Pang Nares Project

The Royal Spa Co.
, Ltd
Business Plan
For
Pang NARES Health Care

Amper Banrai
UtaiThani
61140
PANG NARES HEALTH CARE PROJECT
BUSINESS PLAN
Disclaimers
The Royal Spa Co., Ltd. (TRS) has prepared this business plan (BP). The information contained
herein is confidential and proprietary and by accepting a copy of this confidential proprietary BP,
the recipient agrees not to copy, reproduce, distribute or permit disclosure to others of this BP, in
whole or in part, without the prior written consent of TRS and that it will keep confidential all
information contained herein not be issued to public and will use this BP solely for the purpose of
evaluating a possible investment to TRS or raising funds to TRS and for no other purpose
whatsoever.
The projections and pro forma results contained in the BP represent the best estimates of
management by TRS made based on information presently available. They are subject to
judgments, assumptions, and contingencies, many of which are beyond TRS ability to control and
actual results may vary significantly from projections. None of the information, data, forecasts,
projections, or descriptions contained herein is warranted. Representations and warranties will
make only in a definitive investment agreement to be negotiated and executed between TRS and
an investor or lender. Accordingly, TRS shall not be liable for any misstatement contained herein
and for the omission of any information, which may be material.
This BP shall remain the property of TRS and shall be returned upon the request of TRS.
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BUSINESS PLAN
CONTENT
Executive Summary ......................................................................................... 6

1. OBJECTIVE .................................................................................................. 10
1.1 The Objectives of the Project:-............................................................................ 10
1.2 The Objectives of the Loan Request................................................................ 11
2. COMPANY SUMMARY ............................................................................... 12
2.1 Our Story.......................................................................................................................... 12
2.2 EU-Thailand Partenariat 2005............................................................................. 13
2.3 Opportunity .................................................................................................................... 15
2.4 The Royal Spa Board of Consultant .................................................................. 17
2.5 The Royal Spa Board of Management ............................................................. 18
3. INVESTMENT PLAN .................................................................................. 19
3.1 Capital Utilization ....................................................................................................... 19
3.2 Loan Utilization ....................................................................................................... 19
3.3 Loan Drawdown Schedule ................................................................................ 20
3.4 Loan Liquidation Plan ............................................................................................. 22
4. PROJECT DESCRIPTION ......................................................................... 23
4.1 Head Office - Bangkok .......................................................................................... 23
4.2 Project Location and Physical Analysis........................................................ 32
4.3. Project Description................................................................................................... 57
4.4 The Current Project .............................................................................................. 59
4.5 The Infrastructure................................................................................................. 61
4.6 Period of the Project ............................................................................................ 62
4.7 Pictures of the Current Project...................................................................... 62
5. PROJECT CONCEPT DESIGN.................................................................. 71
5.1 Pang NARES Concept ........................................................................................... 73
5.2 Master Plan Concept............................................................................................. 73
5.3 Spa Concept Designed......................................................................................... 74
5.4 Pang NARES Goals ................................................................................................. 78
5.5 Pang NARES Values .............................................................................................. 78
5.6 The Accommodations........................................................................................... 79
5.7 Pang NARES Natural Products Manufacture ............................................. 84
5.8 General Administration – MAIN FACILITIES ............................................. 86
5.9 Pang NARES Botanical Garden .............................................................................. 89
6. ARCHITECTURAL DESIGN..................................................................... 90
6.1 Pang NARES (PN) Market.................................................................................. 90
6.2 Medical Spa .................................................................................................................... 90
6.3 Life Enhancement Center (Health & Healing Center) ...................... 90
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BUSINESS PLAN
6.4 Clubhouse ..................................................................................................................103

6.5 The Accommodations .........................................................................................113
7. FACILITIES PROGRAM DESIGN........................................................ 114
7.1 Clubhouse - Meeting Space Capacities ........................................................114
7.2 Life Enhancement Center.....................................................................................115
7.3 Home Health Care College (Hhcc) ..................................................................116
7.4 Hhc Accommodations ............................................................................................116
7.5 Natural Products Manufacturer...................................................................120
7.6 Main Facilities ............................................................................................................121
7.7 Renovation Of The Infrastructure .............................................................126
7.8 Summarization of Renovation & Construction...................................127
8. ACTIVITIES @ Pang NARES .............................................................. 128
8.1 Jungle Trekking .........................................................................................................129
8.2 The Jungle Medical Spa @ Spa Complex.....................................................130
8.3 Energy Work ................................................................................................................131
8.4 Healing Movement ...................................................................................................131
8.5 Life-Path Guidance ..................................................................................................132
8.6 Stone Therapy ............................................................................................................133
8.7 Massage/Sauna.........................................................................................................133
8.8 Conferences .................................................................................................................134
8.9 Medical Health Care.............................................................................................134
8.10 I T Hub ............................................................................................................................135
9. THE MARKET OPPORTUNITIES .......................................................... 135
9.1 Definitions: ...............................................................................................................135
9.2 The Health Tourism Markets: .............................................................................137
9.3 Why Thailand can Become Healthcare Tourism Hub Destination?138
9.4 SPA Business Structure in Thailand...............................................................139
9.5 How Pang NARES Health & Sport Park Get Involved? .......................140
9.6 A Unique Gateway to Affordable, ...................................................................141
World Class Health Care Services in PANG NARES ...........................................141
9.7 Health Tourism is a Synergy Between .........................................................142
9.8 Pang NARES Culture, Pang NARES Knowledge: .....................................142
9.9 Factors that will be effective to the Project Successes ....................143
10. THE MARKET ANALYSIS ...................................................................... 144
10.1 Spa Market ...................................................................................................................145
10.2 Herbal Products Market In 2005....................................................................157
10.3 Data For Spa Investment In Bangkok Office ..........................................158
11. MANAGEMENT SUMMARY ........................................................................ 169
11.1 Organizational Structure .....................................................................................169
11.2 Management Team..................................................................................................170
11.3 Manning And Salry ..................................................................................................197
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BUSINESS PLAN
12. FINANCIAL ANALYSIS........................................................................ 200

12.1 General Assumptions ............................................................................................ 200
12.2 Pro-forma Sale Value.................................................................ผิดพลาด! ไมไดกําหนดที่คั่นหนา
12.3 Sales Forecast ............................................................................................................ 202
12.4 Break-Even Analysis.............................................................................................. 204
12.5 Pro-forma Profit & Loss ....................................................................................... 206
12.6 Pro-forma Cash Flow............................................................................................. 211
12.7 Pro-forma Balance Sheet.................................................................................... 213
12.8 Business Ratios Analysis .................................................................................... 215
12.9 Financial Benchmark .............................................................................................. 216
13. APPENDIXES ........................................................................................ 217
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BUSINESS PLAN
Executive Summary
Project Name
Pang NARES Health Care Project
Project Owner
The Royal Spa Co., Ltd.
Pang Nares Co., Ltd.
Site & Location

The total area is 160.4 acres. Pang NARES locates on #113, Ban-Eloop to Khao Putuey Road,
Moo 3, Ban Hintum, Amper Banrai, Uthaithani Province 61140 – Thailand.
Total Investment Sum

$ 40,475,000
Funding Required
$36,000,000
Project Description
Loan Utilization (US$)
Purchase Property & Construction 22,671,216

Infrastructure & Landscaping 4,000,000
Tools & Equipments and Furniture 3,178,784
Refinance 2,000,000
Working Capital 4,150,000
Total 36,000,000
Loan Repayment
PANG NARES will pay the interest at 4% maximum per annum. Pang NARES will pledge the
project itself as assets against the loan amount. The loan principal shall be liquidated annually
and will be discharged within 10 years.
Why Pan Nares?
Over the past several decades, Thailand has become one of the fastest growing tourism
industries within the services sector especially as the economy transits into a post-industrial
society. Backed by a steady rise in the number of tourists flocking into the country, especially
travelers from western countries like US, UK and Europe, the tourism industry has rapidly
become one of the prime sectors in the Thailand economy.
Tourism is second major incomes contributions to Thailand economy, which is next to the
manufacture industry. The focus on the tourism sector as a potential growth area certainly
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BUSINESS PLAN
help to diversify the Thailand economy and to reduce the over-dependence on the
manufacture sector, which has suffered a setback in these times of global economic
uncertainty.
Previously confined to travel packages and tourists attractions, the tourism industry now
covers a variety of new sectors, which the government has identified as key growth areas that
will spearhead the country’s tourism industry. One of the potential growth areas is
Health Tourism, and ready to become the key money spinner for the Thailand
tourism industry. However, for many years now, countries like India and Singapore have
already been aggressively promoting health tourism through various medical care packages.
Upon realizing the large economic gains to be reaped, other countries are also quickly
following suit. For example, Hungary has recently declared 2003 as the Year of Health
Tourism, while the idea of mixing leisure together with healthcare is not a new concept in the
tourism scene.
All health-care-cum-tourism activities, which can generate wealth for the local economy, are
categorized under health tourism. This means that any healthcare program, which covered
medical care, wellness and fitness, are included as components under health tourism. Simply
put, health tourism can also be defined as travels for the purpose of enhancing the
well-being of the mind, body and spirit of the individual, families and groups.
Local hotels are also cashing in on the potential from Health Tourism. Hotels are tying up with
medical centers to offer medical holiday schemes or health-check packages, which combine
accommodation and full health screening to cater for this group of travelers. Together with
the rising trend towards wellness and relaxation, hotels are also tapping into this new market
segment by providing a fairly comprehensive wellness facilities and offering spa holidays and
health rejuvenation packages to guests.
There is no doubt that Thailand can have the potential to become one of the popular
Healthcare Tourism Hub for medical services in Asia. One of the main advantages that we are
able to capitalize on is the cost factor. The cost of healthcare in Thailand is by
comparison cheaper than her regional competitors. Besides being lower in cost, the
healthcare industry in Thailand is well equipped with adequate, highly trained
specialists, up-to-date facilities and supporting services that are comparable to
those hospitals abroad.
We have to search for opportunities that will not only generate additional income earnings but
also ensure long-term sustainable development. And health tourism could just be the key to
more foreign exchange earnings and at the same time, compensate for weakness in the
export-oriented manufacture sector. Private hospitals stand to gain much from health tourism.
The potential gains from health tourism as a tourism product to capture a larger tourist
audience and its contribution to the national economy are simply enormous. Given our
country’s diverse culture and rich heritage, together with the presence of well-established and
affordable health facilities, Thailand has all the essential ingredients to become a
serious player in health tourism. With continuous and collaborative efforts by both the
government and Pang NARES (The Royal Spa Co., Ltd.), in the long-term, Thailand can expect
to garner huge rewards from health tourism.
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BUSINESS PLAN
Marketing Strategy
-In 2002, the readers from Conde Nast Traveler voted Thailand the second place with an
overall score of 93.67%, after Australia (93.87%) with Thailand receiving the highest score
of 97.18% in the people and hospitality criteria.
-Thai spa industry achieved 64% growth for the period 2000-2002
-Overseas spa patrons accounted for 79% of the country's total spa clientele - yet another
clear vote of confidence for Thai spas.
-Revenue from Thai spa in 2004 is 5.7 billion baht
The spa industry arrived in The Kingdom in early 1990. Today spa business has expanded into
modern health resorts offering everything one need for relaxation. In Bangkok, several day
spa establishments opened to accommodate a growing demand from a growing middle to a
higher income Thais. Going hand in hand with the tourism boom, Thailand has also been
dubbed as the Hub of Spas in Asia.
Spa is a lifestyle rather than a fashion. Modern day spas encompass the health and wellness
elements that are vital to the present day hectic and stressful lifestyle. Many people no longer
see spa as just a ‘pampering’, but as a requisite to stay healthy and look good.
Spa is not just a Thai massage or various treatments. It is about offering an experience at
your spa. What a new spa entrepreneur requires is a firm understanding of the ways in which
the ingredients of the spa experience are being redefined. The final investment in a spa will
depend on the ‘feel” you wish to create.
Spa and beauty business today has become essential for many working individuals especially
to women who consider beauty comes first. Many researches show that most of the women
around the world are very concerned about their figures, weights and fats. Obesity causes
women to lack self confident and these access weights are the cause of many health problems.
Spa, beauty and massage are the answer to these health problems. Without going through
the plastic surgery, people can loose access fats and tighten their cellulite through the good
old massage therapy.
Financial Forecast
Below is shown the Financial Forecast of the project for 15 years financial plan (in US$).
Sales Value : 356,036,917

Sales Cost & Expenses : 123,964,227
Operating Profits : 232,072,691
Operating Profit Margin : 65%
Internal Rate of Return (IRR) : 14.54%

Net Present Value (NVP) : 62,252,381
(15 Yrs -4% Discount)
Pay Back Period : Within 8 years 1 month.
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BUSINESS PLAN
Board of Consultant
1. General Visnu Thani

2. M.R.(Princess) Songsri Hirunrak
3. Dr.Louise Champates
4. Dr.Hirun Hirunpradith
5. Pharmacist Sirisakdi Thani
Board of Management
1. Pharmacist Wasina Thani Managing Director

2. Mr. Siwat Thani General Manager
3. Miss Siwattra Thani Sales Manager
4. Miss Soontari Supapunt Field Manager
5. Mr.Sompol Poramapoj Factory Manager
Contacted Person:
Pharmacist Wasina Thani – Managing Director

The Royal Spa Co., Ltd.
Tel: 0-2561-1417, 08-1986-4099
Fax: 0-2579-1295
E-mail: thaniwasina@yahoo.com
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BUSINESS PLAN
1. OBJECTIVE
1.1 The Objectives of the Project:-
1. To create Home Health Care Community

- For Long-Stay Health Care
- Institute of Health Care Personnel
2. To promote Thai Herbal Medicines
3. To be the leader in Medical Care through Holistic Approaches by Thai Traditional

Wisdom
4. To promote Medical Spa business and as well as Thai Herbal Spa products
5. To impart a truly Contemporary Thai Spa Experience and create a distinct identity
for Contemporary Thai Spa
6. To have a branding and presence in the International spa arena, export and
franchise Thai Culture and Heritage through the Contemporary Thai Spa Concept
7. To create Health Care Tourism
8. To help dwellers (inhabitants) around the World Heritage Forest “HUAI KHA
KHAENG” in running ECO-Tour and be the suppliers for herbal medicine drugs
instead of low cost plant crops
9. To unveil A constitution of living through the strong belief of Buddhism in

meditation and inner tranquility
Spas in Thailand have acquired an identity worldwide in offering a total wellness experience
only to be found in Thai Spas. One vital component, which is the most important in
contributing to the success of the existing spas in Thailand, is the Thai Hospitalities. “Pang
NARES” by The Royal Spa Co., Ltd. aims to introduce to the world the Contemporary Thai Spa
Concept and a franchise business.
We will introduce three models Thai Spa Prototype which targets at different scales of clients.
The Royal Spa is a luxurious spa concept aiming at the upper middle class to high-end
consumers. Pang NARES Spa aims at the middle class or those who seek quality service that
is reasonably priced while Ban RAI Spa is more for those who look toward a quick relieve
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BUSINESS PLAN
from the busy daily activities and concern about value for money. Each spa comprises of
slightly different service program and different style of treatment areas. The treatment areas,
type and number of treatment rooms will affect the total capacity for revenue generated by
each type of spa.
1.2 The Objectives of the Loan Request
Pang NARES project has been set up since 1993. The project was supported by the
THARAKORN Financial Credit Company under the Bureau of Crown Property, which was
change the business type and stop the loan support because of the Finance crisis in 1996.
Though Pang NARES still be the efficient project in development by the customers who bought
the lands and those who are waiting for the servicing products proposed, the crown property
re-engineering and changed her policy in running the business to the Sufficient Economy Plan
anyway.
In this loan request, we will invest in renovation and development the Medical Spa products
and services. We will fill the project with more efficiency in management to lead the project to
be the leader in Long-stay and Health-care Tourism, especially in Medical Spa Business to
serve the World Rejuvenation by the Holistic approach. Our products and services are
according to the Thai Government Policy which is pushing Thailand to be the Leader of Health
Hub in Asia and to be the World’s Fresh Market.
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BUSINESS PLAN
2. COMPANY SUMMARY
2.1 Our Story
Sirisakdi and Wasina Thani, owners and founders of The Royal Spa Co., Ltd., live in Bangkok.
Both of them are from Ubolrajthani, North Eastern part of Thailand. They are pharmacists.
Throughout his career, Sirisakdi, who retired from Thai FDA in July of 2004, worked in the field
of control measurement in food and drugs, known for its dangerous and awareness in
consume the things. Unfortunately, in 1999 he was admitted in the hospital because of stroke.
More than 2 weeks in the hospital, he went back home half paralyzed. Wasina, an expert in
pharmaceutical and food supplement products in private practice for more than 35 years, put
him on her holistic approach ideas of healing. She combined conventional treatments with
Thai Wisdom Traditional Therapy to help her husband. Only a week after, the man was
recovered that he could walk again. Within a month he drove to FDA Building, back to his
work again. Wasina has counseled many highly stressed family and people who were looking
for their health and well being through a radio channel. She gave them the way of thinking
and how to practice to learn the purpose in their lives.
They decided that they wanted to fulfill their dream to blend together their two disparate
careers into a single project by creating a center in which people from all walks of life would
come to enjoy meetings or to be enlightened about issues important to their well being. More
than anything else, they wanted to create a way to inspire people to find peace and balance
between their work, personal, and spiritual lives. They also wanted to build a sense of
community, and so the idea of The Royal Spa was born.
The Royal Spa Co., Ltd. was established in 1993, after Wasina closed Home-Office Project in
Sukhumwit Soi 11 Road, Bangkok, in 1992. Both of the owner fall in peace in the place of
mountains scenery which is Pang NARES today. The company was supported by a financial
section of The Bureau of Crown Property named Tharakorn Credit Financial Co., Ltd.
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BUSINESS PLAN
The project was landscaped by Dr.Thanis Charoenpongse, one of the best architecture who
created Architectural program designed and master plan landscape for The Dusit Thani Group
and Boonrod Brewery Group. They developed the land and sold some of the living area which
is divided into small pieces to friends whom are doctors, pharmacists, politicians and
businessmen.
The project has been changed because of the Economic Crisis since 1997. At that moment,
TAT (Tourism Authority of Thailand) happened to come across the Royal Spa-Pang NARES.
TAT asked Pang NARES to be part of their sales promotion in Eco-Tourism. So until now, Pang
NARES is in the TAT website.
The Royal Spa Co., Ltd. established Pang NARES Training School for Elderly and Children
Assistances in 1998. The students will be supported by The Government loans through the
Labor Development Department, Ministry of Labor.
From year 2002 onward, one of the Government policies is promoting Health by Thai
Traditional Wisdom in Medicinal, Spa and Massage practices. Wasina Thani was appointed by
Health Department, Ministry of Public Health, to be one of the committee for Spa Practice
Regulation Policy.
2.2 EU-Thailand Partenariat 2005
The Royal Spa Co., Ltd. was selected by The Office of the Board of Investment (BOI) to
participate and exhibit in EU-Thailand Partenariat 2005 which was created for SMEs.
The company was categorized in the High Value-added Services section.
The objectives of the meeting are the four freedoms:

1. Free movement of persons
2. Free movement of goods
3. Free movement of capitals and
4. Free movement of services
The meeting brought The Royal Spa Co., Ltd to be in the list of EU-Thai Traders. We met
approximately 200 EU companies selected by 25 National Counselors approved by The Office
of the Broad of Investment in Thailand and 300 Thai companies selected by The Office of the
Broad of Investment in Thailand following a Promotional campaign throughout Thailand.
The benefits we got are:

1. Gives The Royal Spa had the opportunity to meet European companies in order to
establish long-term partnerships.
2. Presents the company with an opportunity to discuss specific projects which require
EU methods and technology, R&D, know-how or financing.
3. Gives the Royal Spa an opportunity to compete in the European market.
4. Provides a better understanding of the expectations of the European
market/consumers and foreign tastes of companies abroad.
5. More than 25 companies keep in touch until today.
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BUSINESS PLAN
Business Match Making
The Royal Spa was Business matched with:
1097 Celsus Ltd.
1135 CONTIMER OÜ
1050 ORIENTAL HOUSE OÜ & REVAL ESTATE OÜ
1052 ERAKLIINIK DENTES AS
1092 SORADNE SA
1066 Liberator Holding bv
1099 Promotrade Srl
1046 Touche' Creative Business Solutions srl
1151 Griffith College
1163 SCHILTZ ARCHITECTES INGENIEURS S.A.
1073 Institute for quality in services and communication
1181 RAFI Travel Ltd
1078 Reisebuero Mondial GesmbH
1047 Massimo Cugusi Public Relations
1084 Moja kariera d.o.o.
1048 Business Firm Ltd
1049 PHIL MOINE DESIGN
1105 Ministry of Economic Affairs of the State of Brandenburg
1114 APROP-A2,SL
1191 German-Thai Chamber of Commerce
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BUSINESS PLAN
2.3 Opportunity
Opportunity to promote The Royal Spa Co., Ltd to companies in High valued-added services
Industry.
High valued-added services Industry
1009 Novac Engineering Srl

1011 Ruby Mear Group of Companies
1012 General Exports Ltd.
1015 HORNOS Y METALES S.A.
1016 MIRROR
1017 MIRROR
1018 FARFALLA BONETTI, S.L.
1019 ECOBURÓ CONSULTING
1020 TEAM, Tecnología Europea Aplicada al Movimiento,S.L.
1021 Neck Child SA
1022 Arte Joya Vetusta SL
1023 Catherine Renault Design
1024 Top Gear Bridport Ltd
1026 Cley Spy Limited
1030 East West Enterprises
1034 Vision Engineers
1035 LuxRiviera SA
1013 Geslact S.L
1033 iku-windows intelligente Fenstersysteme AG
1034 Vision Engineers
1035 LuxRiviera SA
1036 ARNEG GROUP
1038 Wire Belt Company Ltd
1039 Grandeg Wood Pellet Boiler Factory Ltd
1040 Marine Pumps and Compressor Components
1042 Ticians Ltd
1043 PMM - Projecto, Moldes, Manufactura Lda
1046 Touche' Creative Business Solutions srl
1047 Massimo Cugusi Public Relations
1048 Business Firm Ltd
1049 PHIL MOINE DESIGN
1050 ORIENTAL HOUSE OÜ & REVAL ESTATE OÜ
1051 SAS - Soluções e Analise de Sistemas Lda
1052 ERAKLIINIK DENTES AS
1053 Pastorkalt a.s.
1054 HAUSSMANN INNOVATION
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BUSINESS PLAN
1056 VÉSNÖK Ltd.

1057 BHMD
1058 ENZet PPHU Zbigniew Niewiadomski
1059 ROZTOCZE Zaklad Uslugowo-Produkcyjny, Rak Roman
1062 SARL Aujourd'hui ou Mardi
1064 KORIFIDIS BROS & CO
1065 DRL Import – export
1066 Liberator Holding bv
1067 PAUL WURTH INTERNATIONAL TAIWAN
1069 Italian Chamber of Commerce for South East Asia-ICCSEA
1070 ARPEX Ltd.
1072 KOKON D.O.O.
1073 Institute for quality in services and communication
1075 AVANT PREMIERE PRODUCT DESIGN
1076 Iskra Avtoelektrika d.d.
1077 Ing. Sumetzberger GmbH.
1078 Reisebuero Mondial GesmbH
1079 TOUS LES TROIS
1080 LIV Plastika d.o.o.
1083 ARIADNI S.A.
1084 Moja kariera d.o.o.
1085 EUROMIP
1086 GANCI
1087 K. LAVRENTIADIS S.A.
1088 FRANCEM
1091 Fimartel - Industrial Electrica de Coimbra Lda
1092 SORADINE SA
1093 Fronius International GmbH
1095 STP Trading
1096 Rfr Technology Srl
1097 Celsus Ltd.
1098 Rhino srl
1099 Promotrade Srl
1100 Netgroup SPRL
1101 MONDIALISOL S.A.
1102 ELGI Consulting
1105 Ministry of Economic Affairs of the State of Brandenburg
1106 IT-Technology Gesellschaft f. industrielle Elektronik und
Informationstechnologie mbH
1109 EGO SPORT HUNGÁRIA Ltd.
1110 MB-technology Asia Ltd.
1111 LANTEK AUTOMATIZACIÓN S.L.
1113 KENDU S. COOP
1114 APROP-A2,SL
1115 INZVOK PROYECTOS Y MEDICIONES ACUSTICAS, S.L.
1116 APECAL – Union of employers for business development
1117 GORATU MAQUINAS HERRAMIENTA, S.A
1118 Generos de Punto Montoto
1121 The Advance Group
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BUSINESS PLAN
1122 PREFILTER, S.A.

