AN ORGANIZATIONAL STUDY AT PROCONNECT

INTEGRATED LOGISTICS (A REDINGTON COMPANY)

Submitted as a part of MBA II year Semester III Course Requirement

By

S SHALINI

RA2252001040172

Under the guidance of

Dr. JOHN E P

Assistant professor (Sr. Gr.)

FACULTY OF MANAGEMENT

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

VADAPALANI, CHENNAI

JULY 2023

I
 BONAFIDE CERTIFICATE

This is to certify that S SHALINI (RA2252001040172) is a Bonafide Student of

Faculty of Management, SRMIST, Vadapalani, Chennai. She is in the II year of
Master’s Degree Program in Business Administration (MBA). She has done this
project under my guidance and supervision towards part fulfillment of
II year MBA course.

Project Guide: Dr. JOHN E P HOD: Dr. C PRASEEDA

Date:

Place: CHENNAI

Signature of the Internal Examiner Signature of the External Examiner

DEPARTMENT SEAL

II
 DECLARATION

I S Shalini (RA2252001040172) studying in I year MBA program at Faculty of

Management, SRMIST, Vadapalani, Chennai, hereby declare that this project is an
original work of mine and I have not verbatim copied / duplicated any material from
sources like internet or from print media, excepting some vital company information /
statistics, which are provided by the company itself.

Signature of the Student

Date:

Place: CHENNAI

III
 ACKNOWLEDGEMENT

It is my privilege in writing this acknowledgement to thank everyone who gave their

views and suggestions for helping in the completion of my internship at
Proconnect Integrated Logistics (A Redington Company).

I would like to take up this opportunity to convey my gratitude to

Prof. C V Jayakumar, Dean (FET), SRM Institute of Science and Technology
(SRMIST), Vadapalani for providing an opportunity to do this project and internship.

I express my heartfelt thanks to Prof. C Praseeda, HOD, Faculty of Management,

SRMIST, Vadapalani, for her encouragement.

This project would not have been successful without the constant guidance and support
of my guide, Dr. John E P, Assistant Professor (Sr. Gr.), who took keen interest in my
project to make it a beneficial exercise.

The internship I had with Proconnect Integrated Logistics (A Redington Company)

was great chance for learning and professional development. I would like to thank them
for permitting me to undergo training at their esteemed firm. I am grateful for having
the chance to meet many wonderful people and professionals who led me through the
internship period.

I would like to use this opportunity to covey my heartiest thanks to

Ms. Sinduja Kamal (Assistant Manager – Finance) who encouraged me through the
training. In spite of being extraordinarily busy with their duties, they took their time out
to hear, guide and keep me on correct path during the training.

S SHALINI

V
 ABSTRACT

This project is entitled to do organizational study at ProConnect Integrated

Logistics Ltd company of various departments. Understanding their organizational
structure, mode of functioning and understanding the organization needs by working
alongside with Finance department and done few projects with their assistance.

I have learnt how the company operations works on various department like Sales,
Marketing, Human Resource, Operations and Finance by assisting them with various
tasks such as creation of Supplier Order Based Invoice and processing of Fright
payments.

This summer internship has provided me immense knowledge and helped me learn new
skills will aid me thrive in the industry as future employee. I gained a useful insight
about the company on the whole and how organisational department functioning in the
organisation every day. The various functional department are identified, and their
individual activities are studied. The problems present in every functioning department
are identified and possible suggestions are derived by this internship project report.

VI
 TABLE OF CONTENTS

CHAPTER PAGE
CONTENTS
NO NO

CHAPTER 1 INTRODUCTION

1.1 COMPANY BACKGROUND 1-6

1.2 OBJECTIVES 7

1.3 STRUCTURE ORGANISATION 7

1.4 INDUSTRY ANALYSIS 8-9

1.5 DEPARTMENTAL STUDY 10 - 15

CHAPTER 2 PROBLEMS & ANALYSIS

2.1 SWOT ANALYSIS 16 - 19

2.2 OPERATIONAL PROBLEMS / ACTIVITES 20 - 21

2.3 IMPLICATIONS OF THE PROBLEM 22

2.4 MAJOR OBSERVATIONS 23

CHAPTER 3 SUGGESTIONS & CONCLUSION

SUGGESTIONS TO SOLVE OPERATIONAL

3.1 24 - 25
PROBLEMS

3.2 CONCLUSION 26

REFERENCEES 27

VII
 CHAPTER – 1

INTRODUCTION

1.1 INTRODUCTION TO THE PROCONNECT:

ProConnect Integrated Logistics is a subsidiary of Redington, a globally recognized

leader in the supply chain and logistics industry. ProConnect is specifically focused on
providing end-to-end supply chain management and warehousing specialised providing
end -to end multi modal solutions in warehousing and freight forwarding to Global
customer base. It has an established presence in the Middle East, Africa, CIS and India,
and actively reaches out and offers diversified services to carter to the varying client
requirements.

