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    Jasmin Alic

    Uploaded by

    Anirudh Kadian
    Jasmin Alic summarizes the key rules for writing copy that makes customers feel loved and loyal to brands. The newsletter discusses how brands like Apple, Tesla, and Coca-Cola make people feel understood and like they belong to a community. Jasmin then outlines three rules: 1) be clear to avoid confusing readers, 2) focus on the benefits customers will get rather than product features, and 3) avoid making readers think too much by inspiring dreams instead. The goal is to use language that makes customers feel loved, trusted, and belonged so they will follow the brand closely.

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    © All Rights Reserved
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    Jasmin Alic

    Uploaded by

    Anirudh Kadian
    289 views12 pages
    Jasmin Alic summarizes the key rules for writing copy that makes customers feel loved and loyal to brands. The newsletter discusses how brands like Apple, Tesla, and Coca-Cola make people feel understood and like they belong to a community. Jasmin then outlines three rules: 1) be clear to avoid confusing readers, 2) focus on the benefits customers will get rather than product features, and 3) avoid making readers think too much by inspiring dreams instead. The goal is to use language that makes customers feel loved, trusted, and belonged so they will follow the brand closely.

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    Jasmin Alic summarizes the key rules for writing copy that makes customers feel loved and loyal to brands. The newsletter discusses how brands like Apple, Tesla, and Coca-Cola make people feel understood and like they belong to a community. Jasmin then outlines three rules: 1) be clear to avoid confusing readers, 2) focus on the benefits customers will get rather than product features, and 3) avoid making readers think too much by inspiring dreams instead. The goal is to use language that makes customers feel loved, trusted, and belonged so they will follow the brand closely.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    289 views12 pages

    Jasmin Alic

    Uploaded by

    Anirudh Kadian
    Jasmin Alic summarizes the key rules for writing copy that makes customers feel loved and loyal to brands. The newsletter discusses how brands like Apple, Tesla, and Coca-Cola make people feel understood and like they belong to a community. Jasmin then outlines three rules: 1) be clear to avoid confusing readers, 2) focus on the benefits customers will get rather than product features, and 3) avoid making readers think too much by inspiring dreams instead. The goal is to use language that makes customers feel loved, trusted, and belonged so they will follow the brand closely.

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    You are on page 1of 12

    Jasmin Alic's first

    newsletter Mail is here


    ( Breaking down the first edition of the Four-time
    world copywriting champion )
    Quick Intro: Jasmin is a
    gifted copywriting expert. I
    have a mail ID which I've
    used to subscribe to only 5
    newsletters.

    Jasmin is one of them.


    He is 'valuable'
    Love

    The letter begins by telling us


    how brands like Apple / Tesla /
    Coca-Cola make us feel loved,
    win our trust and keep us
    Hooked

    To these brand, you are not a


    buyer, but a part of the
    community
    How do these Love-Brands
    write their copy?

    They don't focus on the Needs


    But, on what you need to hear

    They make you feel heard


    They make you feel loved
    They make you feel
    understood
    Decoding secrets

    Copy Rule 1:
    Confuse them , Lose them

    Be clear, focus your time and


    effort on being clarity

    Creativity? Good
    Clarity? Best
    Decoding secrets

    Copy Rule 2:
    It's about them, not you

    Selling the feature

    Selling the outcome

    Sell the result they get


    Features + Experience =
    Decoding secrets

    Copy Rule 3:
    Don't make them think

    Don't share too much


    Don't make the reader 'Think'

    If you get them thinking, You


    get them thinking about others

    Don't make them think, make


    them Dream
    What happens when you fall in
    Love?

    You follow and comment on


    their posts, subscribe to their
    newsletter, make carousels for
    them

    Oops! That became personal, I had


    to talk about brands
    How does LOVE work here?

    What happens when you fall in


    Love?

    You:
    Trust
    Feel Understood
    Feel belonged
    Want to see them again
    That's what the Brand do!

    Make them feel Loved

    And you shall write Magic!


    Found this Valuable?
    Follow for more

    ALSO
    Knowledge increases,
    When shared with others

    REPOST

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