Academic Year: Course Name with Sub Version No.

COURSE DELIVERY MANUAL

(MBA Programme)

Name of Course with code : : Business economics

Offering Department : MBA

Semester & Programme : 1st
Course Instructor , Department : DR.Madhu.C.S

Academic Year & Batch : 2023- (2021)

: Y
Course project linked (Y/N)

MBA PROGRAM OBJECTIVE STATEMENT

Graduates of the Master of Business Administration degree program of Adi Shankara

Business School, Kalady will be able to: “Integrate tools and concepts from multiple
functional areas such as Finance, Marketing, Operations, HRM, and Systems etc. to
solve business problems. Also they should be able to evaluate and integrate ethical
considerations when making business decisions and develop themselves as business
professionals.

PROGRAM EDUCATIONAL OUTCOMES ( PEO’S)

PEO- 1
Integrate tools and concepts from multiple functional areas such as Finance, Marketing, Operations,
HRM, and Systems etc. to solve business problems.
PEO-2
Students should be able to evaluate and integrate ethical considerations when making business
decisions.
PEO- 3
To develop competent Business Professionals.

PROGRAM OUTCOME

PO-1 Apply Knowledge of management theories and practices to solve business

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problems
PO-2 Foster Analytical and Critical thinking abilities for data-based decision making
PO-3 Ability to develop value based Leadership Ability
PO-4 Ability to Understand, Analyze and communicate global, economic, legal and ethical aspects of
Business
PO-5 Ability to lead themselves and others in the achievement of organizational goals, contributing
effectively to team environment.

1. Course Objective
Busineseconomic course is to provide the students an understanding of the growing relevance of economics
in business and corporates and help them to make right decissions.Pre-Requisites: Nil

2. Course Outcome
After the completion of this course, students shall be able to
CO 1 Evaluate the importance of Economics in Business Decisions.
CO 2 Analyse the Demand and Demand Elasticity in varying market conditions.
CO 3 Appraise the Production and Cost Curve in the Short Run and Long Run.
CO 4 Explain Price and Output determination in different Market Structures
CO 5 Evaluate the impact of Monetary Policy Measures and Fiscal Policy Measures and Pricing Strategies of
Small and Large Business Firms.
CO No. Course Outcome Knowledge Level

CO1 Evaluate the importance of Economics in Business Decisions.

CO2 Analyse the Demand and Demand Elasticity in varying market

conditions
CO3 Appraise the Production and Cost Curve in the Short Run
and Long Run.

CO4 Explain Price and Output determination in

different Market Structures
CO 5
Evaluate the impact of Monetary Policy Measures and
Fiscal Policy Measures and Pricing Strategies of Small and
Large Business Firms.

3. CO-PO mapping :
Co’s Po1 Po2 Po3 Po4 Po5

Co1 1 2 1 3 2

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Co2 2 2 1 2 3

Co3 3 2 2 2 2

Co4 2 3 2 1 2

Co5 3 2 2 2 2

1-Slightly, 2-Moderately, 3-Strongly

4. CO and Level Mapping

CO’s Bloom Taxonomy

Level’s
CO-1 1
CO-2 2 and 3
CO-3 3
CO-4 4

5. Gap in the Syllabus (Consolidated list of the gaps mentioned in the Syllabus):

Sl No: Description Proposed Actions Relevant

Cos ,Pos

1 Too much theory oriented, need real world

situations

6. Module Outcome Indicators

MOI 1 MOI 2 MOI 3 MOI 4 MOI 5

: INTRODUCTION IDEMAND SUPPLY & MARKET MONETARY POLICY
TO ECONOMICS– ANALYSIS AND PRODUCTION- STRUCTURE - AND FISCAL
Concept of Economics FORECASTING – Law of Supply and Classification of POLICY – Business
and Business EQUILIBRIUM OF Factors Influencing Markets – Markets Cycle-Phase of
Economics, Micro CONSUMER - Supply - Theory of based on Competition - Business Cycle-
Economics and Macro Demand Analysis – Production – Theory of Firm – Profit Concept of Inflation-
Economics, Types of Demand – Production function, Maximization Rules - Types and impact of
Fundamental concepts Law of Demand & Production function Price & Output inflation-Monetary
in economics that aid its Exceptions - with one variable Determination under Policy Measures and
decision making: Elasticity of Demand input – Law of Perfect Competition - Challenges of Monetary
Incremental Principle, – Price Elasticity, Variable Price & Output Policy Measures –
Concept of Cost, Income Elasticity, Proportions – Determination under Fiscal Policy Measures
Discounting Principle, Cross Elasticity, Returns to Scale, Monopoly - Price & and Challenges of
Time Concept, Advertisement Production function Output Determination Fiscal Policy Measures
Concept of Inflation – Elasticity - with two variable under Monopolistic 5B: PRICING
Types and impact of Applications of the inputs – Isoquants – Competition - Price & PRACTICES &
inflation. Equi- concept of Elasticity Isoclines, Collusive Output Determination STRATEGIES -
Marginal Principle –- Demand oligopoly (Cartels, under Oligopoly – Factors affecting Price

