Entrep 10 Q1 Activity Number 1.5 Week 5

Republic of the Philippines
Department of Education
Region VII, Central Visayas
Division of Bohol
San Miguel Technical Vocational School
San Miguel, Bohol
ENTREPRENEURSHIP X
First Quarter
QUARTER: I Week 5
Topic Marketing Plan for Product Launch
Objective/s Identify the different marketing strategies for a new product launch.
Duration 2 hours
Materials Printed Modules
Reference https://theproductmanager.com/, https://www.cyberclick.net/, https://viral-loops.com/
Copyright For DepEd use only
Concept Notes
Words to Study
• Product Launch - debut of a new product to the market and make that product generally available for purchase
• Pre-launch - occurs before the official launch of your product or service and the goal of it is to raise awareness
and build excitement for your brand
• Price point – the standard price set by the manufacturer for a product
• Giveaways –giveaway items used to increase engagement and brand visibility
• Content – anything shared on social media, whether it's a text update, a photo, graphic, video, link, etc
• Influencers – are typically digital creators with a large social media following
• Customer service – the support you offer your customers — both before and after they buy and use products or
services
What Is a Marketing Plan?

A marketing plan is an advertising strategy that businesses define and use to sell a product or service. Creating
one helps a company define its target audience and understand how to reach its users, as well as provide clarity around
the optimal price point for selling its product or service.
Why Is Creating a Marketing Plan for a Product Launch Important?

It is important to have specific goals for what you want to achieve and a plan for how you will achieve them. For a
new product, it's crucial to do market research, define your buyer persona, and then create a strategy for how you will
reach those people. Taking the time to think about these aspects will greatly increase your chances of success.
Buyer Personas:
• Average age
• Location
• Income
• Marital status
• Gender
What is a Product Launch Marketing Plan?

A product launch marketing plan is a three-phase promotion strategy to coordinate all paid and organic
marketing campaigns aimed at creating product awareness, and ensuring a successful product launch.
A product launch marketing plan consists of:
• The pre-launch phase—research & roadmapping: Here’s where all the research and planning happens. During this
step you do all the research about the product and the market you’re about to enter. You establish your marketing
strategies and the channels most suitable to implement them. Schedule an event and entice customers to wait in
suspense. Make pre-orders available. Make sure to engage everybody to talk about it.
• The launch phase—rollout & reporting: Next, you implement your plans. You create events, press releases, blog
content, email marketing campaigns, ads, videos, or any other piece of physical or digital content that will help
you reach as many customers as possible. It’s showtime! The big launch usually never fails to exceed customer
expectations with: Exciting presentations that contain minimal technical details, A focus on how customers can
benefit from using the new products, Enticing product demos
• The post-launch phase—response & retention: After launching the product, customer reviews explode. What does
Listen and address customers’ pain points. Finally, analyze data and implement customers’ feedback. You and
your project management team establish what product features need to be modified, removed, or added.
Marketing Strategies for Product Launch

