Concept of Demand
Concept of Demand
Concept of Demand
ASSIGNMENT
SUBMITTED TO – SUBMITTED BY
PREETI SINGH CHIRAG BANSAL
BBA 2ND SEM
Concept of Demand: -
Demand in economics means a desire to possess a good supported by
willingness and ability to pay for it. If you have a desire to buy a certain
commodity, say a car, but you do not have the adequate means to pay for it, it
will simply be a wish a desire or a want and not demand. Demand is an
effective desire which is backed by willingness and ability to pay for a
commodity in order to obtain it.
“Demand mean the quantity of a commodity demanded per unit of time at
a certain price”
According to BR SCHILLER:
“Demand is the Ability and willingness to buy specific quantity of goods at
alternative price in a given time period”
Demand for various goods can be classified on the basis of the numbers of
consumers of a product, nature of goods, interdependence of demand nature of
the use of product etc.
Types of demand:
1.Individual demand
2.Market demand
3.Ex ante demand
4.Ex post demand
5.Joint demand
6.Derived demand
7.Composite demand
Factors affecting demand:
The demand for a good depends on several factors, such as price of the good,
perceived quality, advertising, income, confidence of consumers and changes in
taste and fashion.
We can look at either an individual demand curve or the total demand in the
economy.
The individual demand curve illustrates the price people are willing
to pay for a particular quantity of a good.
The market demand curve will be the sum of all individual demand
curves. It shows the quantity of a good consumers plan to buy at
different prices.
1. Change in price
A change in price causes a movement along the Demand Curve.
For example, if there is an increase in price from $12 to £16 then there will be a
fall in demand from 80 to 60.
A shift to the right in the demand curve can occur for a number of reasons:
A fall in demand could occur due to lower disposable income or decline in the
popularity of the good.
Evaluation
For some luxury goods, income will be an important determinant
of demand. e.g., if your income increased you would buy more
restaurant meals, but probably not more salt.
Advertising is important for goods in which branding is important,
e.g., soft drinks but not for bananas.
Other types of demand
Effective demand: This occurs when a consumer’s desire to buy a
good can be backed up by his ability to afford it.
Derived demand: This occurs when a good or factor of production
such as labour is demanded for another reason
A Giffen good is a good where an increase in price of a basic item
leads to an increase in demand, because very poor people cannot
afford any other luxury goods.
An ostentatious good, is a good where an increase in price leads to
an increase in demand because people believe it is now better.
Composite demand – A good which is demanded for multiple
different uses
Joint demand – goods bought together e.g., printer and printer ink.
In this context, we may distinguish between individual demand and market de-
mand. The former refers to the quantity of a good that an individual stands
ready to buy at each of several prices, at a particular time, under given
conditions.
The latter consists of the total quantity of a good that would be bought in the
aggregate by individuals and firms, at each of the various prices, at a fixed point
of time. The demand schedules may be graphed or shown in a tabular form.
When a demand schedule is graphed, it is called the demand curve.
Laws of Demand:
The inverse relationship between the price of a good and the quantity of it
demanded is observed in reality with such regularity that it is known as the law
of demand. This observed regularity means that the law of demand is an
empirical (statistical) law. An algebraic expression of the relationship between
price and quantity demanded is known as a demand function.
The law of demand holds because, when the price of a good increases,
consumers tend to buy less of it and more of other goods. The converse is also
true. In the event of a fall in the price of a good, consumers tend to buy more of
that good in place of other goods that are now relatively more expensive.
Next, we may look at income changes. If we hold the other variables constant,
an increase in income can cause the quantity demanded of a commodity either
to increase or to decrease. If an increase (a decrease) in income causes quantity
demanded to increase (decrease) we refer to such a commodity as a ‘normal’
good, that is, in which case income and sales vary directly.
However, there are commodities the quantities demanded of which may fall
when income rises, other variables held constant. These types of commodities
are known as ‘inferior’ goods.
If the price of Maruti Car rises while the price of Fiat car remains constant, we
would expect consumers to purchase more Fiat cars. A fall in the price of a
substitute good will reduce the quantity purchased of the other good.
For example, if the price of tea falls, we would expect the quantity of coffee
purchased to fall, given a constant price of coffee. Goods are said to be
complementary if they are used in conjunction with each other.
Examples might be tennis racket and tennis ball or cars and petroleum. An
increase in the price of either of the complementary goods will lead to fall in the
quantity demanded of the other goods, the price of the other good held constant.
However, all commodities are not necessarily either substitutes or complements
in consumption. Various commodities are essentially independent. For example,
one cannot expect the price of butter to significantly influence the sales of
shoes. Thus, we can treat these commodities as independent and ignore the price
of butter when evaluating the demand for shoes.
Expectations of consumers also influence the quantity demanded of a
commodity. To be more specific, consumers’ expectations about the future price
of the commodity can change their current purchases.
