Ims 707

INSTITUTE OF MANAGEMENT STUDIES
KURUKSHETRA UNIVERSITY
KURUKSHETRA
ASSIGNMENT WORK
SUBJECT-EVENT MANAGEMENT(IMS-707)
TOPIC-ORGANIZING A SPORTS EVENT
SUBMITTED TO:- SUBMITTED BY:-

DR.RAJAN SHARMA MOHAK GUPTA
(MBA 7TH SEM,60)
A sports event is a gathering or competition where athletes or teams come
together to engage in various physical activities or games for the purpose of
entertainment, competition, and sometimes as a means to promote physical
fitness and well-being. These events can vary greatly in scale and scope, from
local and amateur competitions to international and highly organized sporting
spectacles. Sports events are an integral part of global culture, and they often
play a significant role in promoting community engagement, national pride, and
athleticism.
Here are some key aspects of sports events:
 Types of Sports Events: Sports events can encompass a wide range of

activities, including individual sports such as athletics, gymnastics, and
swimming, as well as team sports like soccer, basketball, and rugby.
Additionally, there are multi-sport events like the Olympics and the
Paralympics that feature a variety of sports.
 Audience: Most sports events have an audience, which can range from a
few spectators at a local amateur game to millions of viewers worldwide
for major sporting events broadcast on television or streamed online.
 Competition: Competition is at the heart of sports events. Athletes or

teams compete against each other, and the goal is often to win, achieve a
personal best, or set a record.
 Venue: Sports events are typically held in dedicated venues such as
stadiums, arenas, tracks, fields, or even natural settings like ski slopes or
rivers for outdoor sports.
 Organization: Successful sports events require meticulous planning and

organization. This includes scheduling, ticketing, security, and logistics.
Larger events often involve the coordination of various stakeholders,
including governing bodies, sponsors, and broadcasters.
 Cultural and Economic Impact: Sports events can have a significant

cultural and economic impact. They often bring communities together,
boost tourism, and contribute to the local economy. Iconic events, like the
FIFA World Cup or the Super Bowl, can even influence national and
global culture.
 Development of Athletes: For athletes, sports events serve as a platform

to showcase their talent, develop their skills, and pursue their dreams of
excellence and success in their respective sports.
 Entertainment Value: Beyond the competitive aspect, sports events are

also a source of entertainment. They provide excitement and drama, and
fans often become emotionally invested in the outcomes of games and
matches.
Here's a step-by-step procedure to organize a successful
sports event:-
1.Define Your Goals and Objectives
2.Establish a Budget
3.Select a Date and Venue
4.Plan the Event Format
5.Legal and Permits
6.Registration and Promotion
7.Logistics and Operations
8.Sponsorship and Fundraising
9.Participant Services
10.Spectator Experience
11.Safety and Security
12.Scorekeeping and Results
13.Awards and Ceremonies
14.Post-Event Evaluation
15.Thank You and Follow-Up

1.Define Your Goals and Objectives:
Determine the purpose of the event, such as promoting a sport, raising

funds, or fostering community engagement.
Set clear goals and objectives to measure the success of the event.
2.Establish a Budget:
Create a comprehensive budget that covers all expenses, including

venue rental, equipment, staff, marketing, and more.
Seek sponsorships and partnerships to help offset costs.
3.Select a Date and Venue:
Choose a suitable date that doesn't conflict with other major events in
your area.
Select a venue that can accommodate your expected number of

participants and spectators.
4.Plan the Event Format:
Decide on the type of sports or activities to be featured.
Determine the format, such as a single-day tournament or a multi-day

competition.
Establish rules and regulations for the event.
5.Legal and Permits:
Obtain any necessary permits and permissions from local authorities.
Consider liability insurance to protect against accidents or injuries.
6.Registration and Promotion:
Create a registration process for participants, which may include

online registration.
Develop a marketing plan to promote the event, using social media,

posters, flyers, and local media.
7.Logistics and Operations:
Arrange for equipment, such as scoreboards, timers, and first-aid

supplies.
Recruit and train volunteers and staff to manage various aspects of the
event.
Develop a schedule and ensure everything runs smoothly on the day

