……………………………………………………… 17

1.6.1 Consumer Emotional Intelligence (CEI) ……………………………………. 17

1.6.2 Impulsive Buying (IB) ……………………………………………………… 17

1.6.3 Satisfaction with Life (SWL) ……………………………………………...... 17

2 Literature Review …………………………………………………………… 18

2.1 Consumer Emotional Intelligence (CEI) ……………………………………. 18

2.2 Consumer Emotional Intelligence and Satisfaction with Life (CEI & SWL) 19

2.2.1 Satisfaction with Life (SWL) ………………………………………….......... 19

2.3 Consumer Emotional Intelligence and Impulsive Buying (CEI & IB) ……... 22

2.3.1 Impulsive Buying (IB) …………………………………………………….... 22

2.4 Impulsive Buying and Satisfaction with Life (IB and SWL) ……………….. 25

3 Research Methodology ……………………………………………………… 27

3.1 Research Design …………………………………………………………….. 27

3.2 Unit of Analysis …………………………………………………………...... 27

3.3 Time Horizon ……………………………………………………………….. 27

3.4 Research Interference ……………………………………………………….. 27

3.5 Population and Sample ……………………………………………………… 27

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3.5.1 Population …………………………………………………………………… 27

3.5.2 Sampling …………………………………………………………………….. 27

3.6 Mode/Source used for Data Collection ……………………………………... 28

3.7 Data Collection Procedure ………………………………………………….. 28

3.8 Administration and Secrecy of the Respondents ……………………………. 28

3.9 Scales Used for Measurement of Variables ………………………………… 28

3.9.1 Consumer Emotional Intelligence Scale (CEIS) ……………………………. 28

3.9.2 Impulsive Buying Behavior (IBB) ………………………………………….. 29

3.9.3 Satisfaction with Life Scale (SWLS) ……………………………………….. 29

3.10 Data Analysis/Procedure Method …………………………………………… 30

3.11 Demographics of the Respondents ………………………………………….. 31

4 Results & Analysis …………………………………………………….......... 33

4.1 Correlation Analysis ………………………………………………………… 33

4.2 Regression Analysis ………………………………………………………… 34

4.3 Control Variables ………………………………………………………….... 34

4.4 Mediation Regression Analysis ……………………………………………... 36

5 Discussion, Implications, Limitations and Directions for Future Research … 40

5.1 Discussion …………………………………………………………………... 40

5.2 Implications of the Study …………………………………………………… 42

5.3 Limitations of the Study …………………………………………………….. 43

5.4 Directions for Future Research ……………………………………………... 43

6 References ………………………………………………………………....... 44

7 Appendix ……………………………………………………………………. 48

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 LIST OF TABLES
Table 1 Breakdown of Data Collection ……………………………………………. 28

Table 2 Descriptive Analysis and Reliability of variables ………………………… 30

Table 3 Demographics of Respondents …………………………………………… 31

Table 4 Correlational Analysis ……………………………………………………... 33

Table 5 Results of One-Way ANOVA …………………………………………….. 34

Table 6 Summary of Control Variables ……………………………………………. 36

Table 7 Mediation Regression Analysis …………………………………………… 36

Table 8 Summary of Hypothesis …………………………………………………… 39

LIST OF FIGURES
Figure 1 Research Framework ……………………………………………………… 26

LIST OF ABBREVATIONS
EI Emotional Intelligence ……………………………………………………...

CEI Consumer Emotional Intelligence …………………………………………..

IB Impulsive Buying …………………………………………………………...

SWL Satisfaction with Life ………………………………………………………

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