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PM 07 Divisional Performance Measures Notes

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PM - Performance Measurement & Control

Divisional Performance Measures

KEY MEASURES AND CHARACTERISTICS:

There are two key measures which are used to assess the performance of a company division:

1) Return on investment (ROI);


2) Residual income (RI).

The following characteristics are desirable when looking to successfully appraise a division’s performance:

1) Goal Congruence. Divisional managers should make decisions that are in the best interests of the division
and the company (or group) as a whole;
2) Autonomy. The divisional manager should be able to act and make decisions independently of the
company head office;
3) Performance assessment. Goal congruence and divisional autonomy should mean the evaluation of the
division’s performance is possible and fair.

Note: A conflict between goal congruence and autonomy can often arise if managers are allowed too much
autonomy and they may make decisions that are not in the best interests of the company as a whole. However if
autonomy is withdrawn, this can make it difficult to accurately assess performance.

RETURN ON INVESTMENT (ROI):

Return on investment is calculated as follows:

Net profit
Return on investment (ROI) =
Investment cost
Note: Using ROI will encourage divisional managers to make decisions that are in their best interests but not
necessarily the best interests of the company as a whole, which is referred to as dysfunctional behaviour or
non-goal congruent behaviour.

RESIDUAL INCOME (RI):

Residual income is calculated as follows:

Residual income (RI) = Profit - Imputed interest

Imputed interest = Investment * Cost of capital

Note: If the residual income is positive, the investment is acceptable to the division.

DIFFERENCES BETWEEN ROI AND RI:

RI ROI

- Could be viewed as the superior method - Can result in dysfunctional behaviour


of investment appraisal as goal meaning company profits are not
congruence should be achieved; maximised thus hampering fair
evaluation of division’s performance;
- It is expressed as an absolute measure
which makes it more difficult to compare - It is a relative measure expressed as a
divisional performance; percentage, which facilitates inter-
divisional comparisons and makes it
- Estimation of a cost of capital is required easier to understand;
for the RI calculation.
- No cost of capital estimation is required
when calculating ROI.

Other factors to be considered when evaluating or comparing divisional performance:

- How experienced is the divisional manager?


- How buoyant is the market for each division’s goods and services?
- What is the age profile of the assets within each division?

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