ADVERTISEMENTS

The word ADVETISEMENT is defined as a public announcement for promoting

products, services and jobs. It also raises public awareness through quick dissemination of
information.

This short writing skill deals with only newspaper advertisements which fall into
two broad categories:

ADVERTISEMENTS

CLASSIFIED NON CLASSIFIED

1. SITUATION VACANT/ WANTED COMMERCIAL / DISPLAY

2. SALE/ PURCHASE OF
a) PROPERTY
b) VEHICLES
c) HOUSE HOLD GOODS ETC.
3. Missing person/ pet animal
4. Lost and found
5. Education
6. Travels and tours
7. Matrimonial

Distribution of Marks : 3 Marks

Format – 01 Mark
Content – 01 Mark
Expression – 01 Mark

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IMPORTANT SPECIFICATIONS FOR CLASSIFIED ADVERTISEMENTS
 It should be enclosed in a box.
 Short sentences and catchy words.
 Language used should be simple formal, factual and concise.
 Only relevant information should be given.
 The contact name, address and phone number of the person should be mentiond.
 Should be written in 50 words.

Typpes of Classified Advetisements

Situation Vacant/Wanted
Points to remember :
 Use heading-Situation Vacant/Wanted
 Begin with Wanted or Required
 Mention name of the employee with address
 Mention the number of posts lying vacant
 Mention required age limit and minimum qualification (educational and professional)
 Pay scale and perks of the post concerned
 Mode of applying and whom to apply
 Deadline/last date for submission of application
 Contact address and phone number of contact person/authorit.

SAMPLE ADVERTISEMENT
1. On behalf of the principal of your school, draft a classified advertisement inviting
application for some posts of teachers lying vacant and to be filled soon.

SITUATION VACANT
DAV Public School, Shastri Park, Delhi-31, requires 2 PGTs in English against
permanent post. Only experienced and highly qualified candidates with linguistic
fluency need to apply. Salary commensurate to experience and professional
achievements. Attend Walk-in interview with resume, attested testimonials and
passport size photographs on Monday, 16th May20XX, at 9:00 AM in Principal’s
office. No TA/DA admissible.

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2. You are in need of a job. Draft a classified advertisement offering your services.

SITUATION WANTED
An electronics and communication engineer, male, 25 years, looking for a suitable
job in or around Delhi in an electronics or communications company offering good
working environment and growth opportunity.
The candidate has good communication skills, is open to correction and continued
professional development. He is available for interview with a notice of 72 hours.
Contact:- +91-999999XXXX or write to ritucaplot@gmail.com

3. Samta International school Gurugram requires cricket and hokey coaches. Draft a
suitable advertisement in not more than 50 words for the situation Vacant column of
‘The Times of India’ stating requirements regarding age, qualification, experience
etc. You are the principal of the school

SITUATION VACANT
Wanted cricket and hockey coaches for Samta International School, Gurugram.
The coaches should have played at national level in their respective games. They
should be between 30-45 years of age, having minimum experience of five years in
similar capacity. Interested candidates may appear for interview on 20th of this
month with their testimonials before the principal Salary no bar for deserving
candidates

4. You are Ragini / Rajesh living at Dharma Apartments N-99, Sector-13, Rohini
Delhi. You are well qualified in teaching Maths to XI and XII class. Draft an
advertisement seeking job to be published in local daily in 50 words.

SITUATION WANTED
Available a well qualified and and experienced professional having Post Graduate
degree in Maths, willing to teach Maths toXI and XII Class in the evening between
4pm to 8 pm, moderate charges. Guaranteed result above 98% in the subject
Contact Ragini / Rajesh, Dharma Apartments, N-99, Sector-13, Rohini, Delhi or
Contact No. 9868xxxxxx

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PARCTICE QUESTIONS:
1. You are Sagar/Sagarola, General Manager of P.K Industries, Hyderabad. You need
an accountant for your company. Draft an advertisement to be published in the situation
vacant column of ‘The Hindu in not more than 50 words.
2. You are General Manager of ABC company, Mansarovar Park, Jaipur. You need a
software engineer for your organization Draft an advertisement in not more than 50
words to be published in the classified columns of ‘The Times of India’.
3. You are Arunita / Arun of civil lines, Agra. You are a computer engineer seeking a
job. Write a suitable advertisement in not more than 50 words stating your qualifications
and experience for ‘situation wanted’ column of a National Daily
4. You are Kamal/ Kamolika living at A-94, sector 18, Rohini, Delhi. You are well qualified
classical Musician. Draft an advertisement seeking job to be published in a Local
daily in about 50 words.