As a company, ProConnect is committed to optimizing supply chain efficiency and

delivering value-added services to its clients. With a strong presence in multiple
countries, ProConnect leverages its extensive network and expertise to offer
comprehensive logistics solutions that meet the unique requirements of each client.
ProConnect's services encompass the entire spectrum of logistics operations, including
procurement, warehousing, transportation, distribution, and reverse logistics.

One of ProConnect's key strengths lies in its ability to handle complex logistics
challenges. The company excels in managing large-scale projects, whether it involves
handling high-value goods, time-sensitive deliveries, or specialized equipment.
ProConnect's team of experienced professionals is dedicated to ensuring smooth
operations, minimizing risks, and maximizing customer satisfaction.

1
At ProConnect, part of USD $ 7.3 Billion Redington Group, they provide end-to-end
supply chain solutions to over 160 leading brands across industry verticals. Our modern
readt-to-use infrastructure equipped with plug and play operations, ensures minimum
lead time in starting operations and scaling up quickly. Our expertise of providing end-
to-end supply chain and logistics services, lies in almost all industries like Consumer
Durables, IT & Telecom products, Food & FMCG, FMCD segment, Lifestyle, Retail,
E-Commerce, E-Pharma, Engineering and Non-Hazardous Chemicals.

Established in 2012 and head quartered in Chennai, ProConnect Supply Chain

Solutions Limited (‘ProConnect’ or ‘the Company’) is among the top ten supply chain
logistics providers in India. It is one of the foremost divisions of its parent company,
Redington (India) Limited. They are supply chain management, warehousing and end-
to-end supply chain specialist.

Company has been growing strongly and steadily with strong distribution
network,large warehouse space, well-equipped distribution centres and a pool of
satisfied customers.

 Consumer

 Durables

 FMCG IT Hardware Telecom Lifestyle Food

 Products

 Automotive

HISTORY

2
Redington was founded in 1993 and has since grown to become one of the leading
supply chain companies worldwide. The company's core expertise lies in providing
end-to-end supply chain solutions, including distribution, logistics, and after-sales
support, to a diverse range of industries.

In its journey of expansion and diversification, Redington recognized the increasing

demand for integrated logistics services and identified an opportunity to enhance its
service offerings.

As a result, ProConnect Integrated Logistics was established as a specialized unit within

Redington to focus specifically on delivering comprehensive logistics solutions.

REVENUE TURNOVER:

Rajprotim Supply Chain Solutions Limited (Rajprotim), a wholly owned subsidiary

company of ProConnect, is a key player in the east and north-eastern region of India.
Auroma Logistics Private Limited (Auroma), another wholly owned subsidiary of
ProConnect, focuses on Consumer Durables segment especially in the southern region as
Key Player. Rajprotim faced huge losses and is now in the process of reducing the costs to
reduce its losses and on the path to recovery. During the year ended 31 March 2020, the
Company has acquired balance 12% stake in RCS and 10% stake in Auroma making them
wholly owned subsidiaries of the Company.

PROCONNECT INTEGRATED LOGISTICS

2002 -2006 2012

1996 2008- 2009
Strengthened Hived- Off as
Formed SCM Team Forayed into 3Pl ADC CHENNAI
SCM ProConnect

2014 -15 2016 -17

2015 -16 2017-18
2013 Awarded as 3PL ISO Certification
Crossing Rs.100Cr Clientele base
Pan India Clients Company of the /E-Com
Turnover over 100
year Hi-tech Penetration

2019 – 20 2020 – 21 2021- 22

To cross over 500 Reached 500 To Cross Rs.1000Cr.
Cr. Turnover Crore Turnover.

3
1.1.1 SERVICES OF PROCONNECT:

WAREHOUSING:

At ProConnect warehouses, they provide cost-effective and the best third-party logistics
(3PL) solutions and services. ProConnect currently offers comprehensive warehousing,
first mile delivery, middle mile delivery, last mile delivery, and serving Mission-
critical industries. Through our advanced in-house WMS/TMS software and various
other consulting tools.

TRANSPORTATION:
With a large fleet of specialized vehicles, they are always ready to meet all
transportation requirements across India. Pro connect offer a full range of transportation
solutions combined with diverse experience across all industries. This includes back-
end IT infrastructure and front-end devices that collect and report critical shipment data
in real time.

