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    Problem Statements

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    wkurlinkus7386
    The document discusses problem statements and hypothesis statements for user experience design. It provides examples of a problem statement about an intern needing to take coffee orders and examples of the 5 W's for writing problem statements. It also discusses how to write hypothesis statements and provides an example of a hypothesis statement for an athlete needing to sign up for workout classes.

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    Problem Statements

    Uploaded by

    wkurlinkus7386
    377 views9 pages
    The document discusses problem statements and hypothesis statements for user experience design. It provides examples of a problem statement about an intern needing to take coffee orders and examples of the 5 W's for writing problem statements. It also discusses how to write hypothesis statements and provides an example of a hypothesis statement for an athlete needing to sign up for workout classes.

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    Problem Statement

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    The document discusses problem statements and hypothesis statements for user experience design. It provides examples of a problem statement about an intern needing to take coffee orders and examples of the 5 W's for writing problem statements. It also discusses how to write hypothesis statements and provides an example of a hypothesis statement for an athlete needing to sign up for workout classes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    377 views9 pages

    Problem Statements

    Uploaded by

    wkurlinkus7386
    The document discusses problem statements and hypothesis statements for user experience design. It provides examples of a problem statement about an intern needing to take coffee orders and examples of the 5 W's for writing problem statements. It also discusses how to write hypothesis statements and provides an example of a hypothesis statement for an athlete needing to sign up for workout classes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    USER PROBLEM

    & HYPOTHESIS
    STATEMENTS

    Dr. Will Kurlinkus


    PROBLEM STATEMENTS
    • Problem Statement: Clear description of the user need that needs to
    be addressed by your design.
    • Establish goals: what your user really needs
    • Understand constraints: what’s preventing users from
    accomplishing their goal?
    • Define deliverables: What can we create to resolve the constraints
    and help achieve the goal?
    • They generally contain a user name (from your persona),
    characteristic (some motivating attribute-–they are busy, they are
    cheap, the love exploring art), user need (the goal your user is trying
    to accomplish), and problem insight (these are pain points).
    SCENARIO: COFFEE
    ORDERING APP
    • Anika is an intern at a tech company. She has to
    take the coffee order every morning for 6-10
    colleagues including what drinks and food they
    want. She then has to get the coffee and deliver it
    back to them. People often don’t know what drinks
    are available, what’s on the menu, and their orders
    sometimes get mixed up. The ordering process ends
    up taking an extra long time, especially since she
    has to call them in.
    THE 5 W’S OF PROBLEM STATEMENTS
    • Who is experiencing the problem? Knowing your users and their background is key to creating successful solutions
    for them.
    • What are the pain points you’re trying to solve? Determining a user’s pain points early allows you to answer the rest
    of these questions and clarify the context of the pain points.
    • Where is the user when they’re using the product? A user’s physical context matters to your design.
    • When does the problem occur? Maybe it’s right after the end of a long and tedious process, or maybe it’s something
    that happens daily. Knowing when the problem occurs can help you better empathize with the user’s feelings.
    • Why is the problem important? Knowing how this problem affects your user’s experience and life will help to clarify
    the potential consequences.
    • How are users reaching their goals by using the product? Understanding how users reach their goals allows you to
    map the user journey that they take through your product.
    HYPOTHESIS STATEMENTS

    • Hypothesis Statement: Our best educated guess of what we think the solution to a design
    problem might be. These are often framed as if/then statements: If (action) then (outcome).
    • Sample Problem Statement: Amal is an athlete who needs to sign up for workout classes
    because the class he wants always fills up fast.
    • Sample If/Then : If Amal downloads the gym’s app, then he will be able to reserve a spot in
    his favorite class in advance.
    • Design Attribute Definition: Amal needs an app that allows him to reserve his favorite class in
    advance and notifies him of the first opportunity to sign up.
    WHAT APP
    FEATURES MIGHT
    COME FROM THIS
    HYPOTHESIS
    STATEMENT?

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