Insights & Research

a division of Innovaro

Contact Information: Mike Vidikan | Account Executive | Innovaro cell 202.669.8055 | mike.vidikan@innovaro.com www.linkedin.com/in/vidikan | skype: michael.vidikan

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Innovaro Insights & Research

Who we are.
Innovaro Insights & Research specializes in helping organizations understand and shape the future of their business. We combine global forecasting and analysis tools with expertise in innovation processes to give our clients the ability to look 5, 10, or 25 years into the future.

What we do.
Provide clients with actionable business insights to help them uncover emerging consumer needs and behaviors, anticipate and seize growth opportunities, define critical emerging issues shaping the future of their industry, mitigate risk, and enrich decision-making.
About Innovaro Innovaro, is the only public company offering a comprehensive end-to-end innovation solution. With fully scalable solutions, whether for a global 1000 company or small R&D lab or university scientist, we help our clients create breakthrough innovation, realize latent value in their IP and accelerate their innovations to market. Leading companies trust us to create profitable growth, new revenue streams, enduring capabilities and lasting value through innovation. NYSE Amex: INV - www.innovaro.com
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Innovaro Insights & Research

Who we serve.
Executive level professionals who work in trend and foresight functions, strategy and planning, consumer insights, innovation, NPD, market research at some of the worlds most recognizable organizations

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Ways Companies Engage with Us

Multi-client Syndicated Research

Custom Trend and Foresight Projects

Foresight Communication Campaigns

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Syndicated Research
Two research streams that provide insights about the future of consumer life and technology:

Global Lifestyles helps our clients understand how consumer life is evolving in key markets around the world and what these changes mean for their business. Technology Foresight is the perfect resource for professionals who need to get beyond the churn of daily tech headlines and view technology from a strategic POV and what the changes mean for their business.
Sample content at: http://innovaro.wordpress.com/
Categories:
Basic Science/R&D Biotechnology Business Practices Chemistry Chemical Engineering Computing Conflict & Security Construction Consumers Demography Economics Energy Environment Food & Agriculture Genetics Health & Medicine House & Home Infotech Infrastructure Leisure Manufacturing Materials Science Media Mobility Money Nanotechnology Natural Resources Politics Population Sensing Society Sustainability Telecommunications Transportation Values & Attitudes Work & Income

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Syndicated Research
Subscribers receive:

Leading Edge Thinking. Ongoing research streams that provide weekly insights about the future of consumer life and technology, delivered on a secure, easy-to-use website. Rich Database of Information. Access to complete database from past project years (over 1,100 briefs).
Access to Experts. Exclusive webinars with Innovaro analysts and special guests provide a chance to dive into key themes and topics in an interactive setting. Enterprise-wide access. Access to our research is not based on a seat licensing agreement. An unlimited number of users from your organization can access our research.

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Syndicated Research
Breadthrecognizing that future opportunities and threats will most likely come from outside ones immediate industry/category, we look broadly at changes in consumer life and technology

Rigorour research is written to be scannable and easily digestible by busy professionals. We synthesize dozens of sources but go far beyond the surface analysis offered by many trend-spotting services.
Time horizonwe look out 2-25 years, but always walk back to today to provide actionable implications in every analysis so you can make more effective decisions today.
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Custom Trend and Foresight Projects

While the Global Lifestyles and Technology Foresight projects provide a broad look at future trends we think businesses should be following, some clients have more targeted questions, which we answer through custom trend and foresight projects. Trend & issue identification and synthesis
Recent projects:

Foresight-inspired growth platform identification

Recent projects:

Future of
(segment/category/industry)

studies
Recent projects: The future of American men (SpikeTV)

Scenario planning and monitoring

Recent projects: Global scenario development and monitoring for Japanese auto firm

Trends and factors impacting the future of games and play

Growth areas in infant nutrition

Social & political implications of bioenergy

Identifying new growth areas in the smart phone market

The future of user generated content

New business opportunities based on scenarios for the future of agriculture Corporate technology strategy based on global energy scenarios

Strategic issue identification in the housing / real estate industry

Consumer tech usage maps and future opportunities

Future consumer profiles: the food consumers 2020

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Sample Custom: Trend and Issue Identification Process

Organizations need a way to identifyand communicate in a unified voice the emerging trends and issues that they will face in the next decade.
Client Challenge: NAHB (National Association of Home Builders) hired us to identify social and demographic trends, regulatory changes, economic issues, environmental developments, and emerging technologies pertinent to the future of NAHB. Process overview:
Scan and identify 200+ trends/issues using our knowledgebase, fresh research, expert interviews, client insights, etc. Conduct a collaborative ranking process to identify top issues Research top ranked trends/ issues in greater depth Create a set of foresight briefs that analyze the top emerging issues (aka signals) and communicate findings in a scannable, information-rich format Foresight briefs include a concise definition of the trend/issue, an explanation of why it is growing in importance, and supporting evidence from inside and outside the industry Foresight briefs also include an analysis of how the issues and trends may reshape the clients operating environment, with specific focus on business implications, opportunities, threats, etc.

Result: NAHB emerged from this process with a clear understanding of the emerging trends and issues that they will face in the next decade. We also delivered a variety of specific courses of action to address each individual issue. They are better equipped to set priorities and strategies and can communicate a common message across the organization.
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Sample Custom: Trend Timelines & Mapping Process

Understanding how ongoing and emerging trends apply to different segments or generationsand communicating this in a highly visual format.
Client Challenge: Leading US Toy Manufacturer wanted to explore how emerging social and technological changes apply to the different US generations.

