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The Winning Facebook Strategy

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Facebook Ads Mastery 1.

https://selar.co/facebookadsmastery
https://selar.co/facebookadsmastery

This Training

Facebook Ads Mastery Will Equip You To Build Winning


Campaigns And Scale Them To 6 and 7 Figures.
Get the full course and slides here: https://selar.co/facebookadsmastery
https://selar.co/facebookadsmastery

Keys To This Training

‣ Lots of Implementation Here - Stay Focused


https://selar.co/facebookadsmastery

Keys To This Training

‣ Lots of Implementation Here - Stay Focused


‣ Take Lots Of Notes
https://selar.co/facebookadsmastery

Keys To This Training

‣ Lots of Implementation Here - Stay Focused


‣ Take Lots Of Notes
‣ Watch Through Once, Then Watch 2nd Time And Pause Video
Step-By-Step
https://selar.co/facebookadsmastery

Keys To This Training

‣ Lots of Implementation Here - Stay Focused


‣ Take Lots Of Notes
‣ Watch Through Once, Then Watch 2nd Time And Pause Video
Step-By-Step
‣ Winning on Facebook Takes Focus and Effort, But Can Change
Everything For You If You Get It Right
How To WinKeys To This 10%
Training - “Tactical”
At Facebook
‣Advertising
Lot’s of Implementation Here - Stay Focused
‣ Take Lots Of Notes 90% - Social
‣ Watch Through Once, Then Watch 2nd Time And Psychology
Pause Video
Step-By-Step

(Timeless)
Winning on Facebook Takes Focus and Effort, But Can Change
Everything For You If You Get It Right
https://selar.co/facebookadsmastery

Lessons In This Training

1. Laying The Foundation


https://selar.co/facebookadsmastery

Lessons In This Training

1. Laying The Foundation


2. Creating Pixels, Custom Conversions, and Audiences
https://selar.co/facebookadsmastery

Lessons In This Training

1. Laying The Foundation


2. Creating Pixels, Custom Conversions, and Audiences
3. Creating Amazing Ad Copy And Images
https://selar.co/facebookadsmastery

Lessons In This Training

1. Laying The Foundation


2. Creating Pixels, Custom Conversions, and Audiences
3. Creating Amazing Ad Copy And Images
4. Finding and Building Your Audiences
https://selar.co/facebookadsmastery

Lessons In This Training

1. Laying The Foundation


2. Creating Pixels, Custom Conversions, and Audiences
3. Creating Amazing Ad Copy And Images
4. Finding and Building Your Audiences
5. Creating Your Ads In Adespresso
https://selar.co/facebookadsmastery

Lessons In This Training

1. Laying The Foundation


2. Creating Pixels, Custom Conversions, and Audiences
3. Creating Amazing Ad Copy And Images
4. Finding and Building Your Audiences
5. Creating Your Ads In Adespresso
6. Launching, Watching, and Optimizing Your Ads
1. Laying The Foundation
2. Creating Pixels, Custom Conversions, and Audiences
3. Creating Amazing Ad Copy And Images
4. Finding and Building Your Audiences
5. Creating Your Ads In Adespresso
6. Launching, Watching, and Optimizing Your Ads
7. Fixing Underperforming Ads
Video 1
Laying the
Foundation
https://selar.co/facebookadsmastery
What We’re Going To Cover

‣ How To View Facebook Advertising


https://selar.co/facebookadsmastery

What We’re Going To Cover

‣ How To View Facebook Advertising


‣ Setting Up The Business Manager
https://selar.co/facebookadsmastery

What We’re Going To Cover

‣ How To View Facebook Advertising


‣ Setting Up The Business Manager
‣ Setting Up Your Fan Page
https://selar.co/facebookadsmastery

What We’re Going To Cover

‣ How To View Facebook Advertising


‣ Setting Up The Business Manager
‣ Setting Up Your Fan Page
‣ Making Your Site Facebook Compliant
https://selar.co/facebookadsmastery

What We’re Going To Cover

‣ How To View Facebook Advertising


‣ Setting Up The Business Manager
‣ Setting Up Your Fan Page
‣ Making Your Site Facebook Compliant
‣ How to Avoid Getting Banned
https://selar.co/facebookadsmastery

What We’re Going To Cover

‣ How To View Facebook Advertising


‣ Setting Up The Business Manager
‣ Setting Up Your Fan Page
‣ Making Your Site Facebook Compliant
‣ How to Avoid Getting Banned
‣ Action Items
https://selar.co/facebookadsmastery