SALE AND PURCHASE OF VEHICLE:

Points to Remember :
· Begin with For sale/ Purchase or Available/wanted
· Model no.
· Brand
· Colour, Accessories (A/C, Mats, Music system, sun roof etc.)
· Condition, mileage, Tyres, CNG/Petrol/Diesel, non accidental,
· Pollution certificate, Insurance
· Expected price
· Contact address, Phone no.

1. You are Vaishnav/Vaishali, a car dealer at Durga. Automobiles kirti Nagar. You want
to sell a second hand XUV 500 that has come to your showroom. Draft an
advertisement in 50 words to be published in a national daily newspaper.

FOR SALE
Available a second hand silver colour Mahindra XUV 500 model 2019 for sale
having leather seat Covers, new Tyres, AC Fitted. Single hand driven, non accidental,
mileage is 9 kms/ lt documents intact, Insurance and PUC done. Prices Negotiable.
Contact Vaishnav, Durge Automobiles, Kirti Nagar. Ph no 9868xxxxxx

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2. You are Amit / Amita living at 57 , DDA flats, Roop Nagar. You want to purchase a
second hand car as you have recently shifted to Delhi. Draft an Advertisement in
50 words to be published in a local daily.

FOR PURCHASE
Wanted a second hand black colour diesel wagon R , should not be more than 3
years old, should have leather seat covers A/C and stereo fitted. Mileage should
not be less than 8kms/lt, should be insured, documents essential. Single hand driven
and non accidental would be preferred, prices negotiable. Contact Amita, phone
No 9917xxxxxx between 5-8pm on weekends.

Practice Exercises :
1. You want to sell your Honda city as you are going abroad. Draft an advertisement in
50 words for the classified columns of a local daily giving necessary details.
2. You are looking for a second hand motorcycle. Draft an advertisement in 50 words to
be published in a national daily specifying your requirements.
3. A multinational company wants to sell its 5 cars. Draft an advertisement in ‘For SALE’
Column of a newspaper stating the condition of the cars. You are Ritika, manager of
the company.

SALE /PURCHASE OF HOUSEHOLD/OFFICE GOODS

Points to rememher :
· Begin with available/ wanted
· Brand / Article and year of manufacturing
· General condition of the item
· Material in case of furniture
· Prices offered / expected
· Contact address and phone no.
1. You are going abroad. You want to sell your household items. Draft an advertisement
in not more than 50 words to be published in a local daily. You are Aman/Amna living
at 432, East of Kailash, New Delhi.
FOR SALE
Available a LG LED TV 70 inches, Samsung refrigerator 360 lt, HITACHI 5 star
AC 1.5 ton, dishwasher, IFB Microwave, Durian 5 seater leather Sofaset for
inmediate Sale. All items are in good and working condition, prices negotiable.
Owner going abroad. Interested parties may Contact Aman / Amna, East of
kailash,432, New Delhi, Ph.No. 9871xxxxxx

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PRACTICE EXERCISE:
1. You want to sell off some office furniture such as tables, revolving chairs, Godrej
cupboards, wooden almirahs as you are opening a new office in Gurgaon. Draft an
advertisement for a local daily.
2. You are Maneet Bhatia. You want to sell your laptop. Draft a classified advertisement
for a local daily giving necessary details in 50 words.
3. You have come on deputation for six months to Delhi You plan to purchase a second
hand AC and refrigerator. Draft an advertisement to be published in ‘sale and purchase
of Household goods’ column of a local daily
TO LET / ON RENT
Points to remember :
1. Begin with Wanted or Available.
2. Type and Size of accomodation, no of rooms.
3. Location
4. Surrounding
5. Facilities
6. Expected rent
7. Contact address, telephone number

1. You want to let out a portion of your newly constructed independent house. Write an
advertisement to be published in the TO LET Column of ‘The Hindustan Times’

TO LET
Available for rent, second floor of a newly constructed house in Vikas Puri, Delhi,
Two bedrooms with attached bath, a spacious drawing room, Modular kitchen,
Wood work done, sun facing, walking distance from metro station and market, rent
negotiable, contact Amit 9871xxxxxx

Practice Exercise :
1. You want to let out your 2 BHK flat in Rohini. Draft an advertisement to be published
in newspaper.
2. You are Neel of 75, Rajpura, Delhi. You want to let your newly constructed shop on
rent. Draft an advertisement is 50 Words.
3. You want to open a dental clinic. You are looking for a spacious flat / shop in Rajouri
Garden on reasonable rent. Draft a suitable advertisement to be published in ‘The
Times of India.

