Curriculum Vitae

Name : Dr.P.Chitra
Designation : Assistant Professor

Address for Communication : School of Journalism and New Media

Studies, Tamil Nadu Open University,
577, Anna Salai, Saidapet, Chennai-15
E-mail : chitra.emedia@gmail.com
Qualification : M.Sc, Ph.D

Qualification Institution Class

B.Sc (Electronic Media) Anna University First Class with Distinction
M.Sc (Electronic Media) Anna University First Class
Ph.D Anna University Highly commended

Eligibility test for lectureship:

1. Qualified the NET exam conducted by UGC on June 2011
2. Qualified the SET exam conducted by Bharathiar University on August 2011

Summary of Experience:
Tamil Nadu Open University (27.2.2014 to till date)
Assistant Professor, School of Journalism and New Media Studies

Anna University (Jun '09 to May '10)

• Project Fellow in UGC Major Research Project - Impact of Ethical Violations in
Children advertisements at Department of Media Sciences
• Involved in Data Collection
• Booked resources, facilities and equipments
• Maintaining records and project related documents
• Co-ordinated with schools, parents, teachers and subject expert to collect
their views on the project topic
Mop Vaishnav College (Aug’07 to May'09)
Lecturer in School of Media
1. Handled Audio production and Video production papers
2. Co-ordinated MOP Community Radio with the college students for producing
content.

MOP Community radio

1. Decide on content and program scheduling.
2. Manage and train small creative teams, working with sound engineers.
3. Generate ideas for programs/features and pitch these to editors.
4. Research material for program content and writing interview questions.
5. Edit recorded material using digital equipment and understanding technical
procedures.
6. Resolve scheduling issues which include editing down materials recorded by
colleagues.
7. Conduct interviews either in the studio or on location.
8. Booked resources, facilities, studio time and equipment.
9. Profound experience producing LIVE event programming.
10. Preparing schedules, coordinate with the student for the programme to be
done before the deadline

Anna community Radio: (2004-2007)

1. Have been part of Anna CR from the 2004, and contributed several
programme and PSA’s.
2. Was an active member in bringing community people to radio for content
production and Won the best RJ award in the in the year 2006
3. Involved in science projects on Science for Empowerment of Women entitled
‘Sakthi Arivayadi’ (women, know your power) for a year and the programme
formed a milestone for adopting this project for other community radio’s in the
various parts of India.

Research Project Experience:

CEMCA
1. Team member in research for the International agency CEMCA (Common
Wealth Media Centre for Asia), and worked as consultant for feed forward
 study before the commencement of science for women project at MOP CR
and Holy cross CR.
2. Have been resource person for conducting capacity building workshop on
“Science for Women Health and Nutrition” at GMRIT Radio, Rajam, Andhra
Pradesh.

Served as student research assistant for the following research projects at Audio
visual research centre (Now called as EMMRC), Anna University
1. Radio Audience Measurement (RAM) of FM Channels at Chennai, 5-12 May
2003
2. Radio Audience Measurement (RAM) Telephone survey of FM channels at
Chennai, 18-25 May 2003
3. A Pilot study on the utilization of Eklavya Technology Channel at Anna
University, Chennai, 2-6 June 2003
4. Radio Audience Measurement (RAM) survey of FM Channels at Chennai, 5-
11 June 2003
5. A study on the utilization of Eklavya Technology channel at Vel Tech
Engineering College, Chennai, 3-5 July 2003
6. A Study on conditional access system, from 5 - 11 July 2003
7. For an Audio quiz programme in Anna CRS on the title "Water-Elixir of Life"
which was broadcasted from 20 Nov 2003 to 10 Jan 2004.

