REORT ON

FB VS INSTAGRAM WHICH IS BETTER

Prepared By:
Laick Hasina
BBA SEM –6
ACADEMIC YEAR 2020-2021
College Lt Meenaben Jayanti Kundaliya
English Medium Mahila Commerce &
BBA College, Rajkot
Submitted To Saurashtra University
Under the Guidance By: Prof. Charmi Mam

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 DECLARATION

I under designed Hasina Laick. The student of

B.B.A. SEM –6 Declare that the research report on fb vs Instagram which is better for
business. Submitted towards partial of requirements for the award of bachelor of
business study in my original work. The information and a data given in the report is
authentic to the best of my knowledge. There under specifically to the guidelines of
Prof. Mrs. Charmi Mam, from M.J. Kundaliya English medium Mahila Commerce
and BBA College.

Date:
Place:

Signature & Name

Hasina

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 PREFACE

There are two types of studies theory and practical we already gain theory knowledge
in these three years but by doing this project report we can greet practical knowledge
of the studied.

The result is just this topic FB vs. Instagram which is better. To know more about the
marketing strategy.
This project has been prepared in partial fulfillment of the requirement for the subject
Practice studies of the program BBA in Academy year 2022.
Who preparing this report, we have gathered all the information related to the
company we choose.
We all have to choose company according to ourself and have to research
accordingly.
And based on that we have to prepare project report.
The project report starts with general information of the company and cover whole
concept of IT sector.

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 ACKNOWLEDGEMENT

In the create you, art and scientific literature and acknowledgement is an expression of our
gratitude for assistance in creating an original work.
I am very thankful gained Heartily from Saurashtra University. They have provided to
practical knowledge for industries.
I take this opportunity express my genuine gratitude towards our respected doctor Arjun
Singh Rana is the principal of the college and I also thankful to doctor purohit Sir. Me to
preparing this project then I also special thanks to professor charming man is helping me to
complete the project report all the sugar cosmetic, So I will thankful to them.

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 INDEX
Ch.1 Introduction

• History
• Company profile
• Mission
• Vision
• Future plans
• Awards
• Location
• Product
• Promotion

Ch.2 Marketing department

• Introduction
• Head of brand
• Reason for selecting the product
• Branding
• Features
• Guarantee/ Warranty
• Product
• Price
• Packaging
• Channel of distribution
• Wealth product
• Marketing mix
Ch.3 Fb vs Instagram which is the better
• Introduction
• Followings
• Features
• Comparison
• Which is better

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Ch.4 Research and Methodology

• Title of the study

• Type of the study
• Universe of the study
• Data collection method
• Objective of the study
• Signification of the study
• Limitations of the study
• Scope of the study
• Questionnaire
• Data analysis
Ch.5 Finding
Conclusion
Suggestion
Ch.6 Bibliography
Webliography

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 CHAPTER.1

INTRODUCTION

Under the provisions of Drugs and Cosmetics Act, 1940 and Rules made thereunder,
the manufacture of cosmetics in India is regulated under a system of inspection and
licensing by the State Drug Control Department while the import of cosmetics is
regulated under a system of registration by the Central Drugs Standard Control
Organization (CDSCO), who is the main authority to regulate activities relating to
cosmetics and promulgate corresponding regulations.
SUGAR COSMETICS

SUGAR Cosmetics is a cruelty-free makeup brand providing cosmetics that is high on

style and higher on performance. Mumbai, Maharashtra, India. 1001-5000.

Vineeta Singh an entrepreneur who is Founder and CEO of Sugar Cosmetic, she also
judges in a reality-show named Shark Tank India which comes on Sony
Entertainment Television she judges

Sugar cosmetics is established in 2012.

Sugar Cosmetics has made a name for itself in the list of top suppliers of cosmetics
in India.
The suppliers' company is located in Surat. Sugar cosmetics is an Indian company.
The founder of the Sugar cosmetics was Vineeta Singh.

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Sugar cosmetics is a cruelty free makeup brand providing cosmetics that is high on
style and higher on performance.

Sugar cosmetics was founded by Kaushik Mukherjee and Vineeta Singh in 2012.

Vineeta along with her husband Kaushik Mukherjee focused on creating makeup
products solely for the Indian skin tones and targeting the Indian market.

SUGAR Cosmetics was born from a desire to bridge the gap between providing
world-class quality of color cosmetics and makeup pigments that suit Indian skin
tones.

It was not just about selling color cosmetics but building a distinct individuality for
the brand.

The company started with a buzz around social media and targeting the audience of
the age group between 20-35 years.

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 HISTORY AND DEVELOPMENT

Vineeta along with her husband Kaushik Mukherjee focused on creating makeup products
solely for the Indian skin tones and targeting the Indian market. The company started with
creating a buzz around social media and targeting the audience of the age group between 20-
35 years.

Vineeta Singh has completed her Electrical Engineering from IIT Madras, and MBA from IIM
Ahmedabad. As I mentioned above, she is the Founder & CEO of SUGAR Cosmetic, the beauty company
boasts that it has a 35,000 points of distribution network in 120 cities throughout India.

Today SUGAR is one of the most remarkable brands in India. In the seven years of the life of
this brand, it has had several offline and online stores. The revenue collected by the company
is divided into three parts – 45% online stores, 45% offline stores, and 10% in the
international market.

Sugar Cosmetics, the beauty and personal care brand which is backed by Elevation Capital,
had raised $21 million in Series C funding in March last year.

Where are SUGAR Cosmetics' products made? SUGAR Cosmetics' website states,
“Manufactured in state-of-the-art facilities across Germany, Italy, India, USA and Korea the

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 brand ships its bestselling products across Lips, Eyes, Face and Nail categories across the
world.”
SUGAR Cosmetics was born from a desire to bridge the gap between providing world-class
quality of color cosmetics and makeup pigments that suit Indian skin tones. It was not just
about selling color cosmetics but building a distinct individuality for the brand.

Sugar cosmetics value is more than 750 crores after getting funding from venture led by
Elevation Capital. Vineeta Singh's net worth is approx. $8 million.

We use the safest ingredients to manufacture our products. Our current range of products is
Formaldehyde, Mineral Oil, Paraffin, Phenoxyethanols and Volatile Cyclomethycaines (D4,
D5, D6) free. All products are dermatologically tested.

