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Business English - Cambridge English

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14/06/2023, 17:58 Business English | Cambridge English

Test your English - Business


Well done for completing the test!

Your score is 18 out of 25


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Test your English

1 Why is the HR department sending this email?

To: All staff

From: HR Department

Please remember that your manager must agree any


holiday dates before you complete a form.

Correct (your answer)

to explain how something is done

2 Finefoods requires an agent to:

Job opportunity: FINEFOODS

Description:

Agent required for nationwide distribution. Some


experience in food retail an advantage. Refrigerated van
provided.

Correct (your answer)


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deliver goods all over the country.

3 Staff should tell Jane Fellows

To: All staff

Subject: Accounts Course

Staff wishing to enrol for the Accounts course should


contact Jane Fellows, who needs to know numbers.

Incorrect (your answer)

how many people have enrolled for the course.

Correct

if they are interested in doing the course.

4 Contact Neil Smith if you want to

Phone Neil Smith at our showroom for a free quotation,


or to arrange a visit from our representative.

Correct

obtain information about the company's prices.

Incorrect (your answer)

speak to a representative about special offers.

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Crash Course in satisfying your customers

You suspect that your customers aren’t as happy as they once


were. First, existing customers seem to be abandoning
you for the competition almost as fast as you can get new ones.
Second, your company has started to become the butt of bad
jokes at conferences and in the press. So how do you set about
measuring, and improving, your customers' satisfaction?

It's important to see things through their eyes. You can


try your service for yourself, or watch your customers
using it. A further option is to carry out some qualitative
research with your customers. Whichever way you choose, the
objective is to identify the topics issues on which
customers will form their judgement of your service, so you can
frame your questions accordingly. It would be foolish to think
you could know all of those questions, let alone their answers,
at the outset .

But your reputation is at risk if you fail to deliver. Don't


embark on a customer-satisfaction exercise unless you are
prepared to act on the results. If you ask people what they are
unhappy about and then do nothing about it, you will leave
them more disillusioned with you than ever. And remember that
it’s a moving target: today’s satisfied customer is
tomorrow’s bored one. A service level that hits the
button today may be considered downright sloppy in six
months’ time, such is the pace of change.

So keep saying to yourself, 'Let's find out where our


performance falls below expectations, and then see what we

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can do about it.'

Reid Joinery – experts in wood

Reid Joinery was established by Gordon Reid 15 years ago as a


small company specialising in wooden structures, from floors to
staircases. Since then, we have evolved significantly.

We attribute our success to the dedication and expertise of our


workforce, which expands ranges from six
apprentices to permanent employees who are highly qualified
and experienced. Reid actively encourages employees
to progress through the company, and many of the current
surveyors and site managers launched their careers on the Reid
workshop floor.

Quality is at the forefront of Reid’s philosophy and each new


project, whatever its size, is handled with the same
dedication and completed to the highest quality standards. This
enthusiasm is reflected in the numerous industry awards the
company has received.

At present, Reid is committed involved in the


refurbishment of a major concert hall in London, with particular
responsibility for the stage and acoustic panels. This is our
largest project to date, and is expected to be completed within
budget and on schedule.

Reid’s varied project portfolio includes numerous blue


chip companies, such as the BBC and Shell. Perhaps one of our
most prestigious projects was restoration work we carried

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on out at Windsor Castle. However, our focus is not


upon corporate clients alone: many private residences, too,
have been refurbished for clients.

Business case study: OFC Co-operative

This week we take a look at the Scottish company, OFC Co-


operative.

OFC Co-operative is a supplier of industrial chemicals and, in


terms of job applications, it is currently one of the most popular
employers in Aveburn. Unlike a number of its competitors,
which are currently running at a loss, OFC has reported
its most successful year ever, mainly due to a major new
contract early in the year. The company has plans to expand its
core business in the coming year. A key factor in the company’s
success has been its wish to create a highly skilled and
motivated workforce, as highlighted in its mission
statement .

One of Stewart Green’s first actions on becoming the new


Managing Director last year was to assess his
employees’ training needs. He then established a training
programme to enable all staff to work towards nationally
recognised qualifications. The cost of this ambitious
scheme was partially met by local enterprise agencies. Stewart
said that motivating his staff was very important for him,
adding, ‘As well as making sure employees have access
to training and good working conditions, I’ve tried to ensure that
staff at all positions levels of the company are fully
informed about the activities of the co-operative and are made

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to feel part of a unique organisation.’ The future of the company


is looking good. Having invested in both training and
new facilities, this co-operative is now a major supplier of
premium products, not just in the UK, but throughout Europe.

Thank you for printing this page. Find more at www.cambridgeenglish.org

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