Television:
Doordharshan Kendra - Contract Employee (Jun 2004-May 2007)
1. Did research and wrote script for Non-film based programs.
2. Coordinated the entire programme production.
3. Prepared contracts and payments for guests and contributors.
4. Booked resources, facilities, studio time and equipment
5. Assisted the studio producer with time-keeping.
6. Assisted with the recording of transmissions.
7. Co-ordinated for number of LIVE programs
8. Wrote cues and updated scripts.
9. Coordinated with film production companies for collection of film Songs
10. Liaised with publicity departments about program trailers and competition
prizes.
 11. Generated ideas for editing and packaging.
12. Presented as interviewer for few programmes.
13. Given voice over

Publications:
1. Dr. M. Neelamalar & P. Chitra, The print media coverage of the 26/11 Mumbai
terror attacks: A study on the coverage of leading Indian newspapers and its
impact on people - M. Neelamalar, P. Chitra and Arun Darwin, Journal Media
and Communication Studies Vol. 1(6) pp. 095-105, December, 2009, PP: 95-
105
2. Dr. M. Neelamalar & P. Chitra, New media and society: A Study on the impact
of social networking sites on Indian youth - Dr. M. Neelamalar & Ms. P. Chitra,
Estudos em Comunicac¸ ˜ao no6, 125-145 December 2009
3. P. Chitra, Dr. M. Neelamalar, A study on the role of Right to Information (RTI)
Act links in Indian official websites - P.Chitra & Dr. M.Neelamalar,
International Conference on Electrical and Control Engineering, ICECE 2011
– Proceedings of the IEEE, pp. 5714-5717, 2011. (Impact factor – 0.3).
4. Dr. M. Neelamalar & P. Chitra, The Impact of Television Advertisements
featuring children on the Audience - Dr. M. Neelamalar & P.Chitra, The
Journal of Media Studies, Vol: 2, Issue:1, 2011
5. P. Chitra, Dr. M. Neelamalar, Print Media Technology and Social Change:
The Role and Effectiveness of Right to Information (RTI) Act - P.Chitra & Dr.
M. Neelamalar, International Journal of Emerging Technology and Advanced
Engineering, Volume 3, Issue 5, May 2013, PP: 296-302
6. P. Chitra, Dr. M. Neelamalar, Social Networking Sites (SNS) and Right to
Information (RTI) Act : A study on Facebook and Twitter - P.Chitra & Dr.
M.Neelamalar, International Journal of Business and Management Invention,
ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X, www.ijbmi.org
Volume 2 Issue 6 June. 2013? PP.21-25
7. P. Chitra, Dr. M. Neelamalar, Right to Information (RTI) Act and Youth: A
study on the impact of Newspaper among youth, ZENITH International
Journal of Multidisciplinary Research, Vol.3 (7), July (2013), PP: 162-173
(Index Copernicus Value 5.09, Global Impact Factor 0.675)
8. P. Chitra, Dr. M. Neelamalar, “Right to Information Act” - A tool for good
governance and social change through Information Technology - International
 Journal of Scientific and Engineering Research, Aug 2013, PP: 106-111
(Global Impact Factor 1.4)
9. P. Chitra, Dr. M. Neelamalar, Communication model for promoting e-
governance through The Right to Information (RTI) Act in India -, Asian
Journal of Information Technology (accepted for publication) (scopus impact
factor-0.5)
10. Dr.P.Chitra, “E-Governance for transparency and efficiency in Government
process”, “International Journal of Exclusive Management Research” (IJMER
Journal) ISSN 2249-8672, April 2014 special issue.
11. Dr.P.Chitra, Effectiveness of creativity in Television advertisements among
children, Management research in a Changing Climate, ISBN 978-93-83241-
56-9, October 2014.
12. Dr.P.Chitra, E-Learning in Open Distance Learning: A case study with
reference to Open Universities across the world, IDEA Annual Conference
proceedings.
13. Dr.P.Chitra, Role and Performance of MSME in India, “MSMEs in India:
Challenges & Opportunities, ISBN: 978-93-83213-13-9, pg: 70-73.
14. Dr.P.Chitra, A Study on the Coverage of Right to Information Act, 2005 (RTI)
in Newspapers, International Research Journal of Human Resources and
Social Sciences, Vol. 3, Issue 6, June 2016, Pg: 120-135, ISSN(O): (2349-
4085) ISSN(P): (2394-4218), Impact Factor- 3.866, Associated Asia Research
Foundation (AARF).
15. Dr.P.Chitra, Structural Equation Model on Awareness of Right to Information,
