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Review Of: Generated On 2023-06-18

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Your Website Score

Review of Zoho.com
Generated on 2023-06-18

Introduction This report provides a review of the key factors that influence the SEO and usability of your website.

The homepage rank is a grade on a 100-point scale that represents your Internet Marketing
Effectiveness. The algorithm is based on 70 criteria including search engine data, website structure, site
performance and others. A rank lower than 40 means that there are a lot of areas to improve. A rank
above 70 is a good mark and means that your website is probably well optimized.

Internal pages are ranked on a scale of A+ through E and are based on an analysis of nearly 30 criteria.

Our reports provide actionable advice to improve a site's business objectives.

Please contact us for more information.

Table of Contents Search Engine Optimization Usability


Mobile Technologies
Visitors Social
Link Analysis

Iconography Good Hard to solve

To Improve Little tough to solve

Errors Easy to solve

Not Important No action necessary

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Search Engine Optimization

Title Tag Zoho | Cloud Software Suite for Businesses

Length: 42 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Meta Description More than 90 million users in 150+ countries rely on Zoho to get work done. A unique and powerful
business software suite. Try now for free.

Length: 140 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).

It allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these

appear in bold when they match part or all of the user's search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize

click-through rate.

Meta Keywords No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the

topic of the page is.

However, google can't use meta keywords.

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Google Preview
Zoho | Cloud Software Suite for Businesses
zoho.com/
More than 90 million users in 150+ countries rely on Zoho to get work done. A unique and powerful
business software suite. Try now for free.

This is an example of what your Title Tag and Meta Description will look like in Google search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are

missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings
<H1> <H2> <H3> <H4> <H5> <H6>
1 3 2 1 1 3

<H1> A unique and powerful software suite to transform the way you work. Designed for businesses of all sizes, built by a company that
values your privacy. </H1>

<H2> Zoho for Enterprises </H2>


<H2> Made in India.Made for the World. </H2>
<H2> Business Software. Our Craft. Our Passion. </H2>
<H3> Zoho One </H3>
<H3> Brands that trust us </H3>
<H4> The core values and principles that drive us </H4>
<H5> Your privacy is our responsibility </H5>
<H6> Long-term commitment </H6>
<H6> Focus on research & development </H6>
<H6> Customer-first philosophy </H6>

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your
title tag content in your header tag.

While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

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Keywords Cloud
business 12 zoho 7 read 4 software 4 trust 3

online 3 more 3 running 3 help 3 forms 2

customer 2 track 2 projects 2 growth 2 campaigns 2

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number

of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency
Keywords Freq Title Desc <H>
business 12
zoho 7
read 4
software 4
trust 3
online 3
more 3
running 3
help 3
forms 2
customer 2
track 2
projects 2
growth 2
campaigns 2

This table highlights the importance of being consistent with your use of keywords.

To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the

following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink

anchor text.

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Alt Attribute We found 13 images on this web page
1 ALT attributes are empty or missing.

https://www.zoho.com/sites/zweb/images/zoho_general_pages/core-value-banner-img.jpg

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).

Also, more information to help them understand images, which can help them to appear in Google Images search results.

Text/HTML Ratio HTML to Text Ratio is: 21.99%

Text content size 6042 bytes


Total HTML size 27477 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by

search engines to calculate the relevancy of a web page.

A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression Wow! It's GZIP Enabled.


Your webpage is compressed from 27 KB to 7 KB (75.3 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.

It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

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IP Canonicalization No your domain IP 136.143.190.155 does not redirect to zoho.com

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.

Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

URL Rewrite Warning! We have detected parameters in a massive number of URLs

Your site's URLs contain unnecessary elements that make them look complicated.

A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important
keywords.

Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the Oh no, you are using underscores (these_are_underscores) in your URLs
URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.


While Google treats hyphens as word separators, it does not for underscores.

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WWW Resolve Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two

different websites.

XML Sitemap Good, you have XML Sitemap file!


http://zoho.com/sitemap.xml

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from

accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt

Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Robots.txt Good, you have Robots.txt file!


http://zoho.com/robots.txt

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of

changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing

Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

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Embedded Objects Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.

Although Flash content often looks nicer, it cannot be properly indexed by search engines.

Avoid full Flash websites to maximize SEO.

Iframe Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration Exactly how many years and months

Domain Age: 19 Years, 153 Days

Created Date: 16th-Jan-2004

Updated Date: 18th-Sep-2022

Expiry Date: 16th-Jan-2026

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their

first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about

your business.

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Indexed Pages Indexed pages in search engines

538 Page(s)

This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture &

internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.

Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

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Usability

URL http://zoho.com
Length: 4 characters

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines.