1125 Csaba Metál joint stock company
1127 PROMODIAN AGENCIA DE SERVICIOS PLENOS SL
1128 LegitiName
1129 KEBACK AB
1130 RUKO Precision Tools Germany GmbH
1131 POLYACRYL S.A.
1132 Kill & Associates
1135 CONTIMER OÜ
1136 Arcelor International Singapore
1137 Arcelor International Thailand
1140 GREMCO
1141 Mid Yorkshire Chamber of Commerce and Industry
1142 Firma David Ulfstrand
1144 imporgaia - importaçao e exportaçao, lda
1145 CREDIT AND EXPORT GUARANTEE FUND KREDEX
1146 TCG Unitech lth-ol d.o.o.
1147 Patter er GmbH
1149 Mc Nally Design International
1150 Eagle Global Logistics
1151 Griffith College
1152 Oskar Herzel
1153 DEXTRA HOLDING
1158 CP3 Group Ireland
1159 Ashville Media Group
1160 AsiaCenter Ltd.
1161 Murcia International Traders
1162 AsiaCenter Ltd.
1163 SCHILTZ ARCHITECTES INGENIEURS S.A.
1164 MISS BIJOUX
1165 MST group c/o MST Sys-Tech Ltd.& Co.KG
1166 Primofol
1167 Solmark Ltd
1168 Anita Dr. Helbig GmbH
1169 RECKINGER PEINTURE DECORS S.A.R.L.
1173 Conseiller du Commerce Exterieur
The details of the company profiles are listed for additional information if we missed the
chance to make an appointment in business meeting.
2.4 The Royal Spa Board of Consultant
6. General Visnu Thani

7. M.R.(Princess) Songsri Hirunrak
8. Dr.Louise Champates
9. Dr.Hirun Hirunpradith
10. Pharmacist Sirisakdi Thani
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BUSINESS PLAN
2.5 The Royal Spa Board of Management
1. Pharmacist Wasina Thani Managing Director

2. Mr. Siwat Thani General Manager
3. Miss Siwattra Thani Sales Manager
4. Miss Soontari Supapunt Field Manager
5. Mr.Sompol Poramapoj Factory Manager
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BUSINESS PLAN
3. INVESTMENT PLAN
3.1 Capital Utilization
Capital Utilization
Description Owner Loan Total
Invested Land & Properties 4,475,000 4,475,000
Purchase Property & Construction 22,671,216 22,671,216
Infrastructure & Landscaping 4,000,000 4,000,000
Tools & Equipments and Furniture 3,178,784 3,178,784
Refinance the Assets 2,000,000 2,000,000
Working Capital 4,150,000 4,150,000
Total 4,475,000 36,000,000 40,475,000
3.2 Loan Utilization
We need the loan amount of 36 M to implement and utilize the project as details
hereunder:
Loan Diversify Amount (Million USD)
1. Refinance the assets 2,000,000 2,000,000
2. Renovation and construction in the project

-Cluster I (Club-house) 00.800 M
-Cluster II (Life Enhancement Centre) 01.000 M
-Cluster III (Home Health Care College-HHCC) 01.000 M
-Cluster IV (HHC Accommodation) 05.550 M
-Cluster V (Natural Products Manufacturer) 02.700 M
-Cluster VI (Main Facilities) 02.000 M 13,050,000
3. -Infrastructure (Roads, Electricity and Lake) 03.000 M

- Landscape & Gardening 01.000 M 4,000,000
12.800 M 12,800,000
4. -Cluster VII (Purchase Bldg and Office in BKK)
5. Working Capitol 4,150 M 4,150,000
TOTAL 36,000,000
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BUSINESS PLAN
Loan Utilization
Working Capital
12%
Refinance
6% Purchase Property &
Construction
62%
Tools & Equipments and
Furniture
9%
Infrastructure &
Landscaping
11%
3.3 Loan Drawdown Schedule
The loan amount shall be drawdown monthly as hereunder:
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BUSINESS PLAN
Description Month 2 3 4 5 6 SUB

1
Drawing TOTAL
1. Administration
2.5 0.2 - 0.2 - 0.2 3.1
2. Refinance the Assets

2.0 - - - - - 2.0
3. Landscape Gardening
0.3 0.1 0.1 0.1 0.1 0.1 0.8
4. Infrastructure
Renovation
0.5 0.5 0.5 0.5 1.0 - 3.0

5. Bldg. Renovation
& Construction
15.0 - 1.5 - 1.5 - 18
6. FF & E - - - - 1.0 0.5 1.5
TOTAL 20.3 0.8 2.1 0.8 3.6 0.8 28.4
Description Month 8 9 10 11 12 GRAND

7
Drawing Year200 TOTAL
7
1. Administration
- 0.2 - 0.2 0.3 0.4 4.2
2. Refinance the Assets

- - - - - - 2.0
3. Landscape Gardening
- 0.1 - 0.1 - - 1.0
4. Infrastructure
Renovation
- - - - - - 3.0
5. Bldg. Renovation
& Construction
1.5 - 1.5 - 1.6 - 22.6
6. FF & E 0.5 0.4 0.4 0.4 - - 3.2
TOTAL 2.0 0.7 1.9 0.7 1.9 0.4 36
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3.4 Loan Liquidation Plan
The loan terms shall be 10 years and will be liquidated within 10 years.
The interest rate will be 4% per annum and shall be payable in arrears annually.
The loan principal shall be payable annually from 2nd year until the loan completely liquidated.
For venture capital, PANG NARES is ready to negotiate with JV partner for their terms and
conditions as well as the equity proportion holding in the project.
The Loan repayment shall schedule as follows:
Loan Repayment Schedule

Loan Amount: 36,000,000
Interest Rate: 4%
Loan Term: 10 Years
End of Year Interest Principal Balance
1 1,440,000 Grace 36,000,000
2 1,440,000 3,500,000 32,500,000
3 1,300,000 4,000,000 28,500,000
4 1,140,000 4,000,000 24,500,000
5 980,000 4,000,000 20,500,000
6 820,000 4,000,000 16,500,000
7 660,000 4,500,000 12,000,000
8 480,000 5,000,000 7,000,000
9 280,000 5,000,000 2,000,000
10 80,000 2,000,000 0
8,620,000 36,000,000
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4. PROJECT DESCRIPTION
4.1 Head Office - Bangkok
It is located on RAMA 9th Road, next to PIYAWEJ Hospital. The land is 0.832 acres (2 RAI and
8 Square WAH). The back of the place is SAMSANE canal (KLONG SAMSANE). There are
three buildings. The first one in front is the office building. At the back, approximately 8
meters from the main office, are the 3 units of 3 storey town houses and the 4 storey
Apartment building.
1. The OFFICE BUILDING
The building is 7 storey with basement of 80 car parking lots.

The capacity is 12,000 Sq. M. with two elevators.
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The West Side. The picture was taken from the parking lot of PIYAWEJ Hospital.
Taken from RAMA 9th Road Taken on RAMA 9th Expressway
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The picture was taken from inside out.
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2. The TOWN-HOUSE BUILDING
It is three storey town-houses, 3 units with Granite pavement.

The capacity is 435.40 Sq. M.
The first floor will be the lobby for guests who are in this building.
The 2nd – 3rd floor can be rearranged into 18 bedrooms.
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3. THE APARTMENT Building
The four storey apartment with capacity of 893.55 Sq. M.

The first floor is Main Hall, Office & Storage, Kitchen, pantry, and 2 rest rooms.
-2nd - 3rd Floor: 2 suite rooms of 64 Sq. M. each (2 Bedrooms with pantry and sitting room)
and 2 studio bedroom (28 Sq. M.)
-4th Floor: 1 suite with 2 bedrooms, pantry and sitting room.
-The veranda on the top is 8 x 16 meters (128 SQ.M.)
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4.2 Project Location and Physical Analysis
4.2.1 Location Attribute Analysis
LOCATION
The project is situated in the beauty of The World Heritage Forest “HUAI KHA KHAENG”
the forest himself is the World Wild Life sanctuary as well. Approximately 160 acres of
beautiful wildness is yours to explore and experience. We are more than happy to help you
coordinate a tour of the greater HUAY KHAKHAENG valley and all that it has to offer, and for
special occasions or group gatherings, spectacular events in our Stalactites & Stalagmites
Caves can be arranged.
Pang NARES is a place where nature is the primary amenity. It surrounds you wherever you
go, and is gracefully incorporated into the architecture to create a unique feeling of intimacy
with the environment.
It’s a lifestyle that embraces its surroundings, blurring the distinction between indoors and
outdoors.
Locates at 113 Moo 3 on the road from Ban E-LHOUP to PUTUEY Mountain, Amper Ban Rai,
UtaiThani Province, 61140.
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Welcome to My World
version="1.0" encoding="UTF-8" "http://earth.google.com/kml/2.0"

Place mark name>Pang NARES<
Look At <longitude>99.48747946221765</longitude>
<latitude>15.02732178119722</latitude>
<range>18111.96718480054</range>
<tilt>3.080318904894097e-012</tilt>
<heading>0.2262018378404811</heading>
</LookAt><styleUrl>root://styleMaps#default+nicon=0x307+hicon=0x317<
/styleUrl>
<Point><coordinates>99.47167187528611,15.04615980934499,0<
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Pang NARES @ Thailand
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แผนภาพติดตามรอยพระยุคลบาท สมเด็จพระนเรศวรมหาราช
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SUPHANBURI
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Pang NARES
KHAO Ta SAENG
ปางนเรศวร
เขาตาแสง
Pang NARES KHAO LHAEM

July 2005
เขาแหลม
KHAO KRAWEN เขากระเวน

หุบเขาแหงกษัตริย
Valley of the King
4.2.2 Physical Attribute Analysis
The land area is 160.4 acres or 6,987,024 square feet. She is next to a village named Ban
HINTUM, Amper Ban Rai, UTHAITHANI.
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4.2.3 The Boundary
North is the road from Ban E-LHOUP to PUTUEY Mountain.
East is next to the brook of Ban HINTUM village.
South is hugged by KRAWAIN mountain range which is part of HUAI

KHA KHAENG Natural Wildlife Sanctuary, World Heritage Forest,
with the cliff and the caves full of stalagmites and stalactites to
our own.
West is Avatar Spa Mountain Suite Resort.
4.2.4 Environment Attribute Analysis
Pang NARES is 160.4 acres attach to HUAI KHA KHAENG Mountain. The beautiful wilderness is
yours to explore and experience. We are more than happy to help you coordinate a tour of our
gigantic HUAI KHAKHAENG valley and all that it has to offer. It is our privilege to offer you for
special occasions or group gatherings, spectacular events in our caves filled with natural
Stalactites & Stalagmites and climbing up the natural high and steep cliff in own area.
Hiking and climbing up on top of the mountain at the backyard of Pang NARES in March, one
will be attracted the attention by the deep purple color of rare orchid called Seidenfadenia
mitrata named after Prof.Dr.G. Seidenfadenia clings on the fork of the trees.
HUAI KHA KHAENG, the land of Natural Heritage of Wildlife Sanctuary is registered by the
UNESCO as one of the World’s natural heritage forest on December, 13th 1991. Thai Cabinet
decided on December 9 as the Memorial Day for HUAI KHA KHAENG – TUNGYAI NARESUAN
Sanctuary. As certified by the UNESCO the forest is about 695,035 acres. The gigantic forest
contains various classifications of biosphere exist. Marvelous rare wildlife, namely: particular
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wild orchids as well as particular wild animals like gaur (Bos guarus), tapirs, and hornbills can
possibly be found in this sanctuary. This includes the various botanical species which
outnumber those in American or European forests.
4.2.5 Surroundings
It is around by villages, school, Buddhist Temples (Wat Thum Khaowong) and resorts i.e.
HUAY PA POK Resort, Avatar Spa Mountain Suite, HUAY KHAKHAENG Country Home Resort as
well as tourist attraction points.
Government Offices Nearby

- HIN TUM School 1 Kilometer
- HUAI PA POK School 4 Kilometers
- BAN RAI Hospital (120 Beds): 7 Kilometers
- BAN RAI Primary School 7 Kilometers
- BAN RAI Government Offices Center: 8 Kilometers
- UTHAI THANI Provincial Office 85 Kilometers
Expectation for Tourists Arrival
According to Research & Statistics Division Tourism Authority of Thailand (TOT), October 27,
2006, TOT report on tourists who arrived in The Kingdom of Thailand and the number/ratio
was as the followings.
Region Tourists Ratio

Arrival (%)
Southeast Asia 3,650,486 50.78
Europe 1,885,550 26.23
United States 548,261 07.62
South Asia 438,469 06.10
Oceanic 324,631 04.52
Middle East 278,721 03.88
Africa 62,684 00.87
TOTAL 7,188,802 100 %
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The migration of world population is more and more every year effected by El-Nin-yo
phenomenon. The changes of climate turn people to move all over the world, so we can see
foreigners all around in upcountry areas.
The project locates in a rural area which is in the valley (page3-4). TOT policy pushes the
travel industry to this area by contributed support budget to Wat Thum Khaowaong, which is
located in the other side of the mountains range of Pang NARES.
The awareness to health condition brings human being back to the basic and the nature. The
holistic approaches to maintain health are promoted all over the world as well as in the
Kingdom of Thailand. Pang NARES is where the various phyto-medicinal plants naturally grow
up, and so we as the PhD in Phytopharmaceutical scientists work in. Then, one of the project
policies is to bring out the phyto-medicinal products and food supplements to heal mankind.
4.2.6 Pang NARES Activities
EU-Thailand Partenariat 2005
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Rollup for EU-Thailand Partenariat 2005
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4.2.7 Pang NARES Attribution
Pang NARES Cliff is suitable for climbing.
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Lots of Caves await you for searching in a wonderland!!!
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Different shapes of stalactites & stalagmites
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Guards of the Valley of the King
Buddha’s foot print ศิวะลึงค

AND MUCH, MUCH, MORE!!!!!
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4.2.8 Tourist Areas nearby
1. Avatar Spa Mountain Suite Resort
Just across the road besides the project,

Avatar Spa Mountain Suite Resort is next to Pang NARES.
The pictures was taken from Pang NARES area.
2. “HUAI KHA KHAENG” World Heritage Forest & Wildlife Sanctuary
Uthai Thani is a province abundant in natural resources, such as forests and wildlife. “Huai Kha
Khaeng Wildlife Reserve” here was proclaimed a Natural World Heritage Site on 13 December
1991. The reserve has jungles, forests, plains, many streams, and most importantly, a
number of rare and endangered animals.
Due to the verdant nature of the area, Uthai Thani is a province with unspoiled natural tourist
destinations that are of interest to tourist everywhere. Furthermore, visitors can see the
different lifestyles of locals, such as the life of raft residents on Sakae Krang River, a waterway
that aided the birth of the province and which has been a lifeline for its people since ancient
times. It is also where provincial trading has flourished. Life revolving around the river
eventually grew from a community into the major province that it is today.
The most striking indication of the bond between the people and the river since the old days is
that in 1906, when King Rama V visited northern provinces and stayed in Sakae Krang village,
the monk Phra Khru Uthai Tham Nithet (Chan) built 2 twin rafts to receive the king. This
clearly showed the importance of the river and the lifestyle of the people living off it in that
period.
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In addition, at the end of the Buddhist Lent, Buddhists from all directions congregate in the
province for a major merit-making tradition called Tak Bat Thewo at the foot of Khao Sakae
Krang at Wat Sangkat Rattana Khiri. This festival has been held in Uthai Thani since ancient
times.
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3. WAT THUM KHAOWONG
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4.3. Project Description
Project Management
The project is managed by: The Royal Spa Co., Ltd and
Pang NARES Co., Ltd.
Size and Location
The total area is 160.4 acres. Pang NARES locates on #113, Ban-Eloop to Khao Putuey Road,
Moo 3, Ban Hintum, Amper Banrai, Uthaithani Province.
The Boundary
North is the road from Ban E-LHOUP to PUTUEY Mountain.

East is next to the brook of Ban HINTUM village.
South is hugged by KRAWAIN mountain range which is part of HUAI KHA KHAENG
Wildlife Sanctuary, World Heritage Forest, with the cliff and the caves full of
stalagmites and stalactites to our own.
West is Avatar Spa Mountain Suite Resort.
Communication
The project is located on the main road to tourist areas such as Wat Thum khaowong, Thum
(Cave) Khao Putuey and Huai Kha Khaeng Wild Life Sanctuary. The road is currently 8.0
meters Width. The road is 30.0 meters Width allocated for the future extension.
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Facilities within 10 Kilometers
4.3.1 Wat Thum Khaowong (2 Kilometers)

4.3.2 Wat Huai Pa Pok (2 Kilometers)
4.3.3 Ban Rai Hospital (120 Bed), (7 Kilometers)
4.3.4 Ban Rai Government District Offices (8 Kilometers)
Etc.
Population
The project is in the rural area with low inhabitants which is perfect for those who came from
the densely populated areas.
4.4 The Current Project
Since the Economic Crisis in 1997, the support was cut, so the project keep on
Accommodation, Food & Beverage selling and conducting Activities for organizations both from
government and private sectors. The Home Health Care Idea and the Training School delayed,
waiting for the new investor support or joint venture.
The meeting rooms had many opportunities to serve the Privy counselor Mr. Kamthon
Sindhuvanondha and M.R. (Prince) Thanadsri Svasti, Mr. Porn Penpas-the Senators and group
of Local Politicians, the permanent secretary of Public Health Ministry and Health personnel, as
well as the most famous models like “LOOKKADE”-Methani Kingpayome and “BENZ”-Pornchita
Na Songkla.
The current Minister of Public Health, Dr. Mongkol Na Songkla spent 3 days-2 nights at Pang
NARES when he was the Secretary of FDA, and so did Dr.Pakdi Pothisiri, the former Secretary
of FDA who turned to be one of the members of ปปช.
Everyone who visited and spent the days and nights in Pang NARES admitted that it was a
wonderful experience which they wish to be back again.
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4.5 The Infrastructure
The master plan of the project had been well designed by the famous landscaper, Dr. Thanis
Charoenpongse. The project invested more than USD 21,000 for the contour. The
fundamental of the roads were well constructed. Some roads are half finished, just another
touch of stone and asphalt spreading left unfinished. Some are only well grounded, need the
further construction, and so do other factors as the followings to service guests:
1. Roads
2. Lake and Irrigation
3. Electrical Works
4. Water Works
5. Swimming Pools
6. Lake/Reservoir
7. Botanical Garden
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4.6 Period of the Project
As soon as we are approved for the support loan, the project will start the program planned.
Starting from day 1 of the loan program to 300 days, we expect for the Grand Opening
Ceremony on the 5th of December 2007.
4.7 Pictures of the Current Project
4.7.1 Guesthouses
1. TONGKWAO Guesthouse
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In front of TONGKWAO Guesthouse At the back
Lower Floor
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Upper Floor
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2. JAKKARASUDA House
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3. The Cottage in Rose Garden
4. The Twin-houses
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4.7.2 The Meeting Room
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M.R. (Prince) Thanadsri Svasti & Privy Counselor Kamthon Sindhuvanonhda
Senator Porn Penpars & Local Politicians (อบจ.- อบต.)
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4.7.3 Kitchen, Tea House and Dinning Halls
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4.7.4 Security House
5. PROJECT CONCEPT DESIGN
Pang NARES Health & Sport Park is launched with the mission to initiate and promote health
care tourism activities in Thailand. One of our major tasks is to present quality health related
services to global trade community by utilizing “Thai wisdom of Thai traditional medical
cares” combined with modern Phyto-pharmaceutical technologies.
1. Promoting Health Care Tourism.
Pang NARES Health & Sport Park vision is to make a prestigious and internationally known
health care tourism promotion portal and to provide a leadership role to the private sector for
the promotion of Thailand as Asia Health Care Tourism Hub for foreign market.
2. Providing the Products and Information on Thai Herbs & Herbal Medicines
Pang NARES will run and act as a Thai Herb Center with a central laboratory as well as a
complete library on Thai Herbs & Herbal Medicines. Our Training College will provide
Educational Systems for use in maintaining and promoting optimal health.
Pang NARES Health & Sport Park is a portal where all participating health tourism related
businesses and health tourists can tap into and to promote their services via this portal.
Whether your get sick or own a good health you can afford yourself unbeatable advantages.
3. Creating Pang NARES Life Care Community (Long-stay)
The way we live has changed dramatically since the start of this century. We live much longer,
and stay much healthier. We live much more comfortably. Heat and air conditioning come
with pressing a remote control. Phones and planes keep distant families within easy reach.
We have options.
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Perhaps they were better time – those days when parents of advancing age combated
loneliness and regained security by moving in with their children ; perhaps not. It was a
respective custom, but one which all too often infringed on the lifestyles of everyone involved.
Today’s option is designed especially for clients. It combines a healthy, active environment
and the services they will be need with an atmosphere which caters to their spirit of
independence.
3.1 PANG NARES:
3.1.1 YOURS KIND of PLACE
Welcome to Pang NARES. The most understanding and perfect life care community you don’t
even imagine it exist in the World Heritage Forest.
Attractive new residence buildings and busy activities centre will be rise up for the services
you need. It features indoor shopping, banking, beautiful and delicious nutrition halls,
Sanctuary with Meditation & pilgrim sidewalk, in-door and out-door aquatic centre, exercise
rooms, classrooms in nutrition & Health educations, cultural events and much more.
Your extensive on-site medical centre gives you the remarkable convenience of full time
physicians as well as fully equipped offices and labs for your on-site dentist, podiatrist,
ophthalmologist, cardiologist, optician, physical therapists, pharmacist, nutritionist and other
important medical services.
Choose the floor plan that suite you – from standard rooms, comfortable studios to spacious
two bedrooms, two-bath apartments with dens, sunrooms, eating in kitchen and other
amenities.
The extraordinary activities and special spa services you will enjoy are the envy of
communities everywhere. This is the most outstanding life care community of Thailand.
Welcome To a Better Life!!!
3.1.2 YOURS HEALTH
Quality Health is one of you most essential needs. At Pang NARES you will find an
outstanding emphasis on convenience of medical services, and on personal medical attention.
Health Maintenance – maintaining or restoring your good health –is one of Pang NARES
primary concerns, plus the personal attention from the medical staff assure a follow-up
program virtually impossible to find in any other environment.
To show you the degree to which we are able to meet health emergencies and also deliver a
full continuum of care, please carefully consider the importance of these programs:-
4. Training Health Assistants through Pang NARES Health Care College
The college is for training young people to be health assistants or Curator to look after Elderly
people or children. The course is 3 months for “Elderly Care” and 3 months more for
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“Children Care”. They can enter the Government Education Loan to pay for the study fee
and the accommodation. Pang NARES owns the license to run the Home Health Care
School with the permission to get the student fee for ฿17,000 per semester. The
advertisements have been done.
While they study in the PN College, they work for the project to get the credit also.
5.1 Pang NARES Concept
1. Pang NARES H&SP is “The World Class Health Cares Portal”.

2. Pang NARES H&SP provides the “Wisdom of Thai Traditional Medicinal Cares”.
3. Pang NARES H&SP provides amazing leisure and recreation activities.
4. Pang NARESH&SP provides educational systems for maintaining and promoting
optimal health.
5. Pang NARES H&SP provides you an opportunity to make value of life.
5.2 Master Plan Concept
The owners are pharmacists, one of them, the man, works with Thai Food and Drug
Administration (FDA) for more than 30 years and the lady owner works with International
pharmaceutical companies more than 15 years before turned to be a real estate developer.
The landlady is very much interested and appreciated in herbal medicines because of her
health problems in the early years of age. When they come across the land, they fall in love
with the place, and then the ideas of Home Health Care by Thai Wisdom Herbal Medicines
come up.
The plan keeps the Market Place and the Medical Spa Zone located at both sides of the main
entrance so that tourists or anyone can reach for these portion services without disturbing the
hotel/ resort guests. The Market Place and the Medical Spa Areas will be the buffer for the
project herself.
The accommodations will be grouping into clusters for different group of guests. For example,
the first cluster named Cluster Village A has 20 units, 10 units are in the lower floor, the left
are on the upper floor. This cluster can service 40, up to 60 guests. Cluster Village B owns 28
units to serve 56 – 84 guests while Cluster Village C has only 14 units for 28 up to 42 special
guests. The 3 Pool Villa will serve only 3 VIP guests.
The different number of rooms in each cluster makes it easier to assign the guests in. Cluster
Village A will be next to the Market Place. It is suitable for 40 guests (Tourists in 1 Bus)
meanwhile Cluster Village B is fit for participants in a convention meeting. Cluster Village C is
next to the Medical Center, suitable for Home Health Care Long-stay guests.
The 3 Pool Villas will be on the brook-side near the Clubhouse and the Training School for
Home Health Care Students and their apartments.
The Private Valley will be filled with 20 Thai style houses, stretch along the foothill.
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5.3 Spa Concept Designed
Spas in Thailand have acquired an identity worldwide in offering a total wellness experience
only to be found in Thai Spas. One vital component, which is the most important in
contributing to the success of the existing spas in Thailand, is the Thai Hospitalities. The
Royal Spa Co., Ltd., “Pang NARES”, aims to introduce to the world the Contemporary Thai Spa
Concept and a franchise business.
We will introduce three models Thai Spa Prototype which targets at different scales of clients.
The Royal Spa is a luxurious spa concept aiming at the upper middle class to high-end
consumers. Pang NARES Spa aims at the middle class or those who seek quality service that
is reasonably priced while BAN RAI Spa is more for those who look toward a quick relieve
from the busy daily activities and concern about value for money. Each spa comprises of
slightly different service program and different style of treatment areas. The treatment areas,
type and number of treatment rooms will affect the total capacity for revenue generated by
each type of spa.
All spa therapies and consultations are offered by experienced certified/licensed practitioners
whose work reflects Pang NARES' wellness philosophy.
Health Assessments
Integrated Medical Assessment (M.D.)
Chinese Medical Assessment (L.Ac.)
Ayurvedic Medical Assessment
Herbal Medicine Assessment (PhD. Certified Herbalist)
Osteopathic Medical Assessment (D.O.)
Holistic Chiropractic Assessment (D.C.)
Integrated Health
Every treatment begins with a soothing footbath while you sip a custom blend of tea, enjoying
the gentle mountain breeze, the aromatic smell of the jungle and the tranquility of utter
isolation.
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Treatment Menu
Natural Beauty
Face make up Rooms
Hands & Feet
Balancing Treatments
Energy Work
Craniosacral
Reiki
Healing Touch
Energy Healing Assessment
Vocal Toning (Sound Healing)
Healing Movement
Trager Therapy (Movement Massage)
Personalized Yoga Therapy Session with Take Home Program
Personalized Alexander Technique with Take Home Program
Life path Guidance
Western Astrological Consultation Graphology
Life Purpose Hand Analysis Spiritual Direction
Focus on Wellness
Personalized Wellness Retreats
Wellness Coaching
Treatments by Condition
Stress
• Aromatherapy Thai Massage

• Chair Massage Craniosacral
• Deep Tissue Massage Integrated Medical
Assessment
• Neuromuscular Therapy Psychotherapy Session
• Reflexology Shiatsu
• Stone Spirits® Massage Swedish Massage
• Trager™ Movement Therapy Watsu®
Depression
• Body Mind Integration Therapy

• Chinese Medical Assessment
• Craniosacral
• Energy Healing Assessment
• Healing Touch
• Integrated Medical Assessment
• Psychotherapy Session
• Reiki
• Watsu
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Pain
• Ayurvedic Medical Assessment

• Body Mind Integration Therapy
• Deep Tissue Massage
• Holistic Chiropractic
• Integrated Aquatic Therapy
• Neuromuscular Therapy
• Osteopathic Medical Assessment
• Personalized Alexander Technique Session
• Personalized Yoga Therapy
• Reflexology
• Trager™ Movement Therapy
Immunity

• Chinese Medical Assessments
• Herbal Medicine Assessment
• Lymphatic Massage
Weight Management

Sleep Disturbance
• Aromatherapy
• Reflexology
• Swedish Massage
• Watsu
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Longevity

Energy Enhancement

• Craniosacral
• Healing Touch
• Personalized Alexander Technique Session
• Watsu
• Reiki
Specials
Balancing Chakra Cleansing Aromatherapy Massage

Feeling a bit out of balance? Rejuvenate and indulge your senses with a Chakra Cleaning
Aromatherapy Massage — a traditional Swedish massage infused with aromatherapy to heal
your body, mind, and spirit and cleanse and balance each of your chakras with the appropriate
essential oil. Limited time offer.
Spa Treatment Highlight
Thai Spice Body Mask
During this eventful holiday season, take some time for yourself. Rejuvenate your body by
treating yourself to a Thai Spice Body Mask. Stimulate your senses with captivating scents of
clove, ginger, and spices while detoxifying and improving your circulation. Embrace the
holidays with peace of mind.
Wellness Class Packages
Select your choice of wellness classes every week! Wellness Class Packages include: 4 passes
for $60 ($15/pass) or 8 passes for $100 ($12.50/pass). Or, if you prefer, the daily drop-in
rate is $20 per class. All classes include access to spa amenities (infinity-edge pool, tub, cold
dip, sauna, and steam rooms) as well as miles of hiking trails and the meditation sanctuary,
Banrai Café, NARES Bookstore, and Life Store. To purchase a wellness class package or pass,
call 662-561-1417.
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Focus on Wellness
Enjoy the simplicity of an all-inclusive retreat customized for your needs. Select from our Rest
and Relaxation, Focus on Health, or Wellness at Work retreat packages. Receive added
support from a wellness coach to integrate the benefits of your retreat into everyday life.
Personalized Wellness Retreats include lodging, meals, selected spa treatments, and amenities.
Gift Certificates
The perfect gift idea for any special occasion! Gift certificates may be used for spa treatments,
consultations, workshops, conferences, or spa retail and bookstore items. Gift certificates may
be purchased at the Wellness Spa or Guest Services in the PN Welcome Center.
5.4 Pang NARES Goals
Our motto is “Look Better, Feel Healthier, Live Happier”.
The goal is accomplished by helping people do three things:
Look Better.
We offer a line of weight management, personal care, and anti-aging products
unequaled for their quality and effectiveness.
Feel Healthier.
We offer life-changing daily wellness and natural remedies developed through
solid scientific research and clinical knowledge combined with Thai Wisdom Traditional Medical
Care.
Live Happier.
For those who sign up as our member, we provide all the efforts and support
needed to achieve both wonderful good health and happy leisure and recreation.
5.5 Pang NARES Values
We stand for integrity, tolerance and teamwork; we succeed through the quality of our
relationships; and we abide by the laws and regulations governing our activities.
For this concept we program the facilities into:

1. The market where local habitants meet friends from all parts of the world
2. The Village with Peace of mind and Health promotion to all at any age of life
3. Botanical Garden with different kinds of Thai herbal plants, Thai Aromatic
Flowers which volatile the sweet smell all year round, rare species of medicinal
herbs
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4. To be second to none in Spa business services & products

5. Private valley for Meditation & Relaxing
6. Institution for Living & School for Home Health Care Personnel
7. Eco- and Cultural Tourism
5.6 The Accommodations
All accommodations include housing, meals, optional wellness classes, and evening
entertainment (when offered). Also included is access to all spa amenities such as the pool,
hot tub, cold dip, sauna, locker rooms, and steam rooms, and campus amenities, which
include the sanctuary and nature trails.
The Thai style houses stretch along the eastern and western boundaries of the property all
surrounded by vibrant tropical gardens, flowering trees and coconut palms...
Traditional form with contemporary function, individual Thai style villas, room designed to
impress, all the comfort, facilities and conveniences you would expect.
Pang NARES amenities
5.6.1 Tenants
The project will run the food center of restaurant using free from toxic or insecticide and
fertilizers. The vegetables and herbs is not only the additional income for the project but also
the guarantee for safety. The investors and clients will spend the day in the very good and
professional hands.
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Focus on Wellness
5.6.2 Villages
Rooms are grouping in a cluster. The different number of rooms in each cluster makes it easy
to serve different groups according to the number of guests. Each village has the entrance of
their own. Each cluster owns the Reception court yard for the outdoor exhibition piece of Art
or interesting Collection. The yard leads to SALA Thai for Thai Spa and Massage. Each Cluster
has their own style of decoration and environment which will bring the guests to come back
for something different in next visit.
5.6.3 Guest Rooms
Pang NARES’ accommodations offer gracious, well-appointed rooms, beautifully designed for
comfort. Many rooms include private shaded patios or private outdoor decks with expansive
hilltop views. The rooms are group in Cluster Village with Pool for the group. A variety of
Clusters alternatives are available to you or your group during your stay.
You will enjoy the outdoor shower while it rains in Pang NARES!!!
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Pool Villa
Near the Brook will locate 3 Pool Villas for VIP with private pool, enjoy the scenery of
KRAWAIN mountain range. It is two stories. The living room below is a convertible to be 2nd
Bedroom. The outdoor shower will be mixed with the wild forest smell of the mountain.
Thai Houses
Typical applied Central part Thai style houses will be adapted and furnished for the comfort of
guests. Cluster of houses will be on service as well as Thai houses with private pools.
The Thai style houses stretch along the eastern and western boundaries of the property all
surrounded by vibrant tropical gardens, flowering trees and coconut palms...
The house is furnished with a canopied bed with netting drapes. They have either one king
size mattress (220 x 200 cm) or two single mattresses (100 x 200 cm) on the same bed base
set 25 cm apart. An extra bed can be added to accommodate a third person after the sofa has
been removed. Only three (3) persons per room, however, a baby cot may be added if
required.
5.6.4 Pang NARES offers:
1. Welcome drink on arrival.*

2. Welcome banner (on requested)
3. Breakfast*
4. Lunch*
5. Dinner*
6. Supper*
7. Free snacks and soft drinks are served on late morning & afternoon.
N. B. *Free of charge covering the check-in and check-out times. Additional charges are
billed if dining exceeds the main four meals.
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5.6.5 Meals Rate
Adult Child
USD USD
American BF 6.00 3.00
Lunch 10.00 5.00
Dinner 15.00 7.50
Supper 5.00 2.50
Remarks:
1. All rates are inclusive of 7 % V.A.T. & 10 % Service charge.

2. All accommodation rates are subject to be changed without notice.
5.6.6 Arrival & Departure Policy

All overnight guests are guaranteed access to their rooms as early as 4:00 p.m. upon
check-in. On the last day of their stay, personal retreat (or R&R) guests are requested
to check-out of their rooms by 11:00 a.m. All other overnight guests are requested to
check-out of their rooms by 9:00 a.m. In preparation for arriving guests, we ask all
departing guests to leave campus by 3:00 p.m.
All rooms reserved will be held until 06:00 pm. unless special arrangements are made
in advance.
(Late check-out upon request, subject to room availability - check out 24 hours after
check in time.)
5.6.7 Cancellation Policy:
Refund
Full refunds are available for housing (less a $40 processing fee) up to eight days before your
arrival date. For example: For a Sunday arrival, the refund deadline is close of business
Saturday, eight days prior to your arrival.
Credit
Nonrefundable credit towards future housing at PN (less $40 processing fee) is available if you
give notice between seven and one day(s) before your arrival. For a Sunday arrival, the credit
deadline is close of business the Saturday before your arrival.
Credit may be applied to any housing and/or program reservation at PN for one year following
the date of issue. No credit or refund is available if you cancel on the arrival day; if you do not
show up; or if you leave early for any reason. PN reserves the right to cancel any reservation
at any time.
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5.6.8 Child Accommodations
Children must be housed with their parent(s) in Lodge housing. Housing fees include meals.
For single parent rates and availability, please call toll-free --- --- ---- or +662 561 1417
General Information
While the PN does not currently offer a children's program, parents may bring children to PN.
Full-time care must be provided by at least one of the parents or by a full-time baby-sitter
(who must be at least 16 years old, and who pays adult housing/meal fees or the
commuter/facility fee). Children must be accompanied by the adult caregiver at all times. If
using the pool, children may accompany a parent Monday and Tuesday mornings from 9:00am
to noon.
Child 3 -12 will be charged USD 20.00 sharing the room with their parents without extra bed.
Housing & Meals per child
1-Night 1-Night 2-Night 5-Night 7-Night

Wknd Wkdy
$25.00 $20.00 $50.00 $100.00 $140.00
5.6.9 Teens Accommodation
Teens 16 and 17 may enroll in a workshop with the faculty and with PN approval. They pay full
tuition and adult housing fees, and must attend with an adult. Requests must be made at least
four weeks before the start of the event. Teens 18 and 19 years old may attend workshops on
their own.
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5.7 Pang NARES Natural Products Manufacture
A NATURAL VISION OF WELLBEING from Banrai, Utai Thani
The design will be conform to the Good manufacturing Practice (GMP) which is accepted by all.
The raw material will be promoted to the inhabitants around to raise the corps according to
the Good Agricultural Practice (GAP). We will supervise them in every step of growing the
plants. The harvesting must be exactly strict to Good Harvesting Practice (GHP).
Our teams are mainly the Ph.D. Phyto-pharmaceutical Scientists, general practitioner doctors,
pharmacists and nurses.
From KASIKORN Bank Research on Herbal Products Market 2005 reported the Consumption
Behavior in Herbal products as follows:
The total market is approximately 50,000 Million Bahts (USD 1,315.79 Million)
Export in 2005 approx. ฿ 1,560 M (USD 41.05 Million)

Consumption in the Kingdom ฿ 47,520 M (USD 1,250.53 Million)
Figure in Million USD 1 USD = 38 Bahts Nov. 19, 2006
Description BKK & Central Northern North- Southern Total

s Outskirt Part Part eastern Part
Herbal Food 88.42 40.79 51.58 52.63 21.58 255.00

Supplements
Herbal
Medicinal 71.05 51.32 36.05 52.37 21.05 231.84
Drugs
Herbal 84.21 75.00 57.89 55.00 22.37 294.47

Cosmetics
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Herbal Teas 65.79 60.53 42.11 53.95 24.21 246.58

& Drink
Herbal Spa 57.89 52.63 33.68 54.74 23.68 222.63

Products
Total 367.36 280.27 221.31 268.69 112.89 1,250.52
Pang NARES manufacture will bring the World the Organic Cultivation, Culture &
Tradition, Research & Innovation, Patented Technologies products.
The products will be for the disorders in:
Aging well Allergies

Anti-oxidants Asthma
Bronchitis Cardiovascular
Cholesterol and Triglycerides Chronic fatigue
Chronic pains Cleanse and detoxification
Colitis Constipation
Cough and colds Diabetes
Digestion and intestinal health Fibroids and Endometriosis
Fibro-myalgia Gastritis
Green tea Herbal teas and infusions
Hypertension Infertility
Insomnia Irritable Bowel Syndrome
Joint health Legs circulation
Liquorices Memory
Menopause Migraine & Head-aces
Multiple Sclerosis Organic rice
Pre-Menstrual Syndrome (PMS) Psychological disorders
Restful sleep and mood balance Sight and microcirculation
Sinusitis Skin cleansing and purification
Tone and energy Ulcers
Weight control
5.7.1 Spa products
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5.7.2 Herbal Dietary Supplements

100% natural products for everyday wellness
Anti-oxidants Aging Well

Cholesterol and Triglycerides Cleansing Detoxification
Cough & Cold Digestion and Intestinal Health
Green Tea Herbal Teas and Infusions
Joint Health Leg Circulation
Licorice Memory
Organic Rice Pure Concentrate Herbal capsules
Restful sleep and mood balance Sight & Microcirculation
Skin Cleansing & Purification Tone & Energy
Topical Herbal Balm, Creams, Gels, Ointments & serum
Weight Management Etc.
The range of products will be distributed in house and in Thailand market and for export
through both conventional market and multi-level market.
For more information about the distribution of Pang NARES products in foreign markets,
please contact Pharmacist Wasina Thani.
E-mail: thaniwasina@yahoo.com
wasina@pangnares.com
Example some of Health Drinks, foods, food supplements Formula will be

manufacture by Pang NARES
1. Thai Noni Juice

Contains of Noni Juice -- %, G---- Juice -- %, ------ Juice -- %
2. Malva – Safflower Juice

Contains of Malva Jelly --- %, Water --- %, Maltitol --- %, Safflower
--- %
3. Rice Cookies – KHAOPONG KHUNYAAI

Contains of ----------------
5.8 General Administration – MAIN FACILITIES
Renovated the existing buildings to be:

1. BOONHOME Sanctuary, Meditation rooms, Temple, pilgrim pathway
2. Administration: Receiving & Purchasing Office
3. General Store/ Storage for F & B/ House Keeping
4. Personnel/ Residents’ mailboxes
5. Residents Service
6. Lockers Room
7. Staff Canteen/Kitchen
8. Transportation/ Loading Area
9. Engineer
10. Security
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PN Sanctuary or BOONHOME Sanctuary
The PN Sanctuary, accessible only by trail, was designed as an intimate retreat to be enjoyed in
solitude as well as in group settings. Hand carved symbols representing the World’s major
religions are embedded in the stone wall surrounding the courtyard. The stone bridge at the
entrance to the sanctuary is representative of the crossings concept of connecting our work
and family lives with our spirituals selves.
BOONHOME SANCTUARY
The word BOONHOME is from BOON and Home. In Thai language BOON means predestined
lot, predestined luck and predestined fate. BOONHOME Sanctuary, accessible only by trail,
was designed as an intimate retreat to be enjoyed in solitude as well as in group settings.
Hand-carved symbols representing the world’s major religions are embedded in the stone wall
surrounding the courtyard. The stone bridge at the entrance to the sanctuary is
representative of Pang NARES concept of connecting our work and family lives with our
spiritual selves.
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5.9 Pang NARES Botanical Garden
Last, but not lease, we are wholehearted to create PN Botanical garden to be a garden of
various medicinal plants. PN botanical garden will try to gather all of Thai aromatic plants.
We have partially done up to now.
In the place of Pang NARES herself, we own many kinds of medicinal herbal plants, naturally
grow. We also cultivate medicinal plants not only for our own consumption but also for the
sake of the researching work.
We strongly intend to dedicate our research for mankind.
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6. ARCHITECTURAL DESIGN
6.1 Pang NARES (PN) Market
The comfortable Market Place is your first stop at Pang NARES (PN) Health Resort. This is
where you'll dine, shopping, enjoy bargaining and more. They will be located at the right hand
side of the main entrance. It will serve both the project guests as well as the outsiders.
There are 10 units circled around the terrace under the shade of the big threes and garden.
They will be a convenient store, shop for local handicrafts and the herbal products created by
the project herself.
6.2 Medical Spa
There are many guest houses and resorts in Ban Rai. This Spa Cluster will mainly intend to
serve as day spa for tourists who spend the holidays in other resorts nearby as well as
dentistry and general practice.
Short course on Health Care will also be run and the Nutrition Course as well.
6.3 Life Enhancement Center (Health & Healing Center)
Living & Health Training Centers / Health & Fitness Assessment Center
(Wellness Spa)
For one person to love another: that is perhaps the most difficult of all our tasks, the last test and proof,
the work for which all else is but preparation.
—Rainer Maria Rilke
A progressive learning center, meeting place and wellness spa with:-
Lobby Lounge
Outdoor infinity pool & Whirlpool
Aerobic & Fitness Rooms/ Yoga Room
Medical Centre & Home Health Care
Skin Care Rooms, Beauty & Barber Shop
Massage & Herbal Sauna
Jacuzzi / Spa with Whirlpool Showers & Dressing rooms
Outdoor Games/ Tennis & Basket Ball
Outdoor-Indoor Swimming pool
Private Dining Room
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Designed for small group interaction, the Center is the home of the Life Enhancement Program
a week-long in-depth experience for people who are ready to make healthy lifestyle changes.
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These experiences include workshops, discussions and group activities led by our health and
wellness professionals.
At various times throughout the year, specialty weeks are held in the Life Enhancement Center
for people with shared concerns. Upcoming programs include:
• Journey Through Midlife: A Women’s Retreat

• Healthy Heart
• Optimal Aging
• Living with Arthritis
• Exploring Spiritual Wellness
Physicians can earn up to 27 Category 1 continuing medical education credits by participating

in the Life Enhancement Program or specialty weeks.
In your home environment, imagine trying to see a physician, acupuncturist, and nutritionist
in the same day. You wouldn’t consider this at home because the travel between offices and
time spent in waiting rooms could wipe out an entire day – and send your stress into overdrive.
Pang NARES health resorts offers a wide range of health and healing opportunities under one
roof. Choose a private consultation with one of our health professionals for 50 minutes of
individual, expert attention.
• Medical & Nursing

• Behavioral Health
• Nutrition
• Movement Therapy
• Lifestyle Library
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Wellness spa at night
The Pool and the movement room
Located on the deck of the Wellness Center and Spa, the Movement Room overlooks the
swimming pool and offers a stunning view of the Lake. Details include a hickory/pecan floor
and ample natural lighting provided by the large windows on three sides of the room.
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The infinity pool
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The Jacuzzi outside
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View from the pool
Aquatic center
Take the plunge – at 95 degrees, the water’s always fine. Our 11,000-square-foot indoor
Aquatic Center features Watsu and comprehensive water therapies acclaimed for their
conditioning and relaxation benefits. Try the underwater treadmill, bikes and get the exercise
you want while avoiding injuries, preventing re-injury, and conditioning muscles without
stressing joints.
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Meditation & Relaxing Service
Treatment by conditions
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Balancing treatment1-2-3
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Bodywork & Massages
Treatment room Special treatments
Spa Interior Design
Spa Hallways Manicure area Pedicure area
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Pavilion Spa service / room
Integrated Health
Every treatment begins with a soothing footbath while you sip a custom blend of tea, enjoying
the gentle mountain breeze, the aromatic smell of the jungle and the tranquility of utter
isolation.
Accommodation for Life Enhancement Centre
Superior Garden Thai House
The 20 Thai style houses stretch along the eastern and southern boundaries of the property all
surrounded by vibrant tropical gardens, flowering trees and coconut palms…
View the Thai houses to the east face into the KRAWAIN mountain range, while those on
the south face the calmness of the lake.
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Superior Garden Thai House
1 canopied bed 2 bedside table 3 writing desk

4 chair 5 television 6 refrigerator / mini bar
7 tea / coffee maker 8 table 9 sofa
10 luggage rack 11 wardrobe 12 electronic safe
13 hair dryer 14 bathroom 15 toilet
16 wash basin 17 bathtub 18 terrace
19 sofa / day bed
Facilities all houses have en suite bathrooms with bath tub and shower over the tub, air
conditioning, satellite television, international direct dial telephone, refrigerator / mini bar,
electronic in – room safe, tea / coffee making facilities hairdryer and terrace.
Size of room all houses are larger than fifty-five (56.5) square meters in size excluding 18
Sq. m. veranda.
Bedding is furnished with a canopied bed with netting drapes. They have either one king size
mattress (220 x 200 cm) or two single mattresses (100 x 200 cm) on the same bed base set
25 cm apart. An extra bed can be added to accommodate a third person after the sofa has
been removed. Only three (3) persons per room, however, a baby cot may be added if
required.
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6.4 Clubhouse
The gracious and comfortable Clubhouse is your happy stop at Pang NARES (PN) health resort.
This is where you'll dine, enjoy evening programs and more. At the Clubhouse clusters you'll
find:
1. Pang NARES (PN) Main Hall: Welcome Center, Registration Desk, Bell Desk, Living Room,
Membership Office, TV Room, Meeting Rooms
2. “NARESUAN Library”: Art & Culture Rooms, lending books, reading room, videos and CDs,
Music and audio rooms, 5 private IT rooms, 5 Write & Read Rooms, Museum, Art gallery and
IT Centre
3. Pang NARES (PN) Theatre: for Conference theatre, movies show
4. Dining Room/ BANRAI Terrace Café and Patio (Tea house) & Restaurant
5. Pang NARES (PN) Convenience Store for daily use products, Drug, Herbal dietary
supplements and natural products i.e. Phyto-medicines, food supplement, natural food as well
as cultural-Local handicrafts/Showcase Boutique
6. PN Snooker/ Game Rooms
7. PN Tennis courses and Squash Room
8. Bank @ PN
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PANG NARES MAIN HALL
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The main Hall is ideal for larger meetings and events whether a classroom, banquet, open
floor space or theatre style set-up is requires. Details include a beautiful bamboo floor,
tectonic ceiling with exposed wood trusses, motorized blackout drapes, ceiling-mounted
projector, and a motorized 10’ x 15’ screen. Full audio/ visual playback is available either
through the overhead lecture sound system or the full performance PA system with four floor
boxes located throughout the hall.
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Welcome center
Consultations corner1 Consultation2
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NARESUAN Library, Art & Museum
The library is an exquisite space and provides an intimate setting for any gathering. Details
include an open wood deck ceiling measuring 8 meters at its peak, hickory/pecan floors, a
stone fireplace, and wood blinds.
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Workshop in the library Book shelves
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Workshop in the garden
THE THEATRE
The Theatre, with its technically advanced Barco IQ Backlit Projector, 7-1/2’ x 10’ screen and
Dolby 7.1 surround sound, offers state-of-the-art technology in a beautiful setting.
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THE FALLEN KASALONG (OAK)
A stand-alone building located a short walk from the Conference Center. The Fallen
KASALONG (Oak) offers a very private space for your meeting. Complete audiovisual systems,
kitchen, and private restrooms are available in this meeting room, making it ideal for a variety
of events.
DINING HALL/ Tea House & Restaurant
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Chef at work
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Tea House
6.5 The Accommodations
Pang NARES village offers gracious, well-appointed accommodations beautifully designed for
your comfort. The rooms offer private outdoor decks or patios, Outdoor shower in the
personal garden, telephone with voice mail, dial-up internet access, coffee make, iron and
ironing board, alarm clock, and TV - CD player.
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7. FACILITIES PROGRAM DESIGN
7.1 Clubhouse - Meeting Space Capacities
WxL Height Square Theatre Banquet Classroom Yoga

(meter) (meter) Meter Style
The Main
Hall 14 x 20 7.75 280 292 204 201 120
4–5
PN Theatre 12 x 14 -7.5 168 125 70 70 50
NARESUAN
Library 8 x 14 7.75 112 96 60 63 40
Fallen
KASALONG 10 x 15 7.75 150 150 80 70 69
CLUBHOUSE - Facilities Plan

Area size Total Area Cost Total
Description WxLxHM SQ. M. USD/SQ. M. USD
1. Main Hall 14 x 20 280 395 110,600
2. Theatre 12 x 14 x 8.50 168 395 66,360
3. The Library 8 x 14 112 395 44,240

4. The Fallen
KASALONG /Oak 15 x 10 150 395 59,250
5. Pre-function
Lounge 6 x 14 84 265 22,260
6. Event Service 4 x 6- 20 265 5,300
7. Office Storage 4x4 16 265 4,240

8. Kitchen
pantry 3x4 12 265 3,180
9. 2 Storages 2.5 X 6 15 265 3,975

10. Women
Restrooms ~5 x ~5 25 265 6,625
11. Men
Restrooms ~3 x ~6 18 265 4,770
16. Bank
Services 7x7 49 265 12,985
17. Swimming
Pool Area 615 400 246,000
Total 949 265 – 395 589,785
FF & E 210,215
GRAND TOTAL 800,000
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7.2 Life Enhancement Center
Description/ Area size Total Cost Total

Functioning WxLxHM Capacity SQ. M USD/SQ. M USD
Outdoor infinity pool & Whirlpool 15 x 25 375 300 112,500
Indoor Swimming Pool 10 x 15 150 400 60,000

7 x 32 224 210 47,040
Pool Deck 4 x 15 60 210 12,600
Pool Bar 5x7 35 210 7,350
Common Shower Rooms & Toilet 2(7.5 x 10) 150 210 31,500
4 Changing rooms 4(4 x 5) 80 210 16,800
Jacuzzi / Spa with Whirlpool 30,000

approx.
Herbal Sauna /2 Rooms (3 x 10) 2 60 210 12,600

for 6 – 8 guest
2 Herbal Sauna Rooms for (3 x 10) 2 60 210 12,600

10 (3 x 10)
Movement Room(Aerobic,
Fitness & Yoga- Upper Floor) 15 x 20 300 265 79,500
Pang NARES Spa (Lower Fl) 15 x 20 300 350 207,695
4 Wayside Massage pavilions 4(3 x x3) 36 265 9,540
IT Hut + FF & E 6x8 48 @395 30,000

The Sanctuary
Landscape décor
Pilgrim pathway 9x 30 270 200 54,000
Total 1,524 723,725

FF&E- General 119,370
FF&E- Spa 63,975
Spa Interior Dec 92,930
FF & E Total 276,275
GRAND TOTAL 1,000,000
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7.3 Home Health Care College (Hhcc)
Item Description Area size Area Cost Total

meters (SQ. M.) USD/SQ. USD
M.
1 Admin Office 2 (7 x 9) 126

2 Lecture Rooms 4 (7 x 9) 252
3 Lab. Rooms 2 (7 x 9) 126
4 Demon. Rooms 2 (7 x 9) 126
5 Demon Kitchen&
Dining 20 x 30 600
6 Campus for 120
students 60 (4 x 8) 1,920
7 Lobby/ Living
Room 8x8 64
Total 3,214 @ $ 265 851,710
FF & E 148,290
7.4 HHC Accommodations

7.4.1 VILLAGE A -20 Units for 40 (+ 10)
Item Description Area Cost Total

(SQ.M.) USD/SQ. M USD
INDOOR
1 Bedroom (31.45 x 20) 629.00
2 Bathroom (10 x 20) 200.00
3 Spa 42.00
4 Maid and Housekeeping Unit 16.00
5 Bathroom (Swimming Pool) 6.50
6 Boiler Room (5 Rooms) 25.00
7 Mechanical Room 9.00
Total 927.50
SEMI-INDOOR
1 SALA Thai (The Pavilion Above the Spa) 23.50
2 Entrance SALA 10.00
3 Veranda 250.00
4 Porch (To room entrance) 105.20
Total 388.70
OUTDOOR
1 Swimming Pool 75.00
2 Wooden Pool Deck 378.00
3 Corridor 68.50
4 Stair 54.50
5 Pave way (On ground) 41.75
6 Entrance Court Yard 46.65
Total 664.40
SUB- TOTAL 1,980.60 @ $ 400 792,240

FF & E 207,760
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7.4.2 VILLAGE B - 28 Units for 56 (+ 28)

(SQ. M.) USD/SQ. USD
M
INDOOR
1 Bedrooms (31.45 x 28) 880.60
2 Bathroom (10 x 28) 280.00
3 Spa 42.00
5 Swimming Pool Bathroom 6.50
7 Mechanic Room 9.00
Total 1,268.10
SEMI- OUTDOOR
1 SALA above the spa 23.50
2 SALA Gate (Entrance) 10.00
3 Veranda (12.50 x 28) 350.00
4 Porch to the room entrance 117.00
Total 500.50
OUTDOOR
2 Wooden Pool Deck 477.00
3 Corridor 20.00
4 Stairs 77.50
5 Ground Pave Way 38.00
6 Court Yard Entrance 117.25
Total 804.75
SUB-TOTAL 2,573.35 @ $ 400 1,029,340

FF & E 370,660
7.4.3 VILLAGE C -14 Units for 28 (+14)

INDOOR
1 Bedroom (31.45 x 14) 440.30
2 Bathroom (10.00 x 14) 140.00
3 Spa 42.00
5 Bathroom (Swimming Pool) 8.00
7 Mechanical Room 9.00
Total 666.30
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SEMI-INDOOR
1 SALA Thai (The Pavilion 23.50
2 Above the Spa) 10.00
3 Entrance SALA (Gate) 175.00
4 Veranda 69.00
Porch (To room
entrance)
Total 277.50
OUTDOOR
2 Pool Deck (Wooden) 295.00
3 Corridor 30.00
4 Stairs 30.15
Total 505.65
SUB - TOTAL 1,449.45 @ $ 400 579,780
FF & E 120,220
GRAND TOTAL 700,000
7.4.4 DELUXE POOL THAI HOUSE - 10 Units for 20 (+10)
Item Area
Cost Total
Description (SQ.M.)
USD/SQ. M USD
INDOOR
1 Bedroom (50.0 x 10) 500.00

2 Bathroom (15.0 x 10) 150.00
Total 650.00
SEMI-OUTDOOR / OUTDOOR
1 Veranda (18.0 x 10) 180.00
2 Swimming Pool (32.0 x 10) 320.00
4 Corridor 68.50
5 Stair 54.50
Total 1,089.40
@ $ 400
SUB - TOTAL 1,739.40 695,760
FF & E 304,240
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7.4.5 SUPERIOR GARDEN THAI HOUSE - 20 units for 40 (+10)

