Artificial Intelligence (AI) Is Rap

Artificial intelligence (AI) is rapidly transforming the marketing landscape.
AI-
powered tools and technologies are enabling businesses to better understand their
customers, automate marketing tasks, and personalize marketing campaigns at scale.
This has led to a significant increase in the adoption of AI in marketing
strategies.
This study aims to investigate the role of AI in marketing strategies and its
impact on business performance. Specifically, the study examines the following
questions:
How are businesses using AI in their marketing strategies?

What are the benefits of using AI in marketing?
What is the impact of AI on business performance
2.AI) has vast potential in marketing. It aids in proliferating information and

data sources, improving software's data management capabilities, and designing
intricate and advanced algorithms. AI is changing the way brands and users interact
with one another. The application of this technology is highly dependent on the
nature of the website and the type of business. Marketers can now focus more on the
customer and meet their needs in real time. By using AI, they can quickly determine
what content to target customers and which channel to employ at what moment, thanks
to the data collected and generated by its algorithms. Users feel at ease and are
more inclined to buy what is offered when AI is used to personalise their
experiences. AI tools can also be used to analyse the performance of a competitor's
campaigns and reveal their customers' expectations. Machine Learning (ML) is a
subset of AI that allows computers to analyse and interpret data without being
explicitly programmed. Furthermore, ML assists humans in solving problems
efficiently. The algorithm learns and improves performance and accuracy as more
data is fed into the algorithm. For this research, relevant articles on AI in
marketing are identified from Scopus, Google scholar, researchGate and other
platforms. Then these articles were read, and the theme of the paper was developed.
This paper attempts to review the role of AI in marketing. The specific
applications of AI in various marketing segments and their transformations for
marketing sectors are examined. Finally, critical applications of AI for marketing
are recognised and analysed.
3.Disruptive technologies such as the internet of things, big data analytics,

blockchain, and artificial intelligence have changed the ways businesses operate.
Of all the disruptive technologies, artificial intelligence (AI) is the latest
technological disruptor and holds immense marketing transformation potential.
Practitioners worldwide are trying to figure out the best fit AI solutions for
their marketing functions. However, a systematic literature review can highlight
the importance of artificial intelligence (AI) in marketing and chart future
research directions. The present study aims to offer a comprehensive review of AI
in marketing using bibliometric, conceptual and intellectual network analysis of
extant literature published between 1982 and 2020. A comprehensive review of one
thousand five hundred and eighty papers helped to identify the scientific actors'
performance like most relevant authors and most relevant sources. Furthermore, co-
citation and co-occurrence analysis offered the conceptual and intellectual
network. Data clustering using the Louvain algorithm helped identify research sub-
themes and future research directions to expand AI in marketing.
4.TY - JOUR
AU - Kumari, Priyanka
PY - 2021/08/29
SP -
N2 - Artificial Intelligence in Marketing is now one of the most prominent
examples. Artificial Intelligence (AI) is helping marketers predict what their
customers want and is a key contributor to more seamless customer experiences. AI
is often used where speed plays an important role and is essential in marketing
efforts. To best communicate with customers and then serve them tailored messages
at the right time, ensuring the maximum efficiency possible and without
intervention from marketing team members, data and customer profiles are used by AI
tools.
https://global-uploads.webflow.com/5ef788f07804fb7d78a4127a/60589411ded901f5b1c798d
b_AI%20is %20changing%20the%20future%20of%20marketing.jpeg In today's customer-
driven market ,complexities involved in decision making is increasing every day.
This includes understanding customer needs and desires and aligning products to
those needs and desires. A handle on changing customer behaviour is vital to make
the best marketing decisions. Artificial intelligence is reshaping almost all the
aspects of doing business, from finance to sales and R&D to operations but the most
profound impact of AI is being witnessed in the field of marketing where not only
it has already created great value but experts predict it is going to change the
future of marketing massively. AI marketing uses artificial intelligence and
machine learning technologies to make decisions based on
T1 - Role of Artificial Intelligence (AI) in Marketing
VL -
ER -
5.Abstract
Purpose
The purpose of this paper is to review literature about the applications of
artificial intelligence (AI) in strategic situations and identify the research that
is needed in the area of applying AI to strategic marketing decisions.
Design/methodology/approach
The approach was to carry out a literature review and to consult with marketing
experts who were invited to contribute to the paper.
Findings
There is little research into applying AI to strategic marketing decision-making.
This research is needed, as the frontier of AI application to decision-making is
moving in many management areas from operational to strategic. Given the
competitive nature of such decisions and the insights from applying AI to defence
and similar areas, it is time to focus on applying AI to strategic marketing
decisions.
Research limitations/implications
The application of AI to strategic marketing decision-making is known to be taking
place, but as it is commercially sensitive, data is not available to the authors.
Practical implications
There are strong implications for all businesses, particularly large businesses in
competitive industries, where failure to deploy AI in the face of competition from
firms, who have deployed AI to improve their decision-making could be dangerous.
Social implications
The public sector is a very important marketing decision maker. Although in most
cases it does not operate competitively, it must make decisions about making
different services available to different citizens and identify the risks of not
providing services to certain citizens; so, this paper is relevant to the public
sector.
Originality/value
To the best of the authors’ knowledge, this is one of the first papers to probe
deployment of AI in strategic marketing decision-making.
6.

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Artificial intelligence (AI) is rapidly transforming the marketing landscape.

How are businesses using AI in their marketing strategies?

2.AI) has vast potential in marketing. It aids in proliferating information and

3.Disruptive technologies such as the internet of things, big data analytics,

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