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International freight Forwarding
 Sea Freight
o LCL
o FCL import.
 Air Freight
o Import Management
o Exports Management
 Customs Clearance
o Air Imports Customs clearance
o Ocean Imports Customs clearance
Domestic Transportation
 Surface Transportation
o Specialized in Last mile Delivery
o Mission Critical Deliveries
 Air
o Domestic Air
o Next Flight Out

1.1.2 REVERSE LOGISTICS:

Reverse logistics plays a major role in cutting down unwanted expenses. With reverse
logistics solutions you can stay ahead of the competition by expertly managing the
returned good and redirecting them to the warehouse. When e-commerce becomes
more competitive, reverse logistics management is as important as supply chain
management.

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1.1.3 INPLANT LOGISTICS MANAGEMENT:

ProConnect offer best quality specialized services by undertaking the logistics

operations by the on-ground experts, including internal transportation within the plant,
f or a variety of customer sites ranging across plants, ports, terminals, and yards etc.
Optimizations may also be affected by extending the asset usage to other customers.

In-Plant Logistics Management by ProConnect –

 Equipment handling
 necessary inputs to the purchasing department on stock level, quality of product
and their packing
 Asset optimization

VISION:

ProConnect the most innovative Supply Chain Management Services Company,

focused on the highest value creation for its customers and shareholders.

MISSION:

At ProConnect they strive to provide clients with the best of services customized to
meet their unique needs through effective collaboration, management, and optimization
of its integrated value chain.

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1.2 OBJECTIVES OF STUDY

PRIMARY OBJECTIVE:

 To conduct an organisational study at ProConnect Integrated logistics.

SECONDARY OBJECTIVE:

 To observe and learn the application of core management concepts in Logistics

industry and study the organisational structure
 To study and analyse the intensity of generic managerial problems and providing
solution
 To understand how various departments works in the company.
 To know whether the customers are satisfied with the existing range of service
provided
 To understand the issues faced by the company and provide suggestions for the
problem
 To construct SWOT Analysis and Industry Analysis of the company

1.3 ORGANIZATIONAL STRUCTURE

ORGANIZATIONAL STRUCTURE AT PROCONNECT INTEGRATED

LOGISTICS (A REDINGTON COMPANY)

CEO

HUMAN
OPERATION FINANCE SALES MARKETING TECHNICAL
RESOURCES
HEAD HEAD HEAD HEAD HEAD
HEAD

GENERAL GENERAL
VP VP VP VP
MANAGER MANAGER

GENERAL GENERAL GENERAL GENERAL

MANAGER
MANAGER MANAGER MANAGER MANAGER

MANAGER MANAGER MANAGER MANAGER

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1.4 INDUSTRY ANALYSIS

Porter's Five Forces model is a widely used framework for industry analysis. Let's
examine how it can be applied to the logistics industry, including ProConnect Integrated
Logistics.

1.4.1 Threat of New Entrants

The logistics industry can be highly competitive, but barriers to entry can also be
significant. Factors such as capital requirements, economies of scale, technological
expertise, and established networks can act as barriers to new entrants. However, if
the barriers are relatively low, new logistics companies could pose a threat to Pro
Connect by offering competitive services.

1.4.2 Bargaining Power of Suppliers

Power of Suppliers: In the logistics industry, suppliers include transportation

providers, warehousing companies, and technology providers. The bargaining
power of suppliers can vary based on factors such as the availability of alternative
suppliers, the uniqueness of services, and the industry's concentration.

8
1.4.3 Bargaining Power of Buyers

Buyers in the logistics industry, such as businesses and individuals, have varying
levels of bargaining power. The industry is highly competitive, with numerous
logistics service providers available. Buyers can choose among different providers
based on factors like cost, reliability, and service quality. This gives buyers some
degree of power to negotiate prices and terms.

1.4.4 Threat of Substitutes

The logistics industry faces a moderate threat of substitutes. While certain aspects
of logistics, such as transportation and warehousing, can have substitutes (e.g., in-
house logistics operations), the complexity and expertise required often make
outsourcing to specialized logistics providers more attractive. However,
advancements in technology and innovations in supply chain management could
potentially disrupt the industry by introducing new substitutes or alternative
logistics models. The threat of substitutes requires continuous monitoring.

1.4.5 Industry Rivalry

The logistics industry is characterized by intense competition among players.

Numerous logistics companies operate in the market, offering similar services and
competing for market share. Competitive factors include price, service quality,
reliability, geographic coverage, and value-added services. Differentiation,
reputation, and customer relationships are crucial for companies like ProConnect to
gain a competitive advantage. Industry rivalry is high, driving companies to
continually innovate and differentiate themselves.

