Review Of: Generated On 2023-06-18
Review Of: Generated On 2023-06-18
Review Of: Generated On 2023-06-18
Review of Zoho.com
Generated on 2023-06-18
Introduction This report provides a review of the key factors that influence the SEO and usability of your website.
The homepage rank is a grade on a 100-point scale that represents your Internet Marketing
Effectiveness. The algorithm is based on 70 criteria including search engine data, website structure, site
performance and others. A rank lower than 40 means that there are a lot of areas to improve. A rank
above 70 is a good mark and means that your website is probably well optimized.
Internal pages are ranked on a scale of A+ through E and are based on an analysis of nearly 30 criteria.
Length: 42 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Meta Description More than 90 million users in 150+ countries rely on Zoho to get work done. A unique and powerful
business software suite. Try now for free.
Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these
appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize
click-through rate.
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the
This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are
missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
Headings
<H1> <H2> <H3> <H4> <H5> <H6>
1 3 2 1 1 3
<H1> A unique and powerful software suite to transform the way you work. Designed for businesses of all sizes, built by a company that
values your privacy. </H1>
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your
title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number
of keyword research tools available online to help you choose which keywords to target.
Keyword Consistency
Keywords Freq Title Desc <H>
business 12
zoho 7
read 4
software 4
trust 3
online 3
more 3
running 3
help 3
forms 2
customer 2
track 2
projects 2
growth 2
campaigns 2
This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the
following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink
anchor text.
https://www.zoho.com/sites/zweb/images/zoho_general_pages/core-value-banner-img.jpg
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by
A higher code to text ratio will increase your chances of getting a better rank in search engine results.
Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important
keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.
Underscores in the Oh no, you are using underscores (these_are_underscores) in your URLs
URLs
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two
different websites.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from
accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt
Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of
changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing
Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their
first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about
your business.
538 Page(s)
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture &
internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.
0 Backlink(s)
Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
URL http://zoho.com
Length: 4 characters
Keep your URLs short and avoid long domain names when possible.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,
http://www.mysite.com/en/products).
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page Great, your website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.
Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.
Register the various extensions of your domain to protect your brand from cybersquatters.
Register the various typos of your domain to protect your brand from cybersquatters.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Safe Browsing The website is not blacklisted and looks safe to use.
Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.
Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search
results.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.
The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close
to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.
Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking
Conversion rates are far higher for websites that load faster than their slower competitors.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
The Doctype is used to instruct web browsers about the document type being used.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index.
Run the W3C validation service whenever changes are made to your website's code.
Specifying language/character encoding can prevent problems with the rendering of special characters.
Facebook: Zoho
Twitter: Zoho
Instagram:
Social data refers to data individuals create that is knowingly and voluntarily shared by them.
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.
Popularity at None
Regional Rank None
We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
In-Page Links We found a total of 39 links including both internal & external links of your site
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This
means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken
into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.
Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links