IGCSE-OL - Bus - CH - 4 - Answers To CB Activities
IGCSE-OL - Bus - CH - 4 - Answers To CB Activities
IGCSE-OL - Bus - CH - 4 - Answers To CB Activities
c Yes, because Chery is a well-known car manufacturer in China so knows and understands the market.
Consumers know the Chery brand so will be more likely to buy products of joint venture, which
reduces JLR’s risk of failure. JLR’s costs of entering new market will be much lower than if it were to try
to enter market on its own. Chery has experience of manufacturing and marketing smaller cars than
JLR. No, because if Chery’s reputation were to be damaged because of something it did in China, e.g.
produced faulty cars, then this could also damage JLR’s reputation. Chery might learn from JLR how
to produce better, more luxurious cars, and in the future decide to produce its own luxury car in direct
competition with JLR in China and the rest of the world.
2 a Limited liability and business continuity even if the owner leaves/dies. [2]
b Part of the economy that has businesses financed, owned and controlled by private individuals with
the main objective of earning profits. [2]
c Limited liability (1): owners/shareholders risk losing no more than their investment in the company
even if the business fails and has unpaid debts (1). Access to capital (1): a public limited company will
find it easier to raise capital through sale of shares to the general public (1). [Total: 4]
d Lack of sales in Country X: (1) might not be enough demand for road construction in Country X,
(1) Mactar might face too much competition in Country X from other construction companies.
(1) Benefits of entering new market: (1) Country Y’s government wants a new motorway to be
constructed, (1) increase Mactar’s revenue and profits. (1) [Total: 6]
e Yes, because: Mactar has no experience of Country Y (1). Joint venture will make it easier to enter the
new market (1), KC Diggers knows the market in Country Y (1), already established business with
a brand image in the country (1). Mactar can benefit from KC Diggers’s experience and expertise
(1). KC Diggers owns machinery Mactar will need for construction of the motorway – reduces costs
(1). Government of Country Y might look more favourably on a joint venture because KC Diggers is
based in Country Y (1).
No, because: Mactar will have to share revenue and profits with KC Diggers (1). Does KC Diggers
have a good reputation in Country Y (1)? How might the reputation of KC Diggers affect Mactar’s
reputation in Country Y (1)? (Maximum 5 for reasons) Statement for or against joint venture based
on points discussed (1). [Total: 6]