Sugar was started after Vineeta Singh failed to create two other businesses and turned down a
job offer of “*one crore” from a global investment bank. That's right. Rather than doing
something for someone else, she wanted to create something for herself.

SUGAR Cosmetics is a cruelty-free makeup brand providing cosmetics that is high on style
and higher on performance. Mumbai, Maharashtra, India. 1001-5000. Series C.
in.sugarcosmetics.com.

NEW DELHI: Direct-to-consumer (D2C) firm Sugar Cosmetics on Monday announced the
appointment of Suchit Sakaria as chief business officer.

Manufactured in state-of-the-art facilities across Germany, Italy, India, USA, and Korea the
brand ships its bestselling products across Lips, Eyes, Face, and Nail categories across the
world.

Where are SUGAR Cosmetics' products made? SUGAR Cosmetics' website states,
“Manufactured in state-of-the-art facilities across Germany, Italy, India, USA and Korea the

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 brand ships its bestselling products across Lips, Eyes, Face and Nail categories across the
world.”

Velvetta Lifestyle Pvt. Ltd., the parent company of Sugar Cosmetics, has picked up a 51%
stake in natural skin and hair care brand ENN Beauty, a move that will further consolidate the
beauty and personal care segment in the country.

SUGAR Cosmetics is a powerful, confident, inspired, and bold makeup brand that refuses to
conform to boring stereotypes. The brand or the cosmetics line is manufactured in state-of-
the-art facilities across Germany, Italy, India, USA, and Korea.

With striking shades that perfectly suited every Indian skin tone, the brand led the industry
movement towards “mattes” with its cult-favorite range of Matte Liquid Lipsticks and equally
popular Matte Eyeliners.

The lipstick has a beautiful red wine shade with matte finish and is exceptionally smooth on
lips (better than Lakme crayons), and does not make your lips dry. It can be used without lip
balm. The length of the lipstick is also good and is expected to last for about 2 months on
regular usage.

Color: Sugar, description: Organistic is one of its kind comprising of all natural and organic
components that make it long-lasting.

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 COMPANY PROFILE

NAME OF THE FIRM:

• SUGAR COSMETICS

FOUNDER:

• Vineeta Singh

ALSO KNOW AS:

• Velvette Lifestyle, Velvette

FACE OF THE BRAND:

• Taapsee Pannu

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YEAR OF ESTABLISHING:

• 2012

FORMS OF ORGANIZATION:

• Private Held

INDUSTRIES:

• Cosmetics

• Personal Care Product Manufacturing

• Beauty

• E-Commerce

• Brand Marketing

• Retail

SIZE OF ORGANIZATION:

• Large scale organization

LOCATION OF INDUSTRY:

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 • Mumbai, Maharashtra

CURRENT CEO:

• Vineeta Singh

PHONE NO.:

• +1 954-572-3462

E-MAIL:

• hello@sugarcosmetics.com

WEBSITE:

• http://www.sugarcosmetics.com

COMPANY LOGO:

NUMBER OF EMPLOYES:

• 201-500 employees

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HEADQUATERS:

• India

TYPES OF COMPANY:

• Modern Company

TYPES OF MARKET:

• Global Market

HEADQUATERS:

• Mumbai, Maharashtra

BANKERS:

• Federal Bank of India

MARKETING MANAGER:

• FAB BAG

LICENSES & CERTIFICATIONS:

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 • Google AdWords Certification

SLOGAN

• “Rule The World, One Look at a Time!!!”

MISSION AND VISION

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 MISSION

Sugar Cosmetics' mission statement says,

"We believe in every interpretation of beauty. Bold to subdued, quirky to crazy, every day to
glam goddess! We aim to celebrate every aspect of you, no matter what your style is. So, go
ahead and pick your fades."

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 VISSION

Is aiming to become the number one makeup brand in India, hopes to IPO in the future. A
brand of choice for the women of today!

And were here to ensure you have a lot of fun with our makeup. Were a brand that believes in
empowerment.

That’s why, we carefully curated products from around the globe which meet every want and
need there could possibly be when it comes to your makeup and skincare regime. believe in
every interpretation of beauty.

Bold to sueded, quirky to crazy, every day to glam goddess! Our aim is to celebrate every
aspect of you, no matter what your style is. So, go ahead and pick your fades.It's time to rule
the world, one look at a time.

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 FUTURE PLANS

The Vineeta Singh-led firm plans to launch 14-22 SKUs in the hair care category, through
their latest acquisition ENN Beauty.

Makeup seller SUGAR Cosmetics is targeting Rs 300 crore in revenue by end of FY21-22,
compared to Rs 100 crore in FY2019-20.

Sugar Cosmetics - Future Plans

SUGAR Cosmetics has expanded outside India, having a physical outlet in Russia and an
online presence in the United States. In FY22, SUGAR Cosmetics intends to increase its
offline standalone locations.

The brand, which was created in 2015, currently manages 70 outlets on its own, with
aspirations to increase that number to 100 by December.

The D2C brand expects to conclude this year (2021) with over two and a half times net
revenue compared to last year, owing to continued sales growth and the Christmas season
rush. According to some figures, 95 percent of trading in India still takes place offline.

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SUGAR intends to use this to extend and enhance its retail base, as well as improve its retail
marketing and visual merchandising experience.

SUGAR Cosmetics opened five new brand-owned retail stores throughout the epidemic,
putting sanitation and safety first for its retail consumers.

To strengthen its D2C channels, the firm is focusing on expanding its mobile app, which has
already had 800,000 app installations in less than a year.

In 2021, content marketing, strong alliances, and offering new items will all be on the
agenda.

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 AWARDS

AWARDS AND ACHIEVEMENT

Winning hearts and winning awards! It is such an honor to receive 'Retail Start-Up of The
Year Award' at the 9th Annual Entrepreneur India Awards 2019 held at J W Marriot, Delhi
on the 18th July.

Makeup brand Sugar Cosmetics has awarded its media mandate to media agency Carat India
which will now handle Sugar Cosmetics’ media strategy. The business has also announced
Taapsee Pannu as its new brand ambassador.

“We are pleased to win the media business for Sugar Cosmetics,” said Carat India’s CEO
Anita Kotwani, TVW News India reported.

