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Week #2 Overview: Subscriptions

On the following pages are the major points and recommended activities and resources from Brendon’s video
training for you this week. Print these pages out, take your time filling out the worksheets, and keep all your work
together for later review—you’ll be returning to these pages and notes for years to come! This is the best
marketing program out there. Being in this program has changed so many students lives. You made it to module
2! So whenever you’re ready, watch this week’s training, do the homework, and go get your subscription out
there!

Summary



My absolute favorite thing to get people going on are subscriptions. When you get a subscription product out
there, your business and your life will change! Unlike a launch or a book promotion, a subscription gives you a
base of membership dollars coming in every single month. This base allows you to have a budget to grow your
business.

Subscriptions give students ongoing mastery in their life. This keeps them coming back for more! It also gives
you, the trainer, freedom in your life. I choose to go live monthly, instead of weekly, because it fits my lifestyle
much better.

Start a subscription program sooner than later. Don’t wait for that book release or your seminar to kick-off. A
baseline of predictable revenue is going to put in a better position to do ALL those other things you want to do.
Start your subscription product within the next six months. Don’t wait any longer than that. Get to work today!

In this week’s training video:

• I take you through FAQs on starting a subscription program. I’m going to tell you the best way to create a
repository of content needed to start a subscription.
• You are going to learn how to structure your subscription offer so that you get higher conversions by giving
incredible value immediately, PLUS how to retain customers with a strategic schedule of content.
• I share the absolute MUSTS for your subscription content. These are the things that are going to change the
outcome of your business!
• How are you going to get that baseline of revenue off the ground? I show you the 8 things you need to do in
your marketing plan so you get that jump start. Don’t leave money on the table by not marketing your
subscription product constantly to your audience!

Take this training at your own pace, and review it whenever it’s time to launch your subscription product.
Challenge yourself to start your subscription product in the next six months. As always, you can ask questions in
the comments area of the course, or on any live training you see me on.

You can do this. Do the work. Get your content out there. Engage your community. You got this!

- Brendon

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Section One:
Creating Subscriptions

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Creating Your Subscription

This video corresponds with Brendon’s training video on how to create your subscription product, which is in
your Member’s Area here. When you are creating your subscription offer, ensure that the value is there from the
very start. You don’t need to wait until you have a large library of content available to start selling your
subscription. However, you do need a strong and consistent content plan. Watch the training video, then answer
the four questions below.




1. What is your content creation plan for the next 4 weeks? How will you build up your available content to
launch a subscription? Include what your live video schedule will be.











2. What immediate value will a new subscriber see in their subscription area? 













3. What is the structure of your live trainings? Include here: what points will you teach in your first live training,
how much time will you leave for Q&A, and how will you make the Q&A fun for the audience.

















4. How will you create the feeling of community and encourage their engagement?

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Creating Your Subscription

TOOLS and TECH

Here are the recommended tools and tech for creating, managing, and delivering your subscription! 



Kajabi: This is a platform we recommend for your membership site, which boasts a range of features that will
support you with building, housing and selling your subscription. Some features and functionality include: You
can build landing pages to embed video and chat features to host your live training. You can build the
membership area for your students to watch the live training replays and enjoy additional video and audio
trainings as well as downloadable training materials. You can build your sales pages and offer forms, and you can
communicate with your leads and students via email broadcast and automated email sequences. Please consult
the video modules of Week 2: Subscriptions for specific strategies that you can roll out using Kajabi.


Wordpress: We also recommend this platform for your membership site. You can customize the theme, add
plug-ins, embed video and chat features, and take advantage of a range of features to deliver the supportive
experience you want for your students!



Zoom: This is a platform that provides remote conference services using cloud computing. We recommend 

using Zoom to host your live trainings if you have a couple hundred or less subscribers.


GoToWebinar: This is a platform that allows you to host your webinars, correspond with your leads and students
before and after the webinar, and even analyze audience data and engagement metrics. 



Ustream: This software allows you to broadcast video, record your live broadcast and download later, publish,
manage and measure your live trainings! You can go live using Ustream, and embed your Ustream video embed
code on any landing page you’d like (whether you’re creating your landing pages on Kajabi, Wordpress or any
other website hosting platform. 



Canon EOS C100 Mark II: This is the WORKHORSE of cameras, which I've used to film over 10 online courses
and our livecasts.

Lens for Canon C100

Sennheiser Wireless Lavalier




Softbox Lighting Kit

SD Cards


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Section Two:
Selling Subscriptions

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Selling Your Subscription

This video corresponds with Brendon’s training video on how to market your subscription, which is in your
Member’s Area here. When you are ready to market your subscription product you want to ensure that you
clearly communicate the value of the membership, while staying within the regulations of the industry.

Sample Sales Letter: As promised in this week’s training, here is a sales letter for one of my subscription
programs for you to consult on designing your own. Click here for the sales letter.