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1.5 DEPARTMENTAL STUDY

1.5.1 OPERATION DEPARTMENT

 WAREHOUSE MANAGEMENT
The operation department is responsible for efficient warehousing, including
inventory management, storage, and order fulfilment.
They ensure that the right products are available in the right quantities at the right
time.
 TRANSPORTATION MANAGEMENT
They handle transportation logistics, including route planning, carrier selection, and
tracking shipments.
They ensure timely delivery of goods while optimizing costs and maintaining
service quality.
 SUPPLY CHAIN COORDINATION
The operation department coordinates with suppliers, manufacturers, distributors,
and customers to ensure the seamless movement of goods throughout the supply
chain.
They monitor and manage the entire supply chain process to meet customer
demands and minimize disruptions.
 PROCESS OPTIMIZATION
They analyse existing operational processes and identify areas for improvement.
The department implements strategies to enhance efficiency, reduce costs, and
optimize resource utilization.
This includes adopting new technologies, streamlining workflows, and
implementing best practices.
 PERFORMANCE MONITORING
The operation department tracks and analyses key performance indicators (KPIs) to
measure the effectiveness and efficiency of logistics operations.
They generate reports, identify trends, and propose strategies for continuous
improvement.

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1.5.2 FINANCE DEPARTMENT
 FINANCIAL REPORTING
The finance department prepares and presents financial reports to internal
stakeholders, management, and external parties such as investors, regulatory
bodies, and auditors.
These reports include income statements, balance sheets, cash flow statements, and
other financial statements required for compliance and transparency.
 COST MANAGEMENT
The finance department monitors and manages costs across the organization. They
analyze cost structures, identify cost-saving opportunities, and implement strategies
to optimize expenses while maintaining operational efficiency.
 FINANCIAL CONTROLS AND COMPLIANCE
The finance department establishes and maintains financial controls to ensure
compliance with accounting principles, legal regulations, and internal policies.
They conduct internal audits, manage external audits, and ensure accurate and
timely financial reporting.
 TREASURY MANAGEMENT
The finance department manages the company's cash flow, liquidity, and working
capital.
They monitor and optimize cash positions, oversee banking relationships, manage
debt and financing activities, and make strategic decisions related to investments
and capital allocation.
 FINANCIAL STRATEGY AND DECISION SUPPORT
The finance department provides financial insights and analysis to support strategic
decision-making within the organization.
They evaluate investment opportunities, assess the financial viability of projects,
and provide financial guidance to other departments and management.
 TAX PLANNING AND COMPLIANCE
The finance department ensures compliance with tax laws and regulations.
They develop tax strategies, manage tax planning and compliance processes, and
coordinate with external tax advisors.

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1.5.3 HR DEPARTMENT

 RECRUITMENT AND SELECTION

HR departments often oversee the hiring process, including job postings, reviewing
applications, conducting interviews, and making job offers.
Company, may have an employee referral program in place. Employees who
successfully refer candidates may receive incentives or bonuses.
 EMPLOYEE ONBOARDING
They facilitate the orientation and onboarding process for new employees, ensuring
they have the necessary information, resources, and training to
succeed in their roles.
This individual guides them through the onboarding process, answers their
questions, and provides necessary information and resources.
 PERFORMANCE MANAGEMENT
HR departments often develop and implement performance management systems,
including performance evaluations, goal setting, and feedback processes to help
employees enhance their performance.
Company has more complex performance management systems, there may be
dedicated performance management specialists or HR professionals who provide
expertise and support in implementing the performance management process
effectively.
 TRAINING AND DEVELOPMENT
They identify employee training needs, organize training programs, and support
professional development initiatives to enhance employees' skills and knowledge.
The training and development team may play a role in providing training programs
and resources to enhance managers' and employees' understanding of performance
management principles, effective feedback techniques, and goal-setting strategies.
 COMPLIANCE
HR ensures the organization complies with labor laws, regulations, and
employment standards, both at the local and national levels.
They provide legal expertise and advice related to regulatory compliance, contract
negotiations, and other legal matters.

