Moyang 2007
Moyang 2007
Moyang 2007
Supply chain management six sigma: a management innovation methodology at the Samsung Group
Hong Mo Yang Byung Seok Choi Hyung Jin Park Min Soo Suh Bongsug (Kevin) Chae
Article information:
To cite this document:
Hong Mo Yang Byung Seok Choi Hyung Jin Park Min Soo Suh Bongsug (Kevin) Chae, (2007),"Supply chain management six
sigma: a management innovation methodology at the Samsung Group", Supply Chain Management: An International Journal,
Vol. 12 Iss 2 pp. 88 - 95
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Seungkwon Jang, Kilpyo Hong, Gee Woo Bock, Ilhwan Kim, (2002),"Knowledge management and process innovation:
the knowledge transformation path in Samsung SDI", Journal of Knowledge Management, Vol. 6 Iss 5 pp. 479-485 http://
dx.doi.org/10.1108/13673270210450582
(2007),"Samsung does six sigma: A case study on supply chain management", Strategic Direction, Vol. 23 Iss 9 pp. 15-17
http://dx.doi.org/10.1108/02580540710779717
Bong Choi, Jongweon Kim, Byung-hak Leem, Chang-Yeol Lee, Han-kuk Hong, (2012),"Empirical analysis of the
relationship between Six Sigma management activities and corporate competitiveness: Focusing on Samsung Group
in Korea", International Journal of Operations & Production Management, Vol. 32 Iss 5 pp. 528-550 http://
dx.doi.org/10.1108/01443571211226489
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Abstract
Purpose – This paper seeks to introduce a six-sigma based methodology for the SCM domain which was developed and has been used in Samsung.
Design/methodology/approach – The paper provides a detailed description of how and why a six-sigma-based methodology for the SCM domain
was developed in Samsung and presents a real industry case to illustrate the usage of the methodology.
Findings – In Samsung, the effort and investment in synthesizing SCM and six sigma, and developing a unique six-sigma-based methodology to
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improve its SCM operation, have turned out to be fruitful. The Black Belt program has produced highly qualified and talented SCM specialists, who are
currently training the methodology to members in their organizations and leading SCM projects. SCM projects are being prepared and conducted in a
more disciplined way and their outcomes are continuously monitored and shared through the company’s repository.
Research limitations/implications – To generalize its usefulness, the methodology needs to be applied to the SCM projects of those companies
whose organizational and cultural contexts are different from those of Samsung. In addition, the overview of an illustrative SCM project presented in
the paper is brief due to space limitations.
Practical implications – Today, SCM is increasingly recognized as a strategic way to innovate a company’s business operation. This paper shows that
a methodology such as Samsung’s SCM six sigma can be the key to conducting SCM projects in a more disciplined way and for fruitful outcomes.
Originality/value – The paper introduces a unique six-sigma-based methodology for the SCM domain which has been developed and applied in a
leading global manufacturing, financial, and services conglomerate. This methodology could be adapted by other companies for their SCM projects to
increase the likelihood of project success.
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Supply chain management six sigma Supply Chain Management: An International Journal
Hong Mo Yang et al. Volume 12 · Number 2 · 2007 · 88 –95
profits since the 1990s. The flagship unit, Samsung an important issue in SCM in general and manufacturing
Electronics Company (SEC), was one of only two planning and control system in particular (Vollmann et al.,
manufacturing companies worldwide to post profits of more 1997). Six sigma complements this need through the
than $10bn in 2004 (Toyota Motors being the other). “control” stage in a DMAIC methodology or “verify”
Samsung was ranked twentieth in global brand value, stage in a DMADOV methodology. Therefore, six sigma
according to a report by Interbrand (2006). Many regard supplemented by a Samsung’s own centralized system of
these successes as reflecting a continuous and relentless effort capturing and tracking all of its projects beyond their
at Samsung to improve the way it conducts business. For the completion ensures that improvements be sustained.
last few years, SCM and six sigma have been two pillars of 3 Well-established HR framework – At Samsung, a key area
business innovation at Samsung. for the potential improvement of SCM activities centered
The Samsung Group of companies has large, complex, on people. The company continually faces a shortage of
global supply chains in most of the products it manufactures trained, qualified, and talented people to harness the
and makes extensive use of SCM solutions and process maximum potential that its systems and processes offered.
innovations to support and improve its operations. Most Consequently, SCM solutions were not being fully
notably, at SEC, advanced planning and scheduling (APS) utilized and the innovative processes could not be
systems have been adopted since the 1990s and have brought wholeheartedly adopted. The shortage of SCM talent
the company many successes in terms of operational decreased the potential for return on investment that the
excellence. Recently, Samsung Electronics was ranked system and process innovations could bring to the
seventh in a respected analyst’s ranking of the global top 25 company. Six sigma was seen as a proven framework for
companies in supply chain excellence (AMR, 2005). developing people. Its colored belt system clearly
Six sigma has been a key enabler for the group’s success. The
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Supply chain management six sigma Supply Chain Management: An International Journal
Hong Mo Yang et al. Volume 12 · Number 2 · 2007 · 88 –95
.