Elixir Social Studies (2016) Pg: 41496-41498, ISSN: 2229-712x. Index
Copernicus value (ICV): 80.82, Publication Impact Factor(PIF) of 6.025
16. Dr.P.Chitra, Right to Information (RTI) Act as Fundamental Right, Indian
Journal of Applied research, Volume - 7, Issue – 4, April-2017, ISSN - 2249-
555X, IF : 4.894, IC Value : 79.96.
17. S Jainulah deen & Dr. P Chitra , A Case Study - Digital Social Medium used
for The Epic Fantasy Film “BAAHU BALI” in Journal of Advanced Research in
Journalism & Mass Communication Volume 5, Issue 4 - 2018, Pg. No. 157-
159 Peer Review Journal
18. S Jainulah deen & Dr. P Chitra, Review of Article and Journals on Divergent
Themes, International Journal of Science Technology and Management. Vol
No.7, Issue No.12, December 2018
19. S Jainulah deen & Dr. P Chitra “MEMES” and “EMOJIES”– A form of
communication in UGC Approved-International Journal of Research and
Analytical Reviews (IJRAR) - IJRAR (E-ISSN 2348-1269, P- ISSN 2349-5138)
Published in : Volume 6 | Issue 2 | April-2019 Publication Date : 2019-04-26
03:17:45
20. S Jainulah deen & Dr. P Chitra, Mass Media Awareness towards COVID 19:
Special reference with Differently Abled People in Tamil Nadu, Maximum
Authors Contributing for a Book on Covid-19 and its Impact MEDIA,
TELECOMMUNICATION FILM AND VISUAL COMMUNICATION, ESN
Publications ISBN: 978-81-947019-0-3, Page No.323, 2020
21. S Jainulah deen & Dr. P Chitra,A Study on information dissemination of
Covid-19 through Mass Media for people with disability in 7th International
Multidisciplinary Conference on EDUCATION, SOCIAL SCIENCES APPLIED
SCIENCES & TECHNOLOGY (VIMCESAT-VIRTUAL 2020), Organised by
Inspira Research Association, Jaipur & Sanskriti University, Mathura, India,
Dec 23rd-24th, 2020, ISBN: 978-81-948376-6-4, 1st Edition-Dec 2020
22. S Jainulah deen & Dr. P Chitra,Dissemination of Information using Blogs: An
analysis of blogging websites used for various purposes by bloggers in Tamil
Nadu, International Journal of Education, Modern Management, Applied
Science & Social Science (IJEMMASSS) ISSN : 2581-9925, Impact Factor:
6.340, Volume 03, No. 02(II), April - June, 2021, pp.43-47
23. Ms. N. Aruna & Dr.P.Chitra, A Study on Portrayal of Women in Regional
Leading Newspaper Journal of Advanced Research in Journalism and Mass
communication , Volume 5, Issue 4 - 2018, Pg. No. 34-40
24. Ms. N. Aruna & Dr.P.Chitra, A Study On TV Advertisement With Messages
For Social Change, Universal Review Journal, Volume 7, Issue XII,
2018,UGC Approved journal.
25. Ms. N. Aruna & Dr.P.Chitra, A Study On The Preventive Measures Taken By
Government Of Tamil Nadu Against Child Sexual Abuse Through Outdoor
Advertisement, Studies in Indian Place Names, ISSN :2394-3114.Vol 40,
Issue 20 – 2020, Multidisciplinary UGC Care Listed Journal
26. Ms. N. Aruna & Dr.P.Chitra, Programs Of Child Sexual Abuse And Its
Influence Among The Stakeholders, Utkal Historical Research Journal with
ISSN : 0976-2132,Published in Vol. 34(VIII): 2021 , UGC Care Approved,
Peer Reviewed and Referred Journal
27. AS Lawrence, A John Lawrence, K Saileela, S Anantharamakrishnan, P
Chitra, Social Media Usage and Family Relationship among the Tamil
Community during COVID-19 Curfew, Published in Ilkogretim Online -
Elementary Education Online, 2021; Vol 20 (Issue 1): pp. 1814-1825
http://ilkogretim-online.org (Indexed in Scopus)
28. Dr.P.Chitra, Changing Trends in Advertising, Anti-Covid Products and Brand
Promotion, REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS,
ISSN: 2237- 0722, 1902-1920 (Indexed in Web of Science)

29. Ms. N. Aruna & Dr.P.Chitra, A Study On Social Mediacampaigns -Using

Social Media In Creating Awareness And Prevention Of Child Sexual Abuse,
Turkish Journal of Computer and Mathematics Education Vol.12 No.12
(2021), 2687-269. (Indexed in Scopus)

30. Ms. N. Aruna & Dr.P.Chitra, A study about awareness campaigns and its
effect with reference to media coverage as a prevention strategy of child
sexual abuse. Handbook n Research in ICT and media communications,
published by Research Institute of Advance Computing, Multimedi and
Engineering ISBN: 978-81-951098-4, May 2021.