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1.5.4 SALES DEPARTMENT

 BUSINESS DEVELOPMENT
The sales department identifies and pursues new business opportunities.
They research and analyse the market, target potential customers, and develop
strategies to expand the customer base.
This includes prospecting, lead generation, and networking to establish connections
with potential clients.
 CLIENT RELATIONSHIP MANAGEMENT
The sales department builds and maintains relationships with clients.
They understand client needs, provide personalized solutions, and ensure high
levels of customer satisfaction.
They act as the main point of contact for clients, addressing inquiries, resolving
issues, and managing ongoing client relationships.
 SALES STRATEGY AND PLANNING
The sales department develops sales strategies and plans to achieve revenue targets.
They set sales objectives, define target markets, and create action plans to penetrate
new markets or expand existing ones.
They also monitor market trends and competitors to stay ahead in the industry.
 SALES PRESENTATIONS AND PROPOSALS
The sales department prepares and delivers sales presentations and proposals to
potential clients.
They showcase the company's logistics capabilities, explain the benefits of the
services, and negotiate terms and pricing to secure new business contracts.
 SALES TEAM MANAGEMENT
If applicable, the sales department may manage a team of sales representatives.
They provide leadership, guidance, and training to the sales team.
They set sales targets, monitor performance, and provide ongoing coaching and
support to achieve sales goals.

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1.5.5 MARKETING DEPARTMENT

 BRAND MANAGEMENT
The marketing team manages the company's brand identity and positioning.
They develop and maintain brand guidelines, ensuring consistency in messaging,
visuals, and communication across all marketing channels.
They work to build a strong brand reputation and differentiate Pro Connect
Integrated Logistics in the marketplace.
 MARKETING STRATEGY AND PLANNING
The marketing team formulates marketing strategies and plans aligned with
business objectives. They conduct market research, identify target audiences, and
define value propositions.
They set marketing goals, outline strategies, and develop action plans to reach and
engage potential customers.
 DIGITAL MARKETING
The marketing team leverages digital channels to reach target audiences effectively.
They manage the company's website, optimize it for search engines (SEO), and
create compelling content to attract and engage visitors.
They also utilize digital advertising, email marketing, social media, and other online
platforms to drive brand awareness, generate leads, and nurture customer
relationships.
 CONTENT CREATION AND MANAGEMENT
The marketing team develops engaging and informative content to attract and
educate target audiences.
This includes creating blog posts, articles, case studies, whitepapers, videos, and
other marketing collateral.
They ensure the content aligns with the brand's messaging, resonates with the target
market, and supports lead generation and sales efforts.
 EVENT PLANNING AND MANAGEMENT
The marketing team organizes and manages events such as trade shows, industry
conferences, webinars, and workshops.
They identify relevant events, coordinate logistics, develop promotional materials,
and create engaging experiences to showcase Pro Connect Integrated Logistics'
solutions and expertise.

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1.5.6 TECHNICAL DEPARTMENT

 SYSTEM IMPLEMENTATION AND INTEGRATION

The technical department is responsible for implementing and integrating logistics
and supply chain management systems.
This includes selecting appropriate software solutions, overseeing system
configuration, and managing the integration with other business systems.
 DATA MANAGEMENT AND ANALYTICS
The technical department manages data storage, data security, and data integrity.
They implement data management policies and procedures to ensure the accuracy
and availability of critical data for decision-making, reporting, and analysis.
They may also employ data analytics tools to gain insights and improve operational
efficiency.
 TECHNICAL SUPPORT
The technical department provides technical support to internal users, including
troubleshooting hardware and software issues, resolving network connectivity
problems, and assisting with system usage.
They act as a point of contact for technical inquiries and collaborate with other
departments to address technical challenges.
 TECHNOLOGY INNOVATION AND EVALUATION
The technical department stays updated on emerging technologies and evaluates
their potential impact on logistics and supply chain operations.
They identify opportunities for innovation, assess the feasibility and benefits of new
technologies, and collaborate with stakeholders to implement technology-driven
solutions.
 TRAINING AND KNOWLEDGE SHARING
The technical department provides training and support to employees on the
effective use of technology systems and tools.
They promote knowledge sharing, conduct workshops, and develop documentation
to enhance technical capabilities across the organization.

15
 CHAPTER – 2

PROBLEMS AND ANALYSIS

2.1 SWOT ANALYSIS

SWOT (Strengths, Weakness, Opportunities, and Threats) analysis is a framework used

to evaluate a company’s competitive position and to develop strategic planning. SWOT
analysis assesses internal and external factors, as well as current and future potential.

A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the

strengths and weakness of an organisation, initiatives, or within its industry.

2.1.1 STRENGTHS

 Industry Expertise
Pro Connect Integrated Logistics benefits from the expertise and experience of
Redington, a leading global supply chain solutions provider. This expertise allows
them to understand the intricacies of logistics and supply chain management, and
deliver solutions tailored to meet the unique needs of their clients.