“Carat is committed to creating meaningful end-to-end media solutions through data-driven

marketing, and to further accelerate the brand’s growth journey. As a team, we are excited to
get this opportunity to work with a brand that is loved by the women of today. "AS part of the
partnership, Carat India will be responsible for Sugar Cosmetics’ media strategy, planning,
and procurement. Carat India secured the appointment following a competitive pitch process.

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 “Carat came highly recommended to us,” said Sugar Cosmetics’ CEO and co-founder
Vineeta Singh. “Their strategic thinking, experience, and efficiencies stood out. Partnering
with them on our media strategy is reassuring, given their data-driven approach in meeting
our brand goals. The beauty industry is ever-changing and we at Sugar Cosmetics always like
to stay ahead of the curve... I hope our new association with Carat will help us in this journey
of keeping up with consumer trends and stay relevant in the industry.”

Bollywood celebrity Taapsee Pannu also announced on Tuesday her tie-up with the beauty
brand. In her new role as brand ambassador for Sugar Cosmetics, Pannu stars in a short film
campaign, she announced on Facebook, with further details to be announced soon.

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 LOCATION OF THE COMPANY

Office Address:

A-004, Boomerang Business Park, Chandivali Farm Road, Powai. Mumbai – 400072.
Maharashtra. INDIA.

Phone Number:

022-6853-4186 (Helpline No.), 02228475555(Customer Care)

Support Hour

Monday to Friday: 9:00am – 7:00pm

Email Id:

hello@sugarcosmetics.com (Customer Care), collabs@sugarcosmetics.com (Collaboration),

careers@sugarcosmetics.com (Careers)

Website:

In.sugarcosmetics.com

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SUGAR COSMETICS BRANCHES IN INDIA ARE:
• MUMBAI
• BHIWANDI
• NEW DELHI
• GURGAON/ GURUGRAM
• PUNE
• NAVI MUMBAI
• MORADABAD
• MUMABAI SUBURBAN
• HYDERABAD / SECUNDERABAD

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 PRODUCTS OF SUGAR COSMETICS

SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on
performance.

The brand is inspired by and targeted towards bold, independent women who refuse to be
stereotyped into roles.

PRODUCTS

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 PROMOTION

• In terms of a career, promotion refers to advancing an employee's rank or position in

a hierarchical structure. In marketing, promotion refers to a different sort of
advancement. A sales promotion entails the features—via advertising or a discounted
price—of a particular product or service.

• A promotion is the advancement of an employee's rank or position in an

organizational hierarchy system. Promotion may be an employee's reward for good
performance, i.e., positive appraisal.

• An approach to achieving the objectives of a marketing campaign, through a well-

coordinated use of different promotional methods that are intended to reinforce each
other.

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 Chapter. 2

MARKETING DEPARTMENT

INTRODUCTION
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 • A marketing department drives the promotional engine of a business. It is responsible
for increasing brand awareness overall, while also driving potential and recurring
customers to a company's products or services.

• A marketing department promotes your business and drives sales of its products or
services. It provides the necessary research to identify your target customers and other
audiences. Depending on the company's hierarchical organization, a marketing
director, manager or vice president of marketing might be at the helm.

• The details differ between industries, but at its most basic marketing is how
businesses reach prospective customers and communicate the unique benefits of a
product or service. It encompasses all the activities that companies undertake to
promote, sell, and distribute that product or service.

• The cosmetics industry exists in a market structure called monopolistic competition.

The industry is characterized by a large number of firms that attempt to differentiate
their products and maintain a certain degree of control over their pricing.

• Marketing is a process designed to plan, price, promote and distribute want satisfying
products and service. If covers three main activities—concentration, dispersion and
equalization. Marketing confines itself to channels of distribution, marketing
functions, flow of goods and management.

• The cosmetics industry exists in a market structure called monopolistic competition.

The industry is characterized by a large number of firms that attempt to differentiate
their products and maintain a certain degree of control over their pricing.

MARKETING DEPARTMENT OF SUGAR COSMETICS

Creating the marketing brief is key when developing the new product as it is the starting point
of every project. The more detailed it is, the easiest it will be to use it.

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 Including in the marketing brief are the product and packaging requirements such as the
product category, desired function, color, odor, texture, size, etc.

Once it is approved, it can be shared with other departments to start the product development.
Research and Development team will use it to create the formula and product prototype.

Packaging team select the product pack based on requirements indicated in the brief.

The first stage is decisive, it will determine the full process and product success.

HEAD OF BRAND MARKETING

SUGAR Cosmetics

Amrita Shinde is the head of Brand Marketing.

In an exclusive interview with Retail4Growth, Amrita Shinde, Head of Brand Marketing,

SUGAR Cosmetics, sheds light on the company’s journey so far, approach to retail brand
presence and that helps staying ahead of competition.

SUGAR Cosmetics, one of the fastest growing premium color

cosmetics brands in the country entered the Indian cosmetics market in 2015.

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 The cosmetics brand has recently clocked a turnover over Rs 100 crore and is reportedly
already giving tough competition to market leaders in the color cosmetics category in India.

Backed by the trust of marquee investors and the love of millions of makeup enthusiasts,
SUGAR Cosmetics is rapidly scaling its physical presence with 770+ retail outlets as of early
2019, driven by a mission of reaching the doorstep of every makeup user in the country.

In an exclusive interview with Retail4Growth, Amrita Shinde, Head of Brand Marketing,

SUGAR Cosmetics, sheds light on the company’s journey so far, approach to retail brand
presence and that helps staying ahead of competition.

SUGAR Cosmetics is a four-year-old brand. We entered the Indian

cosmetic market in 2015 with premium beauty products that were designed to be high on
style and higher performance.

Over the year, the company has expanded its retail presence at an aggressive pace from 770+
retail touchpoints which include self-operated kiosks, general trade stores, shop-in-shops in
channel partners like Lifestyle, Shopper Stop, Central, Pantaloons etc. and also EBOs.

We currently have 3 standalone EBOs. We opened our first EBO in Kolkata in Feb this year
Within 2 months we opened our 2nd EBO in Bangalore and have opened our third EBO in
Gurugram recently. We are slated to officially launch our next EBO in Hyderabad soon.