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9Hours Forecasting – An Price leadership)- Kinked Demand curve Determination – Pricing

20 overview of Producers’ model only (12 Hours) Strategies – Cost
10
Forecasting Equilibrium, CO-4 Oriented Pricing and
CO-1 Techniques – Economies of Scale Conceptual skills Competition Oriented
Analytical thinking, Statistical & Non- – Types – Pricing - Pricing in
decision making capacity Statistical Methods- Economies of Scope large enterprises –
Analysis of ,-Theory of Costs – Pricing in small
Consumer Classification of business. ( (12 Hours)
Equllibrium under Costs – CO-5
Cardinal Utility Determinants of Conceptual thinking
Analysis –Law of Cost - Short Run & -
equi-marginal utility Long Run Cost
– Consumer Curves – Graphical
behaviour under Presentation -
Ordinal Utility Revenue Curves (12
analysis -Indifference Hours) CO-3
Curve Analysis(12 Analytical skill
Hours)

CO 2

Analytical
thinkingEthical Thinking

7. PEDAGOGY

The course will have lectures, case study, assignments, presentations, exercise and secondary
data project to attain the CO’s.

INSTRUCTION TO THE PARTICIPANTS

1- The Participants should go through the course material thoroughly

2- The participants should submit the assignment on the mentioned date.
3- Presentation carry 10 marks- the presentations are evaluated based on the
following norms:
- Conveying the idea 1 Marks
- Group Involvement 1 Marks
- Timely Completion 1 Marks
- Presentation Skills 1 Marks
- Ability to clarify the doubts 1 Marks
4- Two series test will be conducted as per KTU Norms.
5- The assignments will be hand written, using both sides of the page, must not have
copy contains from Internet, one should refer Internet but not COPY-PASTE.

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Falling in Plagiarism will be subjected to REPEAT the work.

6- Case Discussion will follow the rules
- Brief History of the cases
- Core issue involved
- Analysis of the issue
- Application of concept in analyzing the case
- Findings and conclusion.
7- Format of writing the paper
Acknowledgements
Abstract
1. Introduction
2. Literature Reviews
3. Proposed Work
4. Problem Definition
5. Solution approach
6. Results and Discussions
7. Conclusions
8. References
9. Pre reading is encouraged.

10. SYLLABUS
Module 1 - INTRODUCTION TO ECONOMICS– Concept of Economics and
Business Economics, Micro Economics and Macro Economics, Fundamental concepts
in economics that aid decision making: Incremental Principle, Concept of Cost,
Discounting Principle, Time Concept, Concept of Inflation –Types and impact of
inflation. Equi-Marginal Principle
\ Module 2 - DEMAND ANALYSIS AND FORECASTING – EQUILIBRIUM OF
CONSUMER - Demand Analysis – Types of Demand – Law of Demand & its
Exceptions - Elasticity of Demand – Price Elasticity, Income Elasticity, Cross Elasticity,
Advertisement Elasticity - Applications of the concept of Elasticity –- Demand
Forecasting – An overview of Forecasting Techniques – Statistical & Non-Statistical
Methods- Analysis of Consumer Equllibrium under Cardinal Utility Analysis –Law of
equi-marginal utility – Consumer behaviour under Ordinal Utility analysis -Indifference
Curve Analysis(12 Hours)
First Internal Examination
Module 3 - SUPPLY & PRODUCTION- Law of Supply and Factors Influencing
Supply - Theory of Production – Production function, Production function with one
variable input – Law of Variable Proportions – Returns to Scale, Production function
with two variable inputs – Isoquants – Isoclines, Collusive oligopoly (Cartels, Price
leadership)-Producers’ Equilibrium, Economies of Scale – Types – Economies of Scope
,-Theory of Costs – Classification of Costs – Determinants of Cost - Short Run & Long
Run Cost Curves – Graphical Presentation - Revenue Curves (12 Hours)
Module 4
MARKET STRUCTURE - Classification of Markets – Markets based on Competition -
Theory of Firm – Profit Maximization Rules - Price & Output Determination under
Perfect Competition -Price & Output Determination under Monopoly - Price & Output
Determination under Monopolistic Competition - Price & Output Determination under
Oligopoly – Kinked Demand curve model only

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Module 5 - 5A: MONETARY POLICY AND FISCAL POLICY – Business Cycle-