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SALE AND PURCHASE OF PROPERTY:
Points to remember:
 Begin with For Sale/ purchase or Available/Wanted
 Type of house (Flat, Independent floor/ house/ office etc.)
 Size of floor, No. of rooms etc
 Surrounding centrally located, park facing, near by market, school, hospital, bank etc.
 Use adjectives like airy, well ventilated, fully furnished , brand new, newly constructed,
well furnished
 Company or Bank lease preferred
 Expected price- Rs. XXXXXXXXXfixed/ negotiable
 Contact address and phone no.

1. Your aunt, emigrating to Canada wants to put up a classified advertisement to dispose

off her flat before she leaves. Draft a suitable advertisement putting her flat on sale.

FOR SALE
Available a luxury flat with 3 bedroom, drawing / dining and servant room, sun
facing fully ventilated,laminated wooden flooring, wardrobes in all rooms, modular
kitchen available for sale at affordable price in Greater Noida. Ground floor, adjoining
to reputed schools and hotels, personal car parking. Ideal for both investment and
living. Owner migrating abroad.
Contact: Sanjna- 99999XXXXX

2. You want to purchase a floor. Draft an advertisement for a newspaper detailing your
requirement, affordability and other preferences.

FOR PURCHASE
Wanted a floor in North Delhi, with three bedrooms, drawing room and a study
room. Ground / first floor preferred. Price around 30-35 lakhs. Free hold and clear
from all legal angles.Owner may contact: Rohit/ Rohini - (99999XXXXX) at 12,
Shankar Road, New Delhi.

PRACTICE QUESTION :
1. You own an independent house in North Delhi and you want to sell it. Draft an
advertisement for a local daily giving all necessary details in 50 words.
2. You have shifted to Delhi. You want to buy a 2 BHK Flat near your office in Shalimar
Bagh. Draft an advertisement in 50 words.

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LOSTAND FOUND
Points to remember:
 Begin with Lost / Found
 Brief physical description - Name of the object/ article, brand, colour, size, condition
etc.
 When/Where lost/found
 Reward / incentive, if any
 For lost all details whereas for found, keep strategic details undisclosed for authenticity
verification of the claimant
 Contact address and Phone no.

1. You lost some important documents the other day. You want to apply for duplicate
documents for which you need to publish a public notice in a newspaper. Draft an
advertisement giving details about the lost document
LOST!
Lost my property documents of flat no 12, Sun Tower, Rohini on 21st April
20XX somewhere between Tees Hazari Court and Azadpur Mandi around 11 am.
The documents include allotment letter, payment schedule and sale agreement. If
found, please contact 2356140000(M). Token reward for the informer/finder.

2. While travelling in a bus you found some certificates, a wallet and some jewellery in
a bag. You found no contact details of the owner in the bag. Draft an advertisement to
be published in a local newspaper.

FOUND!
Found a bag with some certificates, a wallet and some jewellery items on 21st Jan.
in Central Park, Rohini. Whosoever has lost it may claim the same by providing
authentic proof of ownership. In case of no claim within a week, the bag will be
submitted to Mayapuri police station. Contact: Sanchay at 9999XXXXXX.

PRACTICE QUESTIONS:
1. You lost your handbag in Metro between Shastri Nagar and Tees Hazari Station while
going for an interview It Contains your Passport and all educational certificaties
Draft an advertisement to bepublished in local Daily under ‘Lost and Found’ column.
2. You have found a bag in central Park, Ashok Vihar while walking in evening. Draft
an advertisement to be published in lost and found column.

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MISSING PERSON/ PET ANIMAL
Points to remember: Begin with Missing
 Physical Description
 For Person- Name, age, sex, height, complexion, built, clothes and other striking
identification feature(s)
 For Animal- Name, breed, colour of fur, of skin, other distinct feature/mark
 Since when and from where missing
 Reward/ message if any
 Contact address and phone no.

1. Your brother has been missing from his home for the last two days. Draft an
advertisement for a newspaper providing necessary details and offer of a reward to
informer.

PERSON MISSING
Deepak Kumar, 14 years, 5’3" fair complexion, average built, wearing black striped
shirt and blue jeans, injury scar over left eye brow, missing since 1st April 20XXfrom
Nand Nagri Delhi. Informer will be duly rewarded. Contact: SHO Nand Nagri Police
station or call at 9999XXXXXX.

