Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 81 views

    Digital Marketing Sem IV

    Uploaded by

    Salman Islam
    This document outlines a course on Digital Marketing for semester 4 students. The course aims to develop an understanding of digital marketing fundamentals. It is divided into 3 modules covering digital marketing foundations, tools, and analytics. Module 1 explores concepts like digital strategies and user behavior. Module 2 covers tools like email, mobile, content and social media marketing. Module 3 focuses on search engine optimization, web analytics, and Google Analytics. The course objectives are to describe digital marketing concepts, compare tools, and understand analytics basics. A model question paper and suggested readings are also provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Digital Marketing Sem IV

    Uploaded by

    Salman Islam
    81 views3 pages
    This document outlines a course on Digital Marketing for semester 4 students. The course aims to develop an understanding of digital marketing fundamentals. It is divided into 3 modules covering digital marketing foundations, tools, and analytics. Module 1 explores concepts like digital strategies and user behavior. Module 2 covers tools like email, mobile, content and social media marketing. Module 3 focuses on search engine optimization, web analytics, and Google Analytics. The course objectives are to describe digital marketing concepts, compare tools, and understand analytics basics. A model question paper and suggested readings are also provided.

    Original Description:

    Book

    Original Title

    Digital_Marketing_Sem_IV

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document outlines a course on Digital Marketing for semester 4 students. The course aims to develop an understanding of digital marketing fundamentals. It is divided into 3 modules covering digital marketing foundations, tools, and analytics. Module 1 explores concepts like digital strategies and user behavior. Module 2 covers tools like email, mobile, content and social media marketing. Module 3 focuses on search engine optimization, web analytics, and Google Analytics. The course objectives are to describe digital marketing concepts, compare tools, and understand analytics basics. A model question paper and suggested readings are also provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    81 views3 pages

    Digital Marketing Sem IV

    Uploaded by

    Salman Islam
    This document outlines a course on Digital Marketing for semester 4 students. The course aims to develop an understanding of digital marketing fundamentals. It is divided into 3 modules covering digital marketing foundations, tools, and analytics. Module 1 explores concepts like digital strategies and user behavior. Module 2 covers tools like email, mobile, content and social media marketing. Module 3 focuses on search engine optimization, web analytics, and Google Analytics. The course objectives are to describe digital marketing concepts, compare tools, and understand analytics basics. A model question paper and suggested readings are also provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 3

    CBCS – 2020 Sem IV- Digital Marketing

    SEMESTER -IV
    DIGITAL MARKETING

    Programme: B. Com (Honours) Max. Hours: 45


    Course Code: U20/CHN/SEC/401 Max Marks: 50 (30:20)
    Course Type : SEC Hours per week: 3
    No. of Credits: 2

    Course Objective:

    To develop an understanding of the Foundations of Digital Marketing

    Course Outcomes:

    CO 1: The student will describe and explain the concept and fundamentals of digital
    marketing
    CO 2: The student will compare and distinguish between the various digital marketing tools
    CO 3: The student will be able to identify the basics of web analytics and search engine
    optimisation

    Department of Commerce, St.Francis College for Women,Hyderabad-16


    CBCS – 2020 Sem IV- Digital Marketing

    MODULE I: DIGITAL MARKETING FOUNDATIONS 15 Hours

    Digital marketing – meaning – role of internet – emergence of digital marketing as a tool -


    aligning internet with business objectives - Digital Marketing Strategy – Exploring Digital
    Marketing – Strategies in Digital Marketing – Digital landscape, Digitalmarketing plan, Digital
    marketing models - User Behaviour &User Experience

    MODULE II: DIGITAL MARKETING TOOLS 15 Hours

    Email marketing tools and setup – Email marketing segmentation, personalization and mobile
    friendly design – Mobile marketing- Content marketing – Blogs for content marketing – Content
    marketing for staying relevant – Newsletters for content marketing – Social Media Marketing -
    Overview of Facebook, Twitter, LinkedIn, Youtube and Flickr - Building Brand Awareness
    Using Social Media - Social Media Management

    MODULE III: ANALYTICS 15 Hours

    Introduction and need for SEO - search engine and its working pattern, On-page and off-page
    optimization, SEO Tactics - Introduction to SEM Web Analytics: Keyword Selection -
    Foundations of Analytics- Google Analytics & Google AdWords; data collection for web
    analytics, multichannel attribution, Universal analytics, tracking code

    Suggested Readings:

    1. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and
    2. Measurable Online Campaigns by Ian Dodson, Wiley
    3. Fundamentals of Digital Marketing by Puneet Singh Bhatia, Pearson
    4. Foundations of Digital Marketing: Dr. K.V. NAgaraj.KUsha Rani - PBP
    5. Digital Marketing by Vandana Ahuja, Oxford
    6. Digital Marketing by Seema Gupta, McGraw Hill
    7. Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

    Department of Commerce, St.Francis College for Women,Hyderabad-16


    CBCS – 2020 Sem IV- Digital Marketing

    DIGITAL MARKETING

    MODEL QUESTION PAPER

    Course Code: U20/CHN/SEC/401 Max Marks =30


    Credits : 2 Time: 1 Hr

    Answer ALL questions 3x10 = 30 Marks

    One Question from each module

    Department of Commerce, St.Francis College for Women,Hyderabad-16

    You might also like