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    Ecommerce Course

    Uploaded by

    Faheem Ali
    This course aims to provide students with fundamental knowledge and practical skills in e-commerce. Over 10 sessions, students will learn about e-commerce models, setting up websites and managing inventory, marketing strategies, payment processing, customer relationship management, logistics, legal issues, analytics, and trends. Students will analyze case studies of successful companies and complete assignments involving a marketing plan, customer support strategy, and privacy discussion. A flexible approach will be taken to incorporate case studies and assignments into lectures as needed.

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    © All Rights Reserved
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    Ecommerce Course

    Uploaded by

    Faheem Ali
    48 views4 pages
    This course aims to provide students with fundamental knowledge and practical skills in e-commerce. Over 10 sessions, students will learn about e-commerce models, setting up websites and managing inventory, marketing strategies, payment processing, customer relationship management, logistics, legal issues, analytics, and trends. Students will analyze case studies of successful companies and complete assignments involving a marketing plan, customer support strategy, and privacy discussion. A flexible approach will be taken to incorporate case studies and assignments into lectures as needed.

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    Ecommerce-Course

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    This course aims to provide students with fundamental knowledge and practical skills in e-commerce. Over 10 sessions, students will learn about e-commerce models, setting up websites and managing inventory, marketing strategies, payment processing, customer relationship management, logistics, legal issues, analytics, and trends. Students will analyze case studies of successful companies and complete assignments involving a marketing plan, customer support strategy, and privacy discussion. A flexible approach will be taken to incorporate case studies and assignments into lectures as needed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    48 views4 pages

    Ecommerce Course

    Uploaded by

    Faheem Ali
    This course aims to provide students with fundamental knowledge and practical skills in e-commerce. Over 10 sessions, students will learn about e-commerce models, setting up websites and managing inventory, marketing strategies, payment processing, customer relationship management, logistics, legal issues, analytics, and trends. Students will analyze case studies of successful companies and complete assignments involving a marketing plan, customer support strategy, and privacy discussion. A flexible approach will be taken to incorporate case studies and assignments into lectures as needed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Course: E-commerce (Skill Development Approach)

    Course Objectives:
    1. Understand the fundamentals of e-commerce and its role in the digital economy.
    2. Explore different types of e-commerce business models and their advantages.
    3. Learn about the key components of an e-commerce website, including product listings,
    shopping carts, and payment gateways.
    4. Develop skills in online marketing and promotion strategies for e-commerce businesses.
    5. Gain knowledge of customer relationship management (CRM) and customer retention
    techniques.
    6. Understand the importance of logistics and supply chain management in e-commerce.
    7. Learn about legal and ethical considerations in e-commerce, including privacy and data
    protection.
    8. Develop skills in analyzing e-commerce data and making informed business decisions.
    9. Familiarize yourself with emerging trends and technologies in e-commerce.
    10. Apply the acquired knowledge and skills to develop an e-commerce business plan.

    Course Outline:
    Session 1: Introduction to E-commerce
    - Definition and scope of e-commerce
    - Benefits and challenges of e-commerce
    - Overview of e-commerce business models
    Session 2: Setting Up an E-commerce Website
    - Choosing a domain name and hosting service
    - Selecting an e-commerce platform
    - Designing an effective website user interface
    Session 3: Product Management and Inventory
    - Product categorization and catalog management
    - Inventory control and stock management
    - Introduction to drop-shipping and fulfillment services
    Session 4: Online Marketing and Promotion
    - Search engine optimization (SEO) for e-commerce
    - Pay-per-click (PPC) advertising
    - Social media marketing strategies
    Session 5: Payment Processing and Security
    - Payment gateway integration
    - Ensuring secure transactions and protecting customer data
    - Understanding PCI DSS compliance
    Session 6: Customer Relationship Management (CRM)
    - Building customer loyalty and retention
    - Implementing effective customer support systems
    - Utilizing customer feedback for business improvement
    Session 7: Logistics and Order Fulfillment
    - Managing shipping and delivery processes
    - Warehouse management and order tracking
    - Reverse logistics and handling returns
    Session 8: Legal and Ethical Considerations
    - Intellectual property rights in e-commerce
    - Privacy and data protection laws
    - Compliance with consumer protection regulations
    Session 9: Analytics and Business Intelligence
    - Introduction to web analytics tools
    - Analyzing e-commerce data for insights
    - Decision-making based on data-driven analytics
    Session 10: Emerging Trends in E-commerce
    - Mobile commerce and responsive design
    - Voice commerce and AI-powered assistants
    - Exploring block-chain technology in e-commerce
    Group Study Assignments:
    1. Conduct a case study on a successful e-commerce business and present key factors
    contributing to its success.
    2. Analyze the user experience of an existing e-commerce website and propose improvements for
    enhanced conversion rates.
    3. Create a marketing plan for a fictional e-commerce business, outlining strategies for reaching
    the target audience and increasing sales.
    4. Develop a customer support strategy for an e-commerce business, considering various
    communication channels and response times.
    5. Research and discuss the ethical implications of using customer data in e-commerce,
    highlighting potential privacy concerns and solutions.
    Certainly! Here are five case studies related to beginner e-commerce skill building that can be
    used for analysis and discussion:

    1. Case Study: "The Rise of Amazon"


    - Analyze the success story of Amazon and its transformation from an online bookstore to a
    global e-commerce giant.
    - Identify the key strategies and business decisions that contributed to Amazon's growth and
    dominance in the e-commerce market.
    - Discuss the importance of customer-centric approaches, innovative technologies, and
    logistics management in Amazon's success.
    2. Case Study: "Etsy: Empowering Artisans and Crafters"
    - Explore the unique business model of Etsy, an e-commerce platform focused on handmade
    and vintage products.
    - Examine how Etsy created a niche market for independent artisans and crafters, enabling
    them to reach a global customer base.
    - Discuss the challenges and opportunities associated with building a community-driven
    marketplace and fostering trust among buyers and sellers.
    3. Case Study: "Zappos: Customer Service Excellence"
    - Analyze the customer service strategies implemented by Zappos, an online shoe and clothing
    retailer known for its exceptional customer experience.
    - Investigate the company's commitment to delivering WOW through customer service and the
    impact it had on its e-commerce success.
    - Discuss the importance of building a customer-centric culture, providing hassle-free returns,
    and leveraging customer feedback to drive business growth.
    4. Case Study: "Warby Parker: Disrupting the Eyewear Industry"
    - Examine how Warby Parker, an e-commerce eyewear company, disrupted the traditional
    eyewear industry by offering affordable, stylish glasses.
    - Discuss the innovative direct-to-consumer business model adopted by Warby Parker and its
    use of technology to provide virtual try-on experiences.
    - Explore the company's social mission of providing glasses to those in need and its impact on
    brand reputation and customer loyalty.
    5. Case Study: "ASOS: Global Fashion Retailer"
    - Study the growth and expansion of ASOS, an online fashion and beauty retailer, into a global
    brand.
    - Analyze ASOS's approach to product selection, customer engagement, and international
    market penetration.
    - Discuss the challenges and opportunities of operating in the fast-paced fashion industry and
    the importance of adapting to changing consumer preferences.
    Note: The course outline and assignments provided above are for illustrative purposes and can
    be customized based on the specific requirements and time constraints of the course. There will
    be flexible approach used for assignments & case studies regarding their incorporation in to
    lecture sessions with subject to time and other constraints.

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