What We’re Going To Cover

‣ How To View Facebook Advertising


‣ Setting Up The Business Manager
‣ Setting Up Your Fan Page
‣ Making Your Site Facebook Compliant
‣ How to Avoid Getting Banned
‣ Action Items
‣ Upcoming Videos
https://selar.co/facebookadsmastery

How To View Facebook Paid Advertising

‣ Very Different Than Organic Posting (Way Better!)


https://selar.co/facebookadsmastery

How To View Facebook Paid Advertising

‣ Very Different Than Organic Posting (Way Better!)


‣ You Need To Learn, Even If You Plan On Outsourcing This
https://selar.co/facebookadsmastery

How To View Facebook Paid Advertising

‣ Very Different Than Organic Posting (Way Better!)


‣ You Need To Learn, Even If You Plan On Outsourcing This
‣ You Need Them More Than They Need You - Learn and Play By
Their Rules
https://selar.co/facebookadsmastery

How To View Facebook Paid Advertising

‣ Very Different Than Organic Posting (Way Better!)


‣ You Need To Learn, Even If You Plan On Outsourcing This
‣ You Need Them More Than They Need You - Learn and Play By
Their Rules
‣ Few Things More Important In Your Business Than This
https://selar.co/facebookadsmastery

How To View Facebook Paid Advertising

‣ Very Different Than Organic Posting (Way Better!)


‣ You Need To Learn, Even If You Plan On Outsourcing This
‣ You Need Them More Than They Need You - Learn and Play By
Their Rules
‣ Few Things More Important In Your Business Than This
‣ Can Eat Your Lunch If You Take This Lightly
https://selar.co/facebookadsmastery

How To View Facebook Paid Advertising

I’m Going To Teach You The Right


Way To Run Facebook Ads
https://selar.co/facebookadsmastery

Setting Up The Business Manager

‣ Set Up Account At business.facebook.com


‣ Setup Payment Methods - (Amex Gold - 3X Points, No Limit)
‣ Create Backup Ad Accounts - Don’t Link Payment
https://selar.co/facebookadsmastery

Setting Up Your Page

‣ Create Page Or Claim Page


https://selar.co/facebookadsmastery

Setting Up Your Page

‣ Create Page Or Claim Page


‣ Personal vs. Company Page
Setting Up Your Page

‣ Create Page Or Claim Page


‣ Personal vs. Company Page
‣ Add High Quality Photos
https://selar.co/facebookadsmastery

Setting Up Your Page

‣ Create Page Or Claim Page


‣ Personal vs. Company Page
‣ Add High Quality Photos
‣ Populate with 5-10 Posts (doesn’t have to be your own)
https://selar.co/facebookadsmastery

Setting Up Your Page

‣ Create Page Or Claim Page


‣ Personal vs. Company Page
‣ Add High Quality Photos
‣ Populate with 5-10 Posts (doesn’t have to be your own)
‣ Make It Look Legitimate
https://selar.co/facebookadsmastery

Setting Up Your Page

‣ Create Page Or Claim Page


‣ Personal vs. Company Page
‣ Add High Quality Photos
‣ Populate with 5-10 Posts (doesn’t have to be your own)
‣ Make It Look Legitimate
‣ Invite All Your Friends To Like It
https://selar.co/facebookadsmastery

Setting Up Your Page

‣ Settings > Page Moderation


‣ Type In “Negative Comments List”
https://selar.co/facebookadsmastery

Making Your Website Compliant

‣ Add Privacy Policy


https://selar.co/facebookadsmastery

Making Your Website Compliant

‣ Add Privacy Policy


‣ Add Clickable Link To Homepage
wwwwww.g
.geetw
twssooddoo.c.coom
m

Making Your Website Compliant

‣ Add Privacy Policy


‣ Add Clickable Link To Homepage
‣ Add Disclaimer Link - Find And Copy Someone In Your Niche
https://selar.co/facebookadsmastery

Making Your Website Compliant

‣ Add Privacy Policy


‣ Add Clickable Link To Homepage
‣ Add Disclaimer Link - Find And Copy Someone In Your Niche
‣ Add Contact Us Link
https://selar.co/facebookadsmastery