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 Comprehensive Service Portfolio
Pro Connect Integrated Logistics offers a comprehensive range of logistics and
supply chain services. This includes warehouse management, transportation,
customs clearance, distribution, and value-added services. Their ability to provide
end-to-end solutions allows them to cater to diverse customer requirements and
offer integrated logistics solutions.
 Global Network and Reach
Pro Connect Integrated Logistics leverages Redington's extensive global network
and reach. This enables them to operate in multiple countries, access a wide range
of markets, and provide logistics services across different regions. Their global
presence enhances their capabilities to serve multinational clients and navigate
international trade complexities.

2.1.2WEAKNESSES

 Limited Geographic Presence

Although ProConnect Integrate Logistics benefits from Redington's global network,
there may still be certain regions or countries where their presence is limited. This
could potentially restrict their ability to serve clients in those areas or result in
longer lead times and higher costs for expanding operations into new markets.
 Dependency on External Partners
Pro Connect Integrated Logistics may rely on external partners, such as carriers,
customs agents, or warehousing facilities, to fulfil certain aspects of their logistics
operations. While collaboration with partners is common in the industry, it
introduces an element of dependency, which can occasionally result in challenges
such as communication issues, service disruptions, or limited control over the entire
supply chain.
 Market Competition
The logistics industry is highly competitive, with numerous players offering similar
services. Pro Connect Integrated Logistics may face competition from established
logistics providers as well as emerging startups. This competition could potentially
put pressure on pricing, margins, and the ability to attract and retain clients.

17
 Regulatory and Compliance Challenges
The logistics industry is subject to numerous regulations and compliance
requirements, which can vary across different regions. Staying up to date with
changing regulations and ensuring compliance can be complex and time-
consuming. Failure to comply with regulations could result in penalties,
reputational damage, or disruptions to operations.

2.1.3 OPPORTUNITIES

 E-commerce Growth
The rapid growth of e-commerce presents significant opportunities for logistics
providers. Pro Connect Integrated Logistics can capitalize on the increasing demand
for online shopping and delivery services. They can offer specialized e-commerce
logistics solutions, including last-mile delivery, reverse logistics, and fulfillment
services, to serve online retailers and marketplaces.
 Global Expansion
Pro Connect Integrated Logistics can explore opportunities to expand its presence
in new geographic markets. By leveraging Redington's global network and
expertise, they can enter emerging markets or expand operations in regions with
growing logistics demands.
 Sustainability and Green Logistics
With the increasing emphasis on sustainability and environmental responsibility,
there is a growing demand for green logistics solutions. Pro Connect Integrated
Logistics can develop and promote eco-friendly initiatives, such as optimizing
transportation routes, implementing energy-efficient practices, and utilizing
alternative fuels.
 Technological Advancements
Pro Connect Integrated Logistics can continue to invest in technology and leverage
emerging trends to enhance their service offerings. This includes leveraging
technologies like Internet of Things (IoT), artificial intelligence (AI), big data
analytics, and blockchain to improve visibility, streamline processes, and offer
value-added services. Embracing emerging technologies can help them stay ahead
of the competition and provide innovative solutions to clients.

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2.1.4 THREATS

 Intense Competition
The logistics industry is highly competitive, with numerous global and regional
players vying for market share. Pro Connect Integrated Logistics may face intense
competition from established logistics providers as well as new entrants. Increased
competition can lead to price pressures, reduced profit margins, and the need to
continuously innovate and differentiate themselves to maintain a competitive edge.
 Economic Volatility
The logistics industry is closely tied to economic conditions. Economic downturns
or recessions can lead to reduced business activity, decreased demand for logistics
services, and tighter budgets for clients. Pro Connect Integrated Logistics may face
challenges in maintaining revenue and profitability during periods of economic
volatility.
 Regulatory Changes
The logistics industry is subject to various regulations and compliance
requirements, including customs regulations, trade policies, and environmental
standards. Changes in regulations or trade agreements can impact logistics
operations, necessitating adjustments to processes, documentation, and compliance
measures. Non-compliance with new regulations can lead to penalties, disruptions,
or loss of business.
 Technological Disruption
The logistics industry is undergoing rapid technological advancements, such as
automation, robotics, and artificial intelligence. While technology presents
opportunities, it also poses threats. Failure to keep pace with technological
advancements or adopt new technologies may result in inefficiencies and reduced
competitiveness. Additionally, disruptive technologies or new entrants with
innovative solutions could pose a challenge to Pro Connect Integrated Logistics'
market position.

