The Professional Salesman's Creed

The Professional Salesman’s Creed
1. I will place customer and company interests above self-interest.

It involves making decisions and taking actions that benefit both the customer and the company,
even if they may not directly benefit you. For example, let’s say you work in customer service.
Placing customer and company interests above self-interest would mean always striving to
provide excellent service to customers, even if it means going above and beyond your job
description. It may involve finding solutions to their problems, being patient and understanding,
and treating them with respect and empathy. Similarly, when it comes to the interests of the
company you work for, you should aim to make decisions that contribute to its growth and
success. This might include suggesting improvements, being efficient and productive, and
aligning your actions with the company’s values and goals.
2. I will be constantly alert to the concept that successful selling must bring mutual and
continuous benefits to both the buyer and the seller
The concept of successful selling is all about creating a win-win situation for both the buyer and
the seller. It means that when you sell something, both parties should benefit and be satisfied
with the transaction, and this should continue even after the sale is made. To achieve this, you
need to keep some key things in mind. First, it’s important to understand the needs and wants of
the buyer. Second, you should focus on building trust and rapport with the buyer. Third, always
be transparent and honest. Lastly, aim for long-term relationships with your customers.
Successful selling is not just about making one-time sales; it’s about building lasting
connections.
3. I will maintain an optimistic and positive attitude towards my business at all times.
Maintaining an optimistic and positive attitude towards your business means having a positive
outlook and mindset, even when facing challenges or setbacks. It’s about staying hopeful and
confident in your abilities to overcome obstacles and achieve success.
4. I will maintain loyalty to my company, my associates and my customers.
Maintaining loyalty to your company, associates, and customers means being committed and
dedicated to them. Loyalty to your company means being dedicated to its goals and values.
Loyalty to your associates refers to being supportive and respectful towards your colleagues and
teammates. Loyalty to your customers means providing them with excellent service and ensuring
their satisfaction.
5. I will do everything possible to support the free-enterprise system based upon open
competition and freedom of choice in the market place.
The free-enterprise system is a way of organizing an economy where businesses are allowed
to compete with each other and people have the freedom to choose what they want to buy. In
simpler terms, it’s like a big marketplace where different businesses try to sell their products
or services. You, as a consumer, have the freedom to decide which products you want to buy
based on your own preferences and needs. This competition among businesses helps to keep
prices fair and encourages companies to improve their products or services to attract more
customers.
6. I will continue to develop new knowledge’s , skills and attitudes to keep pace with the
changing technological and social environment.
In simple terms, “continuing to develop new knowledge, skills, and attitudes to keep up
with changes in technology and society” means that we should keep learning new things
to adapt to the world around us. To do this, we need to understand that technology and
society are always changing. This means that what we know now might not be enough in
the future. So, we should make an effort to learn new things and improve ourselves.
7. I will make every effort possible to utilize efficiently my total capacities in rendering
quality service to my customers and company.
Is about maximizing your abilities to provide excellent service to both your customers and
your company. It means that you will try your best to use all your skills and potential to
deliver high-quality service. It includes being efficient, which means doing things in the best
way possible to save time and effort.
8. I will never violate the trust and confidence of my customers and company.
Means that you will always act in a way that respects and protects the trust that your customers
and company have placed in you. It means that you will not do anything to harm or deceive
them, and that you will always be honest, reliable, and loyal.
9. I will maintain honesty and integrity in all of my dealings with my customers,
competitors, colleagues and company.
Maintaining honesty and integrity means always being truthful and doing what is right, even
when no one is watching. It involves being honest in your interactions with customers,
competitors, colleagues, and the company you work for.
10. In all of my personal activities, I will attempt to do what is right and just for all parties
concerned.
Is about making decisions and taking actions that are fair and morally right for everyone
involved. It means considering the needs and feelings of all parties and treating them with
fairness and respect.

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The Professional Salesman’s Creed

1. I will place customer and company interests above self-interest.

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