31. Dr.P.Chitra, Political memes during Election: An Awareness or Fun, Turkish

Online Journal of Qualitative Inquiry (TOJQI)Volume 12, Issue 9, August2021:
1221-1230.

32. Dr.P.Chitra, Challenges faced by Faculty members in online distance

education, Vidyabharati International Interdiscipilinary Research Journal,
ISSN 2319-4979, vol.13, Issue:1, Sep 2021

33. Dr.P.Chitra and Mr. R.V.Raghul, Cyber Bullying Trends and impacts, “Hand
book of research on innovations in ICT and media Communication”, Pg:73,
ISBN: 978-81-951098-0-7, 2021

34. Dr.P.Chitra and Ms. N.Aruna, A Study about awareness campaigns and its
effect with reference to Media coverage as a prevention strategy of child
 sexual abuse, “Hand book of research on innovations in ICT and media
Communication”, Pg:112, ISBN: 978-81-951098-0-7, 2021

Conferences:
National Conference:
1. A study on the role of information Acts in safeguarding democracies: A
comparative study of India and USA, Indo-US relationship and strategic
partnership in 21st century on 28th March 2011 at the Department of politics
and public administration, University of Madras, Chennai
2. A Study on the role of Right to Information Act (RTI) as a tool for anti-
corruption, Corruption and Human Rights held on (03 – 04 August 2011) at
Department of Political sciences, Presidency college in association with Indian
society of criminology (ISC), University of Madras, Chennai
3. Media technology and social change: The role and effectiveness of RTI,
Technology, Innovation and Social Change, on 16 – 18 August 2012 at Tata
Institute of Social Sciences, Mumbai
4. RTI as fundamental right, Good governance and Anti-corruption: A human
rights dimension on 10 – 11 December 2012 at The Tamil Nadu Dr.
Ambedkar Law University, Chennai.
5. “E-Governance for transparency and efficiency in Government process” in the
2nd National Conference on “Innovative Management practices & Technology
for Skill Development” on 4th April 2014 organised by Department of
Management Studies, Sakthi Mariamman Engineering College, Chennai.
6. Effectiveness of creativity in Television advertisements among children, 17th
October 2014, National conference on “Management Research in a Changing
Climate”, Department of Management Studies, Easwari Engineering College.
7. Role and Performance of MSME in India, 11th March 2016, National Seminar
on “MSMEs in India: Challenges & Opportunities”, Department of Economics,
Commerce and Management, Bharathidasan University Constituent Arts &
Science College, Trichy.

International Conference:
1. Social Networking Sites (SNS) and Right to Information (RTI) Act – A study on
Facebook and Twitter, 27-29 December 2012, 3rd International Conference
on Computer Applications 2012, Pondicherry.
 2. Communication model for promoting E-governance through the Right to
Information (RTI) Act 2005, 3 – 5 January 2013, 2nd International conference
on smart technologies (ICST 2013), Vel tech Dr.RR and Dr.SR Technical
University in association with Oklahoma state university, USA.
3. E-Learning in Open Distance Learning: A case study with reference to Open
Universities across the world, XX Idea Annaul Conference on Empowering
Idea through open and distance learning: Breaking down barriers, building
partnership and delivering opportunities, 23-25 April2015
4. Corporate Social Responsibilities of corporate companies during Chennai
flood 2015, International Conference on Competency Building Strategies in
Business and Technology for Sustainable Development, 19th Feb 2016