Area
Cost Total
Item Description (SQ.M.)
USD/SQ. M USD
INDOOR
1 Bedroom (56.5 x 20) 1,130.00

2 Bathroom (15.0 x 20) 300.00
Total 1,430.00
SEMI-OUTDOOR / OUTDOOR
1 Veranda (18.0 x 20) 360.00
1 Corridor 137.00
2 Stair 109.00
Total 782.80
SUB - TOTAL 2,212.80 @ $ 400 885,120
FF & E 114,880
7.4.6 POOL VILLA 3 units for 6 (+6)

USD/SQ. M
(SQ.M.) USD
INDOOR
1 Bedroom 30.40
2 Bathroom (Upper) 17.50
3 Closet 3.25
4 Foyer 5.50
5 Living Room (2nd Bedroom) 24.50
6 Bathroom (For 2nd Bedroom) 6.00
7 Pantry 2.50
8 Stairs 10.20
Total 99.85
SEMI-INDOOR
1 SALA Thai 4.00
2 Foyer Entrance 15.15
3 Veranda 27.00
Total 46.15
OUTDOOR
3 Outdoor Shower 6.00
Total 89.70
SUB – TOTAL for 1 Pool Villa 235.70
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GRAND TOTAL for 3 Villa 707.10 @ $ 400 282,840
FF & E 167,160
TOTAL for 3 POOL VILLAS 707.10 450,000
7.5 Natural Products Manufacturer
Description/ Area size Total Capacity Cost Total

Functioning meters SQ. M USD /SQ. M USD
Manufacture 16 x 40 640 350 224,000

site
Laboratory 16 x 40 640 400 256,000

Zone
Sub-Total 480,000
Manu Machines - - - 1,000,000
Lab - - - 1,200,000
Equipments
Sub-Total 2,200,000
TOTAL 1,280 2,680,000
FF & E 20,000
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7.6 Main Facilities
7.6.1 FRONT OFFICE

(SQ. M.) USD/SQ. M USD
INDOOR
1 Front Office 64.00
2 ADMIN Office 65.00
3 Training & Meeting 25.00
4 Stairs 12.50
5 Corridor 70.00
Total 236.50
SEMI- OUTDOOR
1 Reception & Lobby 126.45
Total 126.45
OUTDOOR
1 Pond 74.25
Total 74.25
SUB - TOTAL 437.20 @ $ 265 115,858
FF & E 44,142
GRAND TOTAL 160,000
7.6.2 Pang NARES (PN) MARKET PLACE

(SQ. M.) USD /SQ. M USD
INDOOR
1 Shop 1 - 10 375.00
2 Shop 11 25.00
3 Toilet 51.00
4 Janitor 8.00
Total 459.00
SEMI- OUTDOOR
1 Terrace (Lower) 38.35
2 Stairs 10.80
3 Corridor 180.60
Total 229.75
OUTDOOR
1 Terrace (Upper) 50.00
Total 50.00
SUB-TOTAL 738.75 $ 270 199,463
FF & E 50,537
GRAND TOTAL 250,000
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7.6.3 MEDICAL SPA
Item Description Area (SQ. M.) Cost Total

USD/SQ. M USD
INDOOR
1 Front Office 18.50
2 Clinic 90.00
3 Laboratory 80.00
4 Oral Spa 80.00
5 Holistic Approaches 120.00
6 Service & Office 40.00
7 Lecture Room 80.00
8 Toilets 30.00
Total 538.50
SEMI- OUTDOOR
1 Reception 45.00
2 Corridor 125.00
3 Stairs 22.00
Total 192.00
OUTDOOR
1 Open Court Yard 120.00
Total 120.00
SUB-TOTAL 850.50 $ 300 255,000
FF & E 115,000
GRAND TOTAL 370,000
7.6.4 The SANCTUARY
Description/ Area size Total Cost Total

Functioning Meter x Capacity USD/SQ. M. USD
meter SQ. M.
The Sanctuary
Landscape décor
Pilgrim pathway 9x 30 270 200 54,000
FF & E 16,000
TOTAL 70,000
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7.6.5 SWIMMING POOL AREA

INDOOR
1 Swimming Pool 215.00 400 86,000

2 Pool Deck 380.00 300 114,000
3 Pool Bar and Toilet 20.00 350 7,000
Total 615.00 207,000

FF & E 43,000
GRAND TOTAL 250,000
7.6.6 THE RESTAURANT

(SQ. M.) USD/SQ. M USD
INDOOR
1 Air-con Restaurant 45.70
2 Special Kitchen 50.00
3 Main Kitchen 80.00
4 Preparation Area 53.80
5 Private Dining Air-con 57.75
6 Restaurant 44.00
7 Private Dining Service 65.00
8 Meeting Room 55.60
9 Air-con Wine and Whisky Pub 70.00
10 Restrooms 45.70
Stairs
Total 567.55
SEMI- OUTDOOR
1 Fan Restaurant 262.50
2 Corridor 358.80
Total 621.30
OUTDOOR
1 Roof Garden 44.60
Total 44.60
SUB - TOTAL 1,233.45 @ $ 265 326,865
FF & E 73,135
GRAND TOTAL 400,000
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7.6.7 BACK OF THE HOUSE
Area Cost Total

Item Description (SQ. M.) USD/SQ. USD
INDOOR
1 Receiving & Purchasing Office 17.60
2 Time/Security Personnel 40.00
3 General Store 34.30
4 F & B Store 70.00
5 Male Lockers Room 43.00
6 Female Lockers Room 54.00
7 Staff Canteen 62.00
8 Staff Kitchen 28.00
9 House Keeping 65.00
10 Stairs 13.25
Total 427.15
SEMI-OUTDOOR
1 Corridor 70.00
OUTDOOR
1 Loading Area 30.00
Total 100.00
SUB - TOTAL 527.15 200 105,430
FF & E 14,570
GRAND TOTAL 120,000
7.6.8 SPORT PARK
Area Cost TOTAL

Item Description (SQ. M.) USD/SQ. USD
1 Tennis 3 courts 3(9 x 20) 540 210 113,400
2 Basket Ball, Volley Balls, 280 210 58,800
3 Racquetball, Squash 50 300 15,000
TOTAL 870 187,200

FF & E 12,800
GRAND TOTAL 200,000
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7.6.9 ENGINEER
Area TOTAL
Item Description (SQ. M.) USD
1 Generator Room 40.00

2 MDB Room 30.50
3 Office Engineer 35.00
4 Storage Room 15.00
TOTAL 120.50 24,100
FF & E 5,900
GRAND TOTAL 30,000
7.6.10 FENCING
Area TOTAL
Item Description Meter USD
1 Fencing for Village A, B, C,

Pool and Main Facilities 780.00
2 Fencing for Bathroom Garden 620.00
TOTAL 1,400.00 140,000
FF & E 10,000
GRAND TOTAL 150,000
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7.7 Renovation of The Infrastructure
Item Description Cost Total

USD per Unit USD
1. Renovate the half

finish existing Road,
Project Roads pavement 13 Km 48,000 624,000
2. Re-built the
existing Road 8 Km 58,000 464,000
1. The Lake or
The Lake & reservoir depth ~ 4 m 32 acres 15,000 480,000
Irrigation
2. The dam & the
bridge 150,000
1. Extend Volt. And

lines
Electrical Works 2. Generator - - 250,000
3. MDB
4. Engineering Equip.
5. Storage
Civil Engineers The employment

and foremen for 6 months 65,000
Waterworks 1.- I Beam Steel 4x4x

-2 Tower Tanks Frame 28.5 meter 300,000
-Pump Room 4
-Toilet 4
-View Point Floor 16
-Office 16
-Filtered Water 128
Storage Bed -
-Stairs -
-Filter -
2. Pipe lines -
Unexpected 667,000
Total 3,000,000
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7.8 Summarization of Renovation & Construction
Description Area Capacity Constructn Fur, Fixture Total Cost

SQ. M. Cost (USD) & Equip. (USD)
CLUBHOUSE 949.00 - 589,785 210,215 800,000
LIFE
ENHABCEMENT 1,524 - 669,725 330,275 1,000,000
CENTER (LEC)
HOME HEALTH 3,214 120 851,710 148,290 1,000,000

CARE COLLEGE &
CAMPUS
Sub Total 2,111,220 688,780 2,800,000
ACCOMMODATION
Village A 1,980.60 40 792,240 207,760 1,000,000
Village B 2,573.35 56 1,029,340 370,660 1,400,000
Village C 1,449.45 28 579,780 120,220 700,000
Superior Garden Thai 2,212.80 40 885,120 114,880 1,000,000

Houses
Deluxe Pool 1,739.40 20 695,760 304,240 1,000,000

Thai Houses
Pool Villa 707.10 6 282,840 167,160 450,000
Sub Total 4,265,080 1,284,920 5,550,000
PN NATURAL
PRODUCT FACTORY 1,280.00 - 2,680,000 20,000 2,700,000
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Description Area Capacity Constructn Fur, Fixture Total Cost

SQ. M. Cost (USD) & Equip. (USD)
MAIN FACILITIES
Front Office 437.20 115,858 44,142 160,000
PN Market 738.75 - 199,463 50,537 250,000
-
Medical Spa 850.50 255,000 115,000 370,000
-
The Sanctuary 270.00 54,000 16,000 70,000
-
Pool Area 615.00 207,000 43,000 250,000
-
The Restaurant 1,233.45 326,865 73,135 400,000
Back of the House 527.15 - 105,430 14,570 120,000

Office
Sport Park 870 - 187,200 12,800 200,000
Engineer 120.50 - 24,100 5,900 30,000
Fencing 1,400 - 140,000 10,000 150.000
Sub-Total 1,614,916 385,084 2,000,000
INFRASTRUCTURE,
LANDSCAPE & 4,000,000 4,000,000
GARDENING
CLUSTER VII 4,325 12,000,000 800,000 12,800,000

-BANGKOK CENTER
GRAND TOTAL 26,671,216 3,178,784 29,850,000
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8. ACTIVITIES @ Pang NARES
The following activities can be enjoyed during your stay at Pang NARES. They include
exploring HUAY KHA KHAENG World Heritage Forest. All day hikes or fishing at dawn, to name
just a few. If there are other activities that you have in mind, please feel free to discuss with
our activity director; he will be happy to assist you.
Please bear in mind that these activities must be scheduled 24 hours in advance in order to
coordinate departure and return times.
Pang NARES kitchen will pack a picnic lunch to take along with you on any of these activities.
The activities director will provide you with a “lunch to go” menu.
8.1 Jungle Trekking
Pang NARES situated on the very spot for climbing and trekking the mountains range of HUAI
KHA KHAENG World Heritage Forest. You will view the spectacular forest, beautiful jungle and
a view to die for, an invigorating outing. The experiences of climbing in the caves for the
mystery one will never forget.
On the hike you will journey up the mountain range, through the valley and WAT TAM KHAO
WONG, crossing over a ridge, and into a verdant valley which will lead you back to Pang
NARES to enjoy a refreshing swim. The return is a 20 minutes bike ride back to Pang NARES
for lunch at the Lake.
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The trip is a moderate to difficult hike. 4-5 hours. One person is only $12, more than one
person $10.
8.2 The Jungle Medical Spa @ Spa Complex
Offering state-of-the-art equipment and world-class services, our 630.0-square meters spa
complex houses:
• Program Coordinators
• Exercise Physiology
• Fitness
• Men's Program office
• Hiking and Biking
• Six gyms, including an indoor cycling room
• Strength training and cardio-fitness equipment
• Spa Information Desk
• Yoga and Meditation Dome
• Wally ball, racquetball, squash and basketball courts
• Men's and women's locker rooms, complete with steam and inhalation rooms, sauna,
cold dip, sunbathing decks and whirlpools
• Massage, body treatments, and skin care
• Beauty salon
Jungle Spa
In addition to the beautiful and peaceful setting of Pang NARES, we offer you the following
treatment and massages to increase your level of relaxation.
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8.3 Energy Work
Cranio-sacral Therapy
This soothing manipulation uses light pressure on the spine, shoulders, and head improving
circulation and re-establishing freedom of motion throughout the body. You may wear loose-
fitting clothing for this treatment.
Gentle touch encourages the body's natural healing mechanisms. Improve the function of the
central nervous system, dissipate negative effects of stress, and enhance resistance to disease
by releasing energetic blockages along the spinal column. Wear comfortable clothing.
50 mins/$100 80 mins/$150
Reiki
A healing system that uses universal life energy to help return the mind, body, emotions and
spirit to their natural perfect state.
Experience the Japanese art of channeling healing energy to create a deep state of tranquility
on the physical, mental, and emotional plane. Wear comfortable clothing.
25 minutes, $60; 50 minutes, $95; 80 minutes, $135
Energy Healing Assessment

Session includes opening, clearing, and balancing the energy field of the whole person -
mental, physical, emotional, and spiritual. Information is provided to help release blocks and
experience freedom. Wear comfortable clothing. 50 min/$120
Vocal Toning (Sound Healing)

Learn to use the sound of your voice to release emotions and bring increased energy and joy
to your life. Wear comfortable clothing. 50 min/$120 80 min/$135
8.4 Healing Movement
Healing Touch
Restore balance and harmony using subtle techniques such as chakra-balancing, acupressure,
and polarity. Wear comfortable clothing. 50 min/$95 80 min/$130
Trager Therapy (Movement Massage)

Utilizing a rhythmic rocking movement, this therapy includes deep relaxation and relieves joint
tension. 80 min/$145
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Personalized Yoga Therapy Session with Take Home Program

Learn a series of physical postures adapted to the specific needs of your body. Take home a
simple program you can do regularly to achieve optimal health. Wear comfortable clothing.
50 min/$120 80 min/$160
Personalized Alexander Technique with Take Home Program

Sessions include instruction on moving in ways to reduce stress on the body. Wear
comfortable clothing. 50 min/$120
8.5 Life-Path Guidance
Western Astrological Consultation

Select a natal chart (life map), year overview, relationship, parenting, health, or geographical
consultation to gain clarity and perspective for decision making. Reserve in advance with your
birth date, time, and place. Audiotape provided. 80 min/$135
Graphology
Your name, your last name (family name) and your signature can tell more about you, your
work, your health and almost every thing. For those who did not know your date of birth,
time and place, it is the clue for you. This is scientific proved phenomenon. Knowing what it
is and change the signature for the best of your business and life. Reserve in advance for
your success in life. 60 min/$100
The class can be set up for 10. The whole day with 2 coffee break and lunch $250
Life Purpose Hand Analysis

Receive insights through an examination of the soul prints in your fingertips and the lines in
your hands. As you make new life choices, the lines in your hands can change. Analysis is
useful when making new decisions or experiencing a crisis of meaning.
80 min/$150
Spiritual Direction
This non-denominational session offers insight on discerning the presence of the divine in your
life and provides support during spiritual transitions.
50 min/$100 80 min/$150
Add aromatherapy with essential oils and the pampering elements of warm compresses:
50 minutes, $100; 80 minutes, $140
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8.6 Stone Therapy
Custom Stone Therapy

Hot river stones are used to bring relief to tense muscles and sore joints. Massaging with deep,
penetrating heat and smooth stones, your therapist is able to effectively work your muscles
and balance your energy.
50 minutes, $110; 80 minutes, $140 ; add aromatherapy: $150
8.7 Massage/Sauna
Our massage therapists are licensed, skilled in several types of massage, and will customize
your massage based on needs.
Thai Massage
This modality is exceptionally beneficial to athletes as well as anyone suffering from general
stiffness or loss of range of motion. Thai massage utilizes deep stretching to release tension,
improve joint mobility and increase range of motion.
Please note: Clothes must be worn for this treatment – loose, stretchy clothing is preferred.
Anyone with slipped, bulging or fused disks should not receive Thai massage.
Swedish Massages
Swedish massage helps soothe and relax tired muscles and enhances circulation, inducing a
feeling of well-being and relaxation. 50 minutes, $90; 80 minutes, $130
Reflexology
This technique relieves stress, promotes relaxation, increases blood circulation and helps to
balance the body through stimulation of pressure points on the feet.
30 minutes, $60; 50 minutes (includes exfoliation of the feet) $95
Deep Tissue Therapeutic Massage

This massage is recommended for physically active individuals with chronic pain, muscle
fatigue as well as limited range of motion. 50 minutes, $100
Tandem Massage
Share a relaxing massage with your partner or friend. This service is done in a private room
with two therapists – one for each of you! 50 minutes, $190; 80 minutes, $290
Pregnancy Massage
Soothing massage designed for expectant mothers at any stage of their pregnancy.
Watsu
Enjoy your choice of massage or Watsu side by side with a friend, favorite Valentine, or loved
one.
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8.8 Conferences
Plan your next corporate retreat surrounded by casual Jungle elegance at the only
"exceptional" rated resort in Pang NARES, situated in HUAI KHA KHAENG Mountains, is the
perfect setting for any conference, business meeting or corporate function.
Your staff and colleagues can focus on a new perspective while enjoying the exceptional lake
and the mountain scenery accommodations, unique facilities, afternoon tea and relaxed fine
dining.
We specialize in small to medium size corporate retreats, business meetings and conferences
where personalized service and attention to detail are important. Pang NARES is the place to
come for that special experience, from barbecues on the fire place in winter to a theme
reception in our Camp style conference center, or banquet room. In our meeting space, you
and your colleagues will be pampered with attentive service tailored to fit your needs.
We are also experienced in coordinating and developing corporate team building activities and
exercises.
Our dedicated sales staff is ready to make your next business meeting a memorable and
enchanting experience.
Group packages are available. Please call for details. Applicable taxes as well as Dining Room
and Housekeeping gratuities are additional.
Conference space and all meeting rooms have touch tone phone system/fax service and computer hook
ups.
8.9 Medical Health Care
The medical services being promoted under health tourism are as follows:
1. Therapeutic & Healing Thai Spa

2. Traditional Thai Medical Care
3. Beauty & Image
4. Weight Management Program
5. Diet & Nutritional Program
6. Relaxation Techniques & Stress Management as well as Spirituality Meditation, Yoga,
etc.
7. Medical Services, for example:-
-Medical check-up packages
-Herbal and Thai Traditional Medicines
-Other medical cares for chronic disorders like cancer care, etc. -
Addiction recovery
-Rehabilitation + +
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8.10 I T Hub
For those who would like to change or deal with IT World, we are always with you, helping you
to get what you want.
9. THE MARKET OPPORTUNITIES
For Health Care Tourism in Thailand
9.1 Definitions:
What is Tourism?
Seeking Recreation
What is Health?
A balance of the physical, mental, emotional and spiritual aspects of our being
What is a Health Care Tourist?

Someone who finds recreation in a place which promotes health and natural therapies that
renew the whole person
According to the North America, below is the definition of Health Tourism;
“Health Tourism encompasses those products and services that designed to promote and
enable their customers to improve and maintain their health through the combination of
leisure, recreational and educational activities in a location removed from the distractions of
work and home.”
Health means different things to different people in relation to a break. For a few, it becomes
a priority only when threatened by illness. A break may seen as an opportunity to re-energize,
a sporting activity, an indulgent relaxation, or simply a way to escape or explore alternative
ways to achieve a sense of wellbeing.
Health tourism is an old concept-people have been traveling from their home countries to
other parts of the world for centuries in search of personal, specific and new medical
treatments. The reasons for this interesting form of tourism are as varied as the travelers.
People choose Thailand for medicinal services for two main reasons: high quality and
reasonable prices.
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Health Care Tourism:

We all take health and vitality for granted until something goes wrong. But today,
there’s a groundswell across the globe moving us toward prevention versus intervention,
helping people achieve a higher quality of life. People everywhere are listening to scientists
who tell us that nutrition and lifestyle play a major role in longevity and our quality of life.
What is Spa?
1. Sonus Per Aqua: Health through Water or well-being by water
2. Spas are places where you can slip away to and forget about life's troubles.
3. ISPA defines "Spa" in July 2004 at New York as:
Spas are devoted to enhancing overall well-being through a variety of professional services
that encourage the renewal of mind, body and spirit.
Club Spa
A facility whose primary purpose is fitness and which offers a variety of professionally services
on a day-use basis
Day Spa
A spa offering a variety of professionally administered spa services to clients on a day.
Medical Spa
A facility that operates under the full-time, on-site supervision of a licensed health care,
primary purpose is to provide comprehensive medical and wellness care in an environment spa
services, as well as traditional, complementary and/or alternative therapies and operates
within the scope of practice of its staff, which can include both A Prevention/Wellness
procedures and services.
What are Thai Spa / Contemporary Thai Spa?

For centuries, Thais have been enjoyed and practice Thai folk wisdom traditional health care
for the purpose of attained good health. These well guarded ancient folk wisdom, through
integration and innovation, has transformed Thai Spas into a viable business that offers a
unique spa experience that is truly second to none. Thai Spas offer various alternatives
completely non-evasive therapies for those who are in the pursuit of vanity and pampering or
simply a holistic approach to better health.
The Contemporary Thai Spa Concept evolves around the three major area of The Thai Cultural
Heritage.
1. Thai Traditional Massage
2. Thai Traditional Herbal and Remedies
3. Thai Social and Cultural Grace
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What is Culture?
1. The civilized way of living among the group of people which integrate art and science
into the social system together.
2. Culture is the heritage of society which is passed down through the generation and can
be developed for the better quality and value of human living.
3. According to the cultural Anthropology, culture will be composed with knowledge, skills
and values.
What is Cultural Spa?
The place offers the better quality of body, mind and soul by distinctively integrating the
knowledge, skills and values of indigenous culture through all service and product with
respect. And this must encourage the learning experience together to sustain the value of
cultural heritage.
9.2 The Health Tourism Markets:
Over the past several decades, Thailand has become one of the fastest growing tourism
industries within the services sector especially as the economy transits into a post-industrial
society. Backed by a steady rise in the number of tourists flocking into the country, especially
travelers from western countries like US, UK and Europe, the tourism industry has rapidly
become one of the prime sectors in the Thailand economy.
Tourism is second major incomes contributions to Thailand economy, which is next to the
manufacture industry. The focus on the tourism sector as a potential growth area certainly
help to diversify the Thailand economy and to reduce the over-dependence on the
manufacture sector, which has suffered a setback in these times of global economic
uncertainty.
Previously confined to travel packages and tourists attractions, the tourism industry now
covers a variety of new sectors, which the government has identified as key growth areas that
will spearhead the country’s tourism industry. One of the potential growth areas is
Health Tourism, and ready to become the key money spinner for the Thailand
tourism industry. However, for many years now, countries like India and Singapore have
already been aggressively promoting health tourism through various medical care packages.
Upon realizing the large economic gains to be reaped, other countries are also quickly
following suit. For example, Hungary has recently declared 2003 as the Year of Health
Tourism, while the idea of mixing leisure together with healthcare is not a new concept in the
tourism scene.
All health-care-cum-tourism activities, which can generate wealth for the local economy, are
categorized under health tourism. This means that any healthcare program, which covered
medical care, wellness and fitness, are included as components under health tourism. Simply
put, health tourism can also be defined as travels for the purpose of enhancing the
well-being of the mind, body and spirit of the individual, families and groups.
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Local hotels are also cashing in on the potential from Health Tourism. Hotels are tying up with
medical centers to offer medical holiday schemes or health-check packages, which combine
accommodation and full health screening to cater for this group of travelers. Together with
the rising trend towards wellness and relaxation, hotels are also tapping into this new market
segment by providing a fairly comprehensive wellness facilities and offering spa holidays and
health rejuvenation packages to guests.
There is no doubt that Thailand can have the potential to become one of the popular
Healthcare Tourism Hub for medical services in Asia. One of the main advantages that we are
able to capitalize on is the cost factor. The cost of healthcare in Thailand is by
comparison cheaper than her regional competitors. Besides being lower in cost, the
healthcare industry in Thailand is well equipped with adequate, highly trained
specialists, up-to-date facilities and supporting services that are comparable to
those hospitals abroad.
We have to search for opportunities that will not only generate additional income earnings but
also ensure long-term sustainable development. And health tourism could just be the key to
more foreign exchange earnings and at the same time, compensate for weakness in the
export-oriented manufacture sector. Private hospitals stand to gain much from health tourism.
The potential gains from health tourism as a tourism product to capture a larger tourist
audience and its contribution to the national economy are simply enormous. Given our
country’s diverse culture and rich heritage, together with the presence of well-established and
affordable health facilities, Thailand has all the essential ingredients to become a
serious player in health tourism. With continuous and collaborative efforts by both the
government and Pang NARES (The Royal Spa Co., Ltd.), in the long-term, Thailand can expect
to garner huge rewards from health tourism.
9.3 Why Thailand can Become Healthcare Tourism Hub Destination?
There are many advantages in choosing Thailand for your private health, well-being, and
medical services. Charges and living costs in Thailand are very competitive compare to
those in many developed countries. Plus Thailand medical expertise is also ranked among
the best in the world.
For example, a normal cardiac bypass surgery (CABG) would cost in the region of USD 6,000 –
USD 7,000 or a one time visit to Dental Clinic in US would cost somewhere USD 1,000. The
favorable exchange rate of USD 1.00 to 38 Baht contributes further to make it an affordable
destination.
Another reason to consider Thailand is the wide choice of state-of-the-art private medical
centers available. These establishments are well-equipped and staffed to serve the
healthcare needs of people from all over the world.
Medical specialists in Thailand are highly qualified professionals, and supported by

well-trained paramedical staff and sophisticated medical equipment.
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In Thailand, all private medical centers are approved and licensed by the Ministry of Public
Health. Most of the private medical centers as well as some of the government hospitals have
achieved certification for internationally recognized quality standards, for example, MS ISO
9002.
9.4 SPA Business Structure in Thailand
1. Destination Spa
2. Hotel & Resort Spa
3. Day Spa
4. Spa Consultant
5. Spa Training School
Nowadays, there are approximately 700 certified spa places (Relaxation spa and Beauty spa)
by the Ministry of Public Health, 415 in Bangkok area. There are 175 institutes or schools as
well as government sections passed the government appraisal for producing the Spa
Therapists both in Bangkok and up-countries.
There are approx. 390 spa business owners but only 10 to 15 who got the export efficiency for
abroad.
Target in Promotion Thai SPA Biz in 2005

According to the government set up policy to exert pressure and promote Thailand to
be the centre of Medical Hub of Asia, Thai SPA biz have to stress in developing themselves to
international standard but with Thai principal identities as well as initiative marketing in the
target countries.
Around 3.3 million (2.6 million were foreigners) who came for spa service in 2005 built up the
volume to 3,655 million baths and created more than 4000 therapists.
Trend for Export in 2005

Tourists start to learn about Thai Spa and services so it effects to the popularity of herbal
products and Thai spa products.
Major Consumers:
Europe, Middle East and Asia
Competitors:
Indonesia (MANDARA Group)
Malaysia
Singapore (Banyan Tree Spa Group and AAPARA group)
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SPA Associations
1. ISPA (International SPA Association)
The ISPA association was established under the objection in set up and control,
standardization, policy as well as education in SPA. It serves 2,300 members
worldwide in 70 countries so that they will run the business at the same marketing plan
measurement including the creation for strong activities and widen the business.
SPA is the 4th largest leisure industry in the US with $11.2 billion in annual.
2. Asia-Pacific (ISMED):
-The spa industry is growing at an annual rate of 30-100%