19
2.2 OPERATIONAL PROBLEMS

 Warehouse management problem

Warehouse problems can affect the speed, efficiency, and productivity of either one
warehouse operation or the entire chain of processes that are linked with it. In most
cases, these errors are only identified after the process has begun or even after it has
been completed. And by then, it’s usually too late to prevent the error—it may even
be too late to reduce the amount of damage done. But with prior knowledge about
the potential challenges that could occur in your warehouse operation, you can
predict them beforehand and stop the damage before it starts
 Accidental redundancy
Warehouses perform multiple operations on each item, and those operations are
strung together to create workflows. But if a workflow isn’t well organized, they
may find that the same operation is being accidentally performed more than once.
These redundancies increase their labour costs and take up extra time when you
have to go back and reverse the mistake. This happens more often in large
warehouses than in smaller ones, since there’s more space and more inventory to
deal with. Redundancy is often noticed in order picking, which is when products
are picked from their storage locations in a warehouse to fulfil an order.
 Order management
Even though order management is one of the most important operations in a
warehouse, it is also the one that reports the most errors. Order management consist
of all the processes that start the minute an order is received, from accepting the
order to picking, packing, and shipping the right products to the right customer, and
handling post-sales processes like refunds and returns if needed.
 Freight forwarding
ProConnect deals with Freight Forwarding payments manually. This may be major
problem in processing payments. They need to verify whether rates and amounts
are matching with vendor agreement. Manual data entry is a five-step process
consisting of receiving the documents, understanding the meaning, preparing for
data entry, entering the data, and checking for accuracy. These steps with a freight
forwarding company because of the amount of paperwork are in some form of
manual effort and can take hours, especially when dealing involved.

20
 Billing Errors
When third-party billing information is entered manually, the chances of errors exist
with every shipment. Sometimes, entering one number incorrectly can change the
amount billed and who is billed. When processing a large number of invoices or
orders manually, it can lead to lost invoices or customers being double billed. Any
of these mistakes will not only delay receiving payment but may also make it more
difficult to collect freight charges. Billing is not the only area where errors can
occur. Mistakes are bound to happen when you rely on your team to transfer data
from one place to another.
 Worker’s training programs
Proper training provides employees with the skills needed for safely handling
warehouse and efficiently completing the process. Warehouse training refers to
training for warehouse employees. In this training, employees are trained on a range
of warehouse management skills including logistics management, handling
inventory, damage inspection, labelling, loading & unloading stocks, and storage.
Safety is also a vital part of the training where employees learn how to handle
vehicles, equipment, and goods safely. Being an essential part of supply chain
planning & management, warehouse employees require knowledge of standard
operating procedure. So far, training in ProConnect has been need-based. The
quantum of training is kept to the minimum.
 Adapting to technological changes
Due to the systems and technology that currently support the logistic business and
how to give services to their consumers, innovating and implementing developing
technology is practically required for any company, regardless of its segment of
activity.
 The company's culture and its workers' resistance
 A lack of governance and transparency in the reporting of results
 There is a lack of cooperation between teams.
 Forcing adoption or insufficient adoption speed
 The discrepancy between "Acquiring Technology" and "Adoption of
Technology."

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2.3 IMPLICATIONS OF THE PROBLEM

On the basis of warehouse process:

 Inefficient Workflow
 Lack of Proper Planning and Scheduling
 Inadequate Resource Allocation
 Inaccurate Demand Forecasting
 Poor Order Fulfilment Processes
 Ineffective Pick and Pack Operations
 Inefficient Receiving and Shipping Processes

On the basis of Freight Payment Process:

 Incorrect Freight Classification

 Inaccurate Weight and Dimensions
 Missing or Incomplete Documentation
 Inadequate Verification of Freight Charges
 Failure to Account for Accessorial Charges
 Billing Discrepancies or Errors
 Late or Missed Payments

On the basis of Workers Training:

 Negligence
 Failure to invest in training can result in a cloistered business
 Lack of employee development
 Poor and Worsening Performance

On the basis of adaptation to technologies:

 Misuse of technology
 High cost of technology
 Too busy for technology
 Technology is a threat to personal freedom
 Technology is different from established work processes and procedures
 Technology will have a negative impact on teamwork and cooperation

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2.4 MAJOR OBSERVATIONS

 Pro-Connect Supply Chain Solutions Ltd as End-to-End Supply Chain Management

& Warehousing Specialists, we offer more than just supporting your business
operations. They bring in Expertise, Flexibility, Collaboration, and Technology to
optimize the operations.
 The adaptation to new technology was very less, there were certain traditional
methods followed for example, when an employee walks in the attendance is
entered manually instead of computerized devices.
 The lack of space restricts the walking space due to the boxes arranged in the rack
and rest has to be stored in the warehouse until it is needed. The company orders
goods at regular intervals and they are delivered within a few days. Due to this,
there is constant arrival of goods inside the logistics department. This creates a lack
of space inside these departments. The company works throughout the week 24/7
to supply the products.
 If there is any emergency and in need of products, they are taken care of by
supplying the goods at the right time to maintain a strong relationship between
them. The company deposits the cheques on a day-to-day basis to keep up with the
payment and arranges them according to the dates and months of pre arrived
Cheques and changes.
 They use to update them in software to balance the amount and expenses. The
company has to prepare reports for each and every month to show their progress
and the stocks with them and the expenses are forecasted so that they have a steady
supply of funds.
 Worker training seems to be vital as some workers were in need of guidance and
help often in order to know the next step or on how to do the work. They also seemed
to have doubts on handling machinery and tools. This in order kept wasting the
experienced workers time and slowed down the process.