Launching a new product is no easy feat! Are you familiar with the term "growth hacking"? It has become quite a
buzzword over the past few years, referring to non-traditional digital marketing strategies that ensure rapid growth.
Though many startups use growth hacking techniques to quickly enter a market, they can be just as useful to companies
of any size.
Here are Growth Hacking strategies you can include in your marketing plan for a new product launch.
1. Organize a Pre-Launch Giveaway
For a product to take off quickly, you need to create a feeling of anticipation and excitement about its release
weeks or even months in advance. One of the most popular ways to do this is with pre-launch giveaways and
contests. Give your product away to an exclusive group of lucky participants in exchange for them helping get the word
out about it. There are a variety of options like Instagram contests, creating a hashtag challenge on social media,
giveaways, and more. Whatever option you choose, try to come up with content or ideas that can help your product go
viral.
2. Create Shareable Content
Consistently creating content is one of the most reliable digital marketing strategies.
• Invest time in creating a high-quality blog that talks about your business or related topics that your consumers
will be interested in reading about. The goal is to get the users themselves to share your content, bringing
traffic to your website on a regular basis.
3. Take a Chance with Remarketing
Consumers are in different stages of the purchasing process, and they might not be ready to purchase from
you the first time they hear about your brand. But, this doesn't mean they're not still potential customers. You can
nurture them over time using different remarketing tactics.
Remarketing can also be used for your regular followers. Keep in touch with your more dedicated customers
(through a newsletter, for example), and don’t forget to tell them about your launches.
4. Create a Referral Program
Word of mouth continues to be an incredibly effective way to spread the news about new products or services.
People naturally talk to their friends and acquaintances about the products they use and recommend. You can also give
them a little push to get the wheels turning. How? By creating an incentive system for recommendations.
Everyone likes getting freebies so all you have to do is offer a discount coupon or free shipping in exchange for
them telling their friends about you. This is a very popular tactic used by brands like Airbnb and Uber.
5. Optimize Your Website Speed
This is a trick that is as simple as it is effective: make sure your website is running at top speed. A quick and fluid
website improves user experience and brand perception.
6. Establish Relationships With Influencers
Influencers are the kings and queens of social media marketing. As they brand themselves as experts in a given
area or industry, they tend to have loyal audiences that follow their recommendations. Think of influencer marketing as
the digital version of word-of-mouth marketing.
In order to get bloggers and influencers talking about your brand, the most common strategy is to organize events
and send free samples. Take time to investigate which influencers would be most suitable for your product or services
and build relationships with them.
7. Take Care of Your Customer Service
Customers are used to getting answers from companies 24/7, so make sure you have a reliable system for them
to reach you whenever they need to. Your company’s ambassadors should be patient and empathetic in order to offer
your clients the experience they deserve. Protocols for how to quickly resolve issues should they arise must be in place.
8. Don’t Forget About Email Marketing
In order to effectively implement an email marketing strategy, the first step is to create a database of your clients.
The more information you have on each one of them, the better. Think about things like age, location, lifestyle and, of
course, previous purchases or products they have shown interest in.
Exercise.
1. This growth hacking technique is used to ensure that a product takes off quickly through which a business will
create a feeling of anticipation and excitement about its release weeks or even months in advance.
2. Who are considered as the kings and queens of social media with which businesses must build a relationship
with?
3. This trick is as simple as it is effective, it improves user experience and brand perception.
4. What is one of the most reliable digital marketing strategies?
5. This type of content is an effective way to talk about your business or related topics that your consumers will
be interested in reading/viewing about.
6. This is done by nurturing people over time using different tactics to influence them to become your
customers.
7. This growth hacking strategy will ensure that the business has reliable system for customers to reach them
whenever they need to. Part of this strategy is to make sure that employees assigned are patient and empathetic
in order to offer clients the experience they deserve.
8. It continues to be an incredibly effective way to spread news about new products or services.
9. How can we encourage people to naturally talk and recommend to their friends and acquaintances about our
products?
10. It is considered as one of the most popular ways to do pre-launch marketing strategies through which you give
your product away to an exclusive group of lucky participants in exchange for them helping get the word out
about it.
Assignment: PREPARE A PRODUCT LAUNCH MARKETING PLAN CONSISTS OF:
• The pre-launch phase. (Wednesday, next week. October 11, 2023 ) MAKE IT VIRAL!
✓ Schedule an event and entice customers to wait in suspense (fb live, tiktok live, etc.)
✓ Giveaways
✓ Make pre-orders available (accept advance orders)
✓ Make shareable content to make sure your team engages everybody to talk about your new
product
• The launch phase. It’s showtime! The big launch (October 18-20, 2023) MAKE IT VIRAL!
✓ Create events (via social media)
✓ Giveaways
✓ Organize contests
✓ Press releases
✓ Blog/Vlog content
✓ email marketing campaigns
✓ videos, or any other piece of physical or digital content that will help you reach as many
customers as possible.
✓ Exciting presentations that contain minimal technical details, A focus on how customers
can benefit from using the new products
✓ Enticing product demos. Show a video.
• The post-launch phase (to be presented on October 25-27, 2023)
✓ Provide a suggestion box.
✓ Ask for feedback, comments and suggestions
✓ Consolidate and analyze feedback, comments and suggestions.
✓ The project management team establishes what product features need to be modified,
removed, or added based on the gathered data

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Republic of the Philippines

What Is a Marketing Plan?

Why Is Creating a Marketing Plan for a Product Launch Important?

What is a Product Launch Marketing Plan?

Marketing Strategies for Product Launch

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