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    Bahasa Inggris Unit 7 1,2,6 - Reinal Wicaksana - 2B-MPE - 225231057 - English For Marketing

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    reinalwicaksanawicaksana
    The trade fair is an international biotechnology trade fair. Companies can book exhibition stands to showcase their products and services. There are two events. The organizers are planning a direct mail, email, and digital marketing campaign to promote the event in key industry publications and journals. The guide will be sent to customers and potential customers before the events. Press releases promoting the event will be free of charge.

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    © All Rights Reserved
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    Bahasa Inggris Unit 7 1,2,6 - Reinal Wicaksana - 2B-MPE - 225231057 - English For Marketing

    Uploaded by

    reinalwicaksanawicaksana
    50 views2 pages
    The trade fair is an international biotechnology trade fair. Companies can book exhibition stands to showcase their products and services. There are two events. The organizers are planning a direct mail, email, and digital marketing campaign to promote the event in key industry publications and journals. The guide will be sent to customers and potential customers before the events. Press releases promoting the event will be free of charge.

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    Bahasa Inggris Unit 7 1,2,6_Reinal Wicaksana_ 2B-MPE_225231057_English For Marketing

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    The trade fair is an international biotechnology trade fair. Companies can book exhibition stands to showcase their products and services. There are two events. The organizers are planning a direct mail, email, and digital marketing campaign to promote the event in key industry publications and journals. The guide will be sent to customers and potential customers before the events. Press releases promoting the event will be free of charge.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    50 views2 pages

    Bahasa Inggris Unit 7 1,2,6 - Reinal Wicaksana - 2B-MPE - 225231057 - English For Marketing

    Uploaded by

    reinalwicaksanawicaksana
    The trade fair is an international biotechnology trade fair. Companies can book exhibition stands to showcase their products and services. There are two events. The organizers are planning a direct mail, email, and digital marketing campaign to promote the event in key industry publications and journals. The guide will be sent to customers and potential customers before the events. Press releases promoting the event will be free of charge.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    REINAL WICAKSANA

    2B-MPE
    225231057
    ENGLISH FOR MARKETING
    AND ADVERTISING
    1. Kirstin Butler works for the marketing department of Natural Solutions, a biotech company.
    She has received a brochure about a trade fair that takes place in London each year. Read this
    excerot trom the brochure and answer the questions below.
    1. What kind of trade fair is International Biotech Europe?
    An international biotechnology trade fair.

    2. Who might book a stand?


    Pharmaceutical companies.

    3. How many events are there?


    Two.

    4. What marketing campaign are the organizers planning?


    Direct mail, email, and web and coverage in all key magazines and journals.

    5. Who will receive the guide before the events?


    Customers and prospects.

    6. How much wil press releases cost?


    Nothing

    2. Match the phrases from the brochure to the definitions.


    1 exhibition stand
    2 high-profile
    3 added benefits
    4 earroria coverage
    5 prospects
    6 key publications
    7 additional audience
    8 co-located
    a. extra advantages
    b. in the same place
    c. potential customers
    d. the place where vou show vour products at a trade fair
    e. extra visitors
    f. well known
    g. publicity in magazine or newspaper articles
    h. the most important magazines and newspapers

    2f 3 a 4g 5c 6h 7e 8b

    6 Kirstin and Michael are manning the stand at the trade fair. Match their answers (a-g) with the visitors' questions and comments
    (1-7).
    1. excuse me, are these memory sticks to take away?
    2. Would it be possible to be put on your mailing list?
    3. I'°d like to discuss this with my boss first. How can I reach you?
    4. Do you have some information I can take away?
    5. What does your company do?
    6. Do you make natural cosmetics as well?
    7. I'm just browsing.
    a.No, we don't. We focus on medications.
    b. Yes, certainly. If you just give me your card, l'II be happy to add your name.
    c. Here's my card. Feel free to call or email me.
    d. They are indeed. They've got our URL printed on them, so do have a look at our website too when
    you get a chance. or do you have any questions for me now?
    e. Well. just let me know if vou need anything
    REINAL WICAKSANA
    2B-MPE
    225231057
    ENGLISH FOR MARKETING
    AND ADVERTISING
    f. We use natural sources to create effective medications
    g. Yes, let me give you one of our brochures. It lists the points we've just discussed.

    1.d 2.b 3.c 4.g 5.f 6.a 7.e

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