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 CHAPTER - 3

SUGGESTIONS AND CONCLUSION

3.1 SUGGESTIONS TO SOLVE OPERATIONAL ISSUES

SUGGESTION TO WAREHOUSE PROBLEMS

Inadequate space utilization is a common issue in warehouses, leading to wasted storage

capacity and inefficient workflows.

 Implement an optimized layout: Analyze the warehouse layout and design a floor
plan that maximizes space utilization. Consider factors like product dimensions,
accessibility, and traffic flow to create efficient storage areas
 Use vertical space: Install tall storage racks and utilize vertical space effectively.
Implement mezzanine floors or elevated platforms to create additional storage
levels.
 Implement slotting optimization: Analyze the product velocity and categorize items
based on their demand. Place frequently picked items closer to the packing area for
quick and easy access.

SUGGESTION TO FREIGHT PAYMENTS

 Investing in freight logistic software decreases the likelihood of these errors. Once
the billing information is put into the system, it saves it, so you don’t have to worry
about doing it each time. Companies no longer will have to worry about losing
orders or manually because it will all automatically be in the system.
 Freight forward software removes these risks because when the freight process is
started, your company has access to information from the shipping docks to its
arrival and when it’s delivered to consumers. The risk of inaccurate inventory
counts is lowered, which helps keep employees honest.
 Typically, professional data entry teams find that entering data by hand can take 10-
15 minutes per document, and larger documents can take up to 60 minutes. With all
of this time focused on data entry, there can be times you’re understaffed or running
behind on other tasks. Using freight forwarding software doesn’t take employees
away from other work and takes much less time than manual entry, plus it doesn’t
need breaks.

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SUGGESTIONS TO IMPROVE WORKER TRAINING

 Equipment knowledge – Ensure employees know how to operate and repair

equipment safely and accurately.
 Process training – Tech complex processes and allow for hands – on training that
helps employees work at full capacity.
 Emphasize communication and Feedback
 Create New Training Techniques
 Designing Industrial Training Programs.

SUGGESTIONS TO ADAPT TECHNOLOGY

 Digital twins are possibly one of the most exciting logistic technology. In the
shipment sector, digital twins can be used to collect product and packaging data and
use that information to identify potential weaknesses and recurring trends to
improve future operations. Warehouses and facilities can also use the technology to
create accurate 3D models of their centers and experiment with layout changes or
the introduction of new equipment to see their impact, risk-free.
 Technological advancements can allow ProConnect Integrated logistics to transfer
higher quality goods faster than before, with less expense and help them realize
more efficient operations to become more competitive.
 New technologies like automated storage systems, data analytics and lOT tracking
provide more opportunities than ever for inventory improvements. IOT sensor
technology, a crucial asset for tracking shipments. Connected IOT devices on
parcels allow warehouses to track inventory, vehicles, and equipment through cloud
services. At the same time, container management powered by IOT also becomes
easier through real-time monitoring, increasing fuel efficiency, implementing
preventative maintenance and making container operations proactive instead of
reactive

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3.2 CONCLUSION

The Internship carried out at ProConnect Integrated Logistics (A Redington Company)

was successful in achieving the objective. This internship helped in gaining knowledge
on functions of various departments in the organization. This internship has helped me
to enhance and develop my skills, abilities and knowledge. Overall, it was a good
experience and memories as not only I have gained experience, but also new friends
and knowledge.

It was good place to do internship since it provides numerous benefits and advantages
to the practical trainees. It also provided me with an opportunity to understand the
in-depth functions of various departments working alongside with the finance team and
engaging in the financial functions under their guidance. The internship also helped in
analysing and understanding the cumulative of all other departments and also their
correlation and interdependence on each other to allow the firm as whole to function
effectively on day-to day basis.

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REFERENCES

 https://proconnect.co.in/
 https://proconnect.co.in/about-us/
 https://proconnect.co.in/leadership-team/
 https://proconnect.co.in/technology/
 Csasoftware.com
 https://www.crisil.com
 https://www.qura.com/

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