Furniture Store Business Plan Example
Furniture Store Business Plan Example
Furniture Store Business Plan Example
[YEAR]
Furniture Store
Transforming furniture with creativity
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
info@upmetrics.co
https://upmetrics.co
Table of Contents
Executive Summary 4
Business Overview 5
Mission 5
Objectives 5
Success Factors 5
Financial Highlights 6
3 Year profit forecast 6
Chart 6
Business Summary 8
Ownership 9
Start-up Summary 9
Startup cost 10
Chart 10
Funding Required 10
Products and Services 12
Products and services 13
Market Analysis 14
Market Segmentation 15
Home Office 15
Small Office Managers 15
Large Office Purchase Managers 16
Marketing share 16
Chart 16
Target Market Segment Strategy 17
Industry Analysis 17
Competition and Buying Patterns 17
Strategy 18
Competitive Edge 19
Marketing Strategy 20
Sales Strategy 20
Sales Forecast 20
Sales Yearly 21
Chart 21
Detailed Sales Forecast 21
1 / 36
Milestones 22
Web Plan Summary 23
Website Marketing Strategy 24
Development Requirements 24
Management Plan 25
Personnel Plan 26
Financial Plan 27
Important Assumptions 28
Brake-even Analysis 28
Projected Profit and Loss 29
Profit Yearly 30
Chart 30
Gross Margin Yearly 30
Chart 30
Projected Cash Flow 31
Projected Balance Sheet 33
Business Ratios 34
2 / 36
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Executive Summary
Business Overview
Mission
Objectives
Success Factors
Financial Highlights
Business Overview
Interio is a standard and registered furniture retail store business that will be
located in one of the busiest streets in Oklahoma City – Oklahoma. We have
been able to lease a facility that is big enough (a 15 thousand square foot
facility) to fit into the design of the kind of standard furniture retail store that we
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intend launching and the facility is located in a corner piece directly opposite
Mission
Interio is a specialty ergonomic product retailer in both the local market and in
the online space. We aim to provide quality products to satisfy our customer's
desire to work in a healthy work environment that keeps them injury and pain-
free. Keeping our customers happy and solving their problems by providing
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great products at an affordable price is our goal.
Objectives
Success Factors
Financial Highlights
Interio has a conservative financial plan with low expenses, low payroll, and a
conservative sales forecast. Interio will always maintain a positive cash
balance while slowly growing the total cash and company net worth.
10.00k
5.00k
0
Year1 Year2 Year3
Number of locations 1 1 1 1 1
Average customers/day 20 22 23 25 27
Business Summary
Ownership
Start-up Summary
Funding Required
Ownership
Interio is a private C corporation owned by Lord Gabby Marcus. They each own
50% of the company.
Start-up Summary
Interio will require total start-up expenses which include legal fees in setting up
the business, stationery, sales brochures and collateral, insurance, expensed
computer equipment, and a domain name.
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Lord Gabby Marcus will be providing the investment which help try the
will cover start-
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up expenses while also leaving a cash reserve. We have no start-up liabilities
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Amount
3.00k
2.00k
1.00k
0
Expenses Assets Investment
Expenses 1550
Assets 1800
Investment 2050
Funding Required
The detailed startup requirements and expenses are given in the table below.
Legal $1,000
Brochures $1,000
Insurance $500
Startup Assets
Long-term Assets $0
Interio sells niche ergonomic products that are hard to find at standard office
furniture or office supply stores. Our primary products include:
Chairs Workstations
Market Analysis
Market Segmentation
Target Market Segment Strategy
Industry Analysis
As computer and office jobs get more and more common, the general working
population will experience more health problems caused by improper office
working environments. It may be it's their wrists aching from typing, their back
hurting from their chair being bad, or their eyes damaged from staring at a
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computer screen. Ergonomic products focus on solvingTothese problems.
Market Segmentation
We have broken down our target market into the following categories:
This segment is the huge market of people running businesses from their
homes. We estimate there to be about 20,000,000 home office businesses in
the United States, with about a 5% growth rate. Since we can reach the whole
United States with our website, we can, potentially, reach the entire market.
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Home Office
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The small office market is also quite large, with a 5% growth rate. Most of
these businesses have office workers who would be in need of ergonomic
products.
Marketing share
Home Office 40
Potential
Growth YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Customers
Small Office
5% 2,000,000 2,100,000 2,205,000 2,315,250 2,431,013
Managers
Large Business
Purchase 2% 500,000 510,000 520,200 530,604 541,216
Managers
The following are our market segments along with our reasoning for targeting
each segment:
Home Office - This segment is very large, and because most home offices
Tothese
now involve people spending long hours on a computer, unlock people are prime
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targets for needing ergonomic equipment. Since these offices are also in their
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Industry Analysis
People shopping for ergonomic products choose their retailer based on the
following criteria:
Product selection: They want to work with a company that provides a number
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of ergonomic products to choose from, including competing help try Upmetrics!
brands.