Phase of Business Cycle-Concept of Inflation-Types and impact of inflation-Monetary
Policy Measures and Challenges of Monetary Policy Measures – Fiscal Policy Measures
and Challenges of Fiscal Policy Measures 5B: PRICING PRACTICES &
STRATEGIES - Factors affecting Price Determination – Pricing Strategies – Cost
Oriented Pricing and Competition Oriented Pricing - Pricing in large enterprises –
Pricing in small business.
11. Final Examination
12. Session Plan – Business Economics
MBA First semester (2023 admission
Session Module Content/key takeaways Instructional Recommended
number number techniques reading
s
1-2 1 INTRODUCTION TO ECONOMICS– Lecture & (B1)
Concept of Economics and Business discussion
Economics, Micro Economics and Macro
Economics,
3-5 1 Fundamental concepts in economics that Lecture & (B1)
aid decision making; discussion
6-9 1 Incremental Principle, Concept of Cost, Lecture & (B1)
Discounting Principle, Time Concept, discussion
Concept of Inflation –Types and impact of
inflation. Equi-Marginal Principle

10 - 12 2 DEMAND ANALYSIS AND Lecture & (B2)

FORECASTING – EQUILIBRIUM OF discussion
CONSUMER - Demand Analysis – Types
of Demand – Law of Demand & its
Exceptions - Elasticity of Demand
13 2 Price Elasticity, Income Elasticity, Cross Lecture & (B1)
Elasticity, Advertisement Elasticity - discussion
Applications of the concept of Elasticity
14 - 16 2 Applications of the concept of Elasticity –- Lecture & (B1)
Demand Forecasting – An overview of discussion
Forecasting Techniques – Statistical &
Non-Statistical Methods
17 2 Case analysis – Lecture & (B1)
discussion
18-19 2 balanced score card; change management. Lecture & (B1)
And case analysis Analysis of Consumer discussion
Equllibrium under Cardinal Utility
Analysis –Law of equi-marginal utility –
Consumer behaviour under Ordinal Utility
analysis -Indifference Curve
- 20 3 SUPPLY & PRODUCTION- Law of Lecture & (B1)
Supply and Factors Influencing Supply - discussion
Theory of Production – Production
function, Production function with one
variable input –
21 3 Iaw of Variable Proportions – Returns to Lecture & (B3)
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Scale, Production function with two discussion

variable inputs – Isoquants.
22 - 24 3 Collusive oligopoly (Cartels, Price Lecture & (B1)
leadership)-Producers’ Equilibrium, discussion
Economies of Scale
25 3 Case analyses Lecture & (B3)
discussion
26 - 27 3 Isoclines, Collusive oligopoly (Cartels, Lecture & (B2)
Price leadership)-Producers’ Equilibrium, discussion
Economies of Scale –
28 - 29 3 Classification of Costs – Determinants of Lecture & (B2)
Cost - Short Run & Long Run Cost Curves discussion
– Graphical Presentation - Revenue Curves
30 4 MARKET STRUCTURE - Classification Lecture & (B2)
of Markets – Markets based on discussion
Competition - Theory of Firm – Profit
Maximization Rules
31 - 32 4 - Price & Output Determination under Lecture & (B2)
Perfect Competition -Price & Output discussion
Determination under Monopoly
33 - 35 4 Price & Output Determination under Lecture & (B2)
Monopolistic Competition - Price & discussion
Output Determination under Oligopoly –
Kinked Demand curve model only

36 4 Case analysis Lecture & (B2)

discussion
37 - 38 4 Case analysis Lecture & (B2)
discussion
39 5 ONETARY POLICY AND FISCAL Lecture & (B2)
POLICY – Business Cycle-Phase of discussion
Business Cycle-Concept of Inflation
40 - 41 5 Types and impact of inflation-Monetary Lecture & (B2)
Policy Measures and Challenges of discussion
Monetary Policy Measures
42 - 43 5 Fiscal Policy Measures and Challenges of Lecture & (B2)
Fiscal Policy Measures. discussion
44 - 45 5 PRICING PRACTICES & STRATEGIES Lecture & (B1)
- Factors affecting Price Determination discussion
46 - 47 5 Cost Oriented Pricing and Competition Lecture & (B1)
Oriented Pricing - Pricing in large discussion
enterprises – Pricing in small business.
13. Final
Examin
ation

14. Text Books

–

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Component Weight Target CO 1 CO2 CO 3 CO4 CO5

1. age Date Mote V.L.,
Test 1 8 3 3 Paul Samuel,
Gupta G.S. –
Test 2 8 3 3
Managerial
Economics –
Assignment 1 5 2 3 1
TMH New
Delhi
Assignment 2 5 1 3 3
2. Keat, Yong,
&Banarjee –
Course 10 2 2 2 3 3
pjt/seminar/discussion Managerial
Economics:
Attendance and class 4 Economic
participation Tools for
Today’s
Decision Makers – Pearson.
3. Dwivedi D.N – Managerial Economics – Vikas Publications

15. Evaluation

16. CO MAPPING ING EVALUATION

Evaluation Marks CO-1 CO-2 CO-3 CO-4 C0-5

1st Internal 8

2nd Internal 8

Assignment- 1 5

Assignment- 2 5

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Project/Presentation 10

Name and Signature of the Course Instructor: Date:

Comments by the Stream Coordinator

Name and Signature of the IQAC Coordinator: Date:

Name and Signature of the HOD: Date:

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