-Spa travel is the fastest growing sector in the tourism industry
-The Asia-Pacific region has become the international center for spa popularity and
development
3. Thai Spa Association
9.5 How Pang NARES Health & Sport Park Get Involved?
“I have come to believe that today our society as a whole finds itself in similar crisis. We can
read about its numerous manifestations every day in the newspapers. We have high
inflation and unemployment, we have energy crisis, a crisis in health care, pollution
and other environmental disasters, a rising wave of violence and crime, and so on.
The basic thesis of this book is that these are all different facets of one and the same crisis,
and that this crisis is essentially a crisis of perception. Like the crisis in physics in the 1920s,
it derives from the fact that we are trying to apply the concepts of an outdated world view…
What we need, then, is a new ‘paradigm’---a new vision of reality; a fundamental

change in our thoughts, perceptions, and values…”
“I believe that the world-view implied by modern physics is inconsistent with our present
society, which does not reflect the harmonious interrelatedness we observe in nature. To
achieve such a state of dynamic balance, a radically different social and economic structure
will be needed: a cultural revolution in the true sense of the word. The survival of our whole
civilization may depend on whether we can bring about such a change.
FRITJOF Capra (The Turning Point: Science, society, and the rising culture. 1985)
PANG NARES Health & Sport Park
The project identified the significant market potential for health tourism and related products
and services in Thailand. We estimate that this latent demand could support approximately
more than 1,000 old and new facilities in Thailand for the redevelopment and enhancement of
existing elements.
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There are opportunities for the company to supply her services to this new industry, for
example, the Medical Spa and Alternative Medicines being a leading example of what can
be achieved plus many different types of tourism businesses are able to exploit the potentials.
The Home Health Care College will produce more than 100 qualified therapists a year to
whom not only work in the country but also can perform the practices overseas as well.
Pang NARES Health & Sports Park will be the coordinator and offer the client
conform to their family health advisor as well as their own need.
Given the potential economic gains from health tourism, Pang NARES H&SP have taken the
lead in promoting the concept of health tourism overseas since 1991 and will make the
aggressive efforts to market healthcare tourism abroad via website, e-marketing, appoint
Local chains and International chains Inc., a Baltimore company as our representative in US,
campaigns, road-shows, and trade show to create and promote awareness of Thailand as a
Healthcare Tourism Hub.
Pang NARES will also work with the spas, sports and recreation, health and fitness, and
Thailand Medical community in Thailand as the most appropriate and experienced gateway for
the health tourists to access any part of the Thailand Health Tourism Facilities.
For the market, we are focusing particularly on the US, UK, and Europe region given the large
annual medical expenditures in these countries. We will work closely to local hospitals,
healthcare providers, and government agencies to promote their healthcare facilities and
services abroad. Among the medical services being promoted under health tourism we offer
the world-class facilities and incomparable professional staff make this 64,000-square-foot
Spa the place for fitness, pleasure, and wellness opportunities.
9.6 A Unique Gateway to Affordable,

World Class Health Care Services in PANG NARES
Thailand is well known throughout the world since 1995 for high quality, low cost health care.
Its health care system - with well-equipped modern clinics and hospitals, medicinal personnel,
health personnel, Superb Quality Health Spa – provides excellent medical and health service
to citizens and foreigners alike.
Whether for elective procedures like cosmetic plastic surgery or life saving operations like
bypass and heart transplants, or as simple as medical check-up and Dental Services, the
Thailand Health Tourism Community is experienced and ready to provide these services to the
world.
Pang NARES Health & Sports Park will be the coordinator and offer the client conform to their
family health advisor as well as their own need.
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9.7 Health Tourism is a Synergy Between
Nothing can be more important than the personal health. And nothing can be more
important for health tourism industry than making sure we recognize opportunity and provide
services that are of the highest quality throughout.
Health Tourism is where these two priorities come together, forging a vital link betweens
holidays, short breaks or day trip and wellbeing of mind, body, and spirit.
Thailand can win a great share of the market and become the Hub of Asia Healthcare Tourism
by offering the right products, competitively prices and of high quality, tourism business in
Thailand and attract more visitors from overseas.
We have identified major growth potential in health tourism. Although sports is the largest
sector, the one with the greatest potential is the dedicated health break – both day visits and
residential at spas, health farms and hotels with luxury leisure facilities.
This is a niche market, one that is high earning and not dependent on mass market
volume. It also dovetails with the clearly established trend towards shorter breaks, taken
throughout the year.
Health tourism also caters to the growing public awareness of health issues. The important of
a balanced diet, exercise and avoiding stress is widely recognized. People have more
disposable income than ever before, and they are willing to spend it on themselves.
9.8 Pang NARES Culture, Pang NARES Knowledge:
1. We integrate all rare Thai wisdom where is transferred from the ancestors and apply it
in the innovative way:
LIFE Therapy based on Thai Traditional Medicine for the treatment in spa service
Lifestyle
Individual Age
Four Element
Endless time
Thai herbal therapy:
Thai Herbal steam suit with
the gender
Ritual of Thai bathing
– the hydrotherapy in Thai
way
Fresh Royal Thai Silk treatment
Thai floral scent for aromatherapy
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2. We live in The Kingdom with belief in Sumeru Mountain from Tri Phum(Three worlds):
the ancient literature from Sukhothai era by King Lithai since 1345 described about
Thai cosmology and Buddhism philosophy in making merit will lead to heaven
Design theme with layout planning

Core element in reminding the existence & philosophy of the kingdom through
the talisman
“Rub Jantra Ritual” is performed for showing the respect to the period which The Goddess of
Lunar has met with the God of sun. Our ancestors believe this will bring the happiness to the
life of all residents in the Kingdom.
3. AMPER BANRAI is the famous name for hundreds of years for home-spun cotton which
diversified to silk as well. It is not only the material which is totally from natural things but
also the decorative pattern and typical LAOS, LAVA and KHAMU tribes style by local weavers.
Every year in the ceremony of presenting yellow robes to Buddhist monk (Kathin Ceremony),
in Banrai we carry forward the good traditions, Julla-Kathin. The ceremony starts with
picking cotton from the cotton field, spinning, weaving, dye the piece of cloth yellow to be the
yellow to give to monks in Kathin ritual.
Expected Benefit for Cultural Spa
New Spa experience rich in cultural learning

The sustainable indigenous cultural heritage
The better quality of human value
The development of cultural awareness and understanding in society
9.9 Factors that will be effective to the Project Successes
2.9.1 Project Concept

2.9.2 Project Goal
2.9.3 Project Value
2.9.4 Project Attribution
2.9.5 Project Action & Connection
2.9.6 Marketing Strategy & Implementation
2.9.7 Human Resource
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10. THE MARKET ANALYSIS
Global spa industry is growing by leaps and bounds. According to the International Spa
Association, the number of spas in the U.S. grew at an annual rate of 21% from 1995 -1999
and continues to show strong growth. Aggregate industry revenues grew by 114 percent
between 1999 and 2001. The size of the United States spa industry in 2001 was estimated at
9,632 locations; in 2000, approximately 7,000 spas. The baby boomers’ deep pockets ensure
an expanding and healthy business.
The spa industry has come to embrace numerous alternatives to the standard fare with the
spa resort regaining its former popularity. In Asia, where there were virtually no spas in the
region prior to 1994, today the spa concept has reached mass consumer awareness. Due to
heightened health conscious along with the ancient traditions of healing and warm hospitality,
Asia has the potential growth into a new spa destination. Industry analysis predict by the year
2005 every major hotel and resort will feature a spa facility.
Thailand is one of Asia’s best destinations for a spa getaway. Thai spas are well known for
their luxurious surroundings and can be found throughout the Kingdom – from the city of
Bangkok to the hilly northern region of Chiangmai and southern beach paradise of Phuket.
In Bangkok, several day spa establishments have been set up to accommodate a growing
demand from incoming foreigners: those have larger disposable incomes. Several five-star
and four-star hotels opened spa department to serve a growing demand of tourists and
travelers. Apart from these growing numbers of hotel spas, there are also many stand-alone
spas opened in prime tourist and shopping locations of Bangkok. It is estimated that there
were 230 spa facilities in Thailand as June 2002, generating approximately 85 million USD in
revenue during the 2001/2002 financial year.
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10.1 Spa Market
10.1.1 Spa Market Overview

Spa Consumer Asia 2003
Potential Spa Holiday Destinations
Others
14% Thailand
22%
United States
4%
New Zealand
4%
India
5%
Europe
6% Indone
19%
Singapore
6%
Australia
7% Malaysia
Spa Consumer Asia 2003

Destination of Next Spa Holiday
Others
12%
Europe
3%
Australia
3%
Maldives Thailan
5% 42%
Malaysia
5%
Indonesia
30%
Source: Intelligent Spas 2004
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10.1.2 Thai Spa Industry Overview
-In 2002, the readers from Conde Nast Traveler voted Thailand the second place with an
overall score of 93.67%, after Australia (93.87%) with Thailand receiving the highest score
of 97.18% in the people and hospitality criteria.
-Thai spa industry achieved 64% growth for the period 2000-2002
-Overseas spa patrons accounted for 79% of the country's total spa clientele - yet another
clear vote of confidence for Thai spas.
-Revenue from Thai spa in 2004 is 5.7 billion baht
The spa industry arrived in The Kingdom in early 1990. Today spa business has expanded into
modern health resorts offering everything one need for relaxation. In Bangkok, several day
spa establishments opened to accommodate a growing demand from a growing middle to a
higher income Thais. Going hand in hand with the tourism boom, Thailand has also been
dubbed as the Hub of Spas in Asia.
Spa is a lifestyle rather than a fashion. Modern day spas encompass the health and wellness
elements that are vital to the present day hectic and stressful lifestyle. Many people no longer
see spa as just a ‘pampering’, but as a requisite to stay healthy and look good.
Spa is not just a Thai massage or various treatments. It is about offering an experience at
your spa. What a new spa entrepreneur requires is a firm understanding of the ways in which
the ingredients of the spa experience are being redefined. The final investment in a spa will
depend on the ‘feel” you wish to create.
Spa and beauty business today has become essential for many working individuals especially
to women who consider beauty comes first. Many researches show that most of the women
around the world are very concerned about their figures, weights and fats. Obesity causes
women to lack self confident and these access weights are the cause of many health problems.
Spa, beauty and massage are the answer to these health problems. Without going through
the plastic surgery, people can loose access fats and tighten their cellulite through the good
old massage therapy.
10.1.3 Problems/Barriers and the Solutions

1. Application for work permit in most of the target countries is the main problem in
transferring the therapists abroad. Most of Thai Spa therapists are not good in
speaking and writing foreign languages.
2. Hindrance in licensing for the approval to practice. In some countries Thai
Therapist need to be qualified in written examination as well as examination in
implementation of spa practice.
3. The number of qualified Thai Entrepreneur for the International standard and export
market is not sufficient for expansion and Franchising Thai Spa Biz.
4. The qualified Thai Spa Therapist or personnel is insufficiency.
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10.1.4 Phenomenon of Fast Growing Business
1. Many new spas emerged in the market with “Me too” strategy.
2. Consumers feel overwhelming with the persuasion to spa from the spa operators
who don’t really understand what spa is.
3. Many Spa operators select the price war strategy to survive in the industry where
there is no distinctive difference in product characteristics.
4. The quality of products and service will tend to decrease with the price war and lack
of quality resources to support the industry
5. High rate of failure in the industry
10.1.5 What will be the solution?
1. Search for the potential consumers’ need and opportunity in the industry.
2. Find the competitive advantage to create the barrier for new entrants or duplication.
3. Differentiate ourselves from the others.
Search for the potential consumers’ need and opportunity in the industry.
ISPA Consumer's Trend 2004
1. An enhanced interest in local and indigenous spa experiences.

2. Customization is increasingly becoming a point in consumers' decision-making process.
3. The combination of massage and yoga could push massage into the realm of ordinary
fitness routines and bodywork for many people. Thai massage is an example here
Find the competitive advantage to create the barrier for new entrants or duplication.
1. Thailand is recognized as one of the world’s best in culture and hospitality.

2. Long peaceful history of Thailand with the civilization of culture
Differentiate ourselves from the others.
1. Invention the innovative concept of “Cultural Spa”

2. Focus on the quality management for the sustainable business
3. Social Contribution is the major concerned as one of the human being.
10.1.6 Key trends in the spa industry
Product Trends
The Eastern/Asian influence continues to be very strong in the industry, influencing products,
services and spa design. There is a strong trend towards “medical type” products and service.
Food- and plant-based treatments have also gained widespread popularity.
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Consumer Trends
Many people no longer see the spa as “pampering”, but as a requisite to stay healthy and look
good. These consumers want simplicity in their spa experiences and are retuning to more
traditional spa products. Consumers’ limited free time means they have less time available to
spend at the spa, and the industry is designing its offerings around this trend.
Technology Trends
The industry’s use of technology has advanced in the past two years. Spas have moved
beyond the use of the Internet as a simple research or e-mail tool, and now report major
investments in database management, integrated channel customer contact systems and
marketing products/services online.
Investor Trends
There is a decrease in single location operation while consolidation seems to be occurring
across most spa categories. There is also a strong trend toward branding and retailing within
the spa industry. The spa industry has solidified itself as a major player in the hospitality and
leisure sector. In the past two years, the spa industry has kept pace with, and even
surpassed, other major leisure activities. Despite the economic downturn, the industry has
continued to grow at a robust pace.
10.1.7 Rooms / Services Demand Analysis
The demand for rooms and seminar activities is high in Amper Banrai Area since the climate is
better than Chiengmai and provinces in Northern part of Thailand. The distance is only 230
Kilometers from Bangkok, by Supanburi province, makes Banrai to be a very famous district
for every holiday seasons. Supanburi creates many interesting places for tourism and so
make the favor for hotels and resorts in Banrai since it is at the boundary line of Supanburi
and the dramatically different of the climate and scenery. A One-Day-trip can offer to any
type of customers at reasonable cost.
Iyara Hotel invested more than 3,000 million baths on her place but situated on the flat
location a few kilometers before the city of UthaiThani province, no beautiful scenery as well
as the breeziness and the cold wind from the mountain range. However, her business is quite
well because the distance is not far from Bangkok. One can reach the place within a few hours.
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Hotel & Resorts in Location/Addr Rooms Price Facilities

AMPER BANRAI esses (USD)
1. Huay Khakhaeng 102 Moo 8, Walk Rally,

Country Home Amper Banrai, 68 21.00 – Seminar Room,
UthaiThani 66.00 Pool,
08-1867-4967, Health Massage,
08-1330-3260, Fire Camping,
08-9543-8115 Bicycles,
2. HUAY PA POK Resort 149 Moo 3, 41 32.00 – Coffee Shop,
Amper Banrai, 118.00 Restaurant
UthaiThani Pool
(056) 539-404, Meeting Room
(056) 579-262
3. Avartar 161 Moo 3, 44 Package Fresh Water/
Amper Banrai, 526.00 - Seawater pool,
UthaiThani 2,105.00 Sport complex,
(056) 596-164 Spa & Pub
4. Kusuma House Moo 3,
Amper Banrai,
UthaiThani
5. More than 10 resorts Rooms for rent.
which are not registered
in TOT lists.
Hotel & Resorts in Location/ Rooms Price Facilities

Uthai Thani Addresses (USD)
Province
1. Iyara Park Hotel 55 Moo 4, 320 246 – Meetings &

Hattanong, 1,727 Convention
A.Muang, Exhibition, Sauna,
UthaiThani Thai Massage
66 (0) 56 516 Aromatherapy,
333 Golf &
www.iyarapark. Major Sports,
com Horse riding
Kiddy corner, Pool
Leisure Activities,
2 Huay Kha Khaeng A.Muang, 21.00 up Exhibition Hall,
CHATETHASILP UthaiThani Meeting &
Convention
Pool, etc.
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10.1.8 Tourist Arrivals to Thailand in 2004
TOT report in 2004 on tourists who stayed in The Kingdom of Thailand and the expenses they
did as the followings.
Country Tourists Period of Spending Total Revenue

Arrival Stay /person (USD)
(USD/day)
United States 557,098 9.85 105.86 701.20 Million

United
Kingdom 628,679 12.75 102.18 813.97 Million
Scandinavia 457,365 13.34 100.00 585.82 Million
Japan 1,182,967 7.03 119.21 990.64 Million
Singapore 732,180 5.34 118.7 464.10 Million
Hong Kong 656,941 5.12 119.57 402.20 Million
1 USD = THAI BAHT 38.00/ Nov 19, 2006
Research & Statistics Division Tourism Authority of Thailand (TOT)
10.1.9 Period of Stay in Thailand
Year Average Day of Stay

1996 8.23
1997 8.33
1998 8.40
1999 7.96
2000 7.77
2001 7.93
2002 7.98
2003 8.19
2004 8.00
Research & Statistics Division Tourism Authority of Thailand (TOT)
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1.1.10 Data of International Tourist Arrivals To Thailand
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10.2 Herbal Products Market In 2005
From KASIKORN Bank Research: Consumption Behavior in Herbal Products

The total market is approximately 50,000 Million Bahts or around USD 1,316 million.
Export in 2005 approx. USD 41,052,631 (41.05 USD Millions)

Consumption in the Kingdom USD 1,250,526,300 (1,250.53 USD Millions)
Description BKK & Central Northern North- Southern Total

s Outskirt Part Part eastern Part USD
Herbal Food 88.42 M 40.79 M 51.58 M 52.63 M 21.58 M 255.00 M

Supplements
Herbal
Medicinal 71.05 M 51.32 M 36.05 M 52.37 M 21.05 M 231.84 M
Drugs
Herbal 84.21 M 75.00 M 57.89 M 55.00 M 22.37 M 294.47 M

Cosmetics
Herbal Teas 65.79 M 60.53 M 42.11 M 53.95 M 24.21 M 246,58 M

& Drink
Herbal Spa 57.90 M 52.63 M 33.68 M 54.74 23.88 M 222.63 M

Products
Total 367.37 M 280.26 M 221.32 M 268.68 M 112.90 M 1,250.53 M
1 USD = THAI BAHT 38.00/ Nov 19, 2006
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10.3 Data For Spa Investment In Bangkok Office
10.3.1Investment Cost / Capacity planning / Manning & Salary
THE ROYAL SPA (Bangkok Office) - INVESTMENT COST
TOTAL COST
USD
Interior Renovation Costs 150,506.97
FF & E 54,805.26
Professional Fees 22,631.58
Pre-opening Budget
Beginning Inventory 35,526.32
Marketing & Promotion 18,421.05
Working Capital 52,631.58
TOTAL 334,522.76
THE ROYAL SPA - CAPACITY PLANNING
Type of No. No. of Total No. of Total No. Price/ Total

Room of Treatment Treatment Treatment of Treatment Revenue
Rm. Bed Bed hr/Bed/ Treatment USD/hr s/day
day hr/day
Thai 1 5 5 9 45 40 1,800
Message
-Common
Room
Thai 1 2 2 9 18 40 720
Message
-Couple
Room
Foot 1 6 6 9 54 45 2,430
Reflexology
Facial 2 1 2 9 18 50 900
Treatment
Room
Private 3 2 6 9 54 60 3,240
Treatment
Room
Total Spa 8 16 21 45 189 9,090
Revenue
per day
Room 30 % 2,727
Occupancy
Rate
Total Spa 81,810
Revenue
Per month
Projected 10 % 8,181
Salon of Spa
Revenue Revenue
Total 89,991
Revenue
Per month
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Assumption Note:
- Spa operating hours is 12 hours per day.
- A 15-min. room preparation is allocated for every treatment hours.
Total no. of treatment hours per month (30% room occupancy rate) 1701
No. of therapists/masseurs required
(Working 25 days/month at avg. 5 treatments hrs/day) 14
1 USD = 38.00 BAHT @ Nov 27,2006
THE ROYAL SPA - MANNING AND SALARY

Occupancy Rate 30%
-------------------------
New Payroll Rate Headcount Amount
USD USD
Spa Manager 1,320 1 1,320

Assistant Sales Manager 530 1 530
Spa Receptionist 320 3 960
Spa Technician 530 1 530
Therapists 215 14 3,010
Hair Technician 530 2 1,060
Salon Staff 215 3 645
Spa Attendant 160 6 960
TOTAL USD 31 9,015
10.3.2 Profit & Loss Statement
THE ROYAL SPA - PROFIT & LOSS STATEMENT

Figure in USD
Monthly % of Sale Year1 Year 2 Year3
REVENUE
Spa Services 81,810 87.10% 981,720 1,030,806 1,082,346
Hair Salon Services 8,181 8.71% 98,172 103,081 108,235
Retail Revenue 3,933 4.19% 47,196 49,556 52,034
TOTAL REVENUE 93,924 100.00% 1,127,088 1,183,443 1,242,615
COST OF SALES
Spa Services 14,726 18.00% 176,712 185,548 194,825
Hair Salon Services 1,391 17.00% 16,692 17,527 18,403
Retail 1,967 50.00% 23,604 24,784 26,023
Staff Commission 9,392 10.00% 112,704 118,339 124,256
Other Incentives 4,696 5.00% 56,352 59,170 62,129
TOTAL COST OF SALES 32,172 34.25% 386,064 405,368 425,636
GROSS PROFIT 61,752 65.75% 741,024 778,075 816,979
Salary & Wages 9,015 9.60% 108,180 113,589 119,268

Payroll Related 902 0.96% 10,824 11,365 11,933
TOTAL PAYROLL & 9,917 10.56% 119,004 124,954 131,201
RELATED
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OVERHEAD EXPENSES
Gen & Admin Expenses 7,514 8.00% 90,168 94,676 99,410
Utilities Expenses 2,818 3.00% 33,816 35,507 37,282
Laundry Expenses 2,818 3.00% 33,816 35,507 37,282
Retail/Lease Expenses 15,629 16.64% 187,548 196,925 206,772
A&P 9,392 10.00% 112,704 118,344 124,262
TOTAL OVERHEAD
EXPENSES 38,171 40.64% 458,052 480,959 505,008
TOTAL EXPENSES 48,088 51.20% 577,056 605,913 636,209
Net Profit before

DEPRE & TAX (LOSS) 13,663 14.55% 163,968 172,162 180,770
% NET PROFIT (LOSS) 14.55% 14.55% 14.55% 14.55%
ROI 49.02% 51.46% 54.04%
10.3.3 PRE-OPENING BUDGET
THE ROYAL SPA - PRE-OPENING BUDGET
(572 sq. meters) Figure in USD
No. Items Qty Unit Amount

Price USD
FURNITURE, FIXTURE & EQUIBMENT

BUDGET
26,316
1 Air conditioners
Hair Salon
1 Hair dressing chairs (manual hydraulic) 8 197 1,576
2 Steamer 1 526 526
3 Infrared Dryer 2 789 1,578
4 Hair cut equipment 4 210 840
5 Hair Dryers 4 210 840
6 Brushes, combs, and accessories 4 132 528
7 Trolleys 4 132 528
8 Manicure & Pedicure Station and accessories 4 132 528
9 Miscellaneous - - 658
Sub-Total 7,602
Spa
1 Massage beds (wooden legs) 8 263 2,104
2 Thai massage mattress 7 66 462
3 Foot reflexology chairs 5 395 1,975
4 Small side table 12 66 792
5 Trolleys 8 66 528
6 Stools 8 40 320
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7 Burners and candles 20 13 260

8 Refrigerator 1 210 210
9 Hot & cool water dispenser 1 263 263
10 Tea sets, cups and tray, etc. 50 13 650
11 Thermal blanket for body wrap treatment 2 921 1,842
12 Basins 20 13 260
13 Towel baskets 16 9 144
14 Staff uniform 30 132 3,960
15 Bed sheets 60 13 780
16 Towel 12 x 12” 600 0.40 240
17 Towel 16 x 32” 600 1 600
18 Towel 30 x 60” 600 6.3 3,780
19 Towel 60 x 80” 30 12 360
20 Miscellaneous (shower cap, underwear, etc. - - 1,354
Sub-Total 20,884
TOTAL FURNITURE FIXTURE &

EQUIPMENT BUDGET $ 54,802
1 USD = 38.0 THAI BAHT (Nov.9,06)
STOCK & MERCHANDISE
Figure in Thai Baht
No Items Qty Unit Amount

Price
STOCK & MERCHANDISE
1 Products used for spa and salon - - 1,080,000

treatment
2 Spa merchandise - - 270,000
TOTAL STOCK & MERCHANDISE - - 1,350,000

(USD35,526)
1 USD = 38.0 THAI BAHT (Nov.19, 2006)
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MARKTING & PROMOTION

Figure in Thai Baht
No Items Qty Unit Amount

Price
MARKTING & PROMOTION
1 Promotion material (spa vouchers, flyer, - - 300,000

brochures, price list)
2 Recruitment & Training - - 200,000
3 Promotion activities (Opening ceremony, - - 200,000

etc.)
TOTAL MARKETING & PROMOTION - - 700,000

(USD18,421)
1 USD = 38.0 THAI BAHT (Nov.19, 2006)
10.3.4 INTERIOR DECORATION COSTING
THE ROYAL SPA:
Figure in Thai Baht
FRONT ENTRANCE: 571.36 sq. m. Unit Cost/unit Amount
1. Glass panel 12.6 8,000 100,800

2. Glass Door 60,000
3. Woodwork 80,000
TOTAL ฿ 240,800
(USD 6,336.84)
1 USD = 38.0 THAI BAHT (Nov.19, 2006)
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1 USD = 38.0 THAI BAHT (Nov.19, 2006) Figure in Thai Baht
RECEPTION AREA: 56.07 Sq. M Unit Cost/unit Amount
1. Floor finishing with compress 56.07 3,500 194,245

marble 56.07 500 28,035
2. Ceiling Finishing 26.00 1,000 26,000
3. Lighting/Power Point Fixture 45.00 500 22,500
4. Wall/Partition Finishing 20,000
5. Wall Motifs 70,000
6. Decoration/Woodwork 60,000
7. Furniture 225,000
8. Water Feature
TOTAL ฿ 447,780
(USD 11,783.68)
Figure in Thai Baht
ADMINISTRATIVE OFFICE: 7.82 Sq. m Unit Cost/unit Amount
1. Timber Flooring 7.82 2,000 15,640

2. Ceiling Finishing 7.82 500 3,910
3. Lighting/Power Point Fixture 4.00 1,000 4,000
4. Wall/Partition Finishing 18.00 500 9,000
6. Furniture 20,000
TOTAL ฿ 62,550
(USD 1,646.05)
Figure in Thai Baht
CONSULTANCY ROOM: 8.04 Sq. M Unit Cost/unit Amount
1 Floor finishing with compress 8.04 3,5000 28,140

marble 8.04 500 4,020
2 Ceiling Finishing 4.00 1,000 4,000
3 Lighting/Power Point Fixture 18.00 1,000 18,000
4 Wall/Partition Finishing 20,000
5 Glass Door 10,000
6 Decoration/Woodwork 20,000
7 Furniture
TOTAL 104,160
(USD 2,741.05)
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RELAXING LOUNGE: 44.2 Sq. M Unit Cost/unit Amount
1. Timber Flooring 44.20 2,000 88,400