Workshops/Training:
1. Special lecture on “How to do Good Ph.D thesis” during May 07-09, 2012 at
Anna University
2. Participated in one day training program on The Right to Information Act,
2005 for educational institutions in Tamil Nadu organised by the Tamil Nadu
Dr. Ambedkar Law University, in collaboration with the Tamil Nadu
Information Commission on 24th March 2012.
3. Participated in the one day training programme on “Implementation of
Vocational Education Qualification Framework (NVEQF) though Tamil Nadu
Open University (TNOU) community colleges held on 27th March 2014.
4. “Research Methodology” Tamil Nadu Open University, 3rd April 2014.
5. “Tamil Wikepedia vazhi karpithal”, School of Tamil and Cultural Studies, Tamil
Nadu Open University, 17th September 2014
6. “Item Writing and Question bank development”, School of Tamil and Cultural
Studies, Tamil Nadu Open University in Collaboration with National Testing
Service-India, 15th to 17th October 2014
7. “Seekan pal thamizhpani” conducted by Ulaga Thamizh Sangam at University
of Madras on 28th October 2014
8. Regional Training Programme on URKUND-An Anti plagiarism detection tool,
jointly organized by Anna University and INFLIBNET centre in collaboration
with URKUND, Sweden & egalactic, Pune on 22nd September 2015.
9. E-governance in Universities organized by School of Computer Science,
Tamil Nadu Open University on 29th September 2015.
 10. “Iron man of India Shri Sardar Vallabhai Patel: Role in Integration of Indian
States” colloquium organized by School of History and Tourism Studies, Tamil
Nadu open University on 30th October 2015.
11. “Author Workshop” jointly organized by Springer & Anna University, Chennai
on 2nd November 2015.
12. “Thamizhum Samayamum” , International Conference organized by Ulaga
Tamil Sangam at Madras University, 20th November 2015.
13. “Enhancing Quality of Work life: The role of soft skills” organized by School of
Management Studies, Tamil Nadu Open University, 30th November 2015
14. Usage Promotion of AICTE recommended e-resources through gateway
portal organised by University library-Anna University and Informatics
Publishing Ltd, Bangalore on 18th March 2016.

Additional Information:
1. Organised “Development of Self Learning Materials” for course writers on 1st
Aug 2014
2. Chaired a session on “Role of Media in Women Empowerment” at the UGC
sponsored National Seminar on “Two decades of CEDAW: Challenges and
responses –National and International perspectives on 8th & 9th August 2014
by Tamil Nadu Dr.Ambedkar Law University, Chennai.
3. Member, Proceeding publication committee, XX Idea Annual conference,
Tamil Nadu Open University on April 23-25, 2015
4. Organized Four days Capacity building workshop for the potential tutor –
counselors for Certificate in Community Radio Technology progamme in
collaboration with Commonwealth Educational Media centre for Asia, 15-18
June 2015.
5. Worked for translation of SET exams question paper in Jan 2016.
6. Guest lecture on “Research Methodology” to PG Students of Mother Terasa
UIniversity, Department of Communication
7. Board of studies member at “MGR Educational Institution”, Maduravoyal for
conducting Gaming course.
8. Organised One day National Seminar on “Big Data Analytics and Social
Media” on 30th September 2016.
 9. Organised Conduct of one day workshop on “COMMUNITY RADIO – A TOOL
FOR COMMUNITY DEVELOPMENT IN INDIA for CR stations in South India
on 1st November 2019” in colloboration with CEMCA
10. Organised Capacity Building workshop on Adoption and Implementation of
Institutional OER policy 18-21st November 2019
11. Project Director for Open Educational Resources (OER) implementation at
THOU
12. Served as Project Director in developing OER policy for TNOU
13. Academic Council Member, Tamil Nadu Open University, year: 2021
14. Served as member in developing social media policy for TNOU

Specializations:
1. Media Research
2. Radio Production
3. Television Production
4. Advertising, Public Relation and Media Management

Research Guidance
Completed Ongoing
1. M.Phil : 1 1
2. Ph.D Nil 4

Personal Information
Name : P. Chitra
Date of Birth : 05-05-1982
Age : 34
Marital status : Married
Fathers Name : E. Purushothaman
Language : Tamil, English, French

I hereby declare that the above mentioned details are true to my best knowledge

Place : Chennai
Date : (P.Chitra)