General Electric – A key element of GE’s approach to six Group. DMADOV stems from a product design space
sigma is the tailoring of underlying methodologies to while one requirement is to support projects in the supply
specific needs and characteristics of its business units. chain space. The key difference is that after performing
SBT researched GE business that has taken the generic six analyses, the task for the project team would be not to
sigma methodology for process innovation (PI), and has optimize or design as in DMADOV, but to specify how a
tailored them to specific needs of system design and suggested improvement would be realized in practice.
implementation, and product development activities. Therefore, a step, “Enable”, in place of Design and
Particularly, DMADV (define, measure, analyze, design, Optimize, is introduced to address this activity. This is
and verify) by GE Medical System is an attempt to include similar to “Design” in GE Medical’s DMADV.
process management and process redesign in six sigma, .
System development option – SCM six sigma projects, in
while moving beyond DMAIC (often regarded as a most cases, result in system development. Accordingly, a
synonym of six sigma), originally developed for high- new approach is needed to cover a process enablement
quality product developments (Hammer, 2002). GE step to support system building activity. However, many
Capital’s DABTL (define, architect, build, test, launch) SCM innovation projects may call for changes that can be
is a six sigma approach designed for systems development. enabled within existing system capabilities. Therefore, it
.
DuPont – DuPont had just been selected as the 2006 Six was necessary to consider an approach in which system
Sigma Company by the International Society of Six Sigma implementation would be an optional enablement activity.
Professionals (ISSSP) (Forloines, 2005). Additionally, We used DABTL (define, architect, build, test, launch)
DuPont also combined six sigma principles with the approach (used by GE Capital for systems development),
SCOR (Supply Chain Operations Reference) model, incorporating proven software engineering discipline to six
sigma based SCM methodology.
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Hong Mo Yang et al. Volume 12 · Number 2 · 2007 · 88 –95
(design, analyze, build, test, launch) roadmap for system techniques in that methodology in particular. To illustrate the
implementation, which incorporates proven software application of the SCM six sigma methodology in practice, this
engineering discipline into our methodology. section presents a brief overview of a SCM project conducted
.
Five design parameters – The underlying belief is that any in a manufacturing firm (its name and detailed information are
organizational change requires a comprehensive, multi- not revealed). This project, completed in the early 2006, had
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faceted approach. Thus, DMAEV uses the five design applied the methodology from its beginning in 2005.
parameters to characterize the changes that need to be
managed throughout the DMAEV process stages – 4.2.1 Define
process changes; operation rule & policy changes; role & The VOC/VOB analysis began with investigating internal and
responsibility changes; performance measures/KPI external business environments and identifying clients of the
changes; and system and master data changes. A project project. Increases in crude oil price and the devaluation of the
will need to identify latency cause factors and Korean won represented a challenging external business
improvement plans for each of the parameters to ensure environment while an increasing cost associated with surplus
comprehensive treatment of root causes. inventory was a critical pain point. Top management and
various business units including sales, planning &
administration, production, purchasing, global operation
4. Adoption of SCM six sigma at Samsung center (GOC), and transportation in the company were
There are two courses in implementing SCM six sigma identified as the project’s clients. Then, the VOC/VOB was
methodology at Samsung: education (“SCM Six Sigma Black elicited from interviewing those business units (Figure 3).
Belt”) and application of the methodology in practice. The next step was to identify problems and inefficiencies in
SCM-related business processes, typically encompassing
4.1 SCM Six Sigma Black Belt production (e.g. material purchasing, manufacturing), global
The first course is the institutionalization of the methodology operation management (e.g. order fulfillment, weekly
at the Group through a four-month training program. The production plan, inventory management) and sales (e.g.