3. Lighting/Power Point Fixture 13.00 1,000 13,000
4. Wall/Partition Finishing 42.00 1,000 42,000
5. Wall Motif 60,000
7. Furniture 60,000
8. Water Feature 25,000
TOTAL 350,500
(USD 9,223.68)
Figure in Thai Baht
TRADITIONAL THAI MASSAGE

AREA (COMMON ROOM): 40.86 Sq. M Unit Cost/unit Amount
1. Timber Flooring 40.86 2,000 81,720

3. Lighting Fixture 11.00 1,000 11,000
7. Furniture 75,000
TOTAL 273,150
(USD 7,188.16)
Figure in Thai Baht
TRADITIONAL THAI MASSAGE

AREA (VIP ROOM): 18,25 Sq. M Unit Cost/unit Amount
1. Timber Flooring 18.25 2,000 36,500

7. Furniture 40,000
TOTAL 145,625
(USD 3,832.24)
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VIP PRIVATE TREATMENT ROOM
(3 ROOMS): 70.0Sq. M Unit Cost/unit Amount
1. Timber Flooring 70.00 2,000 140,000

3. Lighting Fixture 99.96 500 49,980
5. Wall Motifs 60.00 1,000 60,000
7. Furniture 50,000
8. Jacuzzi/ steam 1,200,000
9. Bath room ware 50,000
TOTAL 1,714,980
(USD 45,131.05)
Figure in Thai Baht
BAR AREA : 5.29 Sq. M Unit Cost/unit Amount
1. Timber Flooring 5.29 2,000 10,580

6. Furniture 30,000
TOTAL 82,225
(USD 2,163.82)
Figure in Thai Baht
FACIAL TREATMENT ROOM : Unit Cost/unit Amount

19.80 Sq. M
1. Timber Flooring 19.80 3,500 69,300

7. Furniture 50,000
TOTAL 217,200
(USD 5,715.79)
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BUSINESS PLAN
HAIR DRESSING AREA: 47.00 Sq. M Unit Cost/unit Amount
1. Floor finishing with compress 47.00 3,500 164,500

marble 47.00 500 23,500
4. Wall/Partition Finishing 10,000
7. Furniture 25,000
8. Water Feature
TOTAL 475,000
(USD 12,500)
Figure in Thai Baht
FOOT REFLEXOLOGY AREA: 45.88 Unit Cost/unit Amount

Sq. M
1. Timber Flooring 45.88 3,500 160,580

7. Furniture 80,000
TOTAL 390,520
(USD 10,276.84)
Figure in Thai Baht
STAFF REST AREA: 25.90 Sq. M Unit Cost/unit Amount
1. Ceramic Flooring 25.90 1,000 25,900

6. Furniture 10,000
7. Bathroom Sanitary Ware 20,000
TOTAL 136,850
(USD 3,601.32)
166
BUSINESS PLAN
CORRIDOR: 108.80 Sq. M Unit Cost/unit Amount
1. Timber Flooring 108.8 2,000 217,600

6. Water Feature 150,000
TOTAL 653,000
(USD 17,184.21)
Figure in Thai Baht
STORAGE/ PANTRY: 12.45 Sq. M Unit Cost/unit Amount

6. Furniture 70,000
TOTAL 150,675
(USD 3,965.13)
Figure in Thai Baht
COMMON TOILETS: 24.83 Sq. M Unit Cost/unit Amount

7. Toilet Fixture (basin, urinal, etc.) 64,000
TOTAL 224,245
(USD 5,901.18)
167
BUSINESS PLAN
STORE ROOM: 6.67 Sq. Meters Unit Cost/unit Amount

5. Furniture 20,000
TOTAL 50,005
(USD 1,315.92)
GRAND TOTAL (BAHT) 5,719,265

0R (USD) 150,506.97
168
BUSINESS PLAN
11. MANAGEMENT SUMMARY
The initial management team depends on the founders themselves, with back-up assistance from
the property management department of PANG NARES. As we continue to grow, we will establish
satellite offices in all of our living developments. It will also be necessary to take on additional help
in the marketing and R & D sectors as growth continues.
11.1 Organizational Structure
PANG NARES depends on an organized division of responsibilities in order to run an efficient,

diversified enterprise. Main decisions and responsibilities will be divided between the four top
partners. They will focus on maintaining high quality and a cohesive business entity. Top division
managers will be given specific responsibilities such as marketing, finance, strategic management,
or research and development.
PANG NARES is completely departmentalized. The main departments are Administration,

Marketing, Accommodation, SPA and Health.
PANG NARES employees at the beginning of the project operation will be approximately 170
employees.
Ms , Wasina Thani, the founder of the company, assumes the responsibilities of the Managing
Director, while his co-partner, Mr. Siwat Thani will be responsible for the duties of General
Manager and Miss.Sriwattra Thani will responsible for the duties of Sale Manager. The company
will make all decisions in accordance with the company mission. Employees are delegated tasks
based upon their specialty.
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BUSINESS PLAN
11.2 Management Team
Managing Director: Ms. Wasina Thani
WASINA THANI
NAME WASINA THANI

NICK NAME PANNI, SUPANNI, OULN
FAMILY SIRIKANT
STATUS Married
NATIONALITY Thai
RACE Thai
BIRTH PLACE UBOLRAJTHANI Province, Thailand
DATE OF BIRTH November 5, 1942
ADDRESSES 99/10, Mooban 99-Ngamwongwan Road, Laadyao,
Jatujak, Bangkok 10900
TELEPHONE 0-2561-1417, 08-1986-4099
FACIMILE 0-2579-1295
SPOUSE Mr. SIRISAKDI THANI
SPOUSE WORK Pensioned FDA Official
Counsellor of the Bureau of Food and Drug Administration
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BUSINESS PLAN
CHILDREN 1. Mr. SIWAT THANI

-B.A. (Assumption University, Major in Art & English)
-M.A. (Assumption University, Marketing Psychology &
Administration- On-going Thesis Research)
2. Miss SIWATTRA THANI
B.A. International College, MAHIDOL University
(Major in Travel Industry Management)
EDUCATION
2004 – Present Doctor of Philosophy Program in Phyto-
pharmaceutical Sciences (International Program),
MAHIDOL University. On-going Thesis Research
1982 Master of Pharmaceutical Science
(Pharmacy Administration)
CHULALONGKORN University, Bangkok, Thailand
1967 Bachelor of Pharmaceutical Science,
(Major in Advance PHARMACOGNOSY)
University of Medical Science, Bangkok, Thailand
1962 Pre-University Certificate,
BENJAMARAJALAI School, Bangkok
1960 Secondary School Certificate, NAREENUKUL School,
UBOLRAJTHANI
1953 Primary School Certificate, AMNUAYPANYA School,
AMPER MUANGSAMSIB, UBOLRAJTHANI
CONTINUED EDUCATION
2005 Medical Spa Certificate, Ministry of Public Health
1994 The High Flyer Certificate
The Institute of Management & Psychology
1992 The Intensive Boss Certificate
1991 The Advanced Marketing for the Executive Development
171
BUSINESS PLAN
The Institute of CEO Development

1989 Executive Education Program “The Boss”
WORK EXPERIENCES
1992 – Present “Pang NARES” Project, AMPER BANRAI,
UTAITHANI, Health & Sport Park
2005 – Present Member of the Committee of Regulation Re-curriculum
Medical Spa, Ministry of Public Health
2005 – Present Board of Directors of The BOSS Synergy Association
PATUMTHANI
1991 – 1992 “The Boss Home-Office”
–Created Service Apartment for sales on SUKHUMVIT
SOI 11, sold ฿ 44 millions in June, 1992
1990 – 1991 “Pharmaceutical Factory Lands”
-Development factory lands for sales on RUNGSIT
KLONG 3,
1984 – 1995 American International Assurance (AIA) - Unit Manager
1982 – 1985 PANNI BHAESAJ
-Established drugstore, opposite SIRIRAJ Hospital, Sold.
1980 – 1982 BOONSIRI Nursery school at UBOLRAJTHANI province,
Sold
1976 – 1980 Johnson & Johnson (Thailand), Professional Products
Department - Product Manager
1974 – 1976 Merck (Germany) - Bangkok & Vietnam Manager
1970 – 1974 Marketing Pharmacist Association: Secreatry
1967 – 1974 The East Asiatic Co., Ltd, ICI Pharmaceutical Division
- Technical Representative
1966 – 1967 Student Club: - President of Lady Students,
- Vice President of Students Club,
1965 – 1966 Chief of Senior Students,
Student Club: - Treasurer
1964 – 1965 Student Club: - Chief of Recreation Division
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BUSINESS PLAN
1963 – 1964 Student Club: - Faculty Journal’s Editor Assistant

1962 – 1963 Student Club, Faculty of Pharmacy, University of Medical
Science, Freshmen Chairman
1961 – 1962 BENJAMARAJALAI School Journal Editor & Writer,
Photographer
1960 NAREENUKUL School Journal Editor
1957 – 1960 NAREENUKUL School, Prefect or Monitor
1958 Free lance Writer for Journals (sold countrywide)
SOCIAL & POLITICS INVOLVED

1989 – Present Member of the BOSS Association
1989 – Present Board of Directors of DEBSIRIN Parents and Teachers
Association
2005 – 2006 Consultant of the Public Participation Commission, Policy
and Plan Division, the Senate
2005 – 2006 Consultant of the Public Participation Commission,
Government Politics, Administration and Security
Division, the Senate
1995 – 2006 Board of Directors of Public Health Ministry Ladies’
Association
1967 – Present Member of The Pharmaceutical Association of Thailand
Under Royal Patronage
1994 - Present Member of The Pharmacy Council
1992 – 1993 Consultant of Chairman of the Senate (Upper
House), Prof. MARUT BUNNAK
1990 – 1992 Consultant of the Public Health Minister,
Prof. MARUT BUNNAK
1986 – 1988 Consultant of Deputy Prime Minister,
Mr. BHICHAI RATTAKUL
1990 – 1991 Board of Directors on Ethics Council, Department of The
Pharmaceutical Association of Thailand under the Royal
Patronage
173
BUSINESS PLAN
1985 – 1989 Board of Directors of City Council, Bangkok Metropolitan

Municipality
1976 Member of Parliament Runner up
OVERSEAS TRAINING & CONFERENCES

2005 Benelux:
TREPNET 2005 (International Meeting dedicated to
reporting on the latest advances in the chemistry and
biology of terpenes and isoprenoids at Wageningen
University and Research Center, The Netherlands);
Institute of Biology Leiden, The Netherlands
2003 - Hong Kong: International Convention of UNICITY
- Singapore: Regional Convention of UNICITY
2002 Seoul, Republic of Korea:
The 19th Federal of Asia Pharmaceutical Science
2001 Republic of People of China: TIANSHI Food Supplement
Production, in Beijing and Tianjin City
2000 Anaheim, LA, USA: MORINDA International Convention
2000 Yangon, Union of Myanmar: TIANSHI Marketing Survey
1999 Utah, USA : MORINDA International Inc.
1998 Jampasak, Laos R.O.P.
1997 Tokyo - Kobe, Japan:P & G 1st Asian Skin Symposium
1996 Tokyo, Kyoto, Osaka, Fukuoka, Japan:
Medical Device Safety
1995 Vancouver, Canada:
11th International Conferences on AIDS
1995 Tokyo, Japan:
Regional Meeting of Rainbow Photon
1994 Yokohama, Japan:
10th International Conferences on AIDS
1993 Hong Kong:
Nutrition Sessions Meeting; Ladies’ Association
174
BUSINESS PLAN
1992 Denmark, Norway, Sweden, Germany, Switzerland

and France: Public Health Administration by the
Ministry of Public Health
1991 - Austria, Germany and Switzerland- Study excursion
- Taipei, R.O.C.:- Study Meeting on Biotech Application
in Pharmaceutical Industry.
- KL, Malaysia:-
The 18th Federal of Asia Pharmaceutical Science
1989 Malaysia & Singapore: Executive Meeting of AIA
1987 Anaheim, LA, USA:
International Convention of AIG (American Insurance
Group)
1987 Hong Kong: Regional Convention
1985 Florida, USA: Summit Club Convention of AIG
1985 Portugal and Spain: Study excursion
1983 The Philippines: Study excursion
1982 Brunei: Public Health Services Survey
1977 Rasa Sayang, Malaysia:
Merck 2nd Regional Conference
1975 Samudra Beach, Indonesia:
Merck 1st Regional Conference
1966 Malaysia: Study excursion
1965 Laos, R.O.P.: Study excursion
175
BUSINESS PLAN
Genteral Manger : Mr.Siwat Thani
Siwat Thani
99/11 Ngamwongwan Rd., Ladyao, Jatujak, Bangkok 10900

Tel: (081) 984 1212, (02) 561 1417
siwatthani@hotmail.com
PERSONAL DATA
Sex : Male
Age : 32
Date of Birth : 12 November 1974
Place of Birth : Bangkok
Status : Single
Nationality : Thai
Religion : Buddhism
Height / Weight : 165 cms / 75 kgs
Language : Thai / Good command in
English
EDUCATION 1998 – Present : Master Degree

Counseling Psychology
Assumption University
(On-going Thesis Project)
1991-1996 : Bachelor Degree of Arts
Major : Business English
Minor : Advertising
Assumption University
1985 – 1991 : Debsirin School
SPECIAL QUALIFICATION : TOFEL : 530

: TOEIC : 830
SPECIAL SKILL : Computer skill: Microsoft office,

Microsoft Words, Microsoft Excel,
Microsoft PowerPoint, AS-400,
And Internet Application
WORK EXPERIENCE
176
BUSINESS PLAN
Nov’2004 – Present : Pure Chem Co., Ltd.

• Indian Company
• Food chemical manufacturer
Position : Specialty Sales officer
Reporting to : Chief Executive Officer
I am responsible for the following;

• Being introduction specialty products launch into the consumer market, food
services and food processors.
• Manage new products in sales and marketing promotion.
• Building up good relationship to customers and prospects.
• Being responsible on sales volume and sales amount and set target for sales
volume.
• Taking care customers to maintain and maximum their satisfaction level.
• Being responsible after sales services and customer relationship building.
• Working closely and co-operating with marketing team to set up events and
promotion activities to increased sales.
Jan’ 2001 – Nov’2004 : OCE (Thailand) Limited

• Netherlands Company
• Automation manufacturer and
distributor
Position : Sales Executive
Reporting to : Sales Manager
I was responsible for the followings;

• Being responsible on sales volume and sales amount and set target for sales
volume.
• Taking care customers to maintain and maximum their satisfaction level.
• Being responsible after sales services and customer relationship building.
• Working closely and co-operating with marketing team to set up events and
promotion activities to increased sales.
Aug’1997 – Jan’2001 : Bridgestone Sales (Thailand)

Co., Ltd.
• Japanese Company
• Tire and wheel
manufacturer
Position : 1999 – 2001
177
BUSINESS PLAN
Assistant Logistics Manager
1997 – 1999
Senior Logistics Officer
Reporting to : Logistic Manager and

Marketing Manager
I was responsible for the followings:

• Being responsible on company up-country warehouse’s operation, e.g. Chonburi and
Bangkok.
• Handling & monitoring each warehouse product movement.
• Taking care and controlling stock inventory level in order to maintain optimize cost
level of both import and export’s goods flow, e.g. FIFO, FILO.
• Balancing the stock level and responsible on daily / weekly / monthly report to
manager in order for accurate forecasting and budget setting.
• Being responsible on stock transfer from Bangkok to Had Yai warehouse in case of
emerge needs.
• Being responsible on OEM’s stock level maintains for both international and local
customers.
• Dealing with oversea customers, build up and keep the stock for them, arrange and
make sure goods can be deliver on time once order in, e.g. Hong Kong, Australia, and
other South Asia countries.
• Transportation & Distribution.
• Being responsible contact with co-contractor to make sure trucks schedule on time, co-
contractor such as Nippon Express, K-line Express and Bangkok Express Line, etc.
• Being responsible on OEM transportation’s follow up.
• In house co-operation.
• Working closely with product line, planning and sales department of accuracy budget
setting and forecasting.
• Being responsible on company promotion activities, such as Rally activities, and join in
with other Automobiles (Nissan, Volvo, Toyota etc) support tires for demonstration.
• Handling purchasing process, issue the P/O and making decision of products’ size,
volume and type etc.
• Being responsible customer service after sale for repairing tires – truck tires, after
repaired and send back to customer.
• Assisting manager to go to up country’s warehouse to solved problems and evaluated
work performance.
• Handling some other in-house works and activities.
178
BUSINESS PLAN
Sales Manager : Miss Siwattra Thani
SIWATTRA THANI
99/11 Ngamwongwan Rd., Ladyao, Jatujak, Bangkok 10900
Tel: 02-561-1417 MB: 01-9393-464 Email address: siwattra@hotmail.com
PERSONAL DATA
Gender : Female Age : 30 years
Date of Birth : July 28, 1976 Place of Birth : Bangkok
Marital Status : Single Nationality : Thai
Religion : Buddhism Height / Weight : 165 cm. / 50 kg.
Identification Card No. : 4102000013688 Valid Driving License No. : 39025894
WORK EXPERIENCE
Aug’ 03 – Present Novotel Lotus Hotel Bangkok, Thailand

Position : Sales Manager
Reporting to : Director of Sales & Marketing
• Being responsible for expanding sales to increase corporate market for both Novotel
Lotus & Regency park Bangkok (sister hotel)
• Taking care existing clients to maintain and maximum their satisfaction level
• Working closely and co-operating with sales team to set up promotion activities to
increase sales
• Assisting Director of Sales & Marketing to prepare marketing report
• Developed excellence in sales training courses
Jun’ 01 – Aug’ 03 Rembrandt Towers Serviced Apartments Bangkok,

Thailand
Position : Assistant Sales Manager
Reporting to : Resident Manager
• Being responsible for expanding sales to increase both corporate & agency market
179
BUSINESS PLAN
• Manage sales team and set up their target, sales planning, and area of work in order
to operate department efficiency
• Set up promotion activities to increase sales
• Taking care reservation department
Sep’ 99 – May’ 01 Omni Tower Service Apartment Bangkok, Thailand

Reporting to : Sales & Marketing Manager
• Being responsible for expanding sales to increase corporate market

May’ 98 – Apr’ 99 Regency Park Hotel Bangkok, Thailand

Reporting to: Assistant Director of Sales
• Being responsible for expanding sales to increase corporate market

• Developed excellence in sales training courses
Sep’ 97 – Feb’ 98 Novotel Lotus Hotel Bangkok, Thailand

Position : Trainee
Reporting to: Training Manager
• Operation training in 6 departments – Personnel & Training, Housekeeping, Front Office,

Food & Beverage, Sales & marketing, and Kitchen
EDUCATION
1993-1998 Mahidol University International College Salaya, Thailand

Bachelor Degree of Arts
Major in Travel Industry Management GPA 2.75
1980 – 1991 Rajini School Bangkok, Thailand

M. 6 Diploma
SPECIAL SKILL
• Good command of listening, speaking, reading, and writing in English

• Computer in Microsoft office, Excel, Words, Power Point, Internet Application,
And Fidelio Program
• Able to use all kinds of office automation
• Have driving license and own transportation
180
BUSINESS PLAN
INTEREST
Music, Reading, Traveling
REFERENCE
Khun Samart Dansai, Director of Sales & Marketing
Novotel Tipviman, Cha-Am Tel. 02-943-7213, (032) 451-200
Any information upon request
181
BUSINESS PLAN
Advisor : Pharmacist Sirisakdi Thani
182
BUSINESS PLAN
NAME SIRISAKDI THANI

NICK NAME OHD
STATUS Married
NATIONALITY Thai
RACE Thai
BIRTH PLACE UBOLRAJTHANI Province, Thailand
DATE OF BIRTH June 12, 1944
ADDRESSES 99/11, Mooban 99-Ngamwongwan Road, Laadyao,
Jatujak, Bangkok 10900
TELEPHONE 0-2561-1417, 08-1925-5429
FACIMILE 0-2579-1295
SPOUSE Mrs.WASINA THANI
SPOUSE WORK Health & Sport Resort in UTHAITHANI
CHILDREN 1. Mr. SIWAT THANI
-B.A. (Assumption University, Major in Art & English)
-M.A. (Assumption University, Marketing Psychology
Administration- On-going Thesis Research)
2. Miss SIWATTRA THANI
B.A. International College, MAHIDOL University
(Major in Travel Industry Management)
183
BUSINESS PLAN
DECORATIONS 2000 CHANGPHUEG First Class PRATHAMAPOR

1997 MONGKUT THAI First Class PRATHAMAPORN
1994 CHAKKAPADDHIMALA
1988 MONGKUT THAI Second Class TAWITIYAPORN
EDUCATION:
1995 Certificate “Quality Assessment Techniques and
Behavioral Management”
NIDA ( National Institute of Development Administration)
1990 The “BOSS” Certificate
Management & Psychology Institute
1969 Bachelor of Science (Pharm.)
National University, The Philippines
1964 Certificat Pre - University School
Yotin Burana School, Bangkok
1962 Secondary School Certificate
Benjamamaharaj School
GOVERNMENT SERVICE
1969, Oct. 21 Trial for Food & Drug Inspector
1970, May 1 Food & Drug Inspector Class 3
1979, Mar.14 Food & Drug Inspector Class 6
1977, Aug. 4 FDA Technician Class 7
1990, Nov. 17 Acting Technical Division Director
1993, Jul. 9 Director of Cosmetic Control Division
1993, Oct. 20 Director of Medical Device Control Division
1996, May 21 Senior Expert on Medical Device,
Pharmacist Class 8
1997, Jun. 2 Extraordinary Expert on Medical Device,
Pharmacist Class 9
2004, Feb. 21 Extraordinary Expert on Medical Device,
Pharmacist Class 10
2004, Jun. 16 Retired, Pensioned Official
2004, Jun 21- Present Consultant to Food & Drug Administration
Bureau (FDA Consultant)
184
BUSINESS PLAN
WORK EXPERIENCES
1. Chair of the working groups regarding

1.1 Revision of Medical Device Act B.E. 2531 (1988)
1.2 Reconsider the Medical Device Import, export, Sales & Labeling
1.3 AIDS & Condoms
1.4 Medical Device Standardization
1.5 Syringes Standardization & Control
1.6 Medical Rubber Glove Standardization & Control
1.7 The license for Medical Device Import & Sales
1.8 Consumer Protection in the Royal Project
1.9 FDA Annual Statistics
1.10 Ad Hoc Committee for Standardization Reconsider
1.11 Ad Hoc Committee for Hospital Pharmaceutical Drugs Development
2 Vice-chairman regarding
2.1 Master plan for Development of Medical Device System
2.2 Try a Case in Medical Device, Cosmetic and Dangerous Drug Acts
3 Worker in the working groups for

3.1 Consumer hot line with FDA
3.2 FDA Public Relations through the Presses
3.3 Reconsideration in categorization of Food, drug and cosmetic
3.4 Reconsideration in categorization of Food, drug and medical device
3.5 Providing advice to the working team regarding medical device
safety control
4 Subcommittee in
4.1 The subcommittee groups regarding the Policies and Measures for controlling
Medical Device
4.2 The subcommittee groups regarding the Policy and Measure on Advertisement
185
BUSINESS PLAN
4.3 The subcommittee groups regarding the Technical Know-how on Medical

Device
4.4 The subcommittee groups regarding the Policy for controlling Medical Device
4.5 The subcommittee groups regarding the License for Produce, Import, distribute
and the list of particular medical device
4.6 The subcommittee groups regarding upgrading the standard for producing
the medical device
4.7 The subcommittee groups regarding the measure for controlling medical device
advertisement
4.8 The subcommittee groups regarding inspection or analysis medical device
4.9 Regarding controlling and monitoring the medical device information
5. The secretary of the committee

5.1 Regarding consumer protection in public health
5.2 Regarding the promotion the proper use of drug
5.3 Regarding consumer protection by the Royal Project โครงการน้าํ พระราชหฤทัย
จากในหลวง (โครงการอีสานเขียว)
5.4 National Drug Policy Development
5.5 The subcommittee groups on Education or Research on Medical Device
Standard
6. The committee in
6.1 The Office of Food and Drug Welfare
6.2 Regarding Quality & Work Evaluation FDA personnel
6.3 Regarding Quality & Work Evaluation Pharmacist
6.4 Regarding health product
6.5 Regarding the hire of private sector in the advertising production in TV and radio
“Read the label before buying” project in 1999
6.6 Cold Pack Standardization Development, TISI, Minister of Industry
6.7 The Cosmetic Committee
6.8 Operation Mission on non-narcotic dispute articles
6.9 The Try Committee Group
6.10 Development Law System on Public Health Consumer Protection
186
BUSINESS PLAN
6.11 Organization Structure & Personnel Development for 3 fiscal year, Round 3
6.12 Evaluate officers for High and Middle Management Training
6.13 Consideration for the Royal Decorations
6.14 Operation on Ethic Code in Drug Promotion & Practice
6.15 FDA Personnel Efficiency Development
6.16 HIV Test Solution Quality, Medical Science Department
6.17 FDA Cooperative Fund
6.18 Health Product Development
6.19 Medical Device Contribution Fund
6.20 Controller & Advisor for Upgrading Health Product Standardization
7. Speaker / Lecturer for

7.1 Condom distributors Seminar 5 times in the City of Bangkok
7.2 Syringe Standard Control Seminar. Bangkok, March 21 – 22, 1995.
7.3 FDA in Cosmetic Operation. Rayong, September 1 – 3, 1993.
7.4 Medical Device Control Guide, Medical Device Manufacturer and Distributor Association.
Bangkok, December 19, 1995.
7.5 The Law and Medical Device in Thailand, Vietnameses sponsored by WHO.
Bangkok, June 19 -21, 1995.
7.6 The Law and Medical Device in Thailand, Burmeses sponsored by WHO.
Bangkok, July 20, 1995.
7.7 The Law and Medical Device in Thailand, Cambodians sponsored by Thai FDA.
Bangkok, July 18 – September 16, 1995.
7.8 The Law and Medical Device in Thailand, Sri Langka group sponsored by WHO.
Bangkok, August 30 - 31, 1995.
7.9 The Law and Health Product, Nikken Sales (Thailand). BKK, September 17, 1995.
7.10 The Law and Health Product, Nikken Sales (Thailand). BKK, January 22, 1996.
7.11 The Law and Health Product, Rainbow Photon Co., Ltd. BKK, December 17, 1996.
7.12 Thai law and Medical Device Regulation. California, U.S.A., February 10 -14 1997.
7.13 Behavior Changes to Protect from AIDS in Female and Youth. BKK, March 25 -26, 1999.
7.14 Draft of Ministerial Regulation. Bangkok, March 23, 2000.
7.15 Medical Device Act Reform. Bangkok, August 2000.
187
BUSINESS PLAN
7.16 Medical Device Follow up after sales. Prajuabkirikhant, June 26 – 28, 2001.
7.17 Annual Meeting of Medical Device Manufacturer and Distributor Association.
Bangkok, February 27, 2002.
7.18 HIV Test Kid Control. BKK, April 29 – 30, 2002.
7.19 Ministerial Regulation on Medical Device Reform on HIV Test Kid Assessment.
Patumthani, February 13 -14, 2003.
7.20 Ministerial Regulation on Medical Check up Equipment Efficiency. BKK, June 3, 2003.
9. Pharmaceutical Counsellor/ Development/ Problem Study for