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 INDEX
NO. Particulars Page
no.
1 Reason for selecting the product 34
2 Permission and Licensing 35
3 Branding (label, logo, tagline) 38
4 Features of product 40
5 Guarantee and warranty 41
6 Product range 45
7 Selling price of the product 47
8 Packaging 48
9 Channel of distribution 50
10 Wealth of the product 51
11 Way of promotion 52
12 Schemes 53
13 Transportation 54
14 Marketing mix 56

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 Reason for selecting the product

• A "cosmetic product" shall mean any substance or mixture intended to be placed in

contact with the various external parts of the human body (epidermis, hair system,
nails, lips and external genital organs) or with the teeth and the mucous membranes of
the oral cavity with a view exclusively or mainly to cleaning them.

• Consider Reputable Brands. With the many brands available in the market, you can
get overwhelmed and buy products that will harm rather than benefit your skin.

• Consider Price.

• Find the Best Store in the Market.

• Know Your Skin Type.

• Determine Your Needs.

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 PERMISSION AND LICENSING

• A manufacturing license: manufacturing license is to be obtained from a licensing

officer to start a manufacturing activity. invention. patent must be obtained according
to the innovations in the manufacturing or in the product.

• To manufacture any of these products, a license has to be obtained from a Licensing

Authority appointed by the State Government. The application has to be submitted in
Form 31 along with a license fee of Rs. 2500 and an inspection fee of Rs. 1000.

• Cosmetics market in India is growing at a rapid pace. The demand for cosmetics
products has been growing, particularly in urban centers owing to several factors such
as greater purchasing power because of higher incomes, increasing influence of
western culture, desire to look better and more attractive etc.

• Cosmetics is also a sector that needs to be strictly regulated. Presently the governing
legislation in case of cosmetics in India is the Drugs & Cosmetics Act, 1940 which
defines a ‘cosmetic’ as “any article intended to be rubbed, poured, sprinkled or
sprayed on, or introduced into, or otherwise applied to, human body or any part

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 thereof for cleansing, beautifying, promoting attractiveness, or altering the
appearance, and includes any article intended for use as a component of cosmetic.”

• The procedure to be followed in order to manufacture cosmetics in India has been laid
down under the Drugs and Cosmetics Rules, 1945. Schedule M-II classifies cosmetics
into 11 broad product categories: 1) Powders, 2) Creams, lotions, emulsions, pastes,
cleansing milks, shampoos, pomade, brilliantine, shaving creams, Hai roils etc., 3)
Nail Polishes and Nail Lacquers, 4) Lipsticks & Lip Gloss etc., 5) Depilatories, 6)
Preparations used for eyes, 7) Aerosol, 8) Alcoholic Fragrance Solutions (Cologne),
9) Hair Dyes, 10) Tooth Powders and Tooth Pastes etc., 11) Toilet Soaps.

• To manufacture any of these products, a license has to be obtained from a Licensing

Authority appointed by the State Government. The application has to be submitted in
Form 31 along with a license fee of Rs. 2500 and an inspection fee of Rs. 1000. The
manufacturer has to ensure that the production is done in the presence of a competent
and qualified technical staff and at least one of the staff persons should possess the
following educational requirements:

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 BRANDING

• Branding is the process of creating a strong, positive perception of a company, its

products or services in the customer's mind by combining such elements as logo,
design, mission statement, and a consistent theme throughout all marketing
communications.

BRANDING OF THE SUGAR COSMETICS:

• In 2012, Kaushik Mukherjee and Vineeta Singh founded FAB BAG, a beauty
subscription business. For Rs. 599 a month they would send subscribers a ‘surprise’
beauty box with a mix of five products across makeup, skincare, bath and body,
haircare and fragrances. Sourced globally, these products were mostly new and
unknown brands.

• A few months into the business, the founders noticed an interesting trend: Each time
their 18–25-year-old customers received a box with a makeup product, positive
reviews would soar. People would also write in asking if they could buy the makeup
product separately.

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 • India’s beauty industry is estimated to cross US$8 billion by 2021. There are a large
number of brands, both established and new, that address the skin and hair care
segments. The color cosmetics industry, in contrast, was relatively stagnant in 2015.
On one end of the price spectrum were high-volume, mass players like Lakme and
Maybelline and on the other, luxurious, high-ticket brands like Mac and Estee Lauder.
As a reference point, lipsticks from Lakme and Maybelline are priced at Rs. 250-Rs.
350, while Mac lipsticks start at Rs.1000.

• “If you wanted to upgrade from the mass brands, but didn’t have the pockets for the
luxury brands,” says Mukherjee, “there was very little choice in the market.”

• Meanwhile, FAB BAG had reached fifteen thousand subscribers by 2015, but was
slowing down. It was clear that the beauty subscription was not going to scale the way
the founders had hoped. Mukherjee and Singh decided to take the plunge and launch
SUGAR Cosmetics, a makeup brand aimed at 18–25-year-old, an audience they felt
was underserved by existing players.

LOGO OF SUGAR COSMETICS

• A logo is a symbol or design used to identify a company or organization, as well as its

products, services, employees, etc. In its simplest definition, a logo identifies. It's how
your company is recognized and remembered among others. It also functions as the
face of your business.

Sugar Cosmetics Logo

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 The company's logo is made up of a wordmark with an emblem on the left, which serves as
the brand's signifier and appears on all of the company's cosmetics. Sugar Cosmetics' slogan
says, “Rule the World, One Look At a Time!!!”

FEATURES OF THE PRODUCT

Cosmetics are products designed to cleanse, protect and change the appearance of external
parts of our bodies. The key ingredients present in most cosmetics include water, emulsifiers,
preservatives, thickeners, moisturizers, colors and fragrances.
Features:
• Customers satisfaction
• Exchange vale
• Tangibility
• Intangibility attributes
• Associated attributes

Customer satisfaction
• Customer satisfaction is defined as a measurement that determines how happy
customers are with a company's products, services, and capabilities. Customer
satisfaction information, including surveys and ratings, can help a company determine
how to best improve or changes its products and services.
Reviews:
1. it's a beautiful rusty color that you will fall in love with. the texture is so nice and its
highly pigmented and transfer proof. You get such an amazing lipstick in such a low
price. Must try.

2. I think this is the best one I've ever had. It is literally smudge proof, apply it once and
you're good for the day. Also, this shade is so amusing, the perfect match of mauve
and brown. It's perfect.