Experts Academy OVO Training: As referenced in this week’s training, here is the link to the OVO training in
your Total Product Blueprint course.

Watch the training video, then answer the four questions below. This exercise is designed to help you design a
marketing plan for your subscription.

1. If someone does NOT sign up for your subscription problem, what would they miss out on?

2. What are 3 problems that your audience is facing? How will this subscription product help them solve those
problems?

3. What bonuses will you offer students for signing up?

4. How will you market your subscription product while you are in the middle of an online course launch? Detail
the downsell and upsell strategy.

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NOTES

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NOTES

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Do not distribute or train from without permission.
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NOTES

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Do not distribute or train from without permission.
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NOTES

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MEET YOUR INSTRUCTOR

Brendon Burchard is the world’s leading high performance coach, a three-time New York Times bestselling
author, and one of the most-watched, quoted, and followed personal development trainers in history. 

SUCCESS Magazine and O, The Oprah Magazine, have both named him one of the most influential leaders in
personal growth and achievement. His most recent book High Performance Habits is a multiple week Wall
Street Journal Bestseller, and Amazon named it as one of the Top 3 Best Business & Leadership Books of 2017.

Brendon’s personal development videos have been viewed more than 200 million times, and he is in the Top
100 Most Followed Public Figures on Facebook, with over 10 million fans across his pages. Over two million
students have now completed Brendon’s online courses and video series, and he’s created 13 blockbuster
online courses in personal and professional development, including the most popular courses of all time on
the topics of motivation, confidence, habits, and influence. For these results, Oprah.com named him “one of
the most successful online trainers in history.” Success Magazine named Brendon “one of the Top 25 Most
Influential Leaders in Personal Growth and Achievement” and featured him on the cover of the magazine in
September 2017.

A #1 New York Times, #1 Wall Street Journal, and #1 USA Today best-selling author, Brendon’s books
include High Performance Habits, The Motivation Manifesto, The Charge, The Millionaire Messenger, Life’s
Golden Ticket, and The Student Leadership Guide.

His podcast, THE BRENDON SHOW, debuted at #1 on iTunes across all categories in its first season and was a
Top 10 Self-Help podcast for over 100 weeks. (The show was previously titled The Charged Life). As one of the
most requested motivational speakers in the world, Brendon has shared the stage with the Dalai Lama, 

Sir Richard Branson, Tony Robbins, and many of the leading influencers of this era. His live seminar events –
named as “must-attends” by Entrepreneur Magazine – continue to sell out to audiences from around the
world. Meet him at Brendon.com.
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Program Disclaimer

Here’s our best lawyer-ly summary: All products and services by our company, including Total Product Blueprint, are for
educational and informational purposes only. As stipulated by law, we make no guarantees that you will achieve any
specific results from our information because we don’t know you, and we offer no licensed or professional medical, legal,
therapeutic, or financial advice in this program. The information contained herein cannot replace or substitute for the
services of trained professionals in any field, including, but not limited to, financial, psychological, or legal matters.

Your level of success in attaining any stated strategies or illustrative results is dependent upon a number of factors
including your education, health, skill, knowledge, ability, dedication, goals, love of other humans, and financial situation,
to name a few. Because these factors differ according to individuals, we cannot guarantee your success, progress, or any
results in any endeavor. You might not make any money, people might not like you, and failure is always a possibility - that’s
life so proceed with whatever caution or faith is appropriate for you and always make decisions right for you and your
family. Any entrepreneurial endeavor is fraught with risk, Thank God, so be smart and act wisely no matter what we say.

All this is to remind you that you are an independent and powerful adult, so here it is: You alone are responsible and
accountable for your decisions, actions and results in life, and by your attendance and use of these materials, you agree not
to attempt to hold us liable for any such decisions, actions or results, at any time, under any circumstance.

Brendon’s results and his illustrations are for insight into common best-practices, but his results are not typical as he is a
professional marketer with over 10 years experience. You may not achieve any results like his or any of his students, and on
this journey, just like any entrepreneurial endeavor, you might even struggle, lose money, or take years to accomplish
anything, if at all. Such is life. Such is business. So consult your intuition and your professional advisors, proceed with
caution and hope anytime you promote anything, and for God’s sake, please enjoy the process since no one knows how it’s
all going to turn out.

You should also know that Brendon is not a huge fan of lawyers, so he made us add this: “I am a regular human, loaded
with flaws and capable of annoying anyone just as you are, so I am unworthy of adoration or lame compliance. Question
everything I say. Test every strategy, do your own research, always do what is right for you and your family and your future
and your dreams. I am simply here to share my experience and create an environment for you to discover best practices
and ultimately your own voice and path. Listen to your heart more than me or anyone else.. and all will be well. The only
request I have is for you to be grateful for your life, work hard studying this program, and be kind to one another.”

If you have any questions or ever need anything, simply email us at support@Brendon.com.

© 2011-2018 The Burchard Group. All Rights Reserved.

Do not distribute or train from without permission.