CHANGE OF NAME
Points to remember:
 Begin with I, XYZ son/daughter of
 Present name
 Father’s / Husband’s name, address.
 Name now acquired / adopted
 Reason for the change if any
 Calling attention of the public, relatives and friends for future use
You are Renu Sharma but after marriage you wish to add your middle name. Draft a suitable
advertisement, declaring/ notifying the change of your name.

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 CHANGE OF NAME
I, Renu Sharma daughter of Ram Sharma, resident of 31, Judge Colony, Delhi-01
hereby declare that I have changed my name to Renu Shankar Sharma after my
marriage to Sachin Shankar son of Mr. Om Shankar of Delhi. All concerned are
requested to note for all future purposes and address me by my new name.

MATRIMONIAL Points to Remember

 Beauty and looks of the girl/ boy
 Complexion/Age/height
 Upbringing and manners
 Education
 Working/Non working/Income
 Caste/ Religion/ Community
 Family background
 Desired details of the prospective match
 Contact address and Phone no.
Your sister Suji is of marriageable age. You belong to Roman Catholic Religion. On behalf of
your parents draft a suitable advertisement inviting a suitable match for her.

BRIDEGROOM WANTED
The family of Suji,23/5’8", Roman Catholic, slim, cultured, smart,
radiologist working in a super specialty hospital in New Delhi seeks
compatible match, preferably 26/6', faircomplexioned, doctor, IAS, IFS
officer with strong Christian values. Write with full particulars to Post
Box XXXX, Times of India, New Delhi-01.

PRACTICE QUESTION:
1. Your daughter is of marriageable age. She is a software engineer working in an
MNC Draft an advertisement for the matrimonial column of a newspaper.
2. A retired army officer is looking for a suitable match for his convent educated engineer
son Draft an advertisement for the matrimonial column of newspaper.

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TOURS AND TRAVEL
Points to remember:
 Begin with Tours & Travel
 Name of the travel company/ agency
 Tours/cruises/sight-seeing offered
 Duration and dates of tours
 Package for individuals/ couples/ group including discounts
 Accommodation, Food and mode of transport
 Visa Requirements and assistance in Visa,if required
 Booking period
 Contact address including email, phone no. and website.
Your uncle has just established a tour and travel company and needs a classified advertisement
to popularize it. Draft an advertisement giving all necessary details.

TOURS & TARVEL

Holidays Tours & Travel, India’s most trusted name in domestic and
overseas travel. Contact for air tickets, tour packages, hotel, resort
and cab booking. Book online and avail 20% discount on hotel room
tarrifs anywhere in India. Try once trust forever. Special pilgrimage
packages available. Visit our website www.holidays.com or call toll free number
1800-444-XXXX.

Educational Institutions/ Language Courses/ Hobby Classes

Points to remember:
 Begin with coaching/ courses/classes/tutors/tutorial available
 Name of the institution
 Classes, subject, courses, exams/competitions
 Qualification and experience of tutor
 Environment and facilities
 Success/result graph/track
 charges/ fees/ package
 Eligibility criteria

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 Timings, registration, scholarship/discount
 Address/Contact details

You want to launch a tuition center from class X to XII. Draft a classified advertisement
with all relevant details.

TUITION
Available online/Skype/ home based tutor for all the subjects for classes X to XII CBSE/
ICSE. One to one personalized coaching with special emphasis on concept formation,
higher order thinking, application and problem solving. Regular tests and feedback. Hourly
classes -three days a week. Affordable fee. For bright future, register now. Visit
careerwise.com or call toll free number- 1800-256-XXXX 24X7 from anywhere in India.

PRACTICE QUESTIONS
1. You are the Manager of Super Software Solution Ltd. Draft an advertisement for
your company for the post of Chief Programmer (Solutions) giving details as per your
requirement.
2. You want to sell off some office furniture such as computer table, filing cabinet,
chairs, cupboard etc as you are moving into a new office. Draft an advertisement to
be published in a local daily.
3. You want to purchase a pre owned motorbike. Draft an advertisement for a newspaper
detailing your requirement, affordability and preferences.
4. Your cat named Katty is missing since 12 June 20XX. Draft an advertisement to be
published in the “Missing” column of a local daily. Give all details in not more than 50
words.
5. A poor accident victim needs financial help for urgent surgery. As the secretary of a
charity organization draft a classified advertisement to raise funds for this noble cause.

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