3. Beautiful liquid lipstick. If you are in search of a long-lasting budget lipstick, then
smudge me not by sugar so a perfect option. Its super pigmented. One swipe is
enough for the color to shine. I got the shade brink of pink. It's a dark pink with a red
undertone. Lipstick once applied lasts up to 5,6hours. Drinking won't smudge this.
Eating a full meal might ruin the lipstick a bit. One negative is that its super drying.
You have to apply a moisturizer or Vaseline before applying. If your lips are crusty
then it will crease. All in all I am super happy with this lipstick. Definitely will
purchase more colors of this range.

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 GUARANTEE AND WARRANTY

GUARENTEE

A business guarantee is a commitment made by a business to honor the debts incurred under
its company credit cards.

It is similar to the personal guarantees extended by individual cardholders.

A pledge, usually in writing, given by a company to any customers that something is of

specified quality, content, benefit or that it will provide satisfaction or will perform or
produce in a specified manner.

GUARANTEE MEAN IN MARKETING

Guarantee marketing is defined as this:

When you make it risk-free to buy from you and tell the world about it, more people will buy.

SUGAR COSMETICS

YES, they are giving service after the product deliver. You can also return the unused product
within 14 days (about 2 weeks). Once shipped, they will be delivered to you within 2-5
working days.

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 Estimated delivery time may change due to the customer's geographical location, shipping
destination, product availability and courier partner's delivery time & location.

You can return the unused products you have ordered within 14 days of the date of receipt.
Please note that used products cannot be returned.

To return the unused goods, please email us at hello@sugarcosmetics.com and we will walk
you through the process till completion. At sugar cosmetics.com, we ONLY stock authentic
products.

All our items are genuine and are sourced directly from the manufacturer or from their
authorized distributors. Prior to shipping, we do several levels of rigorous quality checks,
hence eliminating any chances of counterfeit products.

If you have any concerns about the authenticity of any of the items you have purchased from
us or are considering purchasing, please contact us directly by emailing us at
hello@sugarcosmetics.com and we shall be happy to address your concerns.

WARRANTY

• A promise or guarantee made by a seller or lessor about the characteristics or quality

of property, goods, or services.

• A warranty doesn't mean that you'll automatically get a refund if the product is
defective—the company is normally entitled to try to fix it first.

A warranty is a guarantee from a seller that a defective product will be repaired or replaced
within a specific time.

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 A guarantee is a seller's promise that a product will meet certain quality or performance
standards. If not, it will be repaired or replaced.

WARRANTY OF SUGAR COSMETICS

Sugarcosmetics.com follows a transparent 'No Questions Asked' returns policy for all full-
size products bought from our online store.

You can return the unused products you have ordered within 14 days of the date of receipt.

Please note that used products cannot be returned.

To return the unused goods, please email us at hello@sugarcosmetics.com and we will walk
you through the process till completion.

Instructions for Cosmetics Special:

Products should not have been tried or used and the packaging should not have been
tampered in any way.

Special instructions for reverse pickup:

The reverse product request will be assigned within 24-48 hours and the product will be
picked in another 2-5 working days.

After the product is picked along with the packaging box, the delivery executive will hand
over the invoice.

We will need a picture of this invoice to be shared with us on hello@sugarcosmetics.com.

The products purchased under clearance cannot be returned or replaced.

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 EXCHANGE VALUE
• “the power of purchasing other goods which the possession of [an] object conveys”
(Smith [1776] 1960, p. 32); in other words, it expresses the relative price of a good in
terms of other goods.
•

SUGAR COSMETICS:
• Sugarcosmetics.com follows a transparent 'No Questions Asked' returns policy for all
full-size products bought from our online store.

• You can return the unused products you have ordered within 14 days of the date of
receipt. Please note that used products cannot be returned.

• To return the unused goods, please email us at hello@sugarcosmetics.com and we

will walk you through the process till completion. Special instructions for Cosmetics:
Products should not have been tried or used and the packaging should not have been
tampered in any way.

• Special instructions for reverse pickup: The reverse product request will be assigned
within 24-48 hours and the product will be picked in another 2-5 working days.

• After the product is picked along with the packaging box, the delivery executive will
hand over the invoice. We will need a picture of this invoice to be shared with us on
hello@sugarcosmetics.com.

• The products purchased under clearance cannot be returned or replaced.

TANGIBILITY
• A product can be classified as tangible or intangible. A tangible product is a physical
object that can be perceived by touch such as a building, vehicle, or gadget. Most
goods are tangible products. For example, a soccer ball is a tangible product.

INTANGIBILITY

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 • In marketing services, intangibility means the inability of a consumer to presses the
value of using a service. Unlike a physical product, a service cannot be seen, tasted,
felt, heard, or smelled prior to its purchase.

ASSOCIATED ATTRIBUTES

• A product attribute is a characteristic that defines a particular product and will affect a
consumer's purchase decision. Product attributes can be tangible (or physical in
nature) or intangible (or not physical in nature).

PRICING

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 • The selling price of a product or service is the seller's final price, i.e., how much the
customer pays for something. The exchange can be for a product or service in a
certain quantity, weight, or measure. It is one of the most important factors for a
company to determine.
Cosmetics are in the lifestyle and brand business, therefore pricing not only determines the
profit you make when considering costs and customer preferences, but the price can suggest
quality or exclusiveness of a cosmetic brand.

People respond emotionally to brands which is why customers are willing to pay a higher
price for certain branding or characteristics regardless of the markup price.

Price optimization for cosmetics brands is an area where Price Beam has sustained
experience and expertise

Consumer goods companies benefit from price optimization more than any other industry,
but at the same time, it is often an incredibly challenging task

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Cosmetic brands are being increasingly transparent about costs, due to an increase in demand
for transparency from customers in terms of product costs and ingredients, and this leads to a
greater need to find the optimal price for your cosmetic brand products

If you need to price a product (or service) in a new market, it makes all the difference in the
world if you understand customers' willingness-to-pay.

Demand / WFP curves like the ones above, show the optimal price point where the curve
peaks. In this example, the best price to optimize quantity is 10, whereas the optimal price for
optimizing revenue is 15.

In the old days when research was expensive, this could be difficult to get through a
corporate approval if launching in many markets at once.

These days, with cost-effective research options from e.g., Price Beam, the cost of getting
these crucial insights should no longer be an issue.

PACKAGING

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• Some research on current products in the market revealed a certain “sameness” in the
packaging of most brands in the premium segment. All of them were highly
sophisticated and bland. We created a distinct look for Sugar using the triangulated
illustration style. It unified all the products and created a memorable visual identity
for the products.

