Sports Equipment
Sports Equipment
Sports Equipment
Export News
I N D O N E S I A
Sports equipment
made in Indonesia
Local products with international standard
What's Inside
Indonesia has already reached significant export performance. Nevertheless, there are still a lot of local
commodities that have not been optimally explored and promoted to foreign markets. One of those commodities
is products used in sport activities. Moreover, there are cities in Indonesia where sport has been residents’ habits.
Thus, in this edition, Export News presents information about Indonesia’s potential of sport equipment.
Ditjen PEN/MJL/XXV/07/2015
Export News
I N D O N E S I A
Sports equipment
made in Indonesia
Local products with international standard
What's Inside
Indonesia has already reached significant export performance. Nevertheless, there are still a lot of local
commodities that have not been optimally explored and promoted to foreign markets. One of those commodities
is products used in sport activities. Moreover, there are cities in Indonesia where sport has been residents’ habits.
Thus, in this edition, Export News presents information about Indonesia’s potential of sport equipment.
Editor’s Desk 2
Hot Issue 3
volleyball
Chess
Sports Equipment
High-Competitiveness Products
List of Exporters 10
handball football
Boxing
hot issue
SEA Games 2015
Indonesian Men’s Badminton Triumph
Badminton is a popular sport among Indonesians especially
after Alan Budikusuma and Susi Susanti won gold medals
for men’s single and women’s single respectively at the
1992 Barcelona Olympics. The achievement of Alan and
Susi, who then tied the knot as husband-and-wife, only
bolstered badminton popularity in Indonesia, already a
badminton powerhouse back then. The sales of badminton
rackets, shuttlecocks and nets soared significantly.
Indonesian shuttlers also garnered four bronze Tasikmalaya is not the only city where many of its
medals which were contributed by women’s doubles residents play badminton. Other cities that have
pairs of Anggia Shitta Awanda/Ni Ketut Mahadewi potentials to be developed into badminton villages
Istirani and Maretha Dea Giovani/Suci Rizky Andini; are Medan, Palembang, Balikpapan, Jember,
Makassar and Manado. Jember in particular, has 17
badminton clubs with approximately 400 athletes.
In total, according to the data of the Badminton
Association of Indonesia or Persatuan Bulutangkis
Seluruh Indonesia (PBSI), there are more than 2,000
badminton athletes in Indonesia.
Market Review
Market Review Indonesia’s Sport Equipment Industry
Indonesia’s Sport Equipment Industry:
Market Review
High-Competitiveness Products
Indonesia’s Sport Equipment Industry:
High-Competitiveness Products
Indonesia’s
High-Competitiveness Sport Equipment
Products Industry:
High-Competitiveness Products
Indonesian sport industry is one of the domestic sectors which have gained significant
Indonesian
attentionIndonesian
fromsport theindustry
government. is oneAofnumber the domesticofthe sectors
policies have which
beenhave enacted gainedand significant
implemented in
attention from the government. sport industry
A number is one
of of
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have been sectors
enacted which
and have gained
implemented significant
in
order to develop
Indonesian sport this business
industry is one sector.
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US$40.59 million. By
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development of sports isequipment
urging large in the companies
archipelago. and small-medium enterprises (SMEs)
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government that are easily
is urging accessed
large by the
companies public. 2014,
and small-medium there was a growth
enterprises of 16.86%
(SMEs) with the export
manufacturing
The sports
government goods is in Indonesia
urging large tocompanies
increase their
and competitiveness and seek as (SMEs)
much
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US$71.49 as million.
much Furthermore,
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learn
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In 2010, performance
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2010, By export export
opportunities
value for
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equipment equipment In
from Indonesia has been
toexport
therising
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US$40.59 years.
million. In
addition, 2014,
2010,
increasing there
export value
public a growth
of sports
awareness of 16.86%
equipment
of healthy fromThewith the
Indonesia
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world
destination was US$71.49
US$40.59
countries for Indonesian
million. By 2014,
million. there wasduring
Furthermore, a growth the of 16.86%
period of with the export2015,
January-April valuethe reaching
export US$71.49
value of sports
million. million.
lifestyle
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and rising
duringthere thewas
consumer
perioda growth
wealth have of 16.86% with
driven
of January-April
the
2015,thetheexport
sports equipment
export value were
value reaching
the United
of sports US$71.49(US$7.97
States
equipment
development
million. has reached
Furthermore, US$
of sports equipment
during22.61 the million.
in the archipelago.
period of January-April million),2015, the theUnitedexport Kingdom
value (US$2.93
of sports million),
equipment has
The reached
Top 10 US$ 22.61
destination million.
countries for Indonesian sports equipment were the United (US$1.36
equipment has reached US$ 22.61for million. Japan (US$1.93 million), Australia
The
States Top
The(US$7.97
10 destination countries Indonesian sports equipment were the United
StatesAustralia
(US$7.97 The Top million),
government
million), 10isthe urgingthe large
destination
United
United Kingdom
companies
countries
Kingdom for and
(US$2.93
(US$2.93
Indonesian million),
million),
million), sports
Japan
Japan (US$1.93
Germany
equipment
(US$1.93
(US$1.26were
million),
million),
million),
the UnitedRepublic of
States (US$1.36
small-medium
(US$7.97 million),
enterprises
million), Germany
(SMEs)
the United (US$1.26
manufacturing
Kingdom million),
(US$2.93 Republic
Koreamillion), of
(US$708,000), Korea
Japan (US$708,000),
Hong Kong
(US$1.93 (US$692,000),
million),
Australia
Hong (US$1.36
Kong million),
(US$692,000), Germany Canada (US$1.26 million),
(US$686,000), Republic
Switzerland of Korea (US$708,000),
(US$620,000) and France
Australia
Hong (US$430,000).