of the event.
8.Sponsorship and Fundraising:
Seek sponsors to help cover costs and offer prizes or incentives.
Explore fundraising options like ticket sales, concessions, and

merchandise.
9.Participant Services:
Provide amenities for participants, such as changing rooms,

refreshments, and medical services.
Communicate rules, schedules, and any other important information
to participants.
10.Spectator Experience:
Plan for seating, viewing areas, and entertainment for spectators.
Consider concessions, merchandise, and activities to enhance the fan

experience.
11.Safety and Security:
Develop a comprehensive security plan to ensure the safety of all

participants and attendees.
Coordinate with local law enforcement and emergency services.
12.Scorekeeping and Results:
Set up a system for tracking scores and results, and communicate

them to participants and spectators in real-time.
13.Awards and Ceremonies:
Organize award ceremonies to recognize the winners and participants.
Have a plan for trophies, medals, or other prizes.
14.Post-Event Evaluation:
After the event, conduct a thorough evaluation to identify what went

well and what could be improved for future events.
Gather feedback from participants, spectators, and staff.
15.Thank You and Follow-Up:
Send thank-you notes to sponsors, volunteers, and participants.
Maintain relationships with sponsors and supporters for future events.

CONCLUSION
Therefore, when organizing a sporting event, the event managers

should bear in mind the main factors which influence the experience
of people attending this event. Such factors as roles, responsibilities,
atmosphere and setting have different impacts on experiences and
depend on whether the visitors are volunteers or ordinary customers.

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INSTITUTE OF MANAGEMENT STUDIES

SUBMITTED TO:- SUBMITTED BY:-

Here are some key aspects of sports events:

 Types of Sports Events: Sports events can encompass a wide range of

 Competition: Competition is at the heart of sports events. Athletes or

 Organization: Successful sports events require meticulous planning and

 Cultural and Economic Impact: Sports events can have a significant

 Development of Athletes: For athletes, sports events serve as a platform

 Entertainment Value: Beyond the competitive aspect, sports events are

1.Define Your Goals and Objectives

3.Select a Date and Venue

4.Plan the Event Format

5.Legal and Permits

6.Registration and Promotion

7.Logistics and Operations

8.Sponsorship and Fundraising

11.Safety and Security

12.Scorekeeping and Results

13.Awards and Ceremonies

15.Thank You and Follow-Up

Determine the purpose of the event, such as promoting a sport, raising

Create a comprehensive budget that covers all expenses, including

Seek sponsorships and partnerships to help offset costs.

3.Select a Date and Venue:

Select a venue that can accommodate your expected number of

Decide on the type of sports or activities to be featured.

Determine the format, such as a single-day tournament or a multi-day

Establish rules and regulations for the event.

5.Legal and Permits:

Obtain any necessary permits and permissions from local authorities.

Consider liability insurance to protect against accidents or injuries.

6.Registration and Promotion:

Create a registration process for participants, which may include

Develop a marketing plan to promote the event, using social media,

Arrange for equipment, such as scoreboards, timers, and first-aid

Develop a schedule and ensure everything runs smoothly on the day

8.Sponsorship and Fundraising:

Seek sponsors to help cover costs and offer prizes or incentives.

Explore fundraising options like ticket sales, concessions, and

Provide amenities for participants, such as changing rooms,

Plan for seating, viewing areas, and entertainment for spectators.

Consider concessions, merchandise, and activities to enhance the fan

11.Safety and Security:

Develop a comprehensive security plan to ensure the safety of all

Coordinate with local law enforcement and emergency services.

12.Scorekeeping and Results:

Set up a system for tracking scores and results, and communicate

Organize award ceremonies to recognize the winners and participants.

Have a plan for trophies, medals, or other prizes.

After the event, conduct a thorough evaluation to identify what went

Gather feedback from participants, spectators, and staff.

15.Thank You and Follow-Up:

Send thank-you notes to sponsors, volunteers, and participants.

Maintain relationships with sponsors and supporters for future events.

Therefore, when organizing a sporting event, the event managers

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