A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

http://www.mysite.com/en/products).

Favicon Great, your website has a favicon.

Favicons improve a brand's visibility.

As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard

to obtain through the search engines and third party links.

Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

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Page Size 27 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time 1.85 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.

Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

Language Good, you have declared your language


Declared Language: English

Make sure your declared language is the same as the language detected by Google

Also, define the language of the content in each page's HTML code.

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Domain Availability Domains (TLD) Status
zoho.net Already Registered

zoho.org Already Registered

zoho.biz Already Registered

zoho.us Already Registered

zoho.info Already Registered

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability Domains (TLD) Status


xoho.com Already Registered

soho.com Already Registered

aoho.com Already Registered

ziho.com Already Registered

zkho.com Already Registered

Register the various typos of your domain to protect your brand from cybersquatters.

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Email Privacy Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.

As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

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Mobile

Mobile Friendliness Oh No! This page is not mobile-friendly.


Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search

results.

Mobile Compatibility Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.

But avoid using Embedded Objects, so your content can be accessed on all devices.

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Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??

Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

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Technologies

Server IP Server IP Server Location Service Provider


136.143.190.155 Not Available Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close

to your visitors.

Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files.

Perfect, your website doesn't use nested tables.

Perfect, your website doesn't use inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.

???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking

your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.

You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

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Doc Type Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.

For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

W3C Validity W3C not validated

W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index.
Run the W3C validation service whenever changes are made to your website's code.

Encoding Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

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Social

Social Data Your social media status

Facebook: Zoho

Twitter: Zoho

Instagram:

Social data refers to data individuals create that is knowingly and voluntarily shared by them.

Cost and overhead previously rendered this semi-public form of communication unfeasible.

But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.

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Visitors

Traffic Rank No Global Rank

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization Your website is popular on following countries:

Popularity at None
Regional Rank None

We recommend that you book the domain names for the countries where your ??website is popular.

This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Estimated Worth $60 USD

Just a estimated worth of your website based on Alexa Rank.

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Link Analysis

In-Page Links We found a total of 39 links including both internal & external links of your site

Anchor Type Follow


values your privacy. Internal Links Dofollow
Get Started For Free Internal Links Dofollow
Access your apps Internal Links Dofollow
CRM Convert leads and close sales deals faster. Try now Internal Links Dofollow
Mail Secure email service for your business. Try now Internal Links Dofollow
Books Powerful financial platform for growing businesses. Try now Internal Links Dofollow
People Organize, automate, and simplify your HR processes. Try now Internal Links Dofollow
Desk Helpdesk software to deliver great customer support. Try now Internal Links Dofollow
Projects Manage, track, collaborate on projects with teams. Try now Internal Links Dofollow
Backstage End-to-end event management software. Try now Internal Links Dofollow
Assist Remote support and unattended remote access software. Try now Internal Links Dofollow
Cliq Stay in touch with teams no matter where you are. Try now Internal Links Dofollow
Creator Build custom apps for your business needs. Try now Internal Links Dofollow
Sign Digital signature app for businesses. Try now Internal Links Dofollow
Social The all-in-one social media management software. Try now Internal Links Dofollow
Campaigns Create, send, and track targeted email campaigns that drive Internal Links Dofollow
sales. Try now
Recruit Intuitive recruiting platform built to provide hiring solutions. Try Internal Links Dofollow
now
Connect Team collaboration software that brings people together. Try Internal Links Dofollow
now
Analytics Create custom reports and dashboards from any data set. Try Internal Links Dofollow
now
Flow Automate business workflows by creating smart integrations. Try Internal Links Dofollow
now
Forms Build online forms for every business need. Try now Internal Links Dofollow
Vault Online password manager for teams. Try now Internal Links Dofollow
Survey Design surveys to reach and interact with your audience. Try now Internal Links Dofollow
Sites Online website builder with extensive customisation options. Try Internal Links Dofollow
now
Explore all products Internal Links Dofollow
Workplace Business email, chat, files, and meetings—in one place. Try for Internal Links Dofollow
free
Internal Links Dofollow
Try zoho one Internal Links Dofollow
Customer Stories Internal Links Dofollow
Read the story Internal Links Dofollow
Read the story Internal Links Dofollow
Get in touch Internal Links Dofollow
Learn more Internal Links Dofollow
No Anchor Text Internal Links Dofollow
More about zoho Internal Links Dofollow
Read our story Internal Links Dofollow
Swadeshi-Sanklap External Links Dofollow
More on Forbes External Links Dofollow
Read More External Links Dofollow

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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.

Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This

means that adding unnecessary links will dilute the potential value attributed to your other links.

Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken

into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

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Broken Links No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links

in the future, take the time to replace or remove each one.

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