Making Your Website Compliant

‣ Add Privacy Policy


‣ Add Clickable Link To Homepage
‣ Add Disclaimer Link - Find And Copy Someone In Your Niche
‣ Add Contact Us Link
‣ Add Logo
https://selar.co/facebookadsmastery

Making Your Website Compliant

‣ Add Privacy Policy


‣ Add Clickable Link To Homepage
‣ Add Disclaimer Link - Find And Copy Someone In Your Niche
‣ Add Contact Us Link
‣ Add Logo
‣ Don’t Use Video Auto-Play
https://selar.co/facebookadsmastery

Making Your Website Compliant

‣ Add Privacy Policy


‣ Add Clickable Link To Homepage
‣ Add Disclaimer Link - Find And Copy Someone In Your Niche
‣ Add Contact Us Link
‣ Add Logo
‣ Don’t Use Video Auto-Play
‣ READ THIS - facebook.com/policies/ads/
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Toe The Line - Stay FAR Away From It
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Toe The Line - Stay FAR Away From It
‣ Don’t Use Images That Are Spammy, Sexual, Or “Click-Baity”
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Toe The Line - Stay FAR Away From It
‣ Don’t Use Images That Are Spammy, Sexual, Or “Click-Baity”
‣ Don’t Use Clickfunnels, Unbounce, Or Other Shared Domains
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Toe The Line - Stay FAR Away From It
‣ Don’t Use Images That Are Spammy, Sexual, Or “Click-Baity”
‣ Don’t Use Clickfunnels, Unbounce, Or Other Shared Domains
‣ Don’t Use Before/After Photos
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Toe The Line - Stay FAR Away From It
‣ Don’t Use Images That Are Spammy, Sexual, Or “Click-Baity”
‣ Don’t Use Clickfunnels, Unbounce, Or Other Shared Domains
‣ Don’t Use Before/After Photos
‣ Don’t Use Shirtless Guys
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Toe The Line - Stay FAR Away From It
‣ Don’t Use Images That Are Spammy, Sexual, Or “Click-Baity”
‣ Don’t Use Clickfunnels, Unbounce, Or Other Shared Domains
‣ Don’t Use Before/After Photos
‣ Don’t Use Shirtless Guys
‣ Always Use business.facebook.com to access your ads
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Toe The Line - Stay FAR Away From It
‣ Don’t Use Images That Are Spammy, Sexual, Or “Click-Baity”
‣ Don’t Use Clickfunnels, Unbounce, Or Other Shared Domains
‣ Don’t Use Before/After Photos
‣ Don’t Use Shirtless Guys
‣ Always Use business.facebook.com to access your ads
‣ Always Keep A 10:1 Ratio Of Approved Ads to Unapproved Ads
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Reply To Negative Comments - Delete and Ban the
Person
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Reply To Negative Comments - Delete and Ban the
Person
‣ Don’t Make Income Claims And Avoid Buzzwords
‣ Acceptable: “How I made $43,232 in One Month Using”
‣ Unacceptable: How To Make $43,232 In One Month
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Reply To Negative Comments - Delete and Ban the
Person
‣ Don’t Make Income Claims And Avoid Buzzwords
‣ Acceptable: “How I made $43,232 in One Month Using”
‣ Unacceptable: How To Make $43,232 In One Month
‣ Do Make Your Ads & Landing Page Offer Clear and Congruent
https://selar.co/facebookadsmastery

How To Avoid Get Banned


‣ Don’t Reply To Negative Comments - Delete and Ban the
Person
‣ Don’t Make Income Claims And Avoid Buzzwords
‣ Acceptable: “How I made $43,232 in One Month Using”
‣ Unacceptable: How To Make $43,232 In One Month
‣ Do Make Your Ads & Landing Page Offer Clear and Congruent
‣ Be Aware, But Not Scared
https://selar.co/facebookadsmastery

Action Steps From This Lesson

1. Setup Business Manager Account


2. Create and Populate Facebook Page
3. Make Your Landing Page Fully Compliant
4. Read Facebook’s Ad Guidelines Fully
https://selar.co/facebookadsmastery

Coming Up Next

1. Laying The Foundation


2. Creating Pixels, Custom Conversions, and Audiences
3. Creating Amazing Ad Copy And Images
4. Finding and Building Your Audiences
5. Creating Your Ads In Adespresso
6. Launching, Watching, and Optimizing Your Ads
7. Fixing Underperforming Ads

Click here to get the full course and slides: https://selar.co/facebookadsmastery

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