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    Strat Lec 3

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    CIELO VERL GASATAN
    The document summarizes a lecture on internal environmental analysis in strategic management. It covers assessing a company's resources, capabilities, and core competencies to identify strengths and weaknesses. It also discusses using SWOT analysis to synthesize internal factors like strengths and weaknesses with external opportunities and threats to inform strategic decision making. The summary highlights that internal analysis is important for understanding competitive positioning and that core competencies provide a true competitive advantage.

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    Strat Lec 3

    Uploaded by

    CIELO VERL GASATAN
    20 views3 pages
    The document summarizes a lecture on internal environmental analysis in strategic management. It covers assessing a company's resources, capabilities, and core competencies to identify strengths and weaknesses. It also discusses using SWOT analysis to synthesize internal factors like strengths and weaknesses with external opportunities and threats to inform strategic decision making. The summary highlights that internal analysis is important for understanding competitive positioning and that core competencies provide a true competitive advantage.

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    Strat-Lec-3

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    The document summarizes a lecture on internal environmental analysis in strategic management. It covers assessing a company's resources, capabilities, and core competencies to identify strengths and weaknesses. It also discusses using SWOT analysis to synthesize internal factors like strengths and weaknesses with external opportunities and threats to inform strategic decision making. The summary highlights that internal analysis is important for understanding competitive positioning and that core competencies provide a true competitive advantage.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views3 pages

    Strat Lec 3

    Uploaded by

    CIELO VERL GASATAN
    The document summarizes a lecture on internal environmental analysis in strategic management. It covers assessing a company's resources, capabilities, and core competencies to identify strengths and weaknesses. It also discusses using SWOT analysis to synthesize internal factors like strengths and weaknesses with external opportunities and threats to inform strategic decision making. The summary highlights that internal analysis is important for understanding competitive positioning and that core competencies provide a true competitive advantage.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 3

    Lecture on Internal Environmental

    Analysis in Strategic Management


    1. Introduction to Internal Environmental Analysis
    2. Assessing Organizational Resources and Capabilities
    3. Core Competencies and Competitive Advantage
    4. Conducting SWOT Analysis

    1. Introduction to Internal Environmental Analysis


    What is Internal Environmental Analysis?

    In simple terms, internal environmental analysis is the process of examining a company's


    assets, processes, people, and capabilities. It's like taking a 'health check' of what the firm
    has at its disposal to compete effectively.

    Why is it Important?

    1. Identifies Strengths and Weaknesses: Helps to pinpoint what a company does well
    and where it falls short.
    2. Informs Strategy: Provides the data that informs your broader business strategy.
    3. Uncovers Opportunities: May uncover latent potential within the organization.

    2. Assessing Organizational Resources and Capabilities


    Organizational Resources

    1. Physical Resources: Buildings, machines, equipment.


    2. Human Resources: Skills, knowledge, and abilities of employees.
    3. Financial Resources: Capital, cash flow, financial reserves.
    4. Intangible Resources: Brand, patents, reputation.

    Capabilities

    Capabilities refer to the company’s ability to utilize resources effectively. For example:

    ● Efficient manufacturing processes


    ● Stellar customer service
    ● Robust supply chain management

    Assessing Resources and Capabilities

    1. Resource Audit: Inventory of resources.


    2. Benchmarking: Compare with competitors and industry standards.
    3. Balanced Scorecard: Look at metrics from multiple dimensions, including financial
    and non-financial aspects.

    3. Core Competencies and Competitive Advantage


    What are Core Competencies?

    Core competencies are unique capabilities that confer competitive advantages. These are
    the things that a company does exceptionally well and are hard for competitors to
    replicate.

    Characteristics of Core Competencies

    1. Valuable: Adds value to the product or service.


    2. Rare: Not commonly found in the industry.
    3. Inimitable: Difficult for competitors to imitate.
    4. Non-substitutable: Cannot be easily replaced.

    Competitive Advantage through Core Competencies

    ● Cost Leadership: Doing the same things as competitors but at a lower cost.
    ● Differentiation: Offering unique attributes that are valued by customers.

    4. Conducting SWOT Analysis


    What is SWOT?

    SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This tool can help
    summarize key points from your internal and external analysis.

    Internal Factors in SWOT

    1. Strengths: Internal resources and capabilities that can be used as a basis for
    developing a competitive advantage.
    2. Weaknesses: Internal limitations that may interfere with a company's ability to
    achieve its objectives.

    How to Conduct a SWOT Analysis?

    1. List the Factors: Openly list down strengths and weaknesses.


    2. Prioritize: Not all factors are equally important.
    3. Strategies: Use strengths to capitalize on opportunities and mitigate threats. Work
    on weaknesses to prepare for external challenges.

    Summary
    ● Internal Environmental Analysis is critical for understanding what a firm has at its
    disposal for competitive positioning.
    ● Resources and capabilities set the foundation, but it’s the core competencies that
    provide a true competitive edge.
    ● SWOT analysis serves as a synthesis tool, bringing together internal and external
    analysis to guide strategic decision-making.

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