If consumers expect the price to be higher in a future period, sales would
probably tend to rise in the current period. On the contrary, expectations of a
price drop in the future would cause some purchases to be postponed; thus sales
in the current period will fall.
Finally, a change in taste or preferences can change the quantity demanded of a
commodity, the other variables held constant. Clearly, changes in taste and
preferences could either increase or decrease sales of a product such as
readymade garments.
Since it is difficult to measure taste, economists normally take this variable as
constant. However, this factor is very important in understanding the effects of
advertising, which shifts demand from one product to another.
We can express the function describing the quantity that consumers are willing
and able to purchase during a particular time period
The effects of changes in the variables that determine the quantity demanded (or
bought) in a market during a fixed period of time may be summarized as
follows, where the symbol Δ denotes “the change in”:
It may be repeated that these relations hold if all other things remain the same.
An increase in the price of the commodity will lead to a decrease in quantity
demanded as long as the other variables — income, the price of related
commodities, taste, and price expectations — remain unchanged
The Irish Potato Famine is a classic example of the Giffen goods concept.
Potato is a staple in the Irish diet. During the potato famine, when the price of
potatoes increased, people spent less on luxury foods such as meat and bought
more potatoes to stick to their diet. So as the price of potatoes increased, so did
the demand, which is a complete reversal of the law of demand.
Veblen Goods
The second exception to the law of demand is the concept of Veblen goods.
Veblen Goods is a concept that is named after the economist Thorstein Veblen,
who introduced the theory of “conspicuous consumption “. According to
Veblen, there are certain goods that become more valuable as their price
increases. If a product is expensive, then its value and utility are perceived to be
more, and hence the demand for that product increases.
And this happens mostly with precious metals and stones such as gold and
diamonds and luxury cars such as Rolls-Royce. As the price of these goods
increases, their demand also increases because these products then become a
status symbol.
For instance, in recent times, the price of onions had increased to quite an
extent. Consumers started buying and storing more onions fearing further price
rise, which resulted in increased demand.
There are also times when consumers may buy and store commodities due to a
fear of shortage. Therefore, even if the price of a product increases, its
associated demand may also increase as the product may be taken off the shelf
or it might cease to exist in the market.
Change in Income
Sometimes the demand for a product may change according to the change in
income. If a household’s income increases, they may purchase more products
irrespective of the increase in their price, thereby increasing the demand for the
product. Similarly, they might postpone buying a product even if its price
reduces if their income has reduced. Hence, change in a consumer’s income
pattern may also be an exception to the law of demand.
We know that if all other factors remain constant, then an increase in the price of a
commodity decreases its demand. Also, a decrease in the price increases
the demand. So, what happens to the demand curve?
we can see that when the price of a commodity is OP, its demand is OM
(provided other factors are constant). Now, let’s look at the effect of an increase
and decrease in price on the demand:
In such a scenario, the change in price, along with a change in one/more other
factors, affects the quantity demanded. Therefore, the demand follows a different
curve for every price change.This is the Shift of the Demand Curve. The demand
curve can shift either to the left or the right, depending on the factors affecting it.
We can see that if the income changes, then a change in price shifts the demand
curve. In this case, the shift is to the right which indicates that there is an increase
in the desire to purchase the commodity at all prices. Hence, we can conclude that
with an increase in income the demand curve shifts to the right. On the other hand,
if the income falls, then the demand curve will shift to the left decreasing the
desire to purchase the commodity.
Supply
Supply may be defined as a schedule which shows the various amounts of a
product which a particular seller is willing and able to produce and make
available for sale in the market at each specific price in a set of possible prices
during a given period this case, only commodity and price are specified; thus, it
cannot be considered as supply. However, there is another seller who offers the
same commodity at 110 per piece in the market for the next six months from
now on. In this case, commodity, price, and time are specified, thus it is supply.
Classification of supply-
Individual supply is the quantity of goods a single producer is willing to
supply at a particular price and time in the market. In economics, a single
producer is known as a firm.
Market supply is the quantity of goods supplied by all firms in the market
during a specific time period and at a particular price. Market supply is
also known as industry supply as firms collectively constitute an industry.
Determinants of Supply
9 Determinants of supply are:
1. Price of a product
2. Cost of production
3. Natural conditions
4. Transportation conditions
5. Taxation policies
6. Production techniques
7. Factor prices and their availability
8. Price of related goods
9. Industry structure
Price of a product
The major determinants of the supply of a product is its price. An increase in the
price of a product increases its supply and vice versa while other factors remain
the same.
Cost of production
It is the cost incurred on the manufacturing of goods that are to be offered to
consumers. Cost of production and supply are inversely proportional to each
other.
Natural conditions
The supply of certain products is directly influenced by climatic conditions. For
instance, the supply of agricultural products increases when the monsoon comes
well on time.