• here are multiple reasons why care must be put into cosmetic containers. Not only
must they protect the product, they need to provide conveniences for vendors and
ultimately consumers.

• The main purpose of a cosmetic container is to protect the product while it is in

storage or being transported. The container must be a well thought out solution that
protects the product from deterioration and helps preserve its quality. It must be an
attractive looking container as part of the marketing of a beauty product.

• The container must also contain labels that legibly display basic information about the
product and the manufacturer. These labels include contact information, ingredients,
expiration dates, warnings and instructions. Labels not only identify products and
their origins; they help provide consumers with the facts that cannot be confusing or
misleading.

• Ideally, the container is made of durable material to give the product a long shelf life.
It must last even longer through consumer use. The frequent opening and closing of
the container can take a toll on its condition over time. Ultimately, the container must
protect the product to the degree that it remains a safe product for human
consumption. In other words, the container must shield the product from dirt, dust and
germs.

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• The aesthetics of the container are considered extremely important since cosmetic
products are mainly sold on brand image. Since cosmetic products are not considered
medicine or survival products, the marketing of cosmetics depends heavily on
associating brand awareness with emotion. The container must convey emotions
about how the product will improve one's appearance and attitude. Many times,
cosmetics are repackaged and rebranded to help give them more market visibility

CHANNEL DISTRIBUTION

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 • The distribution channels of cosmetic product include supermarkets, pharmacy &
drug stores, department stores, direct selling, specialty stores, internet retailing,
beauty salons, and others.

• There are two types of distribution for beauty care: traditional and direct. Traditional
distribution includes distributors, sales consultants, and independent sales reps.

• The cosmetics industry has been segmented based on category, gender, distribution
channel, and region.

• Since category, the market is divided into skin and sun care products, hair care
products, deodorants & fragrances, and makeup & color cosmetics.

• By gender, it is divided into men, women, and unisex.

• Distribution channels such as supermarkets, department stores, etc., offer a wide array
of cosmetic products and provide a convenient medium for selection of the desired
product.

WEALTH

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 WEALTH OF SUGAR COSMETICS

Wealth measures the value of all the assets of worth owned by a person, community,
company, or country. Wealth is determined by taking the total market value of all physical
and intangible assets owned, then subtracting all debts.

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 Typically, beauty and cosmetics stores gain a handful of profit on all the products- margins
usually range from 20% to around 60-70%. So, the revenue you would be making will be
based on sales made by you monthly and the expenses that you incur while running the
business.

In the initial years of product launch, sugar cosmetics sale was about Rs 2 crore a year and it
is more than 2 crore per day. Sugar cosmetics value is more than 750 crores after getting
funding from venture led by Elevation Capital. Vineeta Singh's net worth is approx. $8
million.

Today SUGAR is one of the most remarkable brands in India. In the seven years of the life of
this brand, it has had several offline and online stores. The revenue collected by the company
is divided into three parts – 45% online stores, 45% offline stores, and 10% in the
international market.

Sugar Cosmetics' latest funding round was a Series C for on February 5, 2021. Sugar
Cosmetics' valuation in May 2019 was $30M. Sugar Cosmetics' latest post-money valuation
is from February 2021.

PROMOTION

• In terms of a career, promotion refers to advancing an employee's rank or position in a

hierarchical structure. In marketing, promotion refers to a different sort of
advancement. A sales promotion entails the features—via advertising or a discounted
price—of a particular product or service.

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The four main tools of promotion are advertising, sales promotion, public relation and direct
marketing.
• Advertising. Advertising is defined as any form of paid communication or promotion
for product, service and idea. ...
• Sales Promotion.
• Public Relations.
• Direct Marketing.
• Authorship/Referencing.

SCHEMES

• Is that project is a planned endeavor, usually with a specific goal and accomplished in
several steps or stages or project can be (usually|plural|us) an urban low-income
housing building while scheme is a systematic plan of future action.

• A customer loyalty program is a marketing approach that recognizes and rewards

customers who purchase or engage with a brand on a recurring basis. A company may
dole out points or perks, and graduate customers to higher levels of loyalty the more
they buy.

TRANSPORTATION
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The movement of goods and persons from place to place and the various means by which
such movement is accomplished.
These most common five modes of transport are: railways, roadways, airways, waterways
and pipelines.

MARKETING MIX

• According to Philip Kotler

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 “Marketing Mix is the set of controllable variables that the firm can use to influence the
buyer's response”. The controllable variables in this context refer to the 4 'P's [product, price,
place (distribution) and promotion].

The process of marketing or distribution of goods requires particular attention of management

because production has no relevance unless products are sold. Marketing mix is the process

of designing and integrating various elements of marketing in such a way to ensure the

achieve-ment of enterprise objectives.

The elements of marketing mix have been classified under four heads—product, price, place

and promotion. That is why marketing mix is said to be a combi­nation of four P’s. Decisions
relating to the product includes product designing, packaging and labelling, and varieties of

the product. Decision on price is very important because sales depend to a large extent on

product pricing.

PRODUCT
• Think of Product in marketing mix as an umbrella term that describes anything a
business wants to sell to their customer (an end user or another business). Product is
the entity that satisfies a customer's need and want.

PRICE
• Price in marketing mix refers to the value we pay in exchange for the product and
services offered by a company. Price is considered a vital element of the marketing
mix because it dictates a company's survival and profit. Pricing of a product plays an
important role in determining the success of a company.

PLACE
• place refers to where your product or service will be sold. For tangible products, this
will include physical locations such as your own store, or a retailer where your
product will be resold.

PROMOTION
• The communication that aims at promoting a product, activity, or a brand among the
target customers; in order to drive sales, and involves both buyer and seller. However,
promotion can also aim at building the reputation of the organization rather than just
increasing sales.

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 Chapter. 3
FB VS INSTAGRAM WHICH IS BETTER

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 INTRODUCTION

FACEBOOK

• Facebook, American online social network service that is part of the company Meta
Platforms. Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin,
Dustin Moskovitz, and Chris Hughes, all of whom were students at Harvard
University.

• Facebook became the largest social network in the world, with nearly three.

FEATURES

Facebook has quite a lot of features but its main features are the Newsfeed where the user see
contents from his Facebook friends and pages he follows; Messenger for messaging;
Timeline where it shows the user's information and content posted or shared; the Wall, a
space for the user's content; and Events were user.