training program, known as SCM Six Sigma Black Belt forecasting, order management, sales, transportation). Eight
training and mentoring, consists of one week per month of issues were identified, including a lack of visibility in inventory
full-time training for four months, supplemented by and demand forecasting, in the process of replenishment,
mentoring of SCM Black Belts on their selected projects. weekly production planning and packing & shipping. Drawn
The prospective SCM BBs have to complete three such from the VOC/VOB and process analysis, two potential CTQs
projects to get full certification as a SCM Black Belt. were elicited:
By leveraging the established HR belt system of six sigma, 1 demand stabilization; and
Samsung aims to alleviate the shortage of SCM talent that has 2 inventory visibility.
been the primary obstacle in improving SCM performance. The priority of these two was evaluated with respect to the
Samsung expects that SCM six sigma will elevate the findings of the VOC/VOB and process analysis. As a result,
effectiveness of its SCM function as people will now the latter (development of inventory management process)
understand the overall supply chain process and ways of was chosen as the CTQ and surplus (or unpegged) inventory
enabling it. Samsung also expects that greater effectiveness of rate, defined through the formula:
its people in managing its supply chains will improve the X
X
company’s ROI. The current training program is within the Unpegged inventory= Inventory £ 100;
Group’s Six Sigma Academy, the goal of which is to develop
talent and future leaders at Samsung. As of today, over 100 was selected as CTQ-Y (or the key performance indicator of
SCM Black Belts have been trained. the CTQ).
4.2 An illustrative case 4.2.2 Measure
As of 2005/6, SCM projects at Samsung are being conducted The baseline level of surplus inventory rate was measured to be
by following the SCM six sigma methodology in general and over 10 percent. A new target was set at 6 percent. This required
utilizing DMAEV and various data and process analysis a 42 percent reduction in surplus inventory. Next, potential root
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Supply chain management six sigma Supply Chain Management: An International Journal
Hong Mo Yang et al. Volume 12 · Number 2 · 2007 · 88 –95
causes or Xs were identified in terms of the five design After considering the importance by the project owners,
parameters, (process, operation rule & policy, organizational including representatives of the client groups, finally, seven
roles and responsibilities, performance measure, and system) causes associated with three parameters – process, role &
and further prioritized using an X-Y matrix (Table I). policy, and system – were selected as the final Xs (Table II).
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Hong Mo Yang et al. Volume 12 · Number 2 · 2007 · 88 –95
Table II Selected Xs (Figure 4). Then, using benchmarking, the to-be image for
each of the three possible solutions was developed. Then,
Type Selected Xs “Web-based user interface design for inventory management”
Process Recording past surplus inventory was found to be highly relevant to the overall improvement
Planning surplus inventory
subjects identified in the QFD. To design and implement the
selected optimal solution (named “Web-based early warning
Early detection and advanced managing of surplus
system for surplus inventory”), necessary changes were
inventory
identified with respect to the five parameters. For example,
Rule & policy Standard for managing excess inventory as to the “process” parameter, a list of processes which
Standard for managing surplus inventory needed to be improved was identified.
Standard for managing safety stock As for the “system” parameter, DABTL was employed to
define system requirements and to architect, build, test, and
System Web user interface design put the web-based system into operation.
4.2.5 Verify
4.2.3 Analyze Two stages of pilot test were conducted with a business unit in
For those selected Xs, data collection was planned and the company. The first stage, which took place in October
executed (Table III). For each question posed in Table III, a 2005, aimed to prove the applicability of newly proposed or
detailed data analysis was conducted, including both improved processes, rules and policies, roles and
quantitative (e.g. graph, statistics) and qualitative (e.g. responsibilities, and performance measure. The pilot test of
benchmarking, Delphi method, on site visit, document the system was excluded during this stage. The second stage
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review) tools. piloted all improvement subjects associated with the five
Based on the results of the data analysis, three Xs – parameters between 9 January and 28 January 2006. The pilot
recording past surplus inventory, standard for managing test resulted in a 37 percent reduction in surplus inventory
excess inventory, and web user interface design for inventory (CTQ-Y), from 10.4 percent to 6.5 percent. Although slightly
management – were determined to be the vital few Xs. These short of target, the cost associated with surplus inventory
were the factors considered to significantly affect the CTQ-Y. decreased from over $2.7 million to $1.9 million.
Next, in order to proceed and accelerate the adoption of the
4.2.4 Enable optimal solution, “control” plan and change management
The three vital few Xs led to three possible solutions or plan were developed. The control plan included factors or
actions to improve the current SCM. For each solution or performance indicators (e.g. inventory consumption rate) to
action, detailed improvement subjects were elicited with be controlled, methods to control, business unit responsible
respect to the five parameters. This overall information was for each factor, and actions to be taken for unexpected events.
constructed through a quality function deployment (QFD) The change management considered such elements as critical
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