Kong (US$1.36 million),
(US$692,000), Canada Germany (US$686,000), (US$1.26 million), (US$620,000)
Switzerland Republic of Korea and (US$708,000),
France
Hong
(US$430,000). Kong (US$692,000), Canada (US$686,000), Switzerland (US$620,000) and France
(US$430,000).
Meanwhile, the most requested sports equipment from Indonesia were golf balls
Meanwhile,
(40,18%); the most
articles and requested for
sports equipment from Indonesia werepools
golf and
balls
(40,18%); Meanwhile,
articles and theequipment
equipment most
for sports
sports
requestedor
or outdoor
sports
outdoor games,
games,
equipment swimming
from
swimming Indonesia
pools and were
wading
wading
golf balls
pools, parts articles
(40,18%); and accessories
and (27,09%);
equipment for inflatable
sports or balls games,
outdoor (17,41%); sailboards,
swimming pools parts
and and
wading
6 Export
pools,accessories News July
parts and (3,97%); 2015
accessories (27,09%);ballsinflatable balls (17,41%);orsailboards, partsarticles
and and
pools, parts and lawn-tennis
accessories (3,00%); gymnasium other athletic
accessories (3,97%); lawn-tennis balls(27,09%); inflatable
(3,00%); gymnasium balls (17,41%);
or other athleticsailboards,
articles and parts and
accessories (3,97%); lawn-tennis balls (3,00%); gymnasium or other athletic articles and
Market Review
Canada (US$686,000), Switzerland (US$620,000) Based on the data of Report Linker, sport balls was
and France (US$430,000). the most lucrative segment in 2014, which obtained
54.1 percent of market share.
Meanwhile, the most requested sports equipment
from Indonesia were golf balls (40,18%); articles and For ball product, PT Sinjaraga Santika, is regarded
equipment for sports or outdoor games, swimming as a high-quality ball manufacturer. Balls produced
pools and wading pools, parts and accessories by this company were used by soccer players in the
(27,09%); inflatable balls (17,41%); sailboards, parts final competition of the 1998 World Cup in Paris,
and accessories (3,97%); lawn-tennis balls (3,00%); France. The company – which has a factory in
gymnasium or other athletic articles and equipment, Majalengka, West Java, and a representative office
parts and accessories (2,16%); balls, other than golf, in Tebet, South Jakarta – also produces balls for
tennis (lawn- and table), inflatable balls (1,82%); volleyball and basketball.
snow-ski equipment, parts and accessories (1,25%);
water skis, surfboards and other water-sport PT Sinjaraga Santika exports its balls to Middle
equipment except sailboards, parts and accessories Eastern countries, Japan, Republic of Korea, the
(1,99%); and golf clubs, complete (1,11%). United States, European countries and Latin
America. The company has been internationally
According to the 2013 Euromonitor International acknowledged with ISO 9001 version 2000
report in “Sports Goods in Indonesia”, there certification in 2003 as well as gaining CE Mark
are more than 5,000 manufacturers of sports from the European Union.
equipment in Indonesia in which five of them are
the major players. Those manufacturers are taking Report Linker also reports equipment for adventure
advantage of the numerous sporting events held in sports such as camping, hunting and firearms, skin
the Asia Pacific region. The manufactures of sport diving and scuba, water skiing, surfboarding and
equipment are spread in some provinces, such as sail boarding also have the potentials to grow. On
Banten, West Java, and Central Java. the other side, exercise bikes, home gym, rowing
machine, treadmill, jump rope and stepper for
By having a large number of sports equipment fitness have a niche market. Report Linker estimates
producers, Indonesia obviously has plenty of the market for Indonesian sport equipment will
potentials to be one of the world suppliers of reach US$859.2 million in 2019.
this commodity. Besides exporting the products
to international markets, the government also The prediction of Report Linker can be assumed by
provides opportunities for foreign investors to the growth of Indonesian population. Moreover,
expand their business by opening new factories in the implementation of the ASEAN Economic
Indonesia. Sports shoes industry is a good example Community (AEC) in December 2015 is likely to
to illustrate promising business opportunities yield more suppliers and greater demand. Hence,
in Indonesia in the sports equipment sector. the government of Indonesia has set policies to
Each year, there are more than three million assist the local SMEs of sport goods to become
pairs of sport shoes produced in Indonesia. The outstanding producers to win national, regional
largest production volumes were contributed by and international markets.
prominent global brands such as Nike, Adidas and
New Balance. Furthermore, Indonesia will become the host of Asian
Games 2018. There will inevitably be high demand for
In addition to sports shoes, sport ball industry also international-standards of sport equipment, to provide
provides profitable business. The balls are used facilities for the athletes and team from Indonesia and
for the sports like baseball, softball, basketball, other Asian countries. These opportunities should be
football, soccer, volleyball, cricket and hockey. utilized optimally by Indonesia.
WANGTA AGUNG
Jl. Simo Pomahan No. 144 P, Surabaya 60181, Indonesia
Phone : (62-31) 7493767, 7492418
Fax : (62-31) 7495576
Email : wangta@rad.net.id
Product : Sports Footwear, Sandal & Bathing Slippers,
Ski-boot of Rubber or Plastic
Commercial Attaches
Embassy of the Republic of Indonesia 50-A 7 Chatsworth Road Singapore 249761 Email : kondag-hkg@kemendag.go.id
Kautilya Marg Chanakyapuri 110021 Phone : (+65) - 67375420 Website : -