BENIFITS

Facebook allows the establishment of partnerships between various projects.

Moreover, using a Facebook fan page, you can increase your brand value and social media
presence for your business.

If used properly, Facebook can help you find new leads and clients.

Facebook can also be used as video chat tool.

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Popular for marketing

Facebook's tools cater to the business that wants to form an authentic relationship with their
audience.

It allows marketers to create and distribute quality content that's helpful for users.

And it allows sales and customer services reps to connect with consumers interested in a
brand.

Effective for marketing

A giant in the social space with nearly 3 billion daily active users, Facebook can be
incredibly effective — if you use it the right way.

About 80% of marketers use Facebook to distribute content and promote their business, yet
less than half rate it as effective.

Are Facebook ads successful?

Facebook is still the biggest social media network in the world in 2021.

They have over 2.23 billion monthly average users.

Facebook ads brought in $31.43 billion in revenue 2020.

Despite the uncertainties presented by COVID-19, Facebook's ad revenues still grew

by 4.9% in 2020.
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Are Facebook ads profitable?

For most companies, Facebook advertising is all about profitability.

They get high click rates, increased conversions, and more engagement without paying tons
of dollars for the advertisement.

INSTAGRAM

Kevin Systrom
Kevin Systrom (Co-founder)

Prior to founding Instagram, Kevin was part of the startup Ode, which later became Twitter,
and spent two years at Google working on products like Gmail and Google Reader.

He graduated from Stanford University with a BS in Management Science & Engineering.

Instagram is a free, online photo-sharing application and social network platform that was
acquired by Facebook in 2012.

Instagram allows users to edit and upload photos and short videos through a mobile app.

MAIN PURPOSE OF INSTAGRAM

Instagram is an entirely visual platform.

Unlike Facebook, which relies on both text and pictures, or Twitter, which relies on text
alone, Instagram's sole purpose is to enable users to share images or videos with their
audience.

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 On Facebook, you might choose to post 100 photos on an album.

FEATURES

Swipe down on the camera screen to unlock photos and videos from your personal camera
roll.

The photo sharing app has introduced three features called -- Playback, Reel Visual Replies
and Profile Embed.

Instagram Head Adam Mosseri took to his Twitter account to reveal the three new features.

The company has already started rolling out these new features for its users.

BENEFITS

• More Businesses & Consumers Are Joining Every Day.

• Easy to Target (and Retarget) Your Audience.

• Use All the Visual Marketing Features on Instagram.

• Engage With Customers Where They Spend Their Time.

• Build Up User-Generated Content.

POPULAR FOR MARKETING

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 Instagram's primary advantage over other social media platforms is its visual nature.

If you have a business that benefits from the design of your product or if you have a service
that has a visibly noticeable end result, Instagram is the best platform to showcase that
content.

FOLLOWINGS
In facebook there are 395,003 followers.
Instagram there are 2m followers

COMPARISION

Both Instagram and Facebook serve different purposes.

People find you on Instagram and follow your business account to get engaged with a brand.

While Facebook enables a lot more informational or somehow professional platform that can
cater to a large number of audiences with different expectations.

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 Beginner marketers consider launching a social media campaign.

Experienced marketers launch a social media campaign on Facebook.

Smart marketers study all social media platforms and launch successful integrated
social media campaigns on the platforms that are best for their business.

Let’s be honest, social media marketing is a versatile, cost-effective and powerful

tool to use for marketers and small business owners alike.

It helps to reach the target audience, boosts sales, increases brand recognition,
enhances conversion rates, boosts traffic to your website and even, improves
search engine rankings.

No wonder, then, that more and more businesses decide to include social media in
their marketing strategies.

In fact, according to Statista, investments in social media advertising are forecast

to grow from 32 billion dollars in 2017 to approx.

48 billion dollars in 2021.

Pretty impressive, isn’t it?

Now, whether you’re a beginner marketer or an experienced one, you may want to
know on which platform to launch your social media campaign.

After all, social media advertising can be expensive and to get the best results, you
need to invest in the right ads on the right platform.

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 WHICH IS BETTER

This makes Instagram better for influencer marketing and free exposure; users on Instagram
more often sign on actively looking for product recommendations, as opposed to Facebook
where they actively ignore them. Instagram's other advantage is customer engagement.

Given that it was a mobile-only platform for many years, and its narrower array of content
types, it's no surprise that Instagram is a better mobile experience than Facebook.

Facebook has come a long, long way in this regard, but Instagram is made for the phone,
period.

Instagram's primary advantage over other social media platforms is its visual nature.

If you have a business that benefits from the design of your product or if you have a service
that has a visibly noticeable end result, Instagram is the best platform to showcase that
content.

Instagram is consistently staying ahead of the curve to remain one of the most effective forms
of social media for businesses.

There are lots of reasons we love using Instagram to share what's new at Parkway Digital.

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These same reasons make Instagram the best social media for other brands too.

Chapter.4
RESEARCH AND METHODOLOGY

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 Research methodology is the specific procedures or techniques used to identify, select,
process, and analyze information about a topic.

In a research paper, the methodology section allows the reader to critically evaluate a study's
overall validity and reliability.

Interviews (which can be unstructured, semi-structured or structured) Focus groups and group
interviews. Surveys (online or physical surveys) Observations.

"the strategy or architectural design by which the researcher maps out an approach to
problem-finding or problem-solving."

Research methodology is a systematic way to solve a problem. It is a science of studying how

research is to be carried out.

Essentially, the procedures by which researchers go about their work of describing,

explaining and predicting phenomena are called research methodology.

It involves studying the methods used in your field and the theories or principles behind
them, in order to develop an approach that matches your objectives.

Methods are the specific tools and procedures you use to collect and analyze data (for
example, experiments, surveys, and statistical tests)

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 TITLE OF THE STUDY

The title summarizes the main ideas or ideas of your study. A good title contains the fewest
possible words needed to adequately describe the content and / or purpose of your study.

Title of the study: - fb vs Instagram which is better

Facebook vs Instagram: engagement in numbers. The top metric that Instagram has over
Facebook is engagement. A social media engagement study reported that brands see a median
engagement rate of 0.09% per Facebook post, in comparison to a 1.60% median engagement
rate per post on Instagram.