Strategy
Competitive Edge
Marketing Strategy
Sales Strategy
Milestones
Sell niche ergonomic products that are hard to find in normal sales
channels and usually take some education to understand and use.
Educate our customers and nurture relationships with them by providing
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Competitive Edge
The primary competitive edge of Interio is our product selection and how we
educate our customers. We carry hard-to-find products that solve specific
ergonomic needs. These are products you can't find at local office furniture
stores or superstores such as Office Depot, Staples, etc. These products are
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only carried by a few ergonomic specialty retailers bothTolocally and online. In
Our marketing strategy has two categories that both hit our three target
markets:
Local Marketing Strategy - We intend to hit our three target markets locally
"the old-fashioned way." To unlock help try Upmetrics!
Sales Strategy
Local Sales - We will sell to local customers and employ a traditional local
business sales strategy. Lord Gabby Marcus will be our primary salesman, and
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he'll work in a normal fashion of calling on local businesses andhelp them
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informing
about our company and our products. Mr. Wilson will also join local business
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The Sales Forecast table outlines sales and cost projections for our four
product groups. We expect to be able to sell products in the first month due to
the relationships we already have with customers who have agreed to
purchase our products. As our name grows in the local community and as our
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website gets more links and better search placement online we feel our sales
Sales Forecast
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1.50M
1.00M
500.00k
0
Year1 Year2 Year3
Totals $1,575
The focus of our site will be a combination of a store for our products and an
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ergonomic educational resource.
Our overall online marketing strategy falls into the following strategies:
Search Engines - We will be paying for listings in the paid inclusion engines
as well as submitting to free engines like Google. Peter Wilson is an expert in
this field and he will be designing our site from the startTotounlock
havehelp built
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keywords
into the copy and give the site an overall search-engine friendly design.
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Development Requirements
The development of the Interio website will start on January 1st of 2002. The
estimated finish date of the website will be February 15, 2002. Peter Wilson will
be developing all aspects of the website.
Management Plan
Personnel Plan
Interio is owned and managed by Lord Gabby Marcus. The only other
employee is our manager of the website, Peter Wilson. We don't initially plan
on hiring any additional employees, but there is a possibility of adding a local
salesperson in the future.
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Lord Gabby Marcus - Jake has over 30 years of experience in the office
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Personnel Plan
The accompanying Personnel Table explains the salaries of the three employees of Interio. Lord
Gabby Marcus will not be taking salaries until the business has sales up and running in the middle of
the year. Peter will be paid a modest salary for his part-time work from the start and will remain
consistent at that level until 2003 when he will see a slight rise. Lord Gabby Marcus will also see a rise
in 2003 when the business has reached a high enough level of sales to make that possible.
TOTAL PEOPLE 3 3 3
Financial Plan
Important Assumptions
Brake-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios
The financial plan of Interio is very simple and conservative. We aim to keep
our expenses low while growing sales very slowly and under control. Because
we don't have any major expenditures to make, we don't need to have huge
amounts of cash on hand. We just need enough to pay our bills and our salary
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and provide additional cushion to our account.
Important Assumptions
The financial projections of the company are forecast on the basis of the following assumptions. These
assumptions are quite conservative and are expected to show deviation but to a limited level such that
the company’s major financial strategy will not be affected.
Plan Month 1 2 3
Other 0 0 0
Brake-even Analysis
Assumptions:
Other $0 $0 $0
Expenses
Leased Equipment $0 $0 $0
Other $0 $0 $0
Profit Before Interest and Taxes $105 205 $146 040 $186 875
Interest Expense $0 $0 $0
Profit
15.00k
10.00k
5.00k
0
Year1 Year2 Year3
Year1 10000
Year2 12000
Year3 14000
Gross Margin
15.00k
10.00k
5.00k
0
Year1 Year2
Year1 10000
Year2 12000
SUBTOTAL CASH FROM OPERATIONS $47 143 $53 651 $59 359
Dividends $0 $0 $0
Current Assets
Long-term Assets
Current Liabilities
Current Borrowing $0 $0 $0
Long-term Liabilities $0 $0 $0
TOTAL LIABILITIES AND CAPITAL $198 839 $232 978 $267 117
Percent of Sales
Main Ratios
Additional Ratios
Activity Ratios
Debt Ratios
Liquidity Ratios
Net Working Capital $120 943 $140 664 $160 385 N.A.
Additional Ratios
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