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    Conclusion and Rec

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    ebuezaerich
    The document summarizes findings from a survey on mango wine. It reports that respondents found the wine to have a moderate appearance, strongly pronounced aroma resembling mangoes, a pronounced semi-sweet taste balanced with acidity, and a medium-bodied mouthfeel. The overall acceptability score was 3.09, suggesting the wine was moderately acceptable. While this indicates potential, further market research is needed to determine the market and identify areas for improvement like sensory characteristics ratings. The conclusion recommends refining the product based on consumer feedback and implementing a marketing strategy to promote mango wine's potential.

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    Conclusion and Rec

    Uploaded by

    ebuezaerich
    79 views3 pages
    The document summarizes findings from a survey on mango wine. It reports that respondents found the wine to have a moderate appearance, strongly pronounced aroma resembling mangoes, a pronounced semi-sweet taste balanced with acidity, and a medium-bodied mouthfeel. The overall acceptability score was 3.09, suggesting the wine was moderately acceptable. While this indicates potential, further market research is needed to determine the market and identify areas for improvement like sensory characteristics ratings. The conclusion recommends refining the product based on consumer feedback and implementing a marketing strategy to promote mango wine's potential.

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    The document summarizes findings from a survey on mango wine. It reports that respondents found the wine to have a moderate appearance, strongly pronounced aroma resembling mangoes, a pronounced semi-sweet taste balanced with acidity, and a medium-bodied mouthfeel. The overall acceptability score was 3.09, suggesting the wine was moderately acceptable. While this indicates potential, further market research is needed to determine the market and identify areas for improvement like sensory characteristics ratings. The conclusion recommends refining the product based on consumer feedback and implementing a marketing strategy to promote mango wine's potential.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    79 views3 pages

    Conclusion and Rec

    Uploaded by

    ebuezaerich
    The document summarizes findings from a survey on mango wine. It reports that respondents found the wine to have a moderate appearance, strongly pronounced aroma resembling mangoes, a pronounced semi-sweet taste balanced with acidity, and a medium-bodied mouthfeel. The overall acceptability score was 3.09, suggesting the wine was moderately acceptable. While this indicates potential, further market research is needed to determine the market and identify areas for improvement like sensory characteristics ratings. The conclusion recommends refining the product based on consumer feedback and implementing a marketing strategy to promote mango wine's potential.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Summary of Data and Findings:

    1. Weighed Mean from Survey Questionnaire:

    - Appearance: The weighed mean for the appearance of mango wine was 2.48, indicating a
    moderate level of agreement that it appeared clear with minimal or no sedimentation.

    - Aroma: The weighed mean for the aroma of mango wine was 3.05, indicating an overall
    agreement that the aroma was strongly pronounced, unsurprisingly resembling ripe mangoes, and
    exhibited secondary aromas.

    - Taste: The weighed mean for the taste of mango wine was 3.41, indicating a generally
    pronounced taste with a semi-sweet savor and noticeable acidity that provided balance and
    freshness.

    - Mouthfeel: The weighed mean for the mouthfeel of mango wine was 3.43, indicating a
    medium-bodied mouthfeel, smoothness, and a notable astringency.

    2. Overall General Acceptability Score:

    - The composite weighed mean of all sensory characteristics (appearance, aroma, taste, and
    mouthfeel) resulted in an overall general acceptability score of 3.09 for mango wine on a 4-point
    scale.

    - This score suggests that, on average, consumers found mango wine to be acceptable or
    somewhat acceptable.

    3. Market Potential and Areas for Improvement:

    - The overall general acceptability score of 3.09 suggests a moderate level of acceptability for
    mango wine among consumers.

    - This score indicates a potential market for mango wine, but further market research, including
    consumer preferences, trends, and competition, is necessary to fully determine its market
    potential.

    - Identifying areas for improvement may involve analyzing consumer feedback, addressing any
    sensory characteristics that received lower ratings, and refining the product to align better with
    consumer preferences.
    - Pricing, positioning, and marketing strategies should be developed based on market research to
    maximize the market potential of mango wine.

    Conclusion:

    1. Mango (Mangifera indica) proved to be a viable and sustainable solution for the production of
    wine, offering opportunities for utilization and advancement within the winemaking industry.

    2. The sensory evaluation of the mango wine demonstrated positive outcomes, meeting the
    researcher's expectations in terms of its visual appeal, fragrance, flavor, and texture.

    3. The research findings emphasized the importance of establishing optimal conditions:

    • sanitization

    • mango preparation

    • sugar and acid adjustments

    • yeast selection

    • fermentation temperature

    • fermentaion and aging

    • clarification and filtration

    • stabilization and

    • bottling

    to ensure the stability and feasibility of the product throughout its various stages

    The study provides several key recommendations for the enhancement and success of mango
    wine in the marketplace. These recommendations include:

    1. Conducting further market research to understand consumer preferences and market trends,
    refining the sensory characteristics of mango wine based on consumer feedback,

    2. Develop a comprehensive marketing strategy to promote the unique characteristics of mango


    wine, 3. Establish an appropriate pricing strategy

    4. Identify effective distribution channels


    5. Improve the product based on consumer insights and market trends.

    By implementing these recommendations, the market potential of mango wine can be evaluated
    more accurately, and strategies can be implemented to improve its acceptance and
    competitiveness in the market.

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