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 TYPES OF RESEARCH
There are two types of research:
• Descriptive vs analytical
• Conceptual vs Empirical
Descriptive Approach to research is called as a foundation its logic is based on the statistics,
of the research analysis So, the descriptive research can't take into account the validity of the
research results. On the other hand. Analytical approach stands applicable in all stage of
research.
Conceptual research is that related to some abstract ideas or theory it is generally used by
philosophers and thinkers to develop new concepts on the other hand impartial research
relieves on experience or involves observations alone often without do you regret ground
system and theory.
In this research the disparate and analytical both researches are included :

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 UNIVERSE OF THE STUDY
• In economics and marketing a universe is a population to be studied or measured. In
economics a population to be measured is described as a "universe", and the measures
which are generated are intended to reflect the behavior of that population.

DATA COLLECTION METHOD

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Data collections is the methodological process of gathering information about a specific
subject, its crucial to ensure your data is complete during the collection phase and that’s it
collected legally and ethically. If not, your analysis won't be accurate and could have far
reaching consequences.

In general, there are three types of consumer data:

• First-party data, which is collected directly from users by your organization.

• Second-party data, which is data shared by another organization about its customers
(or its first-party data).

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 • Third- party data, which is data that’s been aggregated and rented or sold by
organizations that don’t have a connection to your company or users.

Before collecting data, there are several factors you need to define:

• The question you aim to answer.

• The data subjects you need to collect data from.
• The collection time frame.
• The data collection methods best suited to your needs.

DATA COLLECTION METHODS USED IN BUSINESS ANALYTICS

1.SURVEYS:

Surveys are physical or digital questionnaires that gather information that gather both
qualitative and quantitative data from subjects. One situation in which you might conduct a
survey is gathering attendance feedback after an event. This can provide sense of what
attendees enjoyed, what they wish was different, and areas you can improve or save money
on during your next event for a similar audience.

• Collection bias: It can be easy to accidentally write survey questions with a biased
lean. Watch out for this when creating questions to ensure your subjects answer
honestly and aren't swayed by your wording.
• Subject bias: Because your subjects know their responses will be read by you, their
answers may be biased towards what seems socially acceptable. For this reason,
consider pairing survey data with behavioral data from other collection methods to get
the full picture.

2 Transactional Tracking

• Each time your customers make a purchase, tracking that data can allow you to make
decisions about targeted marketing efforts and understand your customer base better.

• Often, e-commerce and point-of-sale platforms allow you to store data as soon as its
generated, making this is a seamless data collection method that can pay off in the
form of customer insights.
•

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 4. Interviews and focus groups

Interviews and focus groups, consist of talking to subjects face to face about a specific topic
or issue. Interviews tend to be one on one, and focus groups are typically made up of several
people. You can use Both to both to gather qualitative and quantitative.

Through interviews and focus groups, you can gather feedback from people in. your target
audience about new product features seeing them interact with your product in real time and
recording the reaction and response to questions can provide value valuable data. About
which product features to pursue.

OBJECTIVES

Observing people interacting with your website or product can be useful for data collection
because of the candor it offers, if you user experience is confusing or difficult, you can
witness eat in real time

Yet, setting up observation session can be difficult you can user third party tool to record
user's journeys through your site or observe a user’s interaction with a beta version of your
site or product.

Online Tracking

Internet tracking is an analysis of online users' behaviors, generally for the purpose of
delivering a more personalized browsing experience. It's also referred to as browser tracking,
digital tracking, data tracking, or web tracking.

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Forms

Online forms are beneficial for gathering qualitive data about users, specifically
demographic data or contact information. Thet re relatively in expensive and simple to set up,
and you can use them to gate content or registrations, such as webinars and email newsletters.

Social media monitoring

Monitoring your Companys social media channels for followers' engagement is an accessible
way to track data about your audience interests and motivations. Many social media
platforms have analytics building, but there are also third-party social platforms that give
more detailed, organized insights pulled from multiple channels.

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 SIGNIFICANCE OF STUDY

The significance of the study is a written statement that explains why your research was
needed. It’s a justification of the importance of your work and impact it has on your research
fields. It’s a contribution to new knowledge and how others will benefit from it.

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Beyond physical health, cosmetics can help to improve our mood, enhance our appearance
and boost our self-esteem. They can also help to exhibit personal style and, as such, are an
important means of social expression.

LIMITATIONS OF THE STUDY

Study is something which includes getting information, make an interpretation, and get
findings by doing research or by analysis. Thought I have put my sincere effort for this
project, there are dome limitations of the project like.

• Duration of research period was limited

• I have tried to cover opinions, but still there are chances of bias or prejudices a test
which opinions.

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 • The method I have adopted for research is not fully perfect and presides.

SCOPE

There are 24% scope of my survey. I have gotten lot of practical knowledge
through this.

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QUESTIONNAIRE

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 CHAPTER. 5
FINDING

You can just close your eyes and pick up their products.
Trust me on this when I say that their products have superb quality, and their prices are more
than reasonable.
Plus, they always have some offers going on at their website so you can always save some
money.
I love their liquid lipsticks; it is the best quality (smudge me not lipsticks) if you love matte
smudge proof lipsticks.
Plus, they have a wide range of products in terms of eye, face and lip makeup. You could also
try their foundation sticks.
The longevity of their products is very good, plus the makeup will not look cakey. They
always deliver the products on time

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 CONCLUSION

I feel really glad to conclude this survey report. Through this report I learn ed many things
practically. Different types of knowledge I got from this report. How company started small company
and make them big like global marketing. Its have lot of difficult to maintain the market in same year
by year. They have competed the others company and make them in the market its very difficult to
do. Through customer support this is possible.

I enjoyed a lot to make this different type of report.

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 SUGGESTION

• The customer suggested to the sugar cosmetics company to improve their online
tracking, transportation services.

• To improve their product after packaging because sometimes customer say not same
as shown in picture.

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 CHAPTER 6
BIBLOGRAPHY

• Bibliography

During my cosmetics industry project following books become very useful to me to study the
various theoretical aspects and concepts.

• Books:

Jamnadas management book

B.S. shah book

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Human resources management
Marketing management
Marketing management: A decision-making approach

WEBLIOGRAPHY

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 • Webliography
Webliography is an online. Bibliography that lists and hyperlinks websites and digital
information around a single topic.

• Websites
www.hellosugarcosmestic.com
www.wikipedia.com
www.goggle.com
www.staruptalky.com
www.youtube.com

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