Process overview:
Scan and identify 100+ trends/issues using our knowledgebase, fresh research, expert interviews, client insights, etc. Analyze the trends for maturing and for applicability to different generations in the context of the clients industry. Map trends against timeline (2006-2015). Analyze map for sweet spots where confluence of consumer and technological trends indicate opportunities for client organizations.

Result: Client gained a clear sense of the trends of greatest import for various segments and/or generations and therefore for their different brands/products. The maps provide a clear tool for identifying and communicating opportunities and priorities throughout the organization.

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Sample Custom: Foresight-Inspired Personas for Spike TV

Putting a human face on the future consumer.
Hyun Eddie Cho

Client Challenge: SpikeTV hired us to help it understand where American guys are headed and how its segments are changing.
Process overview:
Our analysts identified and analyses the most important trends affecting American guys in areas such as relationships, gender roles, and technology usage employing desk research and expert interviews. Research output was used to generate 20 hypotheses about the future needs and behaviors of American guys and Spikes viewers in particular. These hypotheses informed qualitative and quantitative fieldwork, which yielded a fresh segmentation analysis. Our team analyzed the survey data, segmentation, and focus group output and integrated these findings with what we learned in the initial trend scan and hypothesis development.

Age: 24 Ethnicity: Korean-American Education: BA Economics, pursuing MBA Job: Grad student, part-time DJ Salary: $19,000 Relationships: Single Lives in: San Francisco, CA

Result: We created two composite personas for each of Spikes five segments, bringing their viewers to life and putting a human face on the survey data. These personas were used for programming ideation, during its ad week presentations, and to further Spikes thought leadership in the mens research space.
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Communicating Trend and Foresight Research 3 Reasons to enhance communication of trend and foresight research.
1. Education. Builds on existing efforts to educate constituents and
create awareness. Introduce the organization to the landscape of macro themes and discrete trends.

2. Conversation. Fosters a conversation about trends within the

organization; gather feedback about where internal groups feel the greatest opportunities lie; and gather feedback about other trends that might be integrated into future frameworks.

3. Application. Helps internal constituents think about the so what

implications and how to apply the trends to their business.

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Foresight Communication Campaigns

5 Ways Innovaro Brings Trends to Life:
1. Workshop Design and Support. From 1-hour trend briefings to codevelopment and facilitation of multi-day events, Innovaro is ready to help you deliver world-class trend and foresight workshops.
Trend Maps and Timelines. Poster-sized maps and timelines with custom illustrations, photographs, data tables, and charts are an effective way to communicate a POV on established and emerging trends. Events and Futures Rooms. Events and futures rooms put people in face-toface contact with trend and foresight material in an interactive and visual way. Electronic Newsletters. Build excitement and awareness about the trends shaping your organizations future through a professionally designed, monthly HTML email newsletter.

2.

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Trend Cards. People are increasingly used to consuming content in bite-sized chunks. A professionally-designed deck of trend cards can be given out at events or even disseminated as postcards one macro trend at a time.
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Workshop Design and Support

Innovaro designs and conducts future-focused workshops as part of its custom projects and as stand-alone engagements. 5 ways we participate:
1. Co-design the process for the event to ensure it meets internal goals and pushes the group to think about the future 2. Contribute content to the event from our internal trend knowledgebase and/or Global Lifestyles and Technology Foresight, to complement internal megatrends and trend expressions 3. Co-lead the event using one of our experienced facilitators / futurists 4. Design and deliver event collateral such as posters, trendcards, artifacts, etc. to ensure that we bring the trends to life and that it is an interactive and immersive event 5. Capture workshop output and deliver a post-event PPT or document

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Workshop Design and Support

Professionally designed and illustrated posters provide a unique vehicle for delivering trend-related content for workshops, innovation spaces, and other venues.
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Workshop Design and Support

Working for a world-leading brand, Innovaro created a set of hypotheses about the future of petcare. The hypotheses were delivered in PPT format as well as on a set of large wall posters which are housed in the companys innovation space.

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Events and Futures Room

Events and Futures Rooms give teams the opportunity to learn about trends in an interactive and visual manner. They can touch and inspect artifacts and see how the trends are coming to life in the market today. These spaces invite discussion and ideation among team members.

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Trend Maps and Timelines

Sample: Mapping the Evolution and Future of Tech Use

Innovaro helped a global consumer electronics firm identify emerging tech usage trends and mapped them on a timeline (2006-2015) to uncover changes in behavior and future opportunity hotspots.

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Trend Maps and Timelines

Sample: Mapping Trends by Generation
Our team identified key US trends impacting the US toy and game market and mapped them on a timeline (2006-2016), according to their relevance to the five US generations. Map elements were hyperlinked to supporting reports, indicators, etc. It helped solidify the organizational view on generational trends and was used to explore NPD opportunities in ideation sessions.

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Trend Newsletters and Workshop Trendcards

Innovaro has ghost-written email and printed newsletters for a variety of global retailers and CPG firms.
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Trendcards are often used in workshops or to deliver trend information to users in easy-to-digest pieces.
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Contact information

For more information about Innovaro Insights & Research or to schedule a conference call, please contact:

Mike Vidikan Account Executive

Chris Carbone Director

Innovaro Insights & Research

mike.vidikan@innovaro.com Mobile: 202.669.8055

Innovaro Insights & Research

chris.carbone@innovaro.com Mobile: 703.408.5831

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