Transportation conditions
Better transport facilities result in an increase in the supply of goods. Transport
is always a constraint to the supply of goods. This is because goods are not
available on time due to poor transport facilities.
Taxation policies
Government’s tax policies also act as a regulating force in supply. If the rates of
taxes levied on goods are high, the supply will decrease. This is because high
tax rates increase overall productions costs, which will make it difficult for
suppliers to offer products in the market.
Production techniques
The supply of goods also depends on the type of techniques used for production.
Obsolete techniques result in low production, which further decreases the
supply of goods.
Industry structure
The supply of goods is also dependent on the structure of the industry in which
a firm is operating. If there is monopoly in the industry, the manufacturer may
restrict the supply of his/her goods with an aim to raise the prices of goods and
increase profits.
Supply Function
Supply function is the mathematical expression of law of supply. In other
words, supply function quantifies the relationship between quantity supplied
and price of a product, while keeping the other factors at constant.
The law of supply expresses the nature of the relationship between quantity
supplied and price of a product, while the supply function measures that
relationship.
The supply function can be expressed as:
'Law of Supply'
Description: Law of supply depicts the producer behaviour at the time of
changes in the prices of goods and services. When the price of a good rises, the
supplier increases the supply in order to earn a profit because of higher prices.
The above diagram shows the supply curve that is upward sloping (positive
relation between the price and the quantity supplied). When the price of the
good was at P3, suppliers were supplying Q3 quantity. As the price starts rising,
the quantity supplied also starts rising.
Movement along a supply curve
The amount of commodity supplied changes with rise and fall of the price while
other determinants of supply remain constant. This change, when shown in the
graph, is known as movement along a supply curve.
The movement in supply curve can be of two types – extension and contraction.
Extension in a supply curve is caused when there is an increase in the price or
quantity supplied of the commodity while contraction is caused due to a
decrease in the price or quantity supplied of the commodity.
In the above fig. II, let us suppose Rs. 20 is the original price of milk per later
and 20,000 litres is the original quantity of supply. When the price rises from
Rs. 20 to Rs. 30, the amount of quantity supplied rises from 20,000 lifers to
30,000 litres, and there is a movement in the supply curve from point B to point
C. This movement is known as an extension of the supply curve.
Similarly, when the price falls from Rs. 20 to Rs. 10, the amount of quantity
supplied falls from 20,000 litres to 10,000 litres, and there is another movement
in the supply curve from point B to point A. This movement is known as a
contraction of the supply curve.
When the quantity of the commodity supplied changes due to change in non-
price factors, the supply curve does not extend or contract but shifts entirely.
For an instance, the introduction of improved technology in industries helps in
reducing the cost of production and induces production of more units of a
commodity at the same price. As a result, the quantity of commodity supplied
increases but the price of the commodity remains as
Shift in supply curve
The shift in supply curve can also be of two types – rightward shift and leftward
shift. The rightward shift occurs in supply curve when the quantity of supplied
commodity increases at same price due to favourable changes in non-price
factors of production of the commodity. Similarly, a leftward shift occurs when
the quantity of supplied commodity decreases at the same price.
In the above fig. III, let us suppose that SS is the original supply curve where Q
amount of commodity has been supplied at price P. Due to favourable changes
in non-price factors, the production of the commodity has increased and its
supply has been increased by Q2 – Q amount, at the same price. This has caused
the supply curve rightwards and new supply curve S2S2 has formed.
In the same, due to unfavourable changes in non-price factors of the
commodity, the production and supply have fallen to Q1 amount. Accordingly,
the supply curve has shifted leftwards and new supply curve S1S1 has formed.
2. The branch of economic theory, that deals with the problem of allocation of
resources:
is
(a) Micro Economics
(b) Macro Economics
(c) Econometrics
(d) None of these
3. A study of how increase in the corporate income tax rate, will affect the
natural unemployment rate is an example of:
4. If a point falls inside the production possibility curve, what does it indicate?
(a) Regulated
(b) Determined through free interplay of demand and supply
(c) Partly regulated.
(d) None of these
ANSWERS
1. (c) Alfred Marshall 2. (a) Micro Economics 3. (a) Macro Economics 4.
(b) Resources are under utilized
8 __ are defined as the change in overall costs that result from particular
decisions being made.
(A) Incremental costs
(B) Book costs
(C) Sunk costs
(D) None of the above
Answer- A) Incremental cost
C. Zero D. Decreasing
Answer A
4 Marginal revenue is always less than price at all levels of output in:
A. Perfect competition B. Monopoly
8 The monopolist can fix any price for his product, but cannot determine
———- for his product.
A. Revenue
B. Cost
C. Supply
D. Demand
ANSWER: D
Unit 4
1 Quasi-rent is –
1. Short period phenomenon.
2. Long run phenomenon.
3. Time phenomenon.
4. None.
Answer- 1