9.1 Health Product Follow up Center Development
9.2 Guidance for Reporting on Consumer Protection on Health Product
9.3 Development Guidance in Health Product Control in Community according to Economic
Sufficient Project
9.4 ISO 9000 in Department of Medical Device Control and Department of Cosmetic Control
9.5 Development of the Department of Medical Device Control Structure
9.6 “Five S” Activity Guide for Department of Medical Device Control
10. Lecture in Universities on Medical Device Law

1. Rungsit University 1997 – 2002
2. Chulalongkorn University 1998
11. Speaker in TV and Radio
Subject Programme Date Place
Weight Management Chaowannee Jan. 27, 1995 Color TV Ch.5

Machines (Today Morning)
Knowledge to free AIDS Control & May 29, 1995 TV of Thailand Ch.11
from AIDS Prevention Project
Self Operate Home Chaowannee Nov. 7, 1998 FM Radio 89.5
Medical Device (Today Morning)
188
BUSINESS PLAN
12. Overseas Seminar and Conferences
Year Period Subject Country

(Days)
1977 25 Training in Food Plant Layout – WHO fund Copenhagen,

Denmark
Upsala, Stockholm,
1977 18 Training in Food Plant Layout, GMP in Food Leo,
& Drug, Drug Control – WHO fund Sweden
Speaker in Asian Congress of
1998 7 Pharmaceutical Sciences Manila,
(Pharmaceutical Jurisprudence Philippines
Section)
1980 6 Pharmaceutical Sciences Kyoto,
(Pharmaceutical Jurisprudence Japan
Section)
1982 6 Pharmaceutical Sciences Seoul,
(Pharmaceutical Jurisprudence Korea
Section)
1988 6 Pharmaceutical Sciences Bali,
(Pharmaceutical Jurisprudence Indonesia
Section)
1990 6 Pharmaceutical Sciences Manila,
(Pharmaceutical Jurisprudence Philippines
Section and Public Health Section)
Seminar on “Antipyretic Jork Jarkata,
1990 6 Analgesic – New Insight 1990” Indonesia
Tokyo,
1990 8 Drug GMP and Quality Control Japan
“Study Meeting on Teipe,
1991 5 Biotech Application in Pharm. Industry” Taiwan
FAO/WHO Conference on Food Standards Rome,
1991 14 Chemicals in Food and Food Trade Italy
Speaker in 14th Asian Congress of Lahore,
1991 6 Pharmaceutical Sciences Pakistan
General Information about the Organization Oslo,
1992 3 financial structure Norway
Norwegian Public Health System
“The 17th IFSCC International Congress Yokohama,
1993 4 Cosmetic Japan
Yokohama”
189
BUSINESS PLAN

(days)
1993 3 GMP on Cosmetics Singapore

“The 4th International Tokyo,
1993 3 On Cosmetic Regulation Tokyo” Japan
Ohio,
1993 8 “Skin Care Cincinnati” U.S.A.
GMP on Asia Cosmetic & Beauty Trends Jarkatar,
1993 5 1993 Indonesia
Cape Town,
1994 5 Condom ISO/157 South Africa
Kuala Lumper,
1994 3 Condom GMP and Quality Control Malaysia
Tokyo,
1994 5 GMP on Medical Device Japan
Malaysia.
1994 5 Consumer Protection Singapore
The TIM in International & Conference on Yokohama,
1994 5 AIDS/ International Conference on STD Japan
YOKOHAMA
Denmark, Sweden,
1995 18 Study Tour on Health Care System Germany,
Switzerland
Human Resources Management And Human
1995 2 Resources Development Programs Japan
1995 2 Productivity Pledge: Performance Hong Kong

Measurement in the Public Sector Service
1995 2 Quality Management and Measuring Singapore
Performance in Total Quality
Implementation
Inter-country Workshop on Condom Supply Newdelhi,
1995 5 Management and Logistics Newdelhi India
1995 4 Fifth Global Medical Device Conference Vancouver, Canada
1995 7 ISO/TC45 Rubber and Condom Medan, Indonesia

Speaker in ASEAN Congress of Kuala Lumper,
1996 5 Pharmaceutical Sciences Malaysia
1996 6 XI International Conference on AIDS Vancouver, Canada

4 LA City Tour U.S.A.
1997 5 Medical Design and Manufacturing 1997 FDA - U.S.A.

Germany
1998 7 GMP in Medical Devices and Drugs Netherland
Seoul FAPA for the Efficient Patient Cares
2003 4 through Pharmacy Practice Seoul, Korea
190
BUSINESS PLAN
13. Training and Study in Thailand

(days)
1989 8 Speaker Training Bangkok
1989 2 Public Health Consumer Protection Trang
1991 4 Reporting System on Consumer Protection Pattaya, Cholburi
1992 42 Public Health High Level Officer Course 8 Many provinces & BKK
Training Public Health Pharmacists in
1992 14 Southern Provinces Bangkok
1992 1 Seminar Public Health Pharmacists Bangkok
1992 3 Follow up Drug Side Effect Bangkok
1992 2 1992Public Health Policy and Working Plan Pattaya, Cholburi
1992 3 Consumer Protection Seminar Pattaya, Cholburi
1992 3 Work Execution for 1992 Petchburi
1992 3 Budget and Report in 1992 Petchburi
1993 Policy and Working Plan and
1992 3 Implementation Bangkok
1993 3 Consumer Protection Plan Chaingmai
1993 1 Techniques for Successful Work Pattaya, Cholburi
1993 3 Teamwork Strategy Karnchnaburi
1993 3 Health for All Seminar Rayong
1993 3 1993 Seminar on Consumer Protection Prajuabkirikhant
Operation Strategy and Sampling in
1993 3 Consumer Protection Rayong
1993 1 Public Health Consumer Protection Bangkok
1993 1 1994 Year Plan for Executive Officer Pattaya, Cholburi
1993 5 Seminar on Consumer Protection Bangkok
1993 3 Seminar on Consumer Protection Prajuabkirikhant
1993 2 Man Power Development Operation Bangkok
191
BUSINESS PLAN

(days)
1994 3 Proper Use of Medical Technology Bangkok
1994 4 Executive Officer Meeting Rayong
1994 3 Public Health Annual Seminar Khonkhaen
1994 4 1995 Year Plan Chaingmai
1994 3 1995 Executive Officer Meeting Pattaya, Cholburi
1994 3 Seminar for Public Health Pharmacist Banhkok
1995 3 Strategy for Consumer Protection Plan 8 Pattaya, Cholburi
1995 22 Meeting for Operation Planning Bangkok
Condom Production from Natural Rubber
1995 5 Technique Bhuket
1995 3 1995 Public Health Pharmacist Seminar Bangkok
1995 1 Direct Sales in Seamless Global Market Bangkok
1995 3 Technical Meeting Pattaya, Cholburi
1995 3 1995 Annual meeting Chaingrai
1996 1 Service Psychology Bangkok
Consumer Protection in Health Care Product
1996 1 Direct Sales Bangkok
1997 Year Plan for Consumer Protection
1996 4 Operation Pattaya, Cholburi
1996 3 Annual Meeting for 1997 Budget Year Pitsanuloke
1996 2 1997 Executive Officer Meeting Chaingmai
1997 1 Seminar on Consumer Protection in Health Bangkok
1997 2 HACCP in Canning Industry Bangkok
1997 1 Law Bangkok
1997 2 Physiotherapy Medical Device Bangkok
1997 1 1998 Government Policy and Operation Guide Bangkok
1998 1 Efficiency Increasing Medical Device Bangkok
Brain storming on Medical Device Law
1998 1 Reforming Bangkok
1998 1 Microsoft Window 95 Bangkok
192
BUSINESS PLAN

(days)
ISO 13485/13488 Quality System Medicaid
1999 1 Devices Particular Requirements for the Bangkok
application of ISO 9001/9002
1999 3 HACCP System on Crisis Analysis & Control Bangkok
Seminar Chief of Pharmacist on Health
1999 3 Product Consumer Protection Bangkok
1999 Meeting on Health Product Consumer
1999 3 Protection Bangkok
Seminar on Policy Frame and Management
1999 2 Guide Petchburi
1999 1 Meeting on Draft Medical Device Act Bangkok
1999 3 Project under His Majesty Step Rayong
1999 1 Seminar on Medical Device Act Draft Bangkok
Seminar for Chief Pharmacist on Health
1999 3 Product Consumer Protection Bangkok
1999 5 Intensive Monitoring ADR Bangkok
1999 1 New ISO 9000 Bangkok
1999 3 Annual Meeting Bangkok
Promotion and Development of Health
1999 2 Product in Community Bangkok
1999 3 Government Management Reform Haadyai, Songkla
Patent on Plant, Animal, Microbial and Thai
1999 1 Herbal Wisdom Bangkok
1999 1 HACCP System for Thai Food Industry Bangkok
1999 3 Work Plan for 2000 in Health Product Pattaya, Cholburi
1999 1 Drug Export Promotion Bangkok
Community Health Product Promotion &
1999 2 Development Bangkok
Petchburi/
2000 5 Administration Plan Nakonpathom
193
BUSINESS PLAN
Period
Year (days) Subject Country
Public Health for National Economic & Social
2000 1 Development Plan # 9 (2002 – 2006) Bangkok
R & D National Product for Thai Traditional
2000 3 Medicine Chaingmai
Herb: National Drug List and Implementation
2000 1 in the hospitals Bangkok
2000 1 Ecommerce and Consumer Protection Bangkok
2000 2 Health Product Import Control Bangkok
2000 1 Promotion Efficiency Bangkok
Asian Cosmetic Monitor for Cosmetic Export
2000 1 Business Bangkok
2001 Health Product Consumer Protection
2000 4 Plan Pattaya, Cholburi
Public Health Provincial Consumer Protection
2000 2 Plan Bangkok
2000 3 Pharmaceutical Clinical Research Reporting Bangkok
2000 4 Seminar for FDA Implementation Plan Pattaya, Cholburi
Seminar for Announcement of Medical Device
2000 1 Act Bangkok
2000 1 Ecommerce and Consumer Protection Bangkok
2000 2 New Strategy in Team Management Bangkok
Operation Meeting for FDA Strategy Plan and
2001 4 Implementation Pattaya, Cholburi
Meeting for FDA Strategy and Operation Plan
2001 1 in next 5 years Bangkok
2001 2 Additional Rule Law 2001 Bangkok
2001 3 Meeting for Policy Implementation Bangkok
Inspection on Good Manufacturing Practice
2001 2 (GMP) in Food Industry according to the Law Bangkok
194
BUSINESS PLAN
Period
Health Product Consumer Protection
2001 3 Conference 2001 Bangkok
Health Product Consumer Protection
2001 4 Conference 2002 Cha-am, Petchburi
Meeting Network Cooperation on Health
2001 1 Product Undesired Effect Bangkok
2001 1 Strategic Plan for Clean Organization Bangkok
Follow up Center Conference on Health
2001 2 Product Undesired Effects 2001 BKK
Seminar on Inspection and Demonstration
2001 3 Evaluation of District 7 Pattaya, Cholburi
2001 3 EU Medical Device Regulation Rayong
Implants-in-Search for “Life Long”
2001 2 Performance BKK
Medical Device for External Diagnosis Control
2001 1 Policy BKK
Management Promotion for High Executive
2002 12 Officer Group1 in 2002 fiscal year BKK
Seminar on the Cooperation of FDA and the
2002 2 Medical Science Department Karnchanaburi
2002 3 Herbal Medicine BKK
Seminar on Inspection and Demonstration
2002 3 Evaluation of District 7 Pattaya, Cholburi
Training on Monitoring Physical Therapy
2002 3 Equipment or product Huahin, Prajuabkirikhan
Training on Basic Knowledge of Utilization of
2002 3 Physical Therapy Equipment or product in the Loey
Community
Training for Physical Therapy Equipment or
2002 3 product Control Khonkhaen
195
BUSINESS PLAN
Period
2002 1 Impressive Management BKK
2002 1 Enjoy Your Work BKK
2003 2 Press Tour Lopburi
2003 3 Consciousness in Work and Service Rayong
2003 1 Walk Rally for Health Promotion Bkk
2003 3 Training FDA Staff on FDA Law Nhongkai
Follow up Undesired Effects on Health
2003 1 Product Utilization BKK
Meeting Network Cooperation on Health
2003 2 Product Undesired Effect BKK
2003 1 Drugstore and Consumer Protection BKK
2003 1 Medical Device Risk Analysis BKK
2003 1 Advertisement Know How BKK
2003 1 Affiliated Product Control BKK
2003 1 Safety in Contact Lens Utilization BKK
2003 1 GMP and Cosmetic Industry Development BKK
2003 1 Reform of HIV Kid Control Law BKK
2003 1 Food Safety BKK
2003 1 Cardiovascular Disease can be cure BKK
2003 10 1st ASEAN Pharmaceutical Harmonization BKK
2003 2 8 Months Report Meeting Petchaburi
2003 4 Public Health Annual Conference Pattaya, Cholburi
Policy and Attitude of Thailand in Health Care
2003 1 Business BKK
2003 3 Seminar on Medical Device Description Bhuket
196
BUSINESS PLAN
11.3 Manning And Salary
The Royal Spa Co., Ltd. New Payroll Head-count Amount

Board of Consultant Rate – USD USD
1 Chairman 1,300 1 1,300
2 Architecture 1,000 1 1,000
3 Marketing 1,000 1 1,000
4 Medical Spa Specialist 1,000 1 1,000
5 Recreation & Tourism 1,000 1 1,000
6 Food & Beverage 1,000 1 1,000
7 Hotel & Resort 1,000 1 1,000
8 Nutrition Specialist 1,000 1 1,000
9 Pharmaceutical Specialist 1,000 1 1,000
TOTAL 9 9,300
Natural Products New Payroll Head-count Amount

Factory Rate – USD USD
1 Factory Manager 1,320 1 1,320

2 Production Manager 1,000 1 1,000
3 Manager Assistant 800 1 800
4 Production House 600 4 2,400
5 Laboratory Manager 1,000 1 1,000
6 Chemists 800 2 1,600
7 Sales & MKT Manager 1,000 1 1,000
8 Sales Executives 800 2 1,600
7 Financial Controller 1,000 1 1,000
8 Finance Officer 300 2 600
8 Factory Attendants 210 3 630
9 Engineering 600 1 600
10 Technician 350 2 700
TOTAL 22 14,250
197
BUSINESS PLAN
PN HOTEL & RESORT New Payroll Head-count Amount

BKK & UTHAITHANI Rate – USD USD
1 General Manager 2,500 1 2,500

2 Executive Assistant Mgr. 1,320 2 2,640
3 Front Office Manager 650 1 650
4 Guest Relation Officer 230 2 460
5 Chief of Engineering 1,000 1 1,000
6 Engineers 275 2 550
7 Exec. Housekeeper 800 1 800
8 Floor Attendants 170 10 1,700
9 Director of Sales MKT 1,320 1 1,320
10 Sales Manager 650 1 650
11 Sales Executives 275 2 550
12 Sales Coordinator 200 1 200
13 Chief of F & B 1,320 1 1,320
14 Restaurant Manager 700 1 700
15 Executive Chef 800 1 800
16 Cook 230 4 920
17 Waiter 200 6 1,200
18 Chief Personnel 1,000 1 1,000
19 Personnel Officers 300 2 600
20 Operation Manager 500 1 500
21 Operation Team 250 4 1,000
22 Security Manager 500 1 500
23 Security Officers 180 20 3,600
24 Financial Controller 1,320 1 1,320
25 Chief Accountant 700 1 700
26 Credit Manager 700 1 700
27 Financial Officers 215 2 430
28 Librarian & IT Hub 500 1 500
29 Librarian Assistants 230 4 920
30 Gardening Team 3,000 1 3,000
TOTAL 78 32,730
198
BUSINESS PLAN
The Royal Spa New Payroll Head-count Amount

@ BANGKOK Rate – USD USD

Hair Technician 530 2 1,060
Spa Attendants 160 6 960
TOTAL 31 9,015
Pang NARES SPA New Payroll Head-count Amount

@ PN Resort, UTHAITHANI Rate – USD USD

Hair Technician 395 1 395
Spa Attendants 160 4 640
TOTAL 22 6,685
HOME HEALTH CARE New Payroll Head-count Amount

COLLEGE & Campus Rate – USD USD
1 College Manager 1,320 1 1,320

2 Principal 1,320 1 1,320
3 Class-Instructor 800 3 2,400
4 Physical Education
Master (part-time) 200 1 200
5 Janitor 170 2 340
TOTAL 8 5,580
TOTAL Salary 170 78,860
199
BUSINESS PLAN
12. FINANCIAL ANALYSIS
12.1 General Assumptions
General Assumptions
Short Term Interest Rate 8.00%

Long Term Interest Rate 4.00%
Payment days 30
Collection days 45
Inventory Turnover 4
Tax Rate Percent 30.00%
Expenses in cash 10.00%
Sales on credit 70.00%
Personnel Burden 10.00%
Income & Expenses Annually Increase 5%
Loan Term (Year) 10
12.2 Pro-forma Sale Value
Description Room TOTAL Monthly % of Total

Rate Income Sales
/ day / Day Income Year 1
Sales
Spa Services
1 @ Pang NARES 48,742
@ Bangkok 81,810
2 Special Treatment
30 % of #1 39,166
3 BKK 14 Units
Service Apartment 75 1,050 31,500
4 Villa B
28 Units 200 5,600 168,000
5 Villa A
20 Units 250 5,000 150,000
6 Villa C
14 Units 300 4,200 126,000
200
BUSINESS PLAN
7 Pool Villa
3 Units 500 1,500 45,000
8 Garden Thai
Houses 20 Units 500 10,000 300,000
9 Pool Thai House
Villa 10 Units 800 8,000 240,000
Sub Spa Services & 1,230,218 87.10% 14,786,977

Total
Accommodations
1 Hair Salon Services 123,022 8.71% 1,478,698
2 Retail Revenue 61,612 4.19% 739,349
TOTAL REVENUE 1,414,852 17,005,024
1 11 Market Space
Rental - 1,760 21,120
@160/month
2 Herbal Natural
Products,
- in the Kingdom
Consumption
- Export
- - 15,000 180,000
- - 10,000 120,000
3 Finished Natural
Food ~20 % of 2 - - 2,500 30,000
4 HHC Membership a- 20,000 240,000
$1000
-Lifetime Member b- 30,000 360,000
$1500
c- 40,000 480,000
$2000
Annual Member $500 20,000 240,000
5 -HHC College Fee
$450/semester/one 18,000 216,000
- 120 Student
Accommodation
@$160 19,200 230,400
Total FIX High Value
Added Products 176,460 100 2,117,520
REVENUE & Services
TOTAL
CASH IN-FLOW 19,122,544
201
BUSINESS PLAN
12.3 Sales Forecast
Pro-forma Revenue
Year 1 2 3 4 5 6 7 8
Revenue 5,736,763 12,429,654 19,074,738 20,028,475 21,029,898 22,081,393 23,185,463 24,344,736
Cost of Sales 1,721,739 3,730,435 5,724,783 6,011,022 6,311,573 6,627,151 6,958,509 7,306,434
Gross Profit 4,015,024 8,699,219 13,349,955 14,017,453 14,718,325 15,454,242 16,226,954 17,038,302
Gross Profit Margin 70 70 70 70 70 70 70 70
Revenue 5,736,763 12,429,654 19,074,738 20,028,475 21,029,898 22,081,393 23,185,463 24,344,736

Operating Expenses 1,975,947 4,645,552 6,624,674 6,955,907 7,303,703 7,668,888 8,052,332 8,454,949
Operating Profit 3,760,816 7,784,102 12,450,064 13,072,567 13,726,196 14,412,505 15,133,131 15,889,787
Operating Profit Margin 66 63 65 65 65 65 65 65
Revenue 5,736,763 12,429,654 19,074,738 20,028,475 21,029,898 22,081,393 23,185,463 24,344,736

Expenses 5,137,686 9,815,986 13,649,456 14,106,929 14,595,275 15,116,039 15,670,841 16,241,383
Pre-Taxed Profit 599,077 2,613,667 5,425,282 5,921,546 6,434,623 6,965,354 7,514,622 8,103,353
Pre-Taxed Profit Margin 10 21 28 30 31 32 32 33
Revenue 5,736,763 12,429,654 19,074,738 20,028,475 21,029,898 22,081,393 23,185,463 24,344,736

Expenditure+Int +Tax 5,317,409 11,504,836 16,181,791 16,788,143 17,430,412 18,110,395 18,829,978 19,577,139
Net Profit 419,354 924,817 2,892,947 3,240,332 3,599,486 3,970,998 4,355,485 4,767,597
Net Profit Margin 7 7 15 16 17 18 19 20
Pro-forma Revenue
Year 9 10 11 12 13 14 15 Total
Revenue 25,561,973 26,840,071 28,182,075 29,591,179 31,070,738 32,624,275 34,255,488 356,036,917
Cost of Sales 7,671,756 8,055,344 8,458,111 8,881,017 9,325,068 9,791,321 10,280,887 106,855,149
Gross Profit 17,890,217 18,784,727 19,723,964 20,710,162 21,745,670 22,832,954 23,974,601 249,181,768
Gross Profit Margin 70 70 70 70 70 70 70 70
Revenue 25,561,973 26,840,071 28,182,075 29,591,179 31,070,738 32,624,275 34,255,488 356,036,917

Operating Expenses 8,877,696 9,321,581 9,787,660 10,277,043 10,790,895 11,330,440 11,896,962 123,964,227
Operating Profit 16,684,277 17,518,490 18,394,415 19,314,136 20,279,843 21,293,835 22,358,526 232,072,691
Operating Profit Margin 65 65 65 65 65 65 65 65
Revenue 25,561,973 26,840,071 28,182,075 29,591,179 31,070,738 32,624,275 34,255,488 356,036,917

Expenses 16,829,452 17,456,925 18,245,771 19,158,060 20,115,963 21,121,761 22,177,849 239,439,376
Pre-Taxed Profit 8,732,520 9,383,147 9,936,304 10,433,119 10,954,775 11,502,514 12,077,639 116,597,541
Pre-Taxed Profit Margin 34 35 35 35 35 35 35 33
Revenue 25,561,973 26,840,071 28,182,075 29,591,179 31,070,738 32,624,275 34,255,488 356,036,917

Expenditure+Int +Tax 20,353,958 21,176,619 22,131,412 23,192,745 24,307,145 25,477,265 26,705,891 287,085,139
Net Profit 5,208,014 5,663,453 6,050,663 6,398,433 6,763,592 7,147,010 7,549,598 68,951,779
Net Profit Margin 20 21 21 22 22 22 22 19
202
BUSINESS PLAN
US$
Sales Forecast
35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Revenue 5,736,7 12,429, 19,074, 20,028, 21,029, 22,081, 23,185, 24,344, 25,561, 26,840, 28,182, 29,591, 31,070, 32,624, 34,255,
Operating Expenses 1,975,9 4,645,5 6,624,6 6,955,9 7,303,7 7,668,8 8,052,3 8,454,9 8,877,6 9,321,5 9,787,6 10,277, 10,790, 11,330, 11,896,
Operating Profit 3,760,8 7,784,1 12,450, 13,072, 13,726, 14,412, 15,133, 15,889, 16,684, 17,518, 18,394, 19,314, 20,279, 21,293, 22,358,
Year
203
BUSINESS PLAN
12.4 Break-Even Analysis
With fixed costs of $817,999 per month (sales cost + operating expenses + interest). We will
need customer 130 persons per day (3,885 persons per month) to spend at least $210.53
/day /person (for the rental cost and other facilities), to cover our monthly expenditure cost.
Expenses Break Even
Expenses Break- Even Analysis:
Monthly Person Break-even 3,885

Daily Person Break-even 130
Monthly Sales Break-even $ 817,999
Assumptions:
Average Person Sale $ 210.53
204
BUSINESS PLAN
Pay Back Break-Even Analysis
Paid Back Break Even

US$
80,000,000
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Capital 40,475, 40,475, 40,475, 40,475, 40,475, 40,475, 40,475, 40,475, 40,475, 40,475, 40,475, 40,475, 40,475, 40,475, 40,475,
Sales Value 5,736,7 12,429, 19,074, 20,028, 21,029, 22,081, 23,185, 24,344, 25,561, 26,840, 28,182, 29,591, 31,070, 32,624, 34,255,
Expenditures 5,317,4 11,504, 16,181, 16,788, 17,430, 18,110, 18,829, 19,577, 20,353, 21,176, 22,131, 23,192, 24,307, 25,477, 26,705,
Net Incomes 419,354 924,817 2,892,9 3,240,3 3,599,4 3,970,9 4,355,4 4,767,5 5,208,0 5,663,4 6,050,6 6,398,4 6,763,5 7,147,0 7,549,5
Outstanding Loan 36,000, 32,500, 28,500, 24,500, 20,500, 16,500, 12,000, 7,000,0 2,000,0 0 0 0 0 0 0
Cash Balance 2,558,3 1,275,6 1,461,1 1,993,9 2,885,9 4,149,4 5,297,4 6,357,5 7,858,0 12,813, 20,157, 27,848, 35,904, 44,343, 53,185,
Equity 1,094,3 2,019,1 4,912,1 8,152,4 11,751, 15,722, 20,078, 24,846, 30,054, 35,717, 41,768, 48,166, 54,930, 62,077, 69,626,
Year
Pay Back Break- Even
With the debt from loan $36,000,000, PANG NARES will pay the interest and principal annually
from 1nd year, and will have principal remain of $7,000,000 at the end of 8th year.
As the chart above, shown that at the end of 8th year PANG NARES have cash on hand
$ 6,357,500 with the outstanding debt of $7,000,000
The outstanding debt can pay-out at the end of 8 year and 1 month ((See the graph line will cross
at that period point).
205
BUSINESS PLAN
12.5 Pro-forma Profit & Loss
The projected profit and loss for PANG NARES is shown on the following table.
This aggressive projection will help our efforts to keep total cost of sales low while increasing
gross margin. We will also have very low marketing costs, due to the public exposure to the
units, and good word of mouth around the industrial community area.
Revenue Structure
Main revenues are from:
10.1.1 Room Rental

10.1.2 Spa services
10.1.3 Natural Herbal Products
10.1.4 Health Care Member Fee
10.1.5 Health Care Accommodation
10.1.6 Health Care College Fee
10.1.7 Health care Student Fee
10.1.8 Health Care Student Accommodation
10.1.9 Tourism
10.1.10 Franchise
10.1.11 Etc.
Expenditure Structure
Main expenses are for:
10.2.1 Project Renovation

10.2.2 General & Administration
10.2.3 Advertising and Public Relation
10.2.4 Salary & Wages & Payroll related
10.2.5 Staff Commission
10.2.6 Other Incentives
10.2.7 Utility Expenses
10.2.8 Interest
10.2.9 Human Resource Development
10.2.10 Etc.
206
BUSINESS PLAN
Pro-forma Profit & Loss

US$
35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Revenue 5,736,7 12,429, 19,074, 20,028, 21,029, 22,081, 23,185, 24,344, 25,561, 26,840, 28,182, 29,591, 31,070, 32,624, 34,255,
Expenditure+Int +Tax 5,317,4 11,504, 16,181, 16,788, 17,430, 18,110, 18,829, 19,577, 20,353, 21,176, 22,131, 23,192, 24,307, 25,477, 26,705,
Net Profit 419,35 924,81 2,892,9 3,240,3 3,599,4 3,970,9 4,355,4 4,767,5 5,208,0 5,663,4 6,050,6 6,398,4 6,763,5 7,147,0 7,549,5
Year
207
BUSINESS PLAN
Pang Nares Project

YEAR 1 2 3 4 5
Investment
Asset Cost Owner 4,475,000
New Buildings Loan 13,050,000
Bangkok Building Loan 12,800,000
Infrastructure Renovation, Landscaping Loan 4,000,000
Working Capital Loan 6,150,000
TOTAL INVESTMENT 40,475,000
REVENUE 100% 30% 65% 95% 95% 95%

Spa Services & Accommodation 14,786,977 4,436,093 9,611,535 14,750,010 15,487,510 16,261,886
Hair Salon Services 1,478,698 443,609 961,154 1,475,001 1,548,751 1,626,189
Retail Revenue 739,349 221,805 480,577 737,501 774,376 813,094
Natural Products Sales & Fixed Revenue 2,117,520 635,256 1,376,388 2,112,226 2,217,838 2,328,729
TOTAL REVENUE 19,122,544 5,736,763 12,429,654 19,074,738 20,028,475 21,029,898
- - -
EXPENDITURE
Cost of sales
Spa Services 18% of Sales 798,497 1,730,076 2,655,002 2,787,752 2,927,139
Hair Salon Services 18% of Sales 79,850 173,008 265,500 278,775 292,714
Retail Sales 50% of Retail Sales 110,902 240,288 368,750 387,188 406,547
Natural Products 25% 0f Sales 158,814 344,097 528,057 554,459 582,182
Staff Commission 5% of Sales 286,838 621,483 953,737 1,001,424 1,051,495
Other Incentives 5% of Sales 286,838 621,483 953,737 1,001,424 1,051,495
TOTAL COST Of SALES 1,721,739 3,730,435 5,724,783 6,011,022 6,311,573
Corporate & Overhead Expenses
Salary & Wages 283,896 946,320 993,636 1,043,318 1,095,484
Personnel Burden 28,390 94,632 99,364 104,332 109,548
Gen & Admin Expenses 8% of Sales 458,941 994,372 1,525,979 1,602,278 1,682,392
Utilities Expenses 3% of Sales 172,103 372,890 572,242 600,854 630,897
Laundry Expenses 3% of Sales 172,103 372,890 572,242 600,854 630,897
Advertising & Promotion 10% of Sales 573,676 1,242,965 1,907,474 2,002,847 2,102,990
Repair & Maintenance Cost 5% 286,838 621,483 953,737 1,001,424 1,051,495
TOTAL CORPORATE & OVERHEAD EXPENSES 1,975,947 4,645,552 6,624,674 6,955,907 7,303,703
Investment Expenses
Interest 4% 1,440,000 1,440,000 1,300,000 1,140,000 980,000
TOTAL EXPENDITURE 5,137,686 9,815,986 13,649,456 14,106,929 14,595,275
CORPORATE PROFIT BEFORE DEPRE & TAX 599,077 2,613,667 5,425,282 5,921,546 6,434,623
Depreciation 5% 1,292,500 1,292,500 1,292,500 1,292,500
CORPORATE PROFIT BEFORE TAX 599,077 1,321,167 4,132,782 4,629,046 5,142,123
Corporate Tax 30% 179,723 396,350 1,239,834 1,388,714 1,542,637
NET PROFIT 419,354 924,817 2,892,947 3,240,332 3,599,486

Add back depreciation 1,292,500 1,292,500 1,292,500 1,292,500
NET CASH CURRENT 419,354 2,217,317 4,185,447 4,532,832 4,891,986
ROI 7 7 15 16 17
208
BUSINESS PLAN
Pang Nares Project

YEAR 1 6 7 8 9 10
Investment
Asset Cost Owner 4,475,000
New Buildings Loan 13,050,000
Bangkok Building Loan 12,800,000
Infrastructure Renovation, Landscaping Loan 4,000,000
Working Capital Loan 6,150,000
TOTAL INVESTMENT 40,475,000
REVENUE 100% 30% 95% 95% 95% 95% 95%

Spa Services & Accommodation 14,786,977 4,436,093 17,074,980 17,928,729 18,825,165 19,766,424 20,754,745
Hair Salon Services 1,478,698 443,609 1,707,498 1,792,873 1,882,517 1,976,643 2,075,475
Retail Revenue 739,349 221,805 853,749 896,437 941,258 988,321 1,037,737
Natural Products Sales & Fixed Revenue 2,117,520 635,256 2,445,166 2,567,424 2,695,795 2,830,585 2,972,114
TOTAL REVENUE 19,122,544 5,736,763 22,081,393 23,185,463 24,344,736 25,561,973 26,840,071
EXPENDITURE
Cost of sales
Spa Services 18% of Sales 798,497 3,073,496 3,227,171 3,388,530 3,557,956 3,735,854
Hair Salon Services 18% of Sales 79,850 307,350 322,717 338,853 355,796 373,585
Retail Sales 50% of Retail Sales 110,902 426,875 448,218 470,629 494,161 518,869
Natural Products 25% 0f Sales 158,814 611,291 641,856 673,949 707,646 743,029
Staff Commission 5% of Sales 286,838 1,104,070 1,159,273 1,217,237 1,278,099 1,342,004
Other Incentives 5% of Sales 286,838 1,104,070 1,159,273 1,217,237 1,278,099 1,342,004
TOTAL COST Of SALES 1,721,739 6,627,151 6,958,509 7,306,434 7,671,756 8,055,344
Salary & Wages 283,896 1,150,258 1,207,771 1,268,159 1,331,567 1,398,146
Personnel Burden 28,390 115,026 120,777 126,816 133,157 139,815
Gen & Admin Expenses 8% of Sales 458,941 1,766,511 1,854,837 1,947,579 2,044,958 2,147,206
Utilities Expenses 3% of Sales 172,103 662,442 695,564 730,342 766,859 805,202
Laundry Expenses 3% of Sales 172,103 662,442 695,564 730,342 766,859 805,202
Advertising & Promotion 10% of Sales 573,676 2,208,139 2,318,546 2,434,474 2,556,197 2,684,007
Repair & Maintenance Cost 5% 286,838 1,104,070 1,159,273 1,217,237 1,278,099 1,342,004
TOTAL CORPORATE & OVERHEAD EXPENSES 1,975,947 7,668,888 8,052,332 8,454,949 8,877,696 9,321,581
Investment Expenses
Interest 4% 1,440,000 820,000 660,000 480,000 280,000 80,000
TOTAL EXPENDITURE 5,137,686 15,116,039 15,670,841 16,241,383 16,829,452 17,456,925
CORPORATE PROFIT BEFORE DEPRE & TAX 599,077 6,965,354 7,514,622 8,103,353 8,732,520 9,383,147
Depreciation 5% 1,292,500 1,292,500 1,292,500 1,292,500 1,292,500
CORPORATE PROFIT BEFORE TAX 599,077 5,672,854 6,222,122 6,810,853 7,440,020 8,090,647
Corporate Tax 30% 179,723 1,701,856 1,866,637 2,043,256 2,232,006 2,427,194
NET PROFIT 419,354 3,970,998 4,355,485 4,767,597 5,208,014 5,663,453

Add back depreciation 1,292,500 1,292,500 1,292,500 1,292,500 1,292,500
NET CASH CURRENT 419,354 5,263,498 5,647,985 6,060,097 6,500,514 6,955,953
ROI 7 18 19 20 20 21
209
BUSINESS PLAN
Pang Nares Project

YEAR 11 12 13 14 15 Total
Investment
Asset Cost Owner
New Buildings Loan
Bangkok Building Loan
Infrastructure Renovation, Landscaping Loan
Working Capital Loan
TOTAL INVESTMENT
REVENUE 100% 95% 95% 95% 95% 95%

Spa Services & Accommodation 14,786,977 21,792,482 22,882,106 24,026,211 25,227,522 26,488,898 275,314,294
Hair Salon Services 1,478,698 2,179,249 2,288,211 2,402,622 2,522,753 2,648,890 27,531,435
Retail Revenue 739,349 1,089,624 1,144,106 1,201,311 1,261,376 1,324,445 13,765,718
Natural Products Sales & Fixed Revenue 2,117,520 3,120,720 3,276,756 3,440,594 3,612,624 3,793,255 39,425,470
TOTAL REVENUE 19,122,544 28,182,075 29,591,179 31,070,738 32,624,275 34,255,488 356,036,917
EXPENDITURE
Cost of sales
Spa Services 18% of Sales 3,922,647 4,118,779 4,324,718 4,540,954 4,768,002 49,556,573
Hair Salon Services 18% of Sales 392,265 411,878 432,472 454,095 476,800 4,955,658
Retail Sales 50% of Retail Sales 544,812 572,053 600,655 630,688 662,223 6,882,859
Natural Products 25% 0f Sales 780,180 819,189 860,148 903,156 948,314 9,856,368
Staff Commission 5% of Sales 1,409,104 1,479,559 1,553,537 1,631,214 1,712,774 17,801,846
Other Incentives 5% of Sales 1,409,104 1,479,559 1,553,537 1,631,214 1,712,774 17,801,846
TOTAL COST Of SALES 8,458,111 8,881,017 9,325,068 9,791,321 10,280,887 106,855,149
Salary & Wages 1,468,053 1,541,456 1,618,528 1,699,455 1,784,427 18,830,473
Personnel Burden 146,805 154,146 161,853 169,945 178,443 1,883,047
Gen & Admin Expenses 8% of Sales 2,254,566 2,367,294 2,485,659 2,609,942 2,740,439 28,482,953
Utilities Expenses 3% of Sales 845,462 887,735 932,122 978,728 1,027,665 10,681,108
Laundry Expenses 3% of Sales 845,462 887,735 932,122 978,728 1,027,665 10,681,108
Advertising & Promotion 10% of Sales 2,818,207 2,959,118 3,107,074 3,262,427 3,425,549 35,603,692
Repair & Maintenance Cost 5% 1,409,104 1,479,559 1,553,537 1,631,214 1,712,774 17,801,846
TOTAL CORPORATE & OVERHEAD EXPENSES 9,787,660 10,277,043 10,790,895 11,330,440 11,896,962 123,964,227
Investment Expenses -
Interest 4% 0 0 0 0 0 8,620,000
-
TOTAL EXPENDITURE 18,245,771 19,158,060 20,115,963 21,121,761 22,177,849 239,439,376
-
CORPORATE PROFIT BEFORE DEPRE & TAX 9,936,304 10,433,119 10,954,775 11,502,514 12,077,639 116,597,541
Depreciation 5% 1,292,500 1,292,500 1,292,500 1,292,500 1,292,500 18,095,000
CORPORATE PROFIT BEFORE TAX 8,643,804 9,140,619 9,662,275 10,210,014 10,785,139 98,502,541
Corporate Tax 30% 2,593,141 2,742,186 2,898,682 3,063,004 3,235,542 29,550,762
-
NET PROFIT 6,050,663 6,398,433 6,763,592 7,147,010 7,549,598 68,951,779
Add back depreciation 1,292,500 1,292,500 1,292,500 1,292,500 1,292,500 18,095,000
NET CASH CURRENT 7,343,163 7,690,933 8,056,092 8,439,510 8,842,098 87,046,779
ROI 21 22 22 22 22
210
BUSINESS PLAN
12.6 Pro-forma Cash Flow
Pro-forma Cash Flow

US$
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
-10,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Net Cash Flow 2,558,3 -1,282, 185,447 532,832 891,986 1,263,4 1,147,9 1,060,0 1,500,5 4,955,9 7,343,1 7,690,9 8,056,0 8,439,5 8,842,0
Cash Balance 2,558,3 1,275,6 1,461,1 1,993,9 2,885,9 4,149,4 5,297,4 6,357,5 7,858,0 12,813, 20,157, 27,848, 35,904, 44,343, 53,185,
Year
211
BUSINESS PLAN
Pang Nares Project

Pro-forma Cash Flow
Year 1 2 3 4 5 6 7 8
Starting Balance 2,558,354 1,275,671 1,461,118 1,993,950 2,885,936 4,149,434 5,297,419
Cash Flow In
Invested Capital
Loan 36,000,000
Net Profit 419,354 924,817 2,892,947 3,240,332 3,599,486 3,970,998 4,355,485 4,767,597
Plus
Depreciation 1,292,500 1,292,500 1,292,500 1,292,500 1,292,500 1,292,500 1,292,500
Total Cash Flow In 36,419,354 2,217,317 4,185,447 4,532,832 4,891,986 5,263,498 5,647,985 6,060,097
Cash Flow Out
Inventory 211,000
Long Terms Asset 29,850,000
Loan Repayment 0 3,500,000 4,000,000 4,000,000 4,000,000 4,000,000 4,500,000 5,000,000
Refinance 2,000,000
Consultant Fee 1,800,000
Total Cash Flow Out 33,861,000 3,500,000 4,000,000 4,000,000 4,000,000 4,000,000 4,500,000 5,000,000
Net Cash Flow 2,558,354 -1,282,683 185,447 532,832 891,986 1,263,498 1,147,985 1,060,097
Cash Balance 2,558,354 1,275,671 1,461,118 1,993,950 2,885,936 4,149,434 5,297,419 6,357,516
Pang Nares Project

Pro-forma Cash Flow
Year 9 10 11 12 13 14 15
Starting Balance 6,357,516 7,858,031 12,813,983 20,157,146 27,848,079 35,904,172 44,343,681
Cash Flow In
Invested Capital
Loan
Net Profit 5,208,014 5,663,453 6,050,663 6,398,433 6,763,592 7,147,010 7,549,598
Plus
Depreciation 1,292,500 1,292,500 1,292,500 1,292,500 1,292,500 1,292,500 1,292,500
Total Cash Flow In 6,500,514 6,955,953 7,343,163 7,690,933 8,056,092 8,439,510 8,842,098
Cash Flow Out
Inventory
Long Terms Asset
Loan Repayment 5,000,000 2,000,000 0 0 0 0 0
Refinance
Consultant Fee
Total Cash Flow Out 5,000,000 2,000,000 0 0 0 0 0
Net Cash Flow 1,500,514 4,955,953 7,343,163 7,690,933 8,056,092 8,439,510 8,842,098
Cash Balance 7,858,031 12,813,983 20,157,146 27,848,079 35,904,172 44,343,681 53,185,779
212
BUSINESS PLAN
12.7 Pro-forma Balance Sheet
The highlights of the balance sheets are a cash position of $ 53,185,779 and a net worth of
$69,626,799 at the end of 15th year with debt free.
Pang Nares Project

Pro-forma Balance Sheet
Year Start B/L 1 2 3 4 5 6 7 8
ASSETS
Short Term Assets
Cash and Bank Deposit 5,939,000 2,558,354 1,275,671 1,461,118 1,993,950 2,885,936 4,149,434 5,297,419 6,357,516
Inventory 211,000 211,000 211,000 211,000 211,000 211,000 211,000 211,000 211,000
Total Short Term Assets 6,150,000 2,769,354 1,486,671 1,672,118 2,204,950 3,096,936 4,360,434 5,508,419 6,568,516
Long Term Assets
Land & Infrastructor 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000
Building & Infrastructure 26,671,216 26,671,216 26,671,216 26,671,216 26,671,216 26,671,216 26,671,216 26,671,216 26,671,216
Tools, Equipmens and Furniture 3,178,784 3,178,784 3,178,784 3,178,784 3,178,784 3,178,784 3,178,784 3,178,784 3,178,784
Sub-Total Long Term Assets 34,325,000 34,325,000 34,325,000 34,325,000 34,325,000 34,325,000 34,325,000 34,325,000 34,325,000
Accummulated Depreciation 1,292,500 2,585,000 3,877,500 5,170,000 6,462,500 7,755,000 9,047,500
Total Long term Assets 34,325,000 34,325,000 33,032,500 31,740,000 30,447,500 29,155,000 27,862,500 26,570,000 25,277,500
Total Assets 40,475,000 37,094,354 34,519,171 33,412,118 32,652,450 32,251,936 32,222,934 32,078,419 31,846,016
DEBT & EQUITY
Short Term Liabilities
Accounts Payable-Refinance for Assets 2,000,000
Sub-Total Short Term Liabilities 2,000,000
Long Term Liabilities
Sub-Total Long Term Debt 36,000,000 36,000,000 32,500,000 28,500,000 24,500,000 20,500,000 16,500,000 12,000,000 7,000,000
Total Debt 38,000,000 36,000,000 32,500,000 28,500,000 24,500,000 20,500,000 16,500,000 12,000,000 7,000,000
Equity
Invested Capital 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000
SubTotal Equity 2,475,000 1,094,354 2,019,171 4,912,118 8,152,450 11,751,936 15,722,934 20,078,419 24,846,016
Total Debt & Equity 40,475,000 37,094,354 34,519,171 33,412,118 32,652,450 32,251,936 32,222,934 32,078,419 31,846,016
Net Worth 2,475,000 1,094,354 2,019,171 4,912,118 8,152,450 11,751,936 15,722,934 20,078,419 24,846,016
213
BUSINESS PLAN
Pang Nares Project

Pro-forma Balance Sheet
Year 9 10 11 12 13 14 15
ASSETS
Short Term Assets
Cash and Bank Deposit 7,858,031 12,813,983 20,157,146 27,848,079 35,904,172 44,343,681 53,185,779
Inventory 211,000 211,000 211,000 211,000 211,000 211,000 211,000
Total Short Term Assets 8,069,031 13,024,983 20,368,146 28,059,079 36,115,172 44,554,681 53,396,779
Long Term Assets
Land & Infrastructor 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000
Building & Infrastructure 26,671,216 26,671,216 26,671,216 26,671,216 26,671,216 26,671,216 26,671,216
Tools, Equipmens and Furniture 3,178,784 3,178,784 3,178,784 3,178,784 3,178,784 3,178,784 3,178,784
Sub-Total Long Term Assets 34,325,000 34,325,000 34,325,000 34,325,000 34,325,000 34,325,000 34,325,000
Accummulated Depreciation 10,340,000 11,632,500 12,925,000 14,217,500 15,510,000 16,802,500 18,095,000
Total Long term Assets 23,985,000 22,692,500 21,400,000 20,107,500 18,815,000 17,522,500 16,230,000
Total Assets 32,054,031 35,717,483 41,768,146 48,166,579 54,930,172 62,077,181 69,626,779
DEBT & EQUITY
Short Term Liabilities
Accounts Payable-Refinance for Assets
Sub-Total Short Term Liabilities
Long Term Liabilities
Sub-Total Long Term Debt 2,000,000 0 0 0 0 0 0
Total Debt 2,000,000 0 0 0 0 0 0
Equity
Invested Capital 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000 4,475,000
SubTotal Equity 30,054,031 35,717,483 41,768,146 48,166,579 54,930,172 62,077,181 69,626,779
Total Debt & Equity 32,054,031 35,717,483 41,768,146 48,166,579 54,930,172 62,077,181 69,626,779
Net Worth 30,054,031 35,717,483 41,768,146 48,166,579 54,930,172 62,077,181 69,626,779
214
BUSINESS PLAN
12.8 Business Ratios Analysis
The sale cost (directed cost) is approximately 30.01% of the Sale Value while the Operating
Expenses (indirect cost) are 34.40% is sound good.
Gross margins of 69% up are excellent, Operating Profit Margin 65% up and Net Profit Margin
20% up are pretty good.
Pang Nares Project

Ratios Analysis
Year 1 2 3 4 5 6 7 8
Prifitibility Ratios
Gross Margin 69.99 69.99 69.99 69.99 69.99 69.99 69.99 69.99
Operating Profit Margin 65.56 62.63 65.27 65.27 65.27 65.27 65.27 65.27
Net Profit Margin 7.31 7.44 15.17 16.18 17.12 17.98 18.79 19.58
Return On Assets ( ROA) 1.13 2.68 8.66 9.92 11.16 12.32 13.58 14.97
Return On Equity (ROE) 38.32 45.80 58.89 39.75 30.63 25.26 21.69 19.19
Return On Investment (ROI) 7.31 7.44 15.17 16.18 17.12 17.98 18.79 19.58
Expenses Ratios
Direct Cost to Total Revenue Ratio 30.01 30.01 30.01 30.01 30.01 30.01 30.01 30.01
Indirect Cost to Total Revenue Ratio 34.44 37.37 34.73 34.73 34.73 34.73 34.73 34.73
Fixed Cost to Total Revenue Ratio 25.10 11.59 6.82 5.69 4.66 3.71 2.85 1.97
Debt Ratios
Debt to Equity Ratio 32.90 16.10 5.80 3.01 1.74 1.05 0.60 0.28
Debt Ratio 0.97 0.94 0.85 0.75 0.64 0.51 0.37 0.22
Liquidity Ratios
Interest Coverage Ratio 5.41 9.58 11.47 14.01 17.58 22.93 33.10
Investment Ratos
Internal Rate of Return (IRR) -0.13 -0.06 0.00 0.04
Net Present Value (NPV) - 5% Discounted Rate 2,856,118 7,383,821 11,966,907 16,592,017 21,246,959 25,920,629 30,616,990
Pay Back Period
Pang NARES Project

Ratios Analysis
Year 9 10 11 12 13 14 15
Prifitibility Ratios
Gross Margin 69.99 69.99 69.99 69.99 69.99 69.99 69.99
Operating Profit Margin 65.27 65.27 65.27 65.27 65.27 65.27 65.27
Net Profit Margin 20.37 21.10 21.47 21.62 21.77 21.91 22.04
Return On Assets ( ROA) 16.25 15.86 14.49 13.28 12.31 11.51 10.84
Return On Equity (ROE) 17.33 15.86 14.49 13.28 12.31 11.51 10.84
Return On Investment (ROI) 20.37 21.10 21.47 21.62 21.77 21.91 22.04
Expenses Ratios
Direct Cost to Total Revenue Ratio 30.01 30.01 30.01 30.01 30.01 30.01 30.01
Indirect Cost to Total Revenue Ratio 34.73 34.73 34.73 34.73 34.73 34.73 34.73
Fixed Cost to Total Revenue Ratio 1.10 0.30 0.00 0.00 0.00 0.00 0.00
Debt Ratios
Debt to Equity Ratio 0.07 0.00 0.00 0.00 0.00 0.00 0.00
Debt Ratio 0.06 0.00 0.00 0.00 0.00 0.00 0.00
Liquidity Ratios
Interest Coverage Ratio 59.59 218.98
Investment Ratos
Internal Rate of Return (IRR) 0.07 0.07 0.11 0.12 0.13 0.14 0.15
35,338,791
Net Present Value (NPV) - 5% Discounted Rate 40,074,720 44,739,571 49,284,679 53,715,224 58,036,191 62,252,381
Pay Back Period At 8 years and 1 months.
215
BUSINESS PLAN
12.9 Financial Benchmark
Financial Benchmark
US$
80,000,000
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Capital 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0 40,475,0
Sales Value 5,736,76 12,429,6 19,074,7 20,028,4 21,029,8 22,081,3 23,185,4 24,344,7 25,561,9 26,840,0 28,182,0 29,591,1 31,070,7 32,624,2 34,255,4
Expenditures 5,317,40 11,504,8 16,181,7 16,788,1 17,430,4 18,110,3 18,829,9 19,577,1 20,353,9 21,176,6 22,131,4 23,192,7 24,307,1 25,477,2 26,705,8
Net Incomes 419,354 924,817 2,892,94 3,240,33 3,599,48 3,970,99 4,355,48 4,767,59 5,208,01 5,663,45 6,050,66 6,398,43 6,763,59 7,147,01 7,549,59
Outstanding Loan 36,000,0 32,500,0 28,500,0 24,500,0 20,500,0 16,500,0 12,000,0 7,000,00 2,000,00 0 0 0 0 0 0
Cash Balance 2,558,35 1,275,67 1,461,11 1,993,95 2,885,93 4,149,43 5,297,41 6,357,51 7,858,03 12,813,9 20,157,1 27,848,0 35,904,1 44,343,6 53,185,7
Equity 1,094,35 2,019,17 4,912,11 8,152,45 11,751,9 15,722,9 20,078,4 24,846,0 30,054,0 35,717,4 41,768,1 48,166,5 54,930,1 62,077,1 69,626,7
Year
Financial Benchmark
216
BUSINESS PLAN
13. APPENDIXES
- Pang NARES Caves & Cliff

- Legal Documents
- Preliminary Concept Design
- Competitors
217

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The Royal Spa Co.

Pang NARES Health Care

Executive Summary ......................................................................................... 6

6.4 Clubhouse ..................................................................................................................103

12. FINANCIAL ANALYSIS........................................................................ 200

Site & Location

Total Investment Sum

Loan Utilization (US$)

Purchase Property & Construction 22,671,216

Why Pan Nares?

Sales Value : 356,036,917

Internal Rate of Return (IRR) : 14.54%

1. General Visnu Thani

1. Pharmacist Wasina Thani Managing Director

Pharmacist Wasina Thani – Managing Director

1.1 The Objectives of the Project:-

1. To create Home Health Care Community

2. To promote Thai Herbal Medicines

3. To be the leader in Medical Care through Holistic Approaches by Thai Traditional

7. To create Health Care Tourism

9. To unveil A constitution of living through the strong belief of Buddhism in

1.2 The Objectives of the Loan Request

2.1 Our Story

2.2 EU-Thailand Partenariat 2005

The objectives of the meeting are the four freedoms:

The benefits we got are:

Business Match Making

The Royal Spa was Business matched with:

1097 Celsus Ltd.

1050 ORIENTAL HOUSE OÜ & REVAL ESTATE OÜ

1052 ERAKLIINIK DENTES AS

1066 Liberator Holding bv

1099 Promotrade Srl

1046 Touche' Creative Business Solutions srl

1151 Griffith College

1163 SCHILTZ ARCHITECTES INGENIEURS S.A.

1073 Institute for quality in services and communication

1181 RAFI Travel Ltd

1078 Reisebuero Mondial GesmbH

1047 Massimo Cugusi Public Relations

1084 Moja kariera d.o.o.

1048 Business Firm Ltd

1049 PHIL MOINE DESIGN

1105 Ministry of Economic Affairs of the State of Brandenburg

1191 German-Thai Chamber of Commerce

High valued-added services Industry

1009 Novac Engineering Srl

1056 VÉSNÖK Ltd.

1122 PREFILTER, S.A.

2.4 The Royal Spa Board of Consultant

6. General Visnu Thani

2.5 The Royal Spa Board of Management

1. Pharmacist Wasina Thani Managing Director

3.1 Capital Utilization

3.2 Loan Utilization

Loan Diversify Amount (Million USD)

1. Refinance the assets 2,000,000 2,000,000

2. Renovation and construction in the project

3. -Infrastructure (Roads, Electricity and Lake) 03.000 M

5